Koenig & Bauer Kyana

What Koenig & Bauer Kyana does

Koenig & Bauer Kyana GmbH is the digital business unit of Koenig & Bauer AG, a publicly traded German printing press manufacturer. Established in 2022 and headquartered in Würzburg with an engineering presence in Radebeul, the company operates as a legally independent GmbH within the Koenig & Bauer Group under CEO Sandra Wagner and CFO Sebastian Reß, focused exclusively on digital transformation solutions for the printing and packaging industry. Its end customers are primarily commercial printing companies, packaging printers serving brand owners, and — increasingly — brand owners themselves seeking connected and authenticated packaging.

The company builds a cloud-based digital product ecosystem hosted on Google Cloud infrastructure. The core is the myKyana portal, an AI-powered command center that unifies Kyana Assist (an AI chatbot built on Google's Gemini Pro and trained on Koenig & Bauer machine knowledge), Kyana Connect (an IIoT gateway linking presses to the Koenig & Bauer Cloud), and Kyana Data (production analytics). Adjacent products include LogoTronic (MES), VisuEnergy X (ISO 50001-certified energy management), Optimus dash (MIS), Job Optimiser, FOLLOW (connected packaging platform), PrintFusion (a bidirectional interface with HYBRID Software prepress), and AURAVEO (a Digital Experience Platform combining AR and AI for branded packaging). The platform holds ISO 50001 and ISO 27001 certifications and is BAFA-eligible in Germany.

Kyana monetizes through recurring software subscriptions and digital product licensing, with quote-based enterprise pricing and annual billing cadences for products such as VisuEnergy X. Go-to-market is primarily direct enterprise field sales executed through Koenig & Bauer's global sales organization across regional entities in Germany, Switzerland, and the United States, supplemented by major industry events such as drupa, LinkedIn-led content marketing, and thought-leadership content. Distribution is heavily aligned with the parent's installed base of Koenig & Bauer Rapida and other presses, positioning Kyana as a software layer that captures recurring revenue from equipment already sold by the parent group.

Name

Koenig & Bauer Kyana

Legal name

Koenig & Bauer Kyana GmbH

Website

https://digitalisation.koenig-bauer.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Koenig & Bauer Kyana is the digital software subsidiary of Koenig & Bauer AG, offering cloud-based IIoT, AI, MES, energy management, and connected packaging solutions for commercial printers, packaging converters, and brand owners globally.

Ownership category

akta.pro rank

Product category

Industrial Software for Printing and Packaging

NAICS

Printing and Related Support Activities (323)

SIC

Service Industries For The Printing Trade (2790)

akta.pro primary industry

Creative, Content Production & Ad Ops Tools (BPAMALAK)

Keywords

• Printing industry software
• Packaging digital solutions
• Industrial IoT platform
• Production data analytics
• Energy management system

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. Software Subscriptions: Cloud-based software subscriptions for digital products including VisuEnergy X, Kyana suite, and other digital tools. Subscription model includes hosting, support and updates with unlimited users and connected sites.
2. Digital Product Licensing: Licensing of proprietary digital products including IIoT gateways (Kyana Connect), AI tools (Kyana Assist), data analytics (Kyana Data), and energy management systems.
3. MES System Sales: LogoTronic Manufacturing Execution System providing productivity tools for production management, machine presets, and operational optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Koenig & Bauer Kyana develops and sells a cloud-based digital product ecosystem for the printing and packaging industry, anchored by the myKyana AI-powered portal and including IIoT machine connectivity (Kyana Connect), AI-powered technical support (Kyana Assist), production data analytics (Kyana Data), an ISO 50001-certified energy management system (VisuEnergy X), a Manufacturing Execution System (LogoTronic), a Management Information System (Optimus dash), connected packaging platforms (FOLLOW, AURAVEO), and prepress-press workflow integration (PrintFusion). The products are sold primarily as subscriptions or licenses to commercial printers, packaging printers, and brand owners to enable digital transformation across the print production lifecycle.

Product overview

Koenig & Bauer Kyana offers a platform-plus-modules digital product ecosystem for the printing and packaging industry. The core platform is myKyana, an AI-powered central portal that unites multiple modules including Kyana Assist (AI chatbot), Kyana Data (production analytics), Kyana Cases (service management), and Kyana Campus (e-learning). The portfolio also includes standalone products: LogoTronic (Manufacturing Execution System), VisuEnergy X (ISO 50001-certified energy management), Optimus dash (Management Information System), Job Optimiser (job optimization), FOLLOW (connected packaging), PrintFusion (HYBRID Software integration), and AURAVEO (Digital Experience Platform). The ecosystem connects via Kyana Connect (IIoT gateway) to the Koenig & Bauer Cloud.

