Djurgårdens IF
Djurgårdens IF is a Stockholm-based non-profit sports alliance founded in 1891, comprising ~20 independent member clubs across 25 sports that collectively serve athletes from youth through elite level under a shared trademarked brand.
- Company typePrivate
- Founded1891
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
Djurgårdens IF firmographics
Firmographics- Name
- Djurgårdens IF
- Legal name
- Djurgårdens Idrottsförening
- Website
- https://dif1891.se
- Company type
- Private
- Founded year
- 1891
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Djurgårdens IF is a Stockholm-based non-profit sports alliance founded in 1891, comprising ~20 independent member clubs across 25 sports that collectively serve athletes from youth through elite level under a shared trademarked brand.
- Ownership category
- akta.pro rank
Djurgårdens IF industry classification
Industry- Product category
- Multi-Sport Club Services
- NAICS
- Sports Teams and Clubs (711211), Civic and Social Organizations (813410)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industry
- Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)
Keywords
Where Djurgårdens IF is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices21 records
Markets served
Djurgårdens IF business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Membership fees: Individual member clubs within the Djurgården alliance collect membership fees from their members. Each of the approximately 20 sports clubs (Alpint, Bandy, Basket, Bordtennis, Boule, Bowling, Boxning, Brottning, Cricket, Cykel, Fotboll, Friidrott, Fäktning, Golf, Handboll, Handikappfotboll, Innebandy, Ishockey, Kampsport, Konståkning, Padel, Schack) charges its own membership dues. Some clubs also generate revenue from events, tournaments, merchandise, and facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | DIF Cykel annual membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Djurgårdens IF product offering
Product offeringCore offering
Djurgårdens IF is a non-profit multi-sport alliance of approximately 20 independent member clubs offering sports participation, training, and competition across more than 20 disciplines — from football, ice hockey, and bandy to padel, chess, and disability football. The alliance manages the shared Djurgårdens IF brand, values, and registered trademarks, while each member club autonomously recruits individual members, charges membership fees, runs teams from beginner to elite level, and operates facilities across Stockholm and Sweden.
Product overview
Djurgårdens IF (DIF) is Sweden's most successful multi-sport alliance, founded in 1891, comprising approximately 20 independently managed sports associations under a shared brand and alliance structure. The organization restructured into an Alliansförening (alliance association) in 1990 to protect its brand and ensure long-term viability. As of 2023, DIF had accumulated 472 SM (Swedish Championship) gold medals across 25 sports. The alliance is governed by an alliance board that manages the shared brand, values, and new member associations. Each sports section — including football, ice hockey, bandy, handball, floorball, alpine skiing, basketball, table tennis, boule, bowling, boxing, wrestling, cricket, cycling, athletics, fencing, golf, disability football, martial arts, figure skating, padel, and chess — operates as a semi-independent member association with its own sports, economic, and organizational responsibility. The portfolio ranges from elite competitive teams (e.g., football with 12 SM golds; ice hockey with 16 SM golds for men, 1 for women) to community-focused youth and beginner programs across all sections.
Differentiator
Problem solved
Functional benefit
Products and services
- DIF Fotboll (Football) The football (soccer) section of DIF offering senior, youth, and community football programs. Has won 12 SM gold medals and 5 cup titles, making it one of Sweden's most decorated football clubs. Open to male, female, and youth participants.
- DIF Ishockey (Ice Hockey) Ice hockey section established in 1922; men's team has won 16 SM gold medals and women's team 1 SM gold medal. Runs active junior and youth programs in addition to senior squads competing in Sweden's top leagues.
- DIF Bandy Bandy section operating two men's teams in Division 1 and Division 3, a youth team, and a learn-to-skate school (Skridskokul). Plays home matches at Östermalms IP in Stockholm.
- DIF Handboll (Handball) Handball section established in 1934, one of the six oldest handball clubs in Sweden still active in the league system. Men's team plays in Division 2 and women's team in Division 3.
- DIF Innebandy (Floorball) Floorball section started in December 1990. Has won SM gold, DM gold, and Champions Cup gold medals — one of the most successful floorball sections in the DIF alliance.
- DIF Padel (Padel Tennis) Padel section founded in early 2020 during the pandemic with over 360 members. Operates through partnerships with over 10 facilities across Stockholm, making it one of the five largest padel clubs in Greater Stockholm. The A-team reached SM playoffs in 2022.
- DIF Kampsport (Martial Arts) Martial arts section founded in 2012, offering Muay Thai, Mixed Martial Arts (MMA), Brazilian Jiu-Jitsu (BJJ), and combat fitness training. Has won multiple Swedish championships across Muay Thai, MMA, and BJJ.
- DIF Cricket Cricket section that joined DIF in 2020 (originally founded as SACS in 1996). Operates 3 senior teams, 2 junior teams (U15 and U19), and 1 women's team. Membership spans multiple nationalities living in Stockholm county.
- DIF Handikappfotboll (Disability Football) Disability football section started in 1997 with about 10 youth players and now serving approximately 40 players aged 8 to 50. Operates on the principle that everyone participates fully according to their own abilities; trains at Hjorthagens IP in summer and Spånga fotbollshall in winter.
- DIF Friidrott (Athletics) Athletics/track and field section originally founded in 1892 (DIF's first SM gold medal came from this section in 1897). Restarted on 28 August 2024 with club/sports director and coach Malin Sundström leading operations.
- DIF Basket (Basketball) Basketball section founded on 7 June 2015 by five founders with over 100 years of combined experience. Women's section added in 2017; men's team competes in Superettan as of the 2023/2024 season.
