What DieSozialfirma AG does

DieSozialfirma AG is a Swiss non-profit stock company (gemeinnützige AG) founded in 2009 and headquartered in Riedikon, Zürich. It operates in the primary labor market with three service divisions: putzundglanz (professional cleaning and building maintenance), baumundgrün (garden and outdoor area maintenance), and klebundschrift (advertising technology including vehicle wrapping, window graphics, and textile printing). The company employs approximately 50 people, with over half living with a psychological, physical, or intellectual disability, and pays fair, market-standard wages with permanent employment contracts supported by social-pedagogical guidance.

The company's business model combines commercially priced services—customers pay market rates for professional delivery—with a certified social partnership programme (Innovation tier at minimum CHF 10,000/year, Support tier at minimum CHF 5,000/year) and donor contributions through the Gönnerverein proDieSozialfirma patron association. Approximately 90% of operational costs are covered through service fees, with the balance from partners and donations; the company receives no state subsidies except for apprentices with increased support needs. A vocational training programme in partnership with the axisBildung consortium offers 19 apprenticeship positions across advertising technology, facility maintenance, and commercial tracks at EFZ, EBA, and PrA levels.

DieSozialfirma serves both private individuals and businesses primarily in the greater Zurich region, with a horizontal segment approach across residential and commercial customers. Go-to-market is direct, relying on service quality, word-of-mouth referrals, and earned media coverage. The company holds a network of more than a dozen social partners (including Eberhard Unternehmungen, Wincasa, Sparhafen, Schlagenhauf, and Schibli) and foundation supporters (Zangger Weber Stiftung, Ernst Göhner Foundation, Paul Schiller Stiftung). Recognition includes the SEI Start-Up Award (2011), an International Charity Award (2015) awarded to partner Medicall AG, and a Swiss Ethics Award finalist nomination (2016). The company is governed by a Board of Directors led by President Regula Stocker, with Roman Küng serving as CEO since January 2023.

Name

DieSozialfirma AG

Legal name

DieSozialfirma AG

Website

https://diesozialfirma.ch

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

DieSozialfirma AG is a Swiss non-profit stock company operating since 2009 in cleaning, garden maintenance, and signage services, employing approximately 50 people—over half with disabilities—in the greater Zurich region. It serves private individuals and businesses at market prices while running a social partnership and vocational training programme.

Ownership category

akta.pro rank

Headquarters

HQ city

Riedikon

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Service Fees from Customers: Revenue generated from providing professional cleaning, garden maintenance, and advertising technology services to private individuals and businesses at market-competitive prices. Approximately 90% of operational costs are covered through these service fees.
2. Social Partnership Contributions: Certified social partnership programme with two tiers: 'Innovation' partners contribute minimum CHF 10,000 annually to support business development and growth; 'Support' partners contribute minimum CHF 5,000 annually to offset management overhead and fund apprenticeship places for youth with disabilities.
3. Donor and Sponsor Contributions: Financial support from individual donors, foundations, and institutions including membership fees (CHF 250/year individuals, CHF 500/year families) to the proDieSozialfirma patron association, plus one-time donations and institutional grants from foundations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

DieSozialfirma AG is a non-profit Swiss company operating in the primary labor market with three service divisions: putzundglanz (cleaning and building maintenance), baumundgrün (garden and outdoor area maintenance), and klebundschrift (advertising technology including vehicle lettering, graphic design, and textile printing). Approximately half of its ~50 employees have disabilities, and the company operates at 90% self-sufficiency without state subsidies while paying fair wages and offering permanent contracts.

Product overview

DieSozialfirma AG is a non-profit company operating in Switzerland's primary labor market with three distinct service divisions: putzundglanz (professional cleaning and building maintenance), baumundgrün (garden and outdoor area maintenance), and klebundschrift (advertising technology including graphic design, vehicle lettering, and textile printing). The company employs approximately 50 staff members, over half of whom have disabilities, and provides vocational training programs in partnership with axisBildung. All three divisions operate as first-market businesses offering services at market prices while integrating people with and without disabilities in collaborative work environments.

Differentiator

Problem solved

Functional benefit

Brands

• putzundglanz: Specialized in building maintenance, cleaning services, and outdoor work including regular maintenance, move-out cleaning, window cleaning, and basic cleaning services.
• baumundgrün
• klebundschrift

Quantifiable outcome

• 90% operational self-sufficiency achieved without state subsidies
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered minor and core.

