Ezypay
Ezypay is an APAC-focused cloud payment platform that processes recurring and one-off subscription payments for health and fitness operators, education providers, and the SaaS platforms serving them across 10 countries.
- Company typePrivate
- Founded1996
- HeadquartersChatswood, Australia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Ezypay does
Ezypay is a cloud-based payment platform specializing in subscription and recurring payment processing for businesses across the Asia-Pacific region. Founded in 1996 by George Holman after he struggled to collect monthly dues at his Sydney gym, Vital Fitness Club, the company initially automated direct-debit collections for Australian fitness operators and has since grown into one of APAC's leading recurring-payment specialists. Ezypay serves health and fitness clubs and studios (primary), education and training organizations (RTOs), childcare providers, and the SaaS platforms that serve these verticals, operating across 10 countries including Australia, New Zealand, Singapore, Malaysia, Hong Kong, Taiwan, Philippines, Thailand, Indonesia, and South Korea.
The core Ezypay Platform exposes a REST API with a Developer Hub and sandbox, embedding into 25+ member-management and education SaaS systems (Hapana, GymMaster, Glofox/ABC Fitness, Perfect Gym, Exerp, aXcelerate, Edge Learning, and others). Product modules include Payment Plan Management, Payments & Invoicing, Failed Payment Handling (claiming 50%+ recovery of failed transactions on first attempt), International Payments, Customer Sign-up & Management, Reporting & Analytics, MultiSplit Payouts, and Digital Wallets (Apple Pay, Google Pay, GCash, plus PayTo, Tap to Pay, PromptPay, and Visa/Mastercard network tokenization). The platform is PCI DSS Level 1 compliant and GDPR/Australian Privacy Principles aligned.
Ezypay monetizes via usage-based transaction fees on recurring and one-off payments, supplemented by partner revenue sharing with integrated SaaS platforms. GTM is hybrid: direct enterprise field sales for large fitness chains and education institutions, inside sales with country-specific phone numbers across APAC, and a partner-embedded channel that drives merchant acquisition through fitness and education software integrations. The company remains privately held by founder George Holman, with no disclosed institutional funding, 101-250 employees, and headquarters at Sydney's Stone & Chalk fintech hub.
Ezypay firmographics
Firmographics- Name
- Ezypay
- Legal name
- Ezypay Pty Ltd
- Website
- https://ezypay.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ezypay is an APAC-focused cloud payment platform that processes recurring and one-off subscription payments for health and fitness operators, education providers, and the SaaS platforms serving them across 10 countries.
- Ownership category
- akta.pro rank
Ezypay industry classification
Industry- Product category
- Recurring Payment Processing Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Activities Related to Credit Intermediation (5223), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Recurring Billing & AutoPay Management (FSAMAJAE)
- akta.pro secondary industries
- Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
Keywords
Where Ezypay is headquartered
LocationHeadquarters
- HQ city
- Chatswood
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Ezypay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Recurring Subscription Payments: Automated recurring payment collection for membership-based businesses; core revenue stream from fitness clubs, health studios, and training institutions
- Transaction Fees: Transaction-based fees passed through to merchants; allows businesses to pass payment processing costs to their customers
- Partner Revenue Sharing: Revenue sharing arrangements with SaaS integration partners and member management platform providers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Usage-based pricing with transparent fees |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
Ezypay product offering
Product offeringCore offering
Ezypay operates a cloud-based recurring and one-off payment processing platform that automates subscription billing, multi-split payouts, and failed-payment recovery for membership-based businesses. The platform is delivered via APIs that integrate with 25+ SaaS partner platforms across the health & fitness, education, and childcare verticals. It supports cards, bank direct debit, PayTo, Apple Pay, Google Pay, GCash, and PromptPay across 10 APAC countries.
Product overview
Ezypay is a multi-award-winning cloud-based payment platform specialising in subscription and recurring payment processing across the Asia-Pacific region. The core Ezypay Platform enables businesses to process recurring and one-off payments with features including Payment Plan Management, Payments & Invoicing, Failed Payment Handling, International Payments, Customer Sign-up & Management, Reporting & Analytics, MultiSplit Payouts, and Digital Wallets support. The platform integrates via robust APIs through the Developer Hub, with a Sandbox Environment for testing. Supported payment methods include cards (Visa, Mastercard, Amex), bank direct debit, PayTo, and digital wallets (Apple Pay, Google Pay, GCash). Ezypay serves 10 countries in APAC and processes payments for leading SaaS companies in health & fitness, education, childcare, and other industries through its ecosystem of integrated software partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Ezypay Platform Cloud-based payment platform enabling businesses to process recurring and one-off payments. Provides automated payment collection, multi-split payouts, failed payment handling, and reporting capabilities for SaaS providers and business owners across APAC.
- Ezypay Developer Hub Technical documentation portal providing REST API references, integration guides, sandbox environment, and developer resources for software partners embedding Ezypay payment processing into their SaaS products.
