What Digital Assassin does

Digital Assassin (legally Market Guide Pty Ltd) is an Australian digital marketing agency headquartered in St Kilda, Victoria, founded by Rob Lawson, who has operated in the digital strategy and SEO space since 2004. The company sells a "Website as a Service" (WaaS) subscription model that bundles customer research, StoryBrand-based messaging, website design and build, SEO, content production, AI Visibility optimization, social media management, and paid advertising into tiered monthly packages — Foundation at $1,250/month, Growth at $2,500/month, and Market Leader from $3,750/month. The platform is built on the licensed CoreDNA SaaS CMS, with GoHighLevel used for marketing automation and CRM, and a Project X Media Machine partnership for scaled video and social content production.

The company targets owner-run service businesses in Australia generating between $500,000 and $5 million in revenue, positioning against traditional agencies that charge $10,000-$50,000 upfront for website builds. Under the WaaS model, Digital Assassin funds the upfront build cost and recoups it through monthly fees while remaining engaged in ongoing optimization, replacing the conventional "build and bill" vendor relationship with a recurring partnership structure. The firm enforces a one-client-per-industry-per-area exclusivity policy across its Australian footprint, treating its geographic client mix as a quasi-territorial asset.

Supporting the core WaaS packages are three standalone SEO subscription tiers ($625-$1,250/month), an AI Visibility Audit, three AI Influence Programs (Foundation, Authority, Leadership), and Discovery, Build, and Grow service phases that mirror the customer journey. The company reports strong case study outcomes — including 22.3% search traffic share for client 1800 Buggies and 311% organic traffic growth for Foliage Landscaping — and holds Google Partner certification awarded in 2025. Operations are small, with 8 disclosed employees and approximately 14 named contributors.

Name

Digital Assassin

Legal name

Market Guide Pty Ltd T/A Digital Assassin

Website

https://digitalassassin.co

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Digital Assassin is an Australian digital marketing agency offering a Website as a Service subscription covering strategy, website build, SEO, AI visibility, and content marketing for owner-run service businesses with $500k-$5M revenue.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Digital marketing services
• Website as a service
• SEO services
• Content marketing agency
• AI search optimization

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Website as a Service (WaaS) Subscription: Monthly subscription fees covering strategy, website build, SEO, AI visibility, content marketing, and social media distribution. Three tiers available: Foundation ($1,250/mo), Growth ($2,500/mo), and Market Leader (from $3,750/mo). The company invests upfront in the website build and is repaid through monthly fees while providing ongoing optimization.
2. SEO Package Subscriptions: Standalone SEO services with monthly billing: Sniper Package ($625+GST/month), Stealth Package ($935+GST/month), and Enforcer Package ($1,250+GST/month). All include audit, keyword research, blog content, and monthly reporting.
3. Paid Advertising Management: Management of Google Ads and Meta Ads campaigns included in higher-tier packages or added separately, driving targeted traffic and lead generation for clients

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Digital Assassin is a digital marketing agency that operates a "Website as a Service" (WaaS) subscription model, bundling strategy, website build, SEO, AI visibility, content marketing, and paid advertising into monthly subscriptions. The agency also sells standalone SEO packages and AI visibility programs targeted at owner-run service businesses generating between $500,000 and $5 million in annual revenue.

Product overview

Digital Assassin operates as a digital marketing agency offering a Website as a Service (WaaS) model — a unified subscription covering strategy, website build, SEO, AI visibility, content creation, and paid advertising. The core offering is structured around three WaaS tiers (Foundation at $1,250/mo, Growth at $2,500/mo, and Market Leader from $3,750/mo), all built on the CoreDNA licensed SaaS platform. Supporting the WaaS packages are standalone SEO Packages (Sniper, Stealth, Enforcer), an AI Visibility Audit, three AI Influence Programs (Foundation, Authority, Leadership), and the Project X Media Machine partnership for video content. Services are delivered through three phases — Discover (research and strategy), Build (website and content production), and Grow (ongoing marketing execution including SEM, social media, email, and paid ads) — with GoHighLevel used for funnels, email automation, and CRM within the subscription.

Differentiator

Problem solved

Functional benefit

Products and services

• Website as a Service (WaaS) - Foundation Package Entry-level monthly WaaS subscription for service businesses needing foundational digital presence, including core website management and growth marketing services at $1,250 per month.
• Website as a Service (WaaS) - Growth Package Mid-tier WaaS subscription priced at $2,500 per month, providing expanded digital marketing, SEO, content, and advertising services for scaling service businesses.
• Website as a Service (WaaS) - Market Leader Package Premium WaaS subscription starting at $3,750 per month for established service businesses seeking full-service digital marketing leadership, including advanced SEO, AI visibility, content, and advertising.
• Sniper SEO Package Standalone entry-level SEO service package for businesses seeking targeted search optimization without the full WaaS subscription.
• Stealth SEO Package Mid-tier standalone SEO package offering expanded optimization services for businesses with more advanced search visibility needs.
• Enforcer SEO Package Premium standalone SEO package delivering comprehensive search engine optimization, content, and authority-building for competitive markets.
• AI Visibility Audit One-off diagnostic service that assesses how a business appears across AI-driven search platforms such as ChatGPT, Gemini, and Perplexity.
• AI Influence Programs - Foundation Entry-tier ongoing AI visibility program helping service businesses establish presence in AI-generated search results.
• AI Influence Programs - Authority Mid-tier ongoing AI visibility program designed to position a business as a recognized authority within AI-driven search results.
• AI Influence Programs - Leadership Top-tier ongoing AI visibility program focused on establishing market leadership in AI-generated search results and recommendations.

Quantifiable outcome

• 150% increase in monthly search traffic for Peninsula Tint & Paint Protection
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and secondary.

• CoreDNAcoreTechnology or IntegrationCoreDNA is the licensed SaaS platform used by Digital Assassin for building client websites. This partnership provides enterprise-grade website infrastructure without the security vulnerabilities of WordPress. CoreDNA handles hosting, security, and ongoing platform updates while Digital Assassin focuses on strategy, content, and optimization.
• Project X Media MachinesecondaryStrategic or Co-development PartnerProject X Media Machine is a content creation tool partnership that enables Digital Assassin to scale video production and social media content distribution for clients. This partnership enhances the content creation capabilities within their WaaS packages, with video content and social assets distributed monthly.
• GoHighLevelcoreTechnology or IntegrationGoHighLevel is the marketing automation and CRM platform used by Digital Assassin for client lead management, email marketing, funnels, and nurture sequences. Included in WaaS subscriptions, this platform enables automated follow-ups and lead tracking.
• Ezy PaysecondaryChannel Partner/ Reseller/ DistributorEzy Pay is the payment provider for Digital Assassin's SEO packages, handling direct debit billing for monthly and fortnightly subscriptions. All SEO packages are payable in advance via direct debit through Ezy Pay.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yourdigitalassassin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Assassin