数英 DIGITALING
数英 DIGITALING, founded in 2007 in Shanghai, operates a Chinese B2B digital media platform serving advertising and marketing professionals, agencies, and brand owners. It provides case study publishing, industry articles, job listings, a social feed, the D.INDEX ranking system, the DAwards awards program, and education via web and mobile apps.
- Company typePrivate
- Founded2007
- HeadquartersShanghai, China
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What 数英 DIGITALING does
数英 DIGITALING, established in 2007 and headquartered in Shanghai, operates one of China's longest-running digital media platforms dedicated to the advertising and marketing industry. The platform functions as an integrated content, community, and professional services hub connecting individual advertising professionals (copywriters, creatives, designers, planners, account managers), agencies, and brand owners through project case studies, industry articles, job listings, and a social discovery feed called 广场 (Square/Moments). Sub-brands extend the platform's surface area: 数英奖 (DAwards), an industry awards program recognizing advertising and marketing work in Greater China; 数英指数 (D.INDEX), a proprietary multi-dimensional ranking system evaluating enterprise accounts; 全球奖库, a global creative awards database; and 数英课堂, an educational platform offering master courses and tutorials. Distribution spans the web (digitaling.com), iOS and Android applications, a WeChat Official Account, multiple QQ community groups, and a Xiaohongshu presence.
The platform's core technology is the proprietary D.INDEX system, which separates agencies (代理商) and brands (品牌) into distinct ranking tracks and computes scores using percentile-normalized weighted metrics across project count, awards count, project quality, media coverage, account attention, and cumulative annual likes over a rolling one-year window, with results calculated automatically without manual intervention. The supporting technology stack is standard web/mobile (no AI modalities, APIs, or SDKs are disclosed in the source material).
数英 operates a community-led go-to-market model: individual users self-register for free accounts to consume articles, projects, and jobs, while enterprise clients (agencies, brands) register via a separate corporate entry portal to publish content. Revenue is generated through three streams: enterprise account services (paid subscriptions or listing fees for agencies and brands publishing projects, articles, and jobs), advertising and media packages (paid promotional inventory within the platform), and the DAwards program (entry fees, sponsorship, and award ceremony revenue). The company is privately held with 31 employees, no disclosed funding rounds, no parent company, and no identified institutional investors. No public pricing tiers, ARR, or revenue figures are disclosed in the source materials.
数英 DIGITALING firmographics
Firmographics- Name
- 数英 DIGITALING
- Legal name
- 数英 DIGITALING
- Website
- https://digitaling.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 数英 DIGITALING, founded in 2007 in Shanghai, operates a Chinese B2B digital media platform serving advertising and marketing professionals, agencies, and brand owners. It provides case study publishing, industry articles, job listings, a social feed, the D.INDEX ranking system, the DAwards awards program, and education via web and mobile apps.
- Ownership category
- akta.pro rank
数英 DIGITALING industry classification
Industry- Product category
- Advertising & Marketing Media Platform
- NAICS
- Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising (7310), Miscellaneous Publishing (2741), Services-Educational Services (8200)
- akta.pro primary industry
- Online Learning Content & Course Publishing Platforms (BPAMAJAL)
- akta.pro secondary industry
- Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)
Keywords
Where 数英 DIGITALING is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
数英 DIGITALING business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Enterprise account services: 数英 provides premium enterprise account services for advertising agencies and brands to publish projects, job listings, and articles on the platform, likely through paid subscriptions or listing fees.
- Advertising and media packages: The platform offers advertising placements as evidenced by an '广告刊例' (advertising rate card) mentioned in the site navigation, suggesting paid promotional inventory within the platform.
- 数英奖 (DAwards): 数英 operates its own industry awards program (DAwards), which likely generates revenue through entry fees, sponsorship, and award ceremony activities.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
数英 DIGITALING product offering
Product offeringCore offering
数英 DIGITALING operates an advertising and marketing service platform (digitaling.com) that aggregates industry articles, project showcases, job listings, and social/community features for advertising and marketing professionals in China. The platform extends its ecosystem with proprietary products including the DAwards (数英奖) industry awards program, the Global Awards Database (全球奖库), the D.INDEX (数英指数) agency and brand ranking system, and KT (数英课堂) professional education courses. The offering is delivered via web, iOS/Android apps, and WeChat mini-programs.
Product overview
数英 DIGITALING is an advertising and marketing service platform operating as a unified platform ecosystem. The core offering is 数英网 (digitaling.com), which serves as a comprehensive hub connecting advertisers, agencies, brands, and creative professionals through project showcases, article publishing, and social features. The platform extends its ecosystem with specialized tools including 数英奖 (DAwards) for industry recognition, 全球奖库 as an awards database, 数英指数 (D.INDEX) for performance analytics, 数英课堂 (KT) for professional education, 节日海报库 for seasonal resources, and 广场 (Moments) for community engagement. Mobile access is provided via the 数英APP for iOS and Android users.
Differentiator
Problem solved
Functional benefit
Brands
- 数英奖 (DAwards): Advertising and marketing industry award program operated by 数英
- 数英课堂 (数英大师课)
- 数英指数 (D.INDEX)
- 全球奖库
Products and services
- 数英网 Digitaling.com Platform The main Digitaling.com web platform offering curated advertising/marketing articles, project showcases, job listings, social feed, and industry news for agencies, brands, and individual marketing professionals.
- 数英APP Mobile Application Native mobile app for iOS and Android that provides advertising/marketing professionals access to Digitaling's articles, project showcases, social feed, and community features on mobile devices.
