Dierenwelzijnscentrum Adventure

What Dierenwelzijnscentrum Adventure does

Dierenwelzijnscentrum Adventure is a Dutch non-profit animal welfare foundation (Stichting Dierenasiel Adventure) operating from a single facility in Kootstertille, Friesland, Netherlands. Founded in 2011, the organization runs three integrated service lines: a dierenpension (animal boarding facility) with 60-dog capacity and 10 outdoor play fields for overnight and day care of dogs and cats; a dierenasiel (animal shelter) handling stray dogs, cats, and rabbits from five contracted municipalities (Achtkarselen, Dantumadiel, Noardeast-Fryslân, Tytsjerksteradiel, and Westerkwartier), with documented throughput of 1,205 cats taken in and 1,192 rehomed over its first five years; and a dierenambulance (animal ambulance) providing emergency rescue across North-East Friesland via partner-operated vehicles supplied by Stichting Dierenlot.

The organization's revenue model blends fee-for-service (boarding at €21.50/day per dog, €12.50/day per cat; adoption fees of €60–€140 per animal), recurring public-sector contracts with five municipalities, a diversified donation stack (one-time gifts €5–€250, distance adoption at €60/year, 'Friend of Adventure' subscription at €26/year, long-stay animal support tiers), and retail margin on Vobra-branded pet food (Carocroc, Casa-Fera, Impress Your Dog, Sanimed) sold via its WooCommerce online shop with free shipping above €75. Customer segments include individual pet owners booking boarding, municipal governments procuring mandated stray services, prospective animal adopters, and community donors.

Operations are supported by a lean team of approximately five employees, an on-site veterinary partner (Dierenarts Tusken Diken en Feanen, led by Tjitske Roest), and a network of strategic partners including Stichting Dierenlot for ambulances, Vobra for food supply, SHHH for ex-laboratory animal placement, Amivedi for lost-and-found registration, and Curaçao Animal Rights Foundation for international rehoming of hard-to-place dogs. The customer-facing technology stack is limited to a WooCommerce shop, Aniday booking portal (adventure.aniday.io), iDEAL payment integration, and PostNL delivery — there are no proprietary technology platforms or AI/ML systems in evidence.

Name

Dierenwelzijnscentrum Adventure

Legal name

Stichting Dierenasiel Adventure

Website

https://dierenpensionadventure.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Dierenwelzijnscentrum Adventure is a non-profit animal welfare center in Kootstertille, Friesland, Netherlands, operating an integrated pet boarding facility, stray animal shelter, and animal ambulance service for pet owners, five municipalities, and community donors.

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Pet Care (except Veterinary) Services (81291), Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Mixed-Species Boarding Kennel (Dogs & Cats) (HSANADAC)

akta.pro secondary industries

Animal Boarding (Kennels, Catteries) (AFAEALAA), Dog Daycare with Boarding Add-On (Daycare + Overnight) (HSANAFAM)

Keywords

• Animal boarding services
• Stray animal shelter
• Animal ambulance services
• Pet food retail
• Animal welfare fundraising

Headquarters

HQ city

Kootstertille, Achtkarspelen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Animal Boarding (Dierenpension): Daily and overnight boarding services for dogs and cats, with premium upgrades such as raw meat meals, walks, grooming, and washing. Day care services are also offered. Pricing is per animal per day, not per kennel unit.
2. Animal Adoption Fees: Adoption contributions collected from new owners adopting shelter animals. Fee schedules vary by species and age: kittens and adult cats €140, rabbits €60. Senior dog donations are negotiated individually.
3. One-time Donations: Single-sum donations accepted in fixed denominations (€5, €25, €50, €100, €250) via the online shop. These are voluntary contributions supporting shelter operations.
4. Distance Adoption (Adoptie op afstand): Annual distance adoption program priced at €60 per year for rabbits, where donors receive 4x yearly updates on the animal's wellbeing. Covers costs of neutering, vaccination, and parasite treatment.
5. Friend of Adventure Subscription: Recurring subscription at €0.50 per week (€26 per year) providing a recurring support revenue stream. Funds go toward housing, care, food, and medical costs for stray animals.
6. Long-Stay Animal Support (Langzitters): Donations specifically directed to cover care costs for long-stay shelter animals (e.g., older dogs and cats that are difficult to rehome). Accepted in tiers of €25, €50, €75, €100, €150.
7. Municipal Contracts for Stray Animal Shelter: Government contracts with five municipalities (Achtkarselen, Dantumadiel, Noardeast-Fryslân, Tytsjerksteradiel, Westerkwartier) to provide stray animal intake, care, and placement services. This is a recurring public-sector revenue stream that funds core shelter operations.
8. Pet Food and Product Retail: Sale of pet food brands (Carocroc, Casa-Fera, Impress Your Dog, Sanimed) via the online shop and physical store. Free shipping on orders over €75. Revenue is derived from product margins on food, toys, accessories, and care supplies.
9. Campaign Fundraising (GoFundMe-style): Special fundraising campaigns for equipment needs, such as the industrial washing machine fundraiser. Proceeds are designated for specific capital purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dierenwelzijnscentrum Adventure is a non-profit animal welfare center offering professional pet boarding (dogs and cats), a stray animal shelter, and an animal ambulance service in North-East Friesland, Netherlands. The organization supplements these services with pet food retail (Vobra brands) and a range of community-support programs including distance adoption, recurring membership subscriptions, one-time donations, and targeted fundraising campaigns. Operations are funded through boarding fees, municipal government contracts, adoption contributions, donations, and pet food sales.