- DIF Golf Golf section founded in 1996 as a gathering point for DIF members who enjoy golf. Operates an elite program competing in Division 1, with a goal to return to the Elite Series.
- DIF Alpint (Alpine Skiing) Alpine skiing section founded in the late 1930s, one of Sweden's oldest ski clubs and currently Stockholm's only alpine club. Operates at Hammarbybacken ski slope with a primary focus on youth development and lifelong alpine interest.
- DIF Fäktning (Fencing) Fencing section established in 1958 and operating as an independent association since 1990. Has produced Olympic and World Championship medalists in épée fencing and modern pentathlon, and operates from a dedicated fencing hall in Hjorthagen, Stockholm since the mid-1970s.
- DIF Schack (Chess) Chess section formed on 12 December 2023, following chess's admission into the Swedish Sports Confederation on 28 May 2023. Led by Sweden's national team coach Peter Bergström and begins competition in Division 3.
Quantifiable outcome
- 472 SM-guld (Swedish championship titles) won across 25 sports as of 2023
- +1 more outcomes
Companies that use Djurgårdens IF
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Djurgårdens IF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Djurgårdens IF partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Alliansföreningar (Member clubs of Djurgårdsalliansen)coreDjurgårdens IF operates as an alliance of approximately 20 economically independent member clubs. Each club (Alpint, Bandy, Basket, Bordtennis, Boule, Bowling, Boxning, Brottning, Cricket, Cykel, Fotboll, Friidrott, Fäktning, Golf, Handboll, Handikappfotboll, Innebandy, Ishockey, Kampsport, Konståkning, Padel, Schack) has its own economic, organizational, and sporting responsibility while sharing the Djurgården brand.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Djurgårdens IF competitors and assessment
Company assessmentDirect peers
- BK Häcken: Gothenburg-based multi-sport club operating football and additional sports. Comparable Swedish non-profit sports association structure.
- IFK Göteborg: Sweden's largest multi-sport club by membership, with sections across football, handball, ice hockey, and athletics. Comparable federated structure and Swedish championship pedigree.
- Helsingborgs IF: Multi-sport Swedish club with football and other sections. Long-standing competitor in Swedish football with a comparable alliance-operating model.
- Hammarby IF: Stockholm-based multi-sport club with sections in football, ice hockey, floorball, handball, and bandy. Competes directly with DIF for Stockholm members, sponsors, and talent.
- Örebro SK: Swedish multi-sport club with football, ice hockey, and handball sections. Similar federated alliance structure and operating geography (mid-sized city).
- AIK: Stockholm-based multi-sport club (founded 1891) operating an alliance of sections across football, ice hockey, handball, and other sports. Closest direct peer to Djurgårdens IF in both city and federated multi-sport structure.
- IFK Norrköping: Historic Swedish multi-sport club with football, handball, and ice hockey sections. Similar non-profit, member-operated alliance structure to Djurgårdens IF.
- Malmö FF: Swedish multi-sport club best known for elite football but operating additional sports sections. Comparable in championship pedigree and non-profit Swedish sports association structure.
Broad incumbents
- FC Barcelona: Global multi-sport club owning football, basketball, handball, roller hockey, futsal, and ice hockey sections. Comparable federated multi-sport model but at a vastly larger commercial scale, illustrating the international ceiling for DIF's brand.
Regional players
- Riksidrottsförbundet (Swedish Sports Confederation): National governing body for Swedish sport, to which DIF is affiliated. Not a direct competitor but an analogous mission-driven organization that mediates funding, policy, and rules across Swedish sports clubs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Djurgårdens IF social profiles
Digital presenceDjurgårdens IF financial estimates
Financial estimateRevenue estimate
Valuation estimate
Djurgårdens IF leadership team
Management profileNumber of profiles
Profiles35 records
Djurgårdens IF subsidiaries and ownership
Company hierarchySubsidiaries22 records
Djurgårdens IF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Djurgårdens IF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Djurgårdens IF
What does Djurgårdens IF do?
Djurgårdens IF is a non-profit multi-sport alliance of approximately 20 independent member clubs offering sports participation, training, and competition across more than 20 disciplines — from football, ice hockey, and bandy to padel, chess, and disability football. The alliance manages the shared Djurgårdens IF brand, values, and registered trademarks, while each member club autonomously recruits individual members, charges membership fees, runs teams from beginner to elite level, and operates facilities across Stockholm and Sweden.
Is Djurgårdens IF a public or private company?
Djurgårdens IF is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Djurgårdens IF founded?
Djurgårdens IF was founded in 1891. It employs 11 to 50 people.
Where is Djurgårdens IF based?
Djurgårdens IF is headquartered in Stockholm, Sweden, in the Europe region.
How does Djurgårdens IF make money?
One revenue line is on record: membership fees.
Who are Djurgårdens IF's main competitors?
Direct peers on record are BK Häcken, IFK Göteborg, Helsingborgs IF, Hammarby IF, Örebro SK, AIK, IFK Norrköping and Malmö FF. FC Barcelona is listed as a broad incumbent. Riksidrottsförbundet (Swedish Sports Confederation) is listed as a regional player.
Does Djurgårdens IF have an API?
No public API is recorded for Djurgårdens IF.
What industry is Djurgårdens IF in?
Djurgårdens IF's product category is Multi-Sport Club Services. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of MPAKAFAF, Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs). Its NAICS code is 711211 and its SIC code is 7997.