- 数英奖 DAwards An annual advertising and marketing awards program operated by Digitaling that recognizes outstanding creative works in Greater China through case submissions, public judging, and an awards ceremony.
- 全球奖库 Global Awards Database A searchable database of major global advertising and creative awards, allowing advertising professionals to browse and track award-winning campaigns and creative works worldwide.
- 数英指数 D.INDEX Proprietary multi-dimensional index-based analytics tool that evaluates and ranks agencies (Agency Index) and brands (Brand Index) based on project volume, quality, media coverage, engagement metrics, and industry recognition on the platform over a rolling one-year window.
- 数英课堂 KT (Digitaling Class) An educational platform offering master courses, tutorials, and training content from industry leaders for the professional development of marketing and advertising practitioners.
Quantifiable outcome
- 381,642 followers on the official 数英客服 account
- +1 more outcomes
Companies that use 数英 DIGITALING
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
数英 DIGITALING technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
数英 DIGITALING partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Advertising and Marketing Industry (General)core数英 has served as an interactive media platform for the advertising and marketing industry since 2007, functioning as an intermediary connecting individuals, enterprises, agencies, brands, and media organizations. The platform's mission is to integrate digital industry information and benefit visitors through its comprehensive content ecosystem.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
数英 DIGITALING competitors and assessment
Company assessmentEmerging players
- TopKlout (克劳锐): TopKlout is a Chinese influencer marketing intelligence platform that publishes industry research, rankings, and case studies — comparable to Digitaling's industry research and benchmarking capabilities, though focused on the KOL/influencer subvertical.
Broad incumbents
- Adweek: Adweek is a major US advertising industry media outlet publishing news, case studies, and operating industry awards — directly comparable to Digitaling's editorial + awards ecosystem, though geographically focused on North America.
- WARC: WARC is a global advertising intelligence platform offering case studies, effectiveness research, and benchmark data — comparable to Digitaling's global awards database and D.INDEX benchmarking, but global in scope and serving the broader advertising industry.
- Maimai (脉脉): Maimai is China's largest professional networking platform with job listings and industry feeds — comparable to Digitaling's job marketplace and professional community features, but operating at much broader cross-industry scale.
- Campaign Asia: Campaign Asia is the APAC-focused arm of Campaign, covering advertising agencies, brands, and creative work in the region — comparable to Digitaling's coverage of Chinese and international advertising campaigns and case studies.
Direct peers
- Marketing (Morketing): Morketing is a leading Chinese digital marketing media outlet covering advertising, mobile, and martech with editorial content and industry events — directly comparable as a China-focused advertising industry media and community platform.
- DoMarketing: DoMarketing is a Chinese marketing media platform, similar to Digitaling, that publishes marketing cases, articles, and industry commentary for the Chinese advertising and marketing community.
- SocialBeta: SocialBeta is a Chinese digital marketing media and community platform that publishes articles, case studies, and industry news for marketing professionals — directly comparable to Digitaling's content/community model in the same China advertising vertical.
Others
- iResearch (艾瑞咨询): iResearch is a leading Chinese internet and advertising industry research firm — not a direct competitor, but adjacent to Digitaling through industry intelligence, research reports, and benchmarking that overlap with the D.INDEX data layer.
- AdMaster (秒针): AdMaster is a Chinese marketing measurement and analytics firm — adjacent to Digitaling rather than direct competition, but useful as a comparable for the D.INDEX analytics/benchmarking product line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
数英 DIGITALING social profiles
Digital presence数英 DIGITALING financial estimates
Financial estimateRevenue estimate
Valuation estimate
数英 DIGITALING leadership team
Management profileNumber of profiles
Profiles1 record
数英 DIGITALING funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
数英 DIGITALING M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 数英 DIGITALING
What does 数英 DIGITALING do?
数英 DIGITALING operates an advertising and marketing service platform (digitaling.com) that aggregates industry articles, project showcases, job listings, and social/community features for advertising and marketing professionals in China. The platform extends its ecosystem with proprietary products including the DAwards (数英奖) industry awards program, the Global Awards Database (全球奖库), the D.INDEX (数英指数) agency and brand ranking system, and KT (数英课堂) professional education courses. The offering is delivered via web, iOS/Android apps, and WeChat mini-programs.
Is 数英 DIGITALING a public or private company?
数英 DIGITALING is a private company. It is classified as unknown and is currently operating.
When was 数英 DIGITALING founded?
数英 DIGITALING was founded in 2007. It employs 11 to 50 people.
Where is 数英 DIGITALING based?
数英 DIGITALING is headquartered in Shanghai, China, in the Asia region.
How does 数英 DIGITALING make money?
Three revenue lines are on record. Enterprise account services are the primary driver. The others are advertising and media packages and 数英奖 (DAwards).
Who are 数英 DIGITALING's main competitors?
TopKlout (克劳锐) is listed as an emerging player. Broad incumbents are Adweek, WARC, Maimai (脉脉) and Campaign Asia. Direct peers are Marketing (Morketing), DoMarketing and SocialBeta. Others are iResearch (艾瑞咨询) and AdMaster (秒针).
Does 数英 DIGITALING have an API?
No public API is recorded for 数英 DIGITALING.
What industry is 数英 DIGITALING in?
数英 DIGITALING's product category is Advertising & Marketing Media Platform. Its primary akta.pro industry code is BPAMAJAL, Online Learning Content & Course Publishing Platforms, with a secondary code of BPAEANAD, Digital Learning Content Development (eLearning, Labs, Simulations). Its NAICS code is 5418 and its SIC code is 7310.