Quantifiable outcome
- Intelligent payment capture reduces failed payment rates for fitness membership collections
- +1 more outcomes
Companies that use Ezypay
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Ezypay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature4 records
Ezypay partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- GCashcoreStrategic payment integration partnership enabling GCash mobile wallet payments for Philippine fitness businesses; co-marketing with GymMaster for Philippine market expansion
- HapanacoreDeep integration partnership with Hapana fitness club management platform; Hapana founder Jarron Aizen provides testimonial on payment integration reliability and seamless member billing coordination
- XodacoreIntegration partnership with Xoda fitness studio management platform; Xoda founder John-Paul Rahme testimonial on streamlined payment collections and member management
- REVL TrainingcoreIntegration partnership with REVL Training studio management platform; CEO Ben Woolford testimonial on scalable payment solutions for growing fitness business
- BFT (Body Fit Training)coreIntegration partnership with Body Fit Training national fitness chain; founder Cameron Falloon testimonial on multi-location payment management and franchise coordination
- AIF (Australian Institute of Fitness)coreIntegration partnership with Australian Institute of Fitness for education payment processing; CEO Nouri Groom testimonial on recurring payment for course enrollments
- Anytime Fitness NZcoreIntegration partnership with Anytime Fitness New Zealand franchise operations; CEO Cameron Ward testimonial on franchise payment coordination
- aXceleratecoreStrategic channel partnership with aXcelerate student management platform; Katie Mackay testimonial recommending Ezypay for RTO payment integration
- GoXProminorChannel partnership with GoXPro gym and martial arts studio management platform; founder Jason Thomas testimonial on payment automation
- GymMastercoreIntegration partnership with GymMaster fitness club SaaS platform; co-marketing relationship with GCash integration for Philippine market expansion
- Glofox / ABC FitnesscoreIntegration partnership with Glofox (now ABC Fitness) fitness club management platform serving studios and gyms globally
- Perfect GymcoreIntegration partnership with Perfect Gym club management software platform serving fitness facilities worldwide
- ExerpcoreIntegration partnership with Exerp fitness management system platform
- FitnessForcecoreIntegration partnership with FitnessForce club management and analytics platform
- Investment NSWminorGovernment partnership with Investment NSW supporting Ezypay's Sydney headquarters operations and regional expansion initiatives
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Ezypay competitors and assessment
Company assessmentBroad incumbents
- Stripe (Billing / Stripe Subscriptions): Global payments platform with Stripe Billing offering subscription and recurring payment APIs. Competes with Ezypay for SaaS platform integrations and merchant direct relationships, with broader geographic and product reach.
- Adyen: Global payments platform offering unified online, mobile, and in-store payments with recurring billing capabilities. Competes with Ezypay for enterprise merchants and SaaS platforms operating across APAC.
Direct peers
- Chargebee: Subscription billing and recurring revenue management platform serving SaaS and subscription businesses. Directly competes for the same API-first embedded billing use cases Ezypay serves.
- Recurly: Subscription management and recurring billing platform for SaaS, digital media, and consumer subscription businesses. Comparable API-first, developer-led go-to-market targeting similar end markets.
- GoCardless: Direct debit and recurring payment specialist with strong UK and international presence. Closely comparable to Ezypay in focusing on automated recurring collection for subscription and membership businesses.
Regional players
- Fat Zebra: Australian payment gateway and recurring billing provider offering tokenization, direct debit, and API-based recurring payments. Comparable regional competitor in the Australian market.
- Airwallex: Australia-founded cross-border payments platform with strong APAC presence. Comparable as a regional payments infrastructure competitor, though focused more on business accounts and FX than subscription billing.
- Pin Payments: Australia-based payment gateway and recurring billing provider. Competes with Ezypay in the Australian SMB and subscription merchant segment.
- Windcave: New Zealand-headquartered payment gateway and recurring billing provider across APAC. Comparable regional competitor with similar geographic footprint and recurring billing focus.
- Assembly Payments (QPay / Tilta): Australian recurring billing and direct debit processor focused on subscription and membership businesses. Closely overlaps Ezypay's vertical and geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Ezypay social profiles
Digital presenceEzypay compliance and trust
Trust signalCompliance3 records
Ezypay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ezypay leadership team
Management profileNumber of profiles
Profiles9 records
Ezypay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ezypay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ezypay
What does Ezypay do?
Ezypay operates a cloud-based recurring and one-off payment processing platform that automates subscription billing, multi-split payouts, and failed-payment recovery for membership-based businesses. The platform is delivered via APIs that integrate with 25+ SaaS partner platforms across the health & fitness, education, and childcare verticals. It supports cards, bank direct debit, PayTo, Apple Pay, Google Pay, GCash, and PromptPay across 10 APAC countries.
Is Ezypay a public or private company?
Ezypay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ezypay founded?
Ezypay was founded in 1996. It employs 101 to 250 people.
Where is Ezypay based?
Ezypay is headquartered in Chatswood, Australia, in the Oceania region.
How does Ezypay make money?
Three revenue lines are on record. Recurring Subscription Payments are the primary driver. The others are transaction Fees and partner Revenue Sharing.
Who are Ezypay's main competitors?
Broad incumbents on record are Stripe (Billing / Stripe Subscriptions) and Adyen. Direct peers are Chargebee, Recurly and GoCardless. Regional players are Fat Zebra, Airwallex, Pin Payments, Windcave and Assembly Payments (QPay / Tilta).
Does Ezypay have an API?
Yes. Ezypay offers a comprehensive REST API enabling software providers to embed payment capabilities into their SaaS products. The API supports customer creation, payment method collection (including cards, bank direct debit, PayTo, and digital wallets), on-demand payments, subscription management, invoicing, payment recovery, refunds, chargebacks, settlements, and reporting. The developer portal at developer.ezypay.com provides integration guides, API reference documentation, sandbox environment for testing, and changelog. Authentication, webhook events, and merchant onboarding are fully documented. Developer documentation is at developer.ezypay.com.
What industry is Ezypay in?
Ezypay's product category is Recurring Payment Processing Software. Its primary akta.pro industry code is FSAMAJAE, Recurring Billing & AutoPay Management, with a secondary code of CRAFALAH, Recurring Billing, Subscriptions & Tokenized Payments. Its NAICS code is 52232 and its SIC code is 7372.