Digicel Vanuatu (VU)

What Digicel Vanuatu (VU) does

Digicel Vanuatu Limited is a private telecommunications operator headquartered in Port Vila, Vanuatu, and a subsidiary of the Digicel Pacific Group (acquired by Telstra International). Founded in 2007, the company provides mobile voice, SMS, and data services across Vanuatu, claiming network coverage of approximately 95% of the population. Its core commercial offering includes prepaid and postpaid mobile plans branded under "Simply More," anchored by "Prime Awesome" data bundles, with device sales of phones and MIFI modems distributed through three company-owned retail stores (Port Vila Town, Port Vila Nambatu, and Luganville), a dealer network, and a self-service app.

The company's technology stack centers on mobile telecommunications network infrastructure supporting voice, data, and mobile financial services. Its proprietary MyCash platform supports digital transactions and QR payments, and is integrated into the Vanuatu National Payment System — positioning Digicel Vanuatu as a regulated financial-infrastructure participant in addition to a connectivity provider. Supporting applications include MyDigicel (account management, plan activation, top-ups) and DigicelTV (streaming for live sports, shows, and news). The MyCash/National Payment System partnership is the company's most strategically significant non-connectivity asset.

Digicel Vanuatu generates revenue across four streams: subscription-based mobile services (voice, SMS, data), one-time device sales, transaction fees from MyCash, and subscription/app services (MyDigicel, DigicelTV). It serves two customer segments — individual consumers (primary) and business customers (secondary) — with no named enterprise logos and no disclosed enterprise contracts. Marketing and customer acquisition run through social media (Facebook, Instagram, TikTok, YouTube, Twitter/X), the website, a contact center available 6AM–12AM seven days a week, and physical retail. The company is led by CEO Gary Sue Fong, who joined with 25+ years of telecom experience and has since relocated to Vanuatu. No revenue figures are publicly disclosed for the Vanuatu entity.

Name

Digicel Vanuatu (VU)

Legal name

Digicel Vanuatu Limited

Website

https://digicelvanuatu.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Digicel Vanuatu is a mobile telecommunications operator and subsidiary of Digicel Pacific (Telstra International) serving consumers and businesses across Vanuatu with voice, data, and the MyCash mobile financial platform integrated into the National Payment System.

Ownership category

akta.pro rank

Headquarters

HQ city

Port Vila

HQ country

Vanuatu

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Services: Voice, SMS, and data services provided to prepaid and postpaid customers through subscription and pay-as-you-go models
2. Device Sales: Sale of mobile phones and MIFI modems through retail stores and online channels
3. MyCash Mobile Financial Services: Digital financial transactions and mobile wallet services generating transaction fees and driving financial inclusion
4. App Services: Digital lifestyle apps including MyDigicel account management and DigicelTV streaming services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Digicel Vanuatu is a mobile telecommunications operator that sells prepaid and postpaid mobile voice, SMS, and data services to consumers and businesses across Vanuatu. Its portfolio is extended by the MyCash mobile financial platform (digital wallet, QR payments, National Payment System integration), the MyDigicel self-care app, DigicelTV streaming, and the retail sale of mobile phones and MIFI modems under the Simply More brand.

Product overview

Digicel Vanuatu operates as a telecommunications services provider under the Simply More brand, offering a unified portfolio of mobile connectivity and digital services. The core offering centers on mobile data bundles and voice services, supplemented by the MyCash mobile financial platform enabling digital transactions and QR payments, the MyDigicel app for account management and top-ups, and DigicelTV for streaming entertainment. The company also sells mobile devices and MIFI modems through its retail network, providing end-to-end telecommunications solutions for consumers across Vanuatu.

Differentiator

Problem solved

Functional benefit

Brands

• MyCash: Mobile financial platform supporting digital transactions, QR payments, and financial inclusion
• MyDigicel
• DigicelTV

Products and services

• Mobile Services (Voice, SMS, and Data Bundles) Prepaid and postpaid mobile voice, SMS, and data services for consumers and businesses across Vanuatu, including the Prime Awesome Bundles portfolio of data, voice, and messaging allowances billed monthly.
• MyCash Mobile Financial Platform Mobile wallet and digital payments service for individuals and businesses in Vanuatu, supporting digital transactions, QR-based payments, and integration into Vanuatu's National Payment System to drive financial inclusion.

Quantifiable outcome

• Network coverage reaching approximately 95% of Vanuatu's population
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Vanuatu Government / National Payment SystemcoreStrategic or Co-development PartnerDigicel Vanuatu's MyCash platform has been integrated into the National Payment System, enabling broader digital payment capabilities for individuals, businesses, and government services across Vanuatu.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Telstra International: Parent of Digicel Pacific and one of the largest telecom incumbents in Asia-Pacific — provides broader portfolio, scale, and capital, but does not specialize in the small-island mobile market that Digicel Vanuatu operates in.
• Safaricom: East African mobile operator renowned for M-Pesa mobile money — comparable as a telecom + mobile financial services operator in an emerging market context, particularly relevant for benchmarking MyCash's potential as a digital payments platform.
• Spark New Zealand: Major incumbent telecom in New Zealand with mobile, broadband, and digital services — comparable as a Pacific-region telecom operator, though at much larger scale and with a broader product portfolio than Digicel Vanuatu.

Direct peers

• Digicel Fiji: Sibling subsidiary of Digicel Pacific in Fiji, operating the same mobile, MyCash mobile financial services, and DigicelTV product portfolio under a unified operating model — directly comparable in business mix, customer type, and revenue streams within a similar Pacific island context.
• Digicel Nauru: Smallest sibling subsidiary of Digicel Pacific serving Nauru — operates the same unified mobile + MyCash + DigicelTV portfolio under the same group structure, useful as a benchmark for very-small-market unit economics.
• Digicel Samoa: Sibling Digicel Pacific subsidiary in Samoa operating the same mobile, MyCash, and DigicelTV product set in a similarly small Pacific island market — directly comparable in scale, structure, and revenue mix.
• Telecom Vanuatu Limited: Historical incumbent telecom operator in Vanuatu competing head-to-head with Digicel for the same ~300,000-population subscriber base across mobile voice and data — the most direct in-market competitor and key benchmark for market share dynamics.
• Digicel Tonga: Sibling subsidiary in Tonga under Digicel Pacific with the same mobile + mobile money + streaming product stack — comparable as a small Pacific island mobile operator facing a similarly limited population TAM.
• Digicel Papua New Guinea: Largest sibling subsidiary of Digicel Pacific by population, offering the same mobile + MyCash + DigicelTV stack in PNG — directly comparable in business model and product portfolio, though at materially larger scale than Digicel Vanuatu.

Others

• Vodafone Group: Global telecom group that has historically operated in Pacific markets including Fiji — relevant as an ecosystem participant and adjacent competitor, though not currently directly competing in Vanuatu.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/VanuatuDigicel
• YouTubeyoutube.com/channel/UCChQuI8AJGqP1i7huhk3dpQ
• Facebookfacebook.com/DigicelVanuatu
• LinkedInlinkedin.com/company/digicel-vanuatu-vu
• Instagraminstagram.com/digicelvanuatu
• TikToktiktok.com/@digicelvanuatu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digicel Vanuatu (VU)