Differentiator

Problem solved

Functional benefit

Brands

• Kyana: The AI-powered digital intelligence and brand identity of Koenig & Bauer's digital product ecosystem, including the myKyana portal and related digital solutions.
• AURAVEO
• VisuEnergy X
• LogoTronic
• myKyana
• Kyana Assist
• Kyana Connect
• Kyana Data
• PrintFusion
• FOLLOW

Products and services

• myKyana Central AI-powered portal serving as the gateway to Koenig & Bauer digital products; all-in-one command centre uniting Kyana Assist, Kyana Data, Kyana Cases, Kyana Campus, and Kyana Connect modules for digital workflows.
• Kyana Assist AI-powered chatbot integrated into the myKyana portal that enables users to query Kyana directly and receive immediate technical support, including solutions for error messages, using the Google Gemini Pro AI model combined with machine-specific knowledge.
• Kyana Data Intelligent production data analysis tool providing full transparency in printing and packaging production through complex analyses that support informed, data-driven decisions.
• Kyana Connect Industrial IoT (IIoT) gateway that connects printing machines to the Koenig & Bauer Cloud, enabling real-time data collection, monitoring, and analysis of production processes.
• VisuEnergy X ISO 50001-certified Energy Management System (EnMS) for printing and packaging production providing real-time energy monitoring, CO2 emissions tracking, and industry-specific KPIs correlated with production output.
• LogoTronic Manufacturing Execution System (MES) that maximizes productivity by providing control over operations from planning through machine preset to reporting; includes DataMatrix Select for QR-code-based plate identification and supports CIP3 PPF and CIP4 JDF data.
• Optimus dash Management Information System (MIS) that adapts to individual business requirements for managing print materials, business processes, and product types with real-time production and business data.
• AURAVEO Digital Experience Platform (Brand Portal) that transforms static packaging into dynamic brand experiences visible through scanning, integrating Augmented Reality and AI technologies for brand owners.
• FOLLOW Cloud-based connected packaging platform that bridges analogue packaging with the digital world, providing traceability and consumer engagement tools for brand owners.
• Job Optimiser Job optimization tool for printing and packaging production processes to maximize scheduling and throughput efficiency.

Quantifiable outcome

• Doubled order throughput with same team size after LogoTronic implementation
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature11 records

Partnerships

Seven partnerships are on record, tiered core, flagship, major and minor.

• HYBRID SoftwarecoreTechnology or Integration · 1 May 2024Long-term technology partnership for PrintFusion - an innovative interface between Koenig & Bauer Rapida printing presses and HYBRID Software prepress software. Enables bidirectional data exchange for highly automated and efficient production workflows. Collaboration ongoing to continuously optimize the interface and integrate new functions including automatic feedback for substrate stretching compensation.
• Google CloudcoreTechnology or IntegrationCloud infrastructure partnership providing secure foundation for Koenig & Bauer cloud solutions. Google Cloud is renowned for industry-leading security protocols and compliance certifications, protecting customer production data. Koenig & Bauer leverages Google Cloud technology including Gemini Pro AI model for Kyana Assist.
• SiemensflagshipStrategic or Co-development PartnerPanel partnership at drupa 2024 for 'Innovative Partnership - Revolutionising Industries' discussion, demonstrating strategic alignment in industrial digitalization and IoT connectivity.
• DeloittemajorStrategic or Co-development PartnerPanel partnership at drupa 2024 for 'Future-Ready-Business: Digital and Beyond' discussion, showcasing consulting expertise in digital transformation strategy.
• NABA (Nuova Accademia di Belle Arti, Milano)minorStrategic or Co-development PartnerAcademic partnership for 'Printing Goes Metaverse' project, collaborating with Italian design students to develop NFT technology applications for luxury goods authentication using Koenig & Bauer printing expertise.
• epda (European Brand & Packaging Design Association)minorStrategic or Co-development PartnerIndustry association partnership for Metaverse printing project, bringing design expertise to NFT-based product authentication initiatives.
• FOLLOW (fllw.pro)coreTechnology or IntegrationConnected packaging platform partnership that bridges analogue packaging and digital world. FOLLOW provides cloud-based platform and consumer app that enables brand owners to create digital experiences linked to printed packaging.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Esko (Veralto/ESKO): Esko supplies prepress, workflow automation, color management, and packaging production software. It is a direct competitor to Kyana's prepress integration and digital packaging workflow modules.
• Komori Corporation: Komori manufactures offset and digital printing presses and offers its own digital workflow, color management, and automation software to commercial printers. It competes head-to-head with Koenig & Bauer in presses and increasingly in digital production optimization.
• HYBRID Software: HYBRID Software provides prepress and workflow automation tools for labels and packaging. It is a technology partner to Kyana via PrintFusion but also competes in adjacent prepress and packaging workflow categories.
• Durst Group: Durst manufactures digital printing and finishing systems and has built its own Picker, Workflow, and analytics software ecosystem. It competes with Kyana in digitally enabled print production for packaging and labels.
• AVT (Advanced Vision Technology): AVT provides inline print inspection, color control, and quality assurance systems for packaging and label presses. Its print-quality and process-control software overlaps with Kyana's quality protocols and analytics modules.
• Bobst Group: Bobst is a leading supplier of packaging printing and converting equipment with growing software/connectivity offerings. It serves the same packaging-printer customer base as Kyana and competes for connected-press mandates.
• EFI (Electronics For Imaging): EFI provides MIS, ERP, workflow, and digital front-end software for the printing and packaging industry. Its