Product overview

Dierenwelzijnscentrum Adventure is a multi-service animal welfare center consisting of three core operations: an animal shelter (Dierenasiel) for stray dogs, cats, and rabbits from municipalities in Friesland; a professional pet boarding facility (Dierenpension) for dogs and cats offering overnight stays, day care, and activity upgrades; and an animal ambulance service for emergency rescue. The organization supports its operations through an online store selling Vobra pet food brands (Carocroc, Casa-Fera, Impress Your Dog, Sanimed) and various donation/support programs including distance adoption (Adoptie op afstand), annual membership (Vriend van Adventure), one-time donations, and special fundraising campaigns. The customer portal (Aniday) handles boarding reservations. The shelter also operates in partnership with Stichting Hulp en Herplaatsing Huisdieren (SHHH) for ex-laboratory animal placement.

Differentiator

Problem solved

Functional benefit

Products and services

• Dierenpension (Animal Boarding) Professional pet boarding service for dogs and cats with overnight stays, day care, and various upgrade options such as grooming, walks, and washing. The facility accommodates up to 60 dogs with 10 outdoor play fields. Dogs stay in heated individual overnight enclosures with underfloor heating; cats stay in spacious group living rooms with climbing and play opportunities. Boarding includes daily health monitoring, two meals per day, and free medical administration.
• Dierenasiel (Animal Shelter) Animal shelter service that rescues stray dogs, cats, and rabbits from five contracted municipalities (Achtkarselen, Dantumadiel, Noardeast-Fryslân, Tytsjerksteradiel, Westerkwartier), provides medical care (neutering, vaccination, chipping), and facilitates adoption. Adoptions are subject to a statutory stray holding period and adoption contributions. International placement partnerships with Curaçao Animal Rights Foundation and SHHH extend rehoming reach.
• Dierenambulance (Animal Ambulance) Emergency animal rescue and transport service covering North-East Friesland, responding to injured stray animals and transporting them to the shelter. Operates daily 07:00–18:00 (06-50128269). Two ambulances are provided on free loan by Stichting Dierenlot. Stray animals are posted on Facebook before intake to attempt owner reunification.
• Dagopvang (Day Care) Day care service for dogs where pets can stay for a day while owners work or travel, with full access to outdoor play programs and optional upgrades. Priced at €12.50 per day or €11.00 per visit for fixed day care (minimum 1x/week for 3 weeks). Also available for rabbits, small animals, and birds at €7.50 per night.
• Adoptie op afstand (Distance Adoption) Remote adoption program allowing supporters to contribute €60 per year towards the care of a shelter rabbit, covering neutering, vaccination, and parasite treatment costs. Donors receive four updates per year on the animal's wellbeing.
• Vriend van Adventure (Friend of Adventure) Annual recurring membership program at €0.50 per week (€26 per year) supporting shelter operations, animal housing, care, food, and medical costs for stray animals.
• Eenmalige Donatie (One-time Donation) One-time donation option allowing supporters to contribute fixed amounts of €5, €25, €50, €100, or €250 to support overall shelter operations.
• Langzitters in het asiel (Long-term Shelter Residents Support) Targeted donation program specifically supporting animals that have been in the shelter for extended periods (older dogs and cats that are difficult to rehome). Donations are accepted in tiers of €25, €50, €75, €100, or €150.
• Vobra Pet Food Retail (Carocroc, Casa-Fera, Impress Your Dog, Sanimed) Pet food retail products sold at the Kootstertille facility and via the online shop, including Carocroc, Casa-Fera, Impress Your Dog, and Sanimed brands for dogs and cats. Free shipping on orders above €75 via PostNL.
• Inzamelingsactie Wasmachine (Washing Machine Fundraiser) GoFundMe-style crowdfunding campaign to replace industrial washing machines and dryers needed for processing approximately 37,500 kg of animal bedding, towels, and cleaning cloths annually.

