What Digicel Samoa does

Digicel (Samoa) Limited is a privately held mobile telecommunications operator headquartered at SNPF Plaza Building, Savalalo, Samoa, and a subsidiary of the Digicel Pacific group (which spans Fiji, Samoa, Tonga, Vanuatu, Nauru, and Papua New Guinea). The company provides consumer and business mobile voice, SMS, and data services over 3G, 4G/LTE, and 5G network infrastructure across Samoa, including coverage on Savai'i via recently launched telecommunications towers.

Its core products sit within an integrated 'Digital Operator' stack: MyDigicel for self-service account management, MyCash as a mobile wallet for transfers, bill payments, and QR pay, Digicel TV for streaming (including live sports rights), and Prime Bundles (Cheehoo) which combine voice, SMS, and data with access to DTV, BiP messaging, Loop news, and Go Loud audio. Supporting distribution includes physical retail stores, the MyDigicel app, USSD (*123#), a self-care web portal, third-party top-up partners, and a dedicated Digicel Business line.

Revenue is generated through subscription recurring streams (voice plans, data bundles, Prime Bundles, Digicel TV subscriptions), transaction fees from MyCash, and hardware sales of smartphones and MIFI modems. Pricing is granular and prepaid-heavy, with tiered Prime Bundles priced from $3 (1-day) to $60 (28-day), low per-user ARPU, and mass-market consumer focus. The company is led by CEO Karl Vizvary and operates without disclosed AI/ML capabilities, funding rounds, or M&A activity.

Name

Digicel Samoa

Legal name

Digicel (Samoa) Limited

Website

https://digicelsamoa.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Digicel (Samoa) Limited is a Samoa-based mobile telecommunications operator and subsidiary of Digicel Pacific, offering 5G/4G/3G voice, data, Prime Bundles, Digicel TV streaming, and MyCash mobile wallet services to consumer and business customers across Samoa.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

VoIP Access & ITSP Services (HDAIAHAD)

akta.pro secondary industry

Voice Services (POTS/VoIP) over Fixed Access (HDAIABAH)

Keywords

• Mobile telecommunications services
• Mobile data bundles
• Mobile money wallet
• Prepaid voice services
• Digital streaming services

Headquarters

HQ city

Savalalo

HQ country

Samoa

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Mobile Voice Services: Prepaid and postpaid voice call services with per-minute rates and bundle options including unlimited calling plans
2. Mobile Data Services: Data bundles and plans with tiered pricing based on validity period (1 day to 28 days) and data volume (1GB to 100GB)
3. Prime Bundle Plans: All-in-one digital lifestyle bundles combining voice, SMS, data and app access starting at $3 for 1 day up to $60 for 28 days
4. MyCash Mobile Financial Services: Digital wallet services including money transfers, bill payments, QR payments, and mobile top-ups with transaction fees
5. Device Sales: Mobile devices including smartphones and MIFI modems sold through retail stores and online
6. Digicel TV Subscription: Streaming service subscription for live sports, entertainment content with various channel packages

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Digicel Samoa is a mobile telecommunications operator providing prepaid and postpaid mobile voice, SMS, and data services across 3G, 4G/LTE, and 5G networks in Samoa. It sells bundled Prime plans that combine voice, SMS, data, and access to proprietary apps (Digicel TV streaming, MyCash mobile wallet, BiP messaging, Loop news, Go Loud radio), and distributes mobile devices and MIFI modems through retail stores and self-service digital channels.

Product overview

Digicel Samoa operates as a telecommunications provider offering mobile services, data bundles, mobile devices, and TV/streaming products. The company functions as a Digital Operator, delivering digital experiences through an integrated app ecosystem. The core product portfolio includes MyDigicel (account management), MyCash (digital wallet/mobile money), Digicel TV (streaming), and Digicel Prime Bundles (bundled voice/SMS/data with digital app access). Prime Bundles include access to BiP (messaging), Loop (news), DTV (streaming), and Go Loud (radio/podcasts). The company also sells mobile devices and MIFI modems through its retail stores, and provides 5G network technology services.

