Bäckerei Konditorei Müller

What Bäckerei Konditorei Müller does

Bäckerei Konditorei Müller is a family-owned German artisan bakery and confectionery founded in 1922 in Vilkerath, Overath (North Rhine-Westphalia) and currently operating as Bäckerei Müller GmbH & Co. KG. The company produces bread, rolls, pastries, and cakes in a single in-house production facility, where doughs are prepared and rested overnight for next-morning baking, then distributed fresh to its own retail network. It sells exclusively direct-to-consumer through nine retail locations across the Bergisches Land, Oberbergisches Land, and Rhein-Sieg-Kreis regions, three of which (Engelskirchen, Overath, Seelscheid) additionally offer café seating with breakfast and light fare served until 1 PM. Custom celebration tortes for birthdays, communions, confirmations, and weddings are made to order with a minimum two-week lead time and require an in-person consultation at the Vilkerath location; reservations and product inquiries are accepted only by phone or in person, with no online ordering.

The underlying "technology" is traditional artisan craftsmanship: Norbert Müller (3rd generation, current owner) holds both Bäckermeister and Konditor master qualifications, combining bakery and confectionery expertise in a single principal. The assortment spans rye, whole grain, spelt, and specialty breads; a wide selection of rolls and sweet rolls; and handcrafted cakes and tortes, with dietary-restricted variants (Vollkorn, lactose-free, egg-free, yeast-free, vegan). Ingredient sourcing is traceable through long-standing supplier relationships with Roland Mühle (flour, Recklinghausen) and Bauer Jansen (free-range eggs, Lindlar), validated by regular farm visits. The company employs roughly 120 staff, is engaged in active hiring and apprenticeship intake, and supports local sports clubs, carnival societies, choirs, charitable organizations (e.g., DLRG Lindlar, Lichtbrücke Engelskirchen), and food banks (Overather Tafel, Tafel Neunkirchen-Seelscheid) through sponsorships and surplus-bread donations. Succession to the 4th generation is underway, with Timo Müller (certified Bäckermeister since 2019) becoming co-owner in 2022.

The business model is straightforward retail transaction revenue from company-owned stores, with no digital channel, no online sales, no franchise model, and no publicly disclosed pricing. Pricing for custom tortes is quote-based following in-person consultation. There are no institutional investors, parent companies, or external funding rounds evidenced; ownership and control remain concentrated within the Müller family.

Name

Bäckerei Konditorei Müller

Legal name

Bäckerei Müller GmbH & Co. KG

Website

https://die-baeckerei-mueller.de

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

Bäckerei Konditorei Müller is a family-owned German artisan bakery and confectionery (est. 1922) selling bread, rolls, pastries, and custom tortes direct-to-consumer through nine retail locations in the Bergisches Land, Oberbergisches Land, and Rhein-Sieg-Kreis regions near Overath, with café service at three sites.

Ownership category

akta.pro rank

Product category

Artisan Bakery and Confectionery

NAICS

Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Artisan bakery products
• Fresh bread retail
• Custom celebration cakes
• Breakfast cafe service
• Traditional confectionery

Headquarters

HQ city

Overath

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Bakery and Confectionery Retail Sales: Retail sales of freshly baked bread, rolls, pastries, cakes, tortes, and snacks through 9 company-owned retail locations. Products are baked in-house at their own production facility and delivered fresh daily. Custom celebration tortes are made to order with a minimum two-week lead time.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bäckerei Konditorei Müller is a traditional family-owned artisan bakery and confectionery that produces and sells freshly baked bread, rolls, pastries, cakes, and custom-decorated celebration tortes through nine company-owned retail locations. All products are manufactured in-house at a central production facility, with dough prepared nightly and delivered fresh to each store each morning, complemented by café seating and breakfast service at three locations.

Product overview

Bäckerei Konditorei Müller is a traditional family-owned bakery operating since 1922, now in its third/fourth generation. The company operates nine retail locations across the Bergisches and Oberbergisches Land and Rhein-Sieg-Kreis regions. Their product portfolio centers on three core offerings: Brot (bread), Brötchen (rolls), and Konditorei (pastry/confectionery), complemented by a Speisekarte (breakfast menu) available at select café locations, and Spezialitäten (custom specialty tortes) made to order. All products are produced in-house using their own bakery, with dough prepared nightly and baked fresh for next-day delivery to stores. The company emphasizes regional ingredients, traditional craftsmanship, and offers special dietary options including whole grain, lactose-free, egg-free, yeast-free, and vegan products.

