Dieppe - Normandie Tourisme

What Dieppe - Normandie Tourisme does

Dieppe - Normandie Tourisme (legal entity: Office de Tourisme Dieppe-Maritime) is a French Public Industrial and Commercial Establishment (Etablissement Public à Caractère Industriel et Commercial, EPIC) under municipal administration. It is the official destination management organization for the Dieppe area on the Normandy coast of France (Côte d'Albâtre), serving general leisure tourists, organized groups and MICE planners, and press/media professionals. Headquartered at Pont Ango / Quai du Carénage in Dieppe with 11 employees, it operates a free public tourist information service supplemented by a multilingual digital platform (French, English, German) at dieppetourisme.com.

The organization's core product portfolio is a unified information portal combined with select commercial services: comprehensive accommodation and restaurant directories, an events calendar anchored on flagship events such as the Festival International de Cerfs-Volants and the Foire aux Harengs, interactive virtual tours using panoramic imagery, the Pass Tourisme bundled attraction pass, guided tours, real-time tidal information and webcams, hiking and cycling resources (including downloadable GPX/KML files), and a dedicated press room. The technology stack is conventional: OVH Cloud hosting, standard social media integrations (Instagram, Facebook, LinkedIn, etc.), mapping deep-links to Google Maps/Waze/Mappy/Apple Plans, and a CNIL-compliant cookie consent management platform. No proprietary AI/ML capabilities are evident.

The revenue model is primarily public-funded rather than transactional: core tourist information services are free, with monetization limited to Pass Tourisme commissions, online boutique merchandise sales, and possibly guided tour fees. No pricing is publicly disclosed. Distribution occurs through a physical tourist office, the multilingual website, the online boutique (boutique.dieppetourisme.com), newsletters, social media (notably #enjoydieppe and #dieppetourisme on Instagram), printed brochures, and an active press relations program coordinated by Communications Officer Clotilde Babka.

Name

Dieppe - Normandie Tourisme

Legal name

Office de Tourisme Dieppe-Maritime

Website

https://dieppetourisme.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dieppe - Normandie Tourisme is the official French public tourist office (EPIC) for the Dieppe-Maritime area on the Normandy coast, operating a multilingual digital platform and physical office serving leisure tourists, groups, and media with destination information, the Pass Tourisme, guided tours, and a merchandise boutique.

Ownership category

akta.pro rank

Product category

Tourism Office Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAKABAH

Inbound/Local Retail Travel Agencies (Destination Booking Offices)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Traditional/Retail Travel Agencies

SECONDARYTHAJAAAC

Museum & Landmark Guided Tours (Skip-the-line/Docent-led)

Travel & Hospitality/Tours, Attractions & Experiences/Guided Tours (City, Cultural & Historical)

SECONDARYTHAJAAAJ

Neighborhood & Local Life Tours (Communities & Hidden Gems)

Travel & Hospitality/Tours, Attractions & Experiences/Guided Tours (City, Cultural & Historical)

SECONDARYTHAAAGAD

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

Keywords

• Destination tourism services
• Tourist information services
• Guided heritage tours
• Acmodation booking assistance
• Local event promotion

Headquarters

HQ city

Dieppe

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels5 records

Core offering

Dieppe-Normandie Tourisme is the official municipal tourist office for the Dieppe-Normandie region in France, providing comprehensive destination information services, accommodation and restaurant directories, event calendars, guided tours, virtual tours, and the Pass Tourisme bundled attraction pass. The organization also operates an online boutique selling local Dieppe-sourced merchandise and souvenirs, while facilitating bookings with local tourism providers across the region.

Product overview

Dieppe-Normandie Tourisme operates a comprehensive digital tourism platform serving as the official tourist office for the Dieppe area in Normandy, France. The offering consists of a unified information portal combined with integrated services: the core website provides tourism information, virtual tours, event listings, and booking resources, supplemented by an online boutique for merchandise. Key products include the Pass Tourisme (bundled attraction pass), Visites Virtuelles (interactive panoramic virtual tours), guided tour services, comprehensive accommodation and restaurant directories, real-time tidal and webcam information, and hiking trail resources with GPS file downloads. The platform serves both individual tourists and professional partners (groups, business tourism) through multilingual interfaces in French, English, and German.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Two partnerships are on record, tiered minor and core.

• OVH CloudminorOthersOVH Cloud provides web hosting services for the dieppetourisme.com website and associated digital platforms. The hosting provider ensures accessibility and performance of the organization's digital presence.
• Dieppe area tourism professionalscoreChannel Partner/ Reseller/ DistributorHoteliers, restaurateurs, activity providers, and local producers who are promoted and recommended through the tourist office's information services. The organization supports these partners through the Pass Tourisme and coordinated marketing efforts.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Visit Mons (Belgium): Mid-sized European municipal tourist office running a pass product, multilingual content, event calendar, and curated experiences for a secondary destination. Functional and structural peer for a small French DMO.
• Office de Tourisme et des Congrès de Paris: The official Paris tourist office operates the same DMO/convention bureau model for the Paris destination, providing tourist information, accommodation listings, event calendars, and pass products. Direct functional peer with the same mandate shape, scaled to a much larger destination.
• Office de Tourisme de Nice: Nice's official tourist office runs a comparable destination marketing and visitor services model combining multilingual content, event promotion, accommodation directories, and curated local experiences. Most analogous in terms of French coastal destination positioning.
• Office de Tourisme de la Rochelle: French coastal destination tourist office with similar scale, maritime positioning, and productized offerings including city pass, guided tours, and accommodation listings. Highly comparable in mandate and operating model.
• Ti'Vavau (Saint-Malo Tourist Office): Saint-Malo's official tourist office serving a comparable Normandy/Brittany coastal destination with similar heritage, walled-city, and short-stay tourism profile. Direct functional peer at similar scale.

Broad incumbents

• GetYourGuide: Global marketplace for tours, attractions, and experiences. Competes with the tourist office's guided tour and Pass Tourisme offerings at a much larger scale, and serves as a distribution channel for some Dieppe-area activities.
• Visit Flanders: Regional destination marketing organization for Flanders, comparable in DMO function, with multilingual content strategy and curated local experiences. Not a direct competitor but functionally analogous.
• Normandie Tourisme: The regional tourism board for Normandy, of which Dieppe-Normandie Tourisme is a local member. Direct hierarchical relationship, with the regional body setting broader destination strategy under which the local office operates.

Regional players

• Tourisme Bretagne: Breton's regional tourism body, structurally analogous to Normandie Tourisme but for a neighboring region. Useful for benchmarking regional DMO operation and strategy.
• Visit Brittany: The regional tourism board for Brittany, the neighboring French coastal region. Comparable function as a destination promotion body, but operates at a regional rather than municipal level and does not directly compete in Dieppe's catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/dieppetourisme
• LinkedInlinkedin.com/company/office-de-tourisme-de-dieppe-maritime

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dieppe - Normandie Tourisme