Differentiator

Problem solved

Functional benefit

Products and services

• MyDigicel Mobile account management app for prepaid and postpaid subscribers to check balances, manage plans, top up credit, pay bills, and access exclusive offers.
• MyCash Digital wallet and mobile money application enabling users to send and receive money, perform QR payments, pay bills, and conduct daily financial transactions, with a 10% bonus credit promotion on top-ups.
• Digicel TV Streaming service providing live sports (including Premier League, Bundesliga, La Liga), TV shows, movies, news, and entertainment on mobile devices and smart TVs.
• Digicel Prime Bundles (Cheehoo) All-in-one digital lifestyle bundles combining voice minutes, SMS, mobile data, and access to digital apps (Digicel TV, BiP, Loop, Go Loud) at tiered prices from $3 (1 day) to $60 (28 days).
• BiP Instant messaging and video chat application included in Prime Bundles, offering free messaging and calls between BiP users.
• Mobile Devices Smartphones and MIFI modems sold through Digicel retail stores for use on the Digicel mobile network.
• Data Bundles Prepaid and postpaid data plans providing mobile internet access, with tiered volume (1GB to 100GB) and validity (1 day to 28 days) options.
• Digicel Business Business and corporate mobile connectivity solutions, including dedicated customer care support at +685 126 for business subscribers in Samoa.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• SNPF Plaza BuildingminorOthersLandlord for corporate headquarters office location at Savalalo, Samoa

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• M-Pesa (Vodafone / Safaricom): Global benchmark for telecom-led mobile money at massive scale. Comparable through MyCash's wallet, transfer, and bill payment features, illustrating both the upper-bound opportunity and the scale gap.

Direct peers

• Samoa Tel (Telecom Samoa Limited / CSL): Samoa's incumbent fixed and mobile operator; competes head-to-head with Digicel Samoa in mobile voice, data, and bundles in the same small island market.
• Digicel Papua New Guinea: Largest Digicel Pacific subsidiary by population served; same product portfolio (MyCash, DTV, BiP) and operating playbook, illustrating how the Samoa model is mirrored across the group.
• Digicel Fiji: Sister operation under Digicel Pacific with the same 'Digital Operator' model (voice, data, MyCash, DTV, BiP). Highly comparable in product mix, though the Fijian market is materially larger.
• Telecom Vanuatu Limited: Mobile and fixed operator in Vanuatu serving a small island market with similar geographic and infrastructure challenges; comparable regional peer within the broader Pacific telecom landscape.
• Tonga Communications Corporation: Tongan incumbent operator offering mobile, fixed, and broadband services in a similarly small Pacific island market; comparable on scale, geographic constraints, and wholesale/retail telecom mix.
• Vodafone Fiji: Pacific mobile operator with voice, data, and M-Pesa mobile money. Comparable through shared M-Pesa financial services heritage and similar Pacific-island market dynamics.
• Digicel Tonga: Sister Digicel Pacific operation in Tonga offering the same Prime Bundles, MyCash, and DTV product set; comparable in scale, infrastructure constraints, and customer profile.
• Bluesky Samoa (formerly Vodafone Samoa): Direct mobile competitor in Samoa offering prepaid/postpaid voice, data, and broadband services. Most directly comparable peer in the same single-country market with overlapping customer base and product set.

Regional players

• Amalgamated Telecom Holdings (Fiji): Parent of Vodafone Fiji and other Pacific telecom assets; provides a Pacific-scale comparable on telecom + mobile money bundling, though not directly competitive in Samoa.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/digicel_samoa
• YouTubeyoutube.com/@DigicelSamoa1
• Facebookfacebook.com/DigicelSamoa
• LinkedInlinkedin.com/company/digicelsamoa
• Instagraminstagram.com/digicelsamoa
• TikToktiktok.com/@digicel_samoa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digicel Samoa