• AssurinvestminorGTM or Marketing PartnerSocial partner supporting DieSozialfirma through the certified social partnership programme, demonstrating corporate social responsibility engagement
• Baustoffe PlusminorGTM or Marketing PartnerSocial partner supporting DieSozialfirma through the certified social partnership programme
• Consor AGminorGTM or Marketing PartnerNew social partner joining the DieSozialfirma network in 2024
• DoldminorGTM or Marketing PartnerSocial partner supporting DieSozialfirma through the certified social partnership programme
• Dr. Deuring OehningerminorGTM or Marketing PartnerSocial partner supporting DieSozialfirma through the certified social partnership programme
• Eberhard UnternehmungenminorGTM or Marketing PartnerNew social partner supporting DieSozialfirma since 2024
• Ghisleni Partner AGminorGTM or Marketing PartnerNew social partner in the DieSozialfirma network as of 2024
• Metall PfisterminorGTM or Marketing PartnerSocial partner supporting DieSozialfirma through the certified social partnership programme
• SchibliminorGTM or Marketing PartnerSocial partner supporting DieSozialfirma through the certified social partnership programme
• Schlagenhauf (Rolf Schlagenhauf AG)minorGTM or Marketing PartnerSocial partner and board member Rolf Schlagenhauf has supported DieSozialfirma since its founding, contributing his network and resources
• Schneider UmweltserviceminorGTM or Marketing PartnerSocial partner in the DieSozialfirma network since 2023
• Sparhafen BankminorGTM or Marketing PartnerFinancial institution social partner supporting DieSozialfirma, also listed as a banking provider for donations
• Sparhafen ImmobilienminorGTM or Marketing PartnerSocial partner and real estate entity associated with Sparhafen Group
• WincasaminorGTM or Marketing PartnerSocial partner supporting DieSozialfirma through the certified social partnership programme
• Zangger Weber StiftungminorOthersFoundation that has provided financial support to DieSozialfirma
• Ernst Göhner FoundationminorOthersMajor Swiss foundation providing institutional support to DieSozialfirma
• Hirschmann StiftungminorOthersFoundation supporting DieSozialfirma's activities
• Paul Schiller StiftungminorOthersFoundation supporting DieSozialfirma's social mission
• Rahn StiftungminorOthersFoundation providing financial support to DieSozialfirma
• Grütlistiftung ZürichminorOthersZurich-based foundation supporting DieSozialfirma
• BDOminorOthersSwiss audit and advisory firm providing professional services support
• bexiominorOthersSwiss business software company providing support to DieSozialfirma
• axisBildungcoreStrategic or Co-development PartnerVocational training consortium of which DieSozialfirma is a member; provides framework for apprenticeship programmes for youth with increased support needs; recognised by the Zurich Office for Secondary and Vocational Education and Training (MBA)
• Berufsschule WetzikonminorStrategic or Co-development PartnerVocational school in Wetzikon that awarded recognition to apprentice Joran Koller for an outstanding specialisation project

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Stiftung Wagerenhof: Large Swiss non-profit foundation near Zurich offering housing, workshops, and employment services for people with disabilities. Comparable in social mission, regional Zurich focus, and integrated vocational/labor-market approach.
• Stiftung Brühlgut: Swiss non-profit foundation near Zurich that employs and trains people with disabilities across workshops and service operations (cleaning, gardening, manufacturing). Closest comparable model to DieSozialfirma in terms of mission, geography, and service-mix.
• Stiftung Joël: Swiss social enterprise providing supported employment and vocational training for people with disabilities. Comparable as a Swiss disability-employment operator with integrated training and primary-market service delivery.
• Stiftung Arkadis: Swiss social foundation supporting people with disabilities through employment, housing, and day-care services across multiple cantons. Comparable as a multi-service Swiss social enterprise with both vocational training and primary-market service work.

Others

• Randstad (Switzerland): Major Swiss staffing and employment-services provider. Comparable as a Swiss workforce-services platform, but operating at vastly larger scale and without the social-enterprise mission.
• Pro Infirmis: Leading Swiss disability advocacy and support organization. Comparable as a stakeholder in the same disability-employment ecosystem, though operating as a non-profit advocacy body rather than a direct employer.
• Compasso: Swiss information platform for employers on the integration of people with disabilities, co-founded by DieSozialfirma board president Regula Stocker. Thematically adjacent as an ecosystem partner in the same Swiss disability-employment network.

Broad incumbents

• Vebego Services AG: Swiss facility-services group (cleaning, green maintenance, security) with strong national presence. Directly comparable to DieSozialfirma's three-division service mix at a much larger commercial scale.
• Honegger AG: Established Swiss commercial cleaning and facility-services company with national coverage. Comparable as a direct commercial competitor to putzundglanz in the same Swiss facility-services market, though without the social-enterprise positioning.
• ISS Facility Services AG (Switzerland): Swiss subsidiary of global facility-services giant ISS A/S, providing cleaning, landscaping, and related services to corporate clients. Comparable as a large incumbent competing for the same B2B service contracts DieSozialfirma targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/diesozialfirma

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DieSozialfirma AG