Differentiator

Problem solved

Functional benefit

Products and services

• Brot (Bread)

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• Roland Mühle (Recklinghausen)coreOthersFlour supplier providing high-quality flour from grain that is processed gently. Regular visits to the source ensure consistent quality of ingredients.
• Bauer Jansen (Lindlar)coreOthersFree-range egg supplier from Lindlar providing eggs for breakfast products. Regular visits to the source ensure consistent quality.
• ASC LoopeminorGTM or Marketing PartnerSports club receiving sponsorship support through band advertising, bulletin boards, and printed materials.
• TUS Marialinden 1946 e.V.minorGTM or Marketing PartnerSports club receiving sponsorship support through band advertising, bulletin boards, and printed materials.
• SC VilkerathminorGTM or Marketing PartnerSports club receiving sponsorship support through band advertising, bulletin boards, and printed materials.
• SSV Overath 1911 e.V.minorGTM or Marketing PartnerSports club receiving sponsorship support through band advertising, bulletin boards, and printed materials.
• Blau-Weiss-Vilkerath e.V.minorGTM or Marketing PartnerCarnival society receiving sponsorship through season bulletins and program book advertising.
• KG Vilkerather Narren e.V. 1946minorGTM or Marketing PartnerCarnival society receiving sponsorship through season bulletins and program book advertising.
• Kleine Tanzgarde Marialinden KGJMminorGTM or Marketing PartnerDance troupe receiving sponsorship including winter jacket equipment.
• MGV Sängerchor Heiligenhaus 1902 e.V.minorGTM or Marketing PartnerChoir receiving sponsorship support.
• WIR – Die älteste Boygroup von VilkerathminorGTM or Marketing PartnerLocal singing group receiving sponsorship support.
• DLRG LindlarminorGTM or Marketing PartnerLifeguard association receiving sponsorship support.
• Lichtbrücke EngelskirchenminorGTM or Marketing PartnerCharitable organization receiving sponsorship support.
• Landwirtschaftliches Casino VilkerathminorGTM or Marketing PartnerAgricultural community organization receiving sponsorship support.
• Overather TafelminorGTM or Marketing PartnerFood bank receiving donated bread products that have not found buyers.
• Tafel Neunkirchen-SeelscheidminorGTM or Marketing PartnerFood bank receiving donated bread products that have not found buyers.
• Panorama Bad EngelskirchenminorGTM or Marketing PartnerLocal swimming facility receiving sponsorship support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Harry-Brot: One of Germany's largest industrial bread manufacturers supplying discounters and food retailers. Comparable end-product (bread, rolls) but operates at industrial scale via retail-channel supply rather than own storefronts; represents the wholesale/incumbent pole of the German bakery market.
• Brotmeisterei Steinecke: Large German industrial bakery producing bread and baked goods for retail chains and own stores. Comparable product category but operates with industrial-scale production rather than the artisan craft model that distinguishes Bäckerei Müller.
• Lieken AG (Aryzta): Major German/European industrial bakery group producing packaged bread, rolls, and baked goods for retail and foodservice. Represents the large-scale incumbent segment of the German bakery market that competes with regional craft bakeries for household bread spend.
• EDEKA / REWE In-Store Bakeries: Major German supermarket chains operating in-store bakery counters that directly compete with traditional bakeries for daily fresh-bread purchases. Represents a key indirect competitive force in the same end-customer and product category as Bäckerei Müller.

Direct peers

• Dat Backhaus: Regional German bakery chain in North Rhine-Westphalia operating multiple own-retail stores with in-house production. Direct comparable on craft positioning, store count, and German retail bakery model similar to Bäckerei Müller.
• Kamps: German bakery chain with hundreds of own-retail locations and in-house production. Comparable product mix (bread, rolls, snacks, breakfast) and multi-store operating model, though significantly larger scale than Bäckerei Müller.
• Schäfer's Brot: Regional German bakery chain with own stores and central production. Closely comparable business model to Bäckerei Müller (in-house baking, retail storefronts, fresh daily delivery) and similar product breadth across bread, rolls, and confectionery.
• Bäckerei Kotz: Family-run regional German bakery chain in the Niederrhein/Rhineland area with multiple retail locations and own production facility. Comparable on family ownership, regional craft positioning, and multi-store retail bakery model.
• Junge Die Bäckerei. Family-owned regional German bakery chain (founded 1897, headquartered in Lübeck) operating hundreds of retail stores with own in-house production. Closely comparable to Bäckerei Müller on craft-bakery positioning, multi-store model, family heritage, and in-house nightly production with fresh morning delivery.
• Wiener Feinbäcker Heberer: Mid-sized German bakery chain operating own stores with central production, offering bread, rolls, snacks, and coffee. Comparable multi-store retail bakery model with in-house production and a similar customer demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100065561496925
• Instagraminstagram.com/diebaeckereimueller
• LinkedInlinkedin.com/company/b%C3%A4ckerei-konditorei-m%C3%BCller

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bäckerei Konditorei Müller