Quantifiable outcome

• 1,192 out of 1,205 cats successfully rehomed over 5 years
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Dierenarts Tusken Diken en Feanen (Dierenartsenpraktijk Drogeham)coreStrategic or Co-development PartnerVeterinary partner that visits the shelter every Tuesday morning to examine all shelter animals, perform neutering/spaying, vaccinate, chip, and treat for worms and fleas. All shelter animals receive mandatory medical preparation before adoption. The partner also handles any veterinary emergencies for boarding animals under a veterinary authorization agreement. The practice is located in Drogeham and is led by Tjitske Roest.
• VobracoreOthersVobra is the food supplier for the shelter's pet food brands (Carocroc, Casa-Fera, Impress Your Dog, and Sanimed). Dierenwelzijnscentrum Adventure is an official sales point for these brands. Vobra supplies over 150 unique high-quality raw ingredients including meat, grains, potatoes, vegetables, fruit, and specialty ingredients such as cranberry and yucca extract. The shelter retails these products online and on-site.
• Stichting DierenlotcoreGTM or Marketing PartnerStichting Dierenlot provides financial and material support to local animal welfare organizations. They supply Dierenwelzijnscentrum Adventure with two Dierenlot dierenambulances (animal ambulances) on a free loan basis. Dierenlot supports small, local organizations with funding for food, medicine, veterinary costs, renovations, and equipment. Their mission aligns with supporting regional shelter and ambulance operations.
• SHHH (Stichting Hulp en Herplaatsing Huisdieren)coreStrategic or Co-development PartnerSHHH works with the shelter to place ex-laboratory animals (beagles, rabbits, cats, ferrets) with private individuals. The partnership provides temporary shelter and rehoming services for these animals. SHHH also supports senior animal placements and behavioral guidance for problem animals.
• Dierenambulance Noord Oost Friesland (Huisdieren Noodhulp NOF)coreStrategic or Co-development PartnerEmergency animal ambulance service covering North-East Friesland, reachable Monday through Sunday 07:00–18:00 at 06-50128269. Provides emergency aid to injured stray animals with no known owner, and scheduled pickups of stray dogs and cats. Stray animals are first posted on Facebook to try to locate owners before intake, reducing unnecessary costs for owners.
• Dierenambulance WesterkwartierminorStrategic or Co-development PartnerPartnership with Dierenambulance Westerkwartier for regional animal ambulance coverage, extending the reach of emergency animal services beyond the primary operating area.
• AmivediminorOthersAmivedi is a national database that collects all reports of missing and found animals. The shelter registers found animals with Amivedi to facilitate owner reunification. Found animals are also posted on the Facebook page of Dierenambulance Noord Oost Friesland.
• Curaçao Animal Rights Foundation (CARF)minorStrategic or Co-development PartnerInternational partnership with Curaçao Animal Rights Foundation to relocate shelter dogs from the Netherlands to Curaçao, finding new homes for animals that are difficult to place domestically.
• AequorminorOthersAequor appears as a partner organization referenced on the shelter's team page, likely representing an industry or educational affiliation related to animal welfare in the Netherlands.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Others

• Dierenartsenpraktijk Tusken Diken en Feanen: Veterinary practice in Drogeham (led by Tjitske Roest) providing Tuesday-morning visits, neutering, vaccination, chipping, and emergency support to the shelter's animals. Existing strategic veterinary partner and referral channel for the pension.
• Stichting Dierenlot: Dutch foundation that funds small, local animal welfare organizations and supplies animal ambulances on a free-loan basis. Existing strategic partner that supplies the two Dierenambulance vehicles used by Dierenwelzijnscentrum Adventure.
• Vobra Special Petfoods: Dutch pet food manufacturer producing Carocroc, Casa-Fera, Impress Your Dog, and Sanimed brands using 150+ ingredients. Existing supplier whose brands are retailed at Dierenwelzijnscentrum Adventure's online and on-site shop.
• Aniday: Software platform providing customer portal and reservation systems for pet boarding operations. Existing technology partner powering the adventure.aniday.io booking portal.

Direct peers

• Dierenopvang Amsterdam: Large Dutch animal shelter providing stray animal intake, shelter, adoption, and veterinary coordination for the Amsterdam region. Comparable shelter/rehoming model with municipal contract relationships.
• Dierenambulance Amsterdam: Animal ambulance service operating in the Amsterdam region, providing emergency response and transport for stray animals. Comparable service offering in a different Dutch geography, parallel to Dierenambulance Noord Oost Friesland.
• Stichting Dierenbescherming: Largest Dutch animal welfare organization, operating multiple shelters, adoption services, and lobbying for animal welfare legislation across the Netherlands. Directly comparable as a Stichting with combined shelter/rehoming operations, though at significantly larger national scale.
• Stichting Hulp en Herplaatsing Huisdieren (SHHH): Dutch foundation focused on rehoming ex-laboratory animals (beagles, rabbits, cats, ferrets) and supporting senior/problem animal placements. Existing strategic partner for rehoming of difficult-to-place animals.
• Curaçao Animal Rights Foundation (CARF): Animal welfare foundation on Curaçao that works with Dutch shelters to relocate hard-to-place dogs internationally. Existing partner demonstrating exportable rehoming capability for difficult-to-adopt dogs.

Broad incumbents

• Pets Place: Largest Dutch pet retail chain offering pet food, accessories, grooming, and broader services across a national store footprint. Comparable as a Dutch pet services operator with retail pet food revenues, but operating at much broader scale and without shelter/ambulance services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/metzorgvooruwdier
• Instagraminstagram.com/dierenpension_adventure
• LinkedInlinkedin.com/company/dierenwelzijnscentrum-adventure

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dierenwelzijnscentrum Adventure