What Dicel S.a. E.s.p. does

S666 is an online gambling and betting platform founded in 2020 and operating under license PAGCOR-2020-002 issued by the Philippine Amusement and Gaming Corporation. The platform serves Vietnamese consumers through its website mix999.co (also marketed as S666.COM and S666 Mix999) and dedicated iOS and Android mobile applications. Product verticals span sports betting, live casino, lottery, slot games, fish shooting, and online cockfighting, with live casino content supplied through partnerships with Asia Gaming, AE Casino, and WM Casino. The technology stack emphasizes security (SSL 256-bit encryption, Web Application Firewall, two-factor authentication) and 4K live streaming of live-dealer casino games.

The business model is transactional: the platform earns a house edge or commission on wagers placed across its game lobbies, with payment rails including e-wallets, phone cards, and online bank transfers. Customer acquisition is direct-to-consumer via the official website, mobile apps, a referral/invite-code system (e.g., 1731595), registration bonuses (+666k VND), and a Vietnam-based network of affiliate agents ("Đại Lý"). Marketing channels are primarily Vietnamese-language content marketing on the website, including game guides, betting tips, and promotional posts. Support is advertised as 24/7.

Important data integrity note: The firmographic header identifies the entity as "Dicel S.a. E.s.p." based in Cali, Valle del Cauca, Colombia, with 10 employees, whereas all substantive data describes S666 in Ho Chi Minh City, Vietnam, serving millions of users. These profiles appear to refer to different entities and have not been reconciled here; the analysis above is grounded in the S666 input data.

Name

Dicel S.a. E.s.p.

Legal name

S666

Website

https://dicel.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

S666 is a Vietnam-focused online gambling platform, licensed by PAGCOR since 2020, offering sports betting, live casino, lottery, slots, fish shooting, and cockfighting to millions of users via its mix999.co website and iOS/Android apps.

Ownership category

akta.pro rank

Product category

Online Gambling and Betting

NAICS

Casinos (except Casino Hotels) (71321)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

Keywords

• Online gambling platform
• Sports betting services
• Live casino games
• Mobile betting apps
• Lottery and slots

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Online Gambling/Betting Services: S666 generates revenue through various gambling products including sports betting, live casino, lottery, slot games, and fish shooting. The platform takes a commission/house edge on all wagers placed across its game lobbies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Dicel S.a. E.s.p. operates an online gambling/betting platform accessible via website and mobile apps for iOS and Android. The platform offers a portfolio of wagering products including sports betting, live casino (roulette, baccarat, dragon tiger), online cockfighting, lottery, slot games, fish shooting, and card games. Users register, deposit funds, and place bets, with the platform earning revenue via house edge on wagers across its game lobbies.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Betting Online sports betting product offering wagers on football, basketball, esports, volleyball and other sports, with Asian handicap, European odds, over/under and side-bet markets, supported by team form, head-to-head and odds movement data.
• Live Casino Live dealer casino offering roulette, baccarat, dragon tiger, sic bo and over/under, streamed in 4K with professional dealers, sourced from providers Asia Gaming, AE Casino and WM Casino.
• Online Cockfighting Live-streamed cockfighting with real-match feeds in sharp image quality, offering formats including cockfighting, Peru, knife spurs and round spurs, with Wala/Meron/BDD bet types and continuously updated odds.
• Lottery and Number Games Lottery products including three-region lottery, Vietlott, and fast lottery (lô đề siêu tốc), with prize structures up to billions of VND and statistics tools for head/tail, lô gan and special prize analysis.
• Fish Shooting Games Fish shooting reward-based arcade-style wagering game where players hunt fish for jackpots.
• Slot Games Slot machine games with high payout ratios up to hundreds of millions of VND.
• Card Games Card-based wagering products including baccarat and blackjack available via the platform.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and major.

• PAGCOR (Philippine Amusement and Gaming Corporation)coreStrategic or Co-development PartnerS666 holds operating license PAGCOR-2020-002 issued by PAGCOR, one of the most reputable organizations in online gambling licensing. The license provides legal authorization for the platform's operations and undergoes regular inspections to ensure compliance with international standards.
• Asia GamingmajorTechnology or IntegrationAsia Gaming is a game provider supplying casino games and live dealer content to the S666 platform, ensuring fair and transparent gaming results.
• AE CasinomajorTechnology or IntegrationAE Casino provides live casino content and gaming solutions to the S666 platform, contributing to the international-standard casino experience.
• WM CasinomajorTechnology or IntegrationWM Casino supplies live dealer games and casino solutions to S666, ensuring quality gaming content and fair outcomes.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• SBOBet: Long-standing Asian online sportsbook with casino and live dealer products; broader geographic reach but directly comparable core offering to S666's sportsbook vertical.
• Dafabet: Large, established Asian online gambling brand covering sportsbook, casino, and games; broader geographic footprint but directly comparable in product and customer overlap with S666's Vietnamese audience.

Direct peers

• Fun88: Established SEA and India-targeted online betting and casino brand with sportsbook, live casino, and slots; comparable product breadth and offshore-license-based go-to-market.
• W88: Asia-focused online sportsbook and casino operator serving Vietnamese and other SEA users; comparable multi-vertical product stack, PAGCOR-style offshore licensing, and affiliate-driven acquisition.
• M88 (Mansion88): Southeast Asian online sportsbook and casino brand with overlapping Vietnamese-speaking user base; directly comparable multi-product offering and affiliate marketing model.
• VN88: Vietnamese-language-branded online sportsbook and casino; the closest geographic and language peer to S666's Vietnamese user base and product mix.
• 188Bet: Asian online sportsbook and casino operator with multi-vertical product offering and offshore licensing aimed at SEA bettors, comparable to S666's positioning.
• 12BET: Asian-targeted online sportsbook and live casino brand with comparable product stack and reliance on offshore licensing for under-regulated SEA markets.
• BK8: SEA-focused online gambling operator with sports betting, live casino, and slots, and a heavy affiliate/agent distribution model similar to S666.

Others

• Asia Gaming: Live dealer and iGaming content provider already integrated into S666; included as an ecosystem/partner peer illustrating the supplier-side of the same value chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dicel-s.a.-e.s.p.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dicel S.a. E.s.p.