Didge Steakhouse Pub - Floripa

What Didge Steakhouse Pub - Floripa does

Didge Steakhouse Pub is a privately-held, Australian-themed steakhouse and pub chain operating three physical restaurant locations in the state of Santa Catarina, Brazil (Florianópolis on Beira Mar Norte, Joinville in the Centro district, and Tubarão in the Aeroporto neighborhood). The company combines Australian steakhouse cuisine — premium cuts such as Queensland Ribeye, Strip Steak, and Pork Ribs prepared over 30+ hours, plus exotic proteins including IBAMA-certified crocodile meat and lamb — with pub culture and a live rock'n'roll ambiance. It serves local residents, tourists, and social groups through dine-in food and beverage service, complemented by themed events (Halloween, Rock Day on July 13, Valentine's Day, the Rock'n Didge Festival), private-party hosting (birthdays, bachelor/bachelorette, graduation packages), and an active Instagram channel (didgeoficial) under the #didgemaniacos community hashtag.

The business operates a direct-to-consumer model with no proprietary technology platform. Core revenue derives from one-time food and beverage transactions across the three units, supplemented by recurring-consumption offerings such as the Rodízio Australiano (Australian-style all-you-can-eat at R$108.90 per person, Sundays and Mondays) and a layered day-parted promotional calendar (Lucky Hour dice game Mon–Fri until 8pm, Quinta em Dobro 2-for-1 cocktails on Thursdays, Terça do Burger at R$39.90 on Tuesdays). Distribution is exclusively through physical retail; customer acquisition relies on social media, the cultural blog (covering Australian history, wildlife, and gastronomy), event programming, and an online reservation widget. Minor commercial relationships exist with beverage brands (Red Bull, Heineken, Sol, Jack Daniels, Smirnoff) as on-premise suppliers and a regional web developer (QUAX) for the didge.com.br site.

The company is privately held with no disclosed ownership, management team, founding date, or financial information; headquarters is listed in Porto Alegre while operations are concentrated in Santa Catarina. The strategic position is a localized, mid-market restaurant concept differentiated by Australian cultural theming rather than by technology or scale, with 11–50 employees across the three units and no public visibility on revenue, funding, or expansion plans beyond the existing footprint.

Name

Didge Steakhouse Pub - Floripa

Legal name

Didge Steakhouse Pub

Website

https://didge.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Didge Steakhouse Pub is a private Australian-themed steakhouse and pub chain operating three dine-in restaurant locations in Florianópolis, Joinville, and Tubarão in Santa Catarina, Brazil. It serves local consumers and tourists with Australian-style steaks, exotic meats, signature cocktails, and live rock music events.

Ownership category

akta.pro rank

Product category

Themed Restaurant / Pub / Steakhouse

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFACAE

Steakhouses & Seafood Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAFACAK

Special Occasion & Destination Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAFACAL

Supper Clubs & Dinner-Theater Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Australian-themed steakhouse
• Themed restaurant pub
• Live music dining
• Exotic meat cuisine
• Craft cocktails bar

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and beverage sales: Revenue generated from dine-in food service and drinks at three physical restaurant locations in Santa Catarina, Brazil. Menu includes Australian-inspired steaks, burgers, finger foods, exotic meats (crocodile/alligator), desserts, and a full bar with cocktails, beers, and wines. The Rodizio Australiano (Australian-style all-you-can-eat) represents a recurring-consumption revenue stream on designated days.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Didge Steakhouse Pub operates three Australian-themed restaurant and pub locations in Santa Catarina, Brazil (Florianópolis, Joinville, Tubarão). The company serves Australian-inspired steakhouse cuisine including premium cuts (Gravy Mignon, Queensland Ribeye, Pork Ribs), exotic meats (crocodile/alligator, lamb), specialty burgers, full bar service with signature cocktails and craft beers, complemented by live music programming and themed events. The brand combines steakhouse dining with pub culture and rock'n'roll ambiance, supported by promotions such as the Rodízio Australiano all-you-can-eat experience and recurring cultural events.

Product overview

Didge Steakhouse Pub is an Australian-themed restaurant chain with three locations in Santa Catarina (Florianópolis, Joinville, and Tubarão), combining authentic Australian steakhouse cuisine with pub culture and rock'n'roll ambiance. The core offering includes premium steaks, specialty burgers, exotic dishes (crocodile, kangaroo), signature cocktails, and the house Didge Beer IPA. The business operates a full-service bar with cocktails, wines, and shots including the flaming Ned Kelly shot, and offers special promotions like the Rodízio Australiano buffet, Lucky Hour dice game, and Quinta em Dobro drink specials. Additional services include live music events, private party hosting, and a cultural blog about Australian topics. The restaurant sources crocodile meat from IBAMA-certified Pantanal cooperatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Australian Steakhouse Menu Authentic Australian-inspired steakhouse fare featuring premium cuts, burgers, finger foods, exotic dishes (crocodile, lamb), salads, and desserts, targeted at diners seeking a themed, differentiated steakhouse experience.
• Drinks and Cocktails Bar Extensive bar offering including cocktails (Moscow Mule, Aperol Spritz, Gin Tonica, Margarita, Mojito, Negroni, Penicillin, Maracujack, Highball Whisky, Tropical Gin), wines (Herdade São Miguel Tinto), specialty shots (Ned Kelly served on fire), and the house Didge Beer IPA, served to dine-in customers.
• Rodízio Australiano All-you-can-eat Australian-style dining experience offered on Sundays and Mondays for R$108.90 per person, featuring unlimited access to signature Australian dishes with one dessert per person included.
• Live Music and Events Programming Live music programming with bands, event hosting including bachelor/bachelorette parties, birthday celebrations, and graduation events, plus themed events such as the Rock'n Didge Festival, Halloween, and Rock Day (July 13), targeted at consumers seeking dining-plus-entertainment experiences.
• Physical Restaurant Locations (Florianópolis, Joinville, Tubarão) Three dine-in restaurant locations in Florianópolis (Beira Mar Norte), Joinville (Centro), and Tubarão (Aeroporto neighborhood), each offering the full Australian-themed steakhouse and pub experience with location-specific features such as the Tubarão-only executive lunch (Almoço Executivo).

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Red BullminorOthersRed Bull branding appears in the blog content section as a linked partner brand. No formal partnership details provided — brand presence indicates Red Bull is sold at the venue or featured in content.
• SolminorOthersSol beer brand logo appears in the brands section of the Joinville location. Indicates Sol beer is available for purchase at the venue.
• HeinekenminorOthersHeineken logo appears in the brands section. Heineken beer and Heineken draft (Chopp Heineken) are listed on the drinks menu.
• Jack DanielsminorOthersJack Daniels logo appears in the brands section. The Maracujack cocktail is made with Bourbon Jack Daniels, indicating Jack Daniels products are served at the venue.
• SmirnoffminorOthersSmirnoff vodka referenced in the Moscow Mule menu description. Listed as a graduation party benefit (bottle of Smirnoff with 10+ reservations).

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Divino Fogão: Brazilian casual full-service restaurant chain with broad menu. Comparable to Didge on multi-location full-service operation, though positioned in commoditized Brazilian home-style cooking rather than themed cuisine.
• Fogo de Chão: Brazilian-origin rodízio/all-you-can-eat steakhouse chain. Comparable to Didge on continuous-dining rodízio format (Didge's Rodízio Australiano), premium-cut positioning, and group/celebration occasion usage.
• Madero: Brazilian casual-dining chain focused on premium burgers, steaks, and craft beer in modern industrial settings. Compares to Didge in casual full-service dining, premium protein positioning, and strong beverage-led unit economics, though without the themed-exotic differentiation.
• Madero Steak House: Steak-focused sibling concept within the Madero group's portfolio emphasizing premium cuts and craft cocktails. Directly comparable to Didge Steakhouse Pub in cut-driven menu and adult beverage-led occasion.
• Coco Bambu: Large Brazilian casual dining chain specializing in seafood, steaks, and event-friendly atmospheres. Comparable to Didge in full-service model, event hosting (birthdays, group celebrations), and premium casual positioning.
• St. Gallen: Brazilian full-service casual restaurant chain. Comparable to Didge on multi-location full-service operation in Brazil and entertainment-adjacent dining model, though focused on bakery/café heritage.
• Applebee's (Brazil): Casual-dining chain in Brazil offering full-bar service, live music programming, and themed nights. Comparable to Didge on full-service dining + bar, mid-market ticket, and live-event-driven customer engagement.
• Outback Steakhouse: Brazil's largest Australian-themed steakhouse chain, operating dozens of locations nationwide. Directly comparable to Didge on theme, cuisine style, and full-service casual dining model, but operates at vastly larger scale outside Santa Catarina.

Emerging players

• Spoleto: Brazilian fast-casual Italian restaurant chain. Partial overlap with Didge on casual-dining/multi-location model, but operates a counter-service format in contrast to Didge's full-service thematic positioning.

Regional players

• Cervejaria Devassa: Brazilian brewery-pub chain combining craft beer with full-bar service and live music. Comparable to Didge on pub + live music + bar model, though thematically Brazilian beer heritage rather than Australian steakhouse.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/didgeoficial
• LinkedInlinkedin.com/company/didge-steakhouse-pub---floripa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Didge Steakhouse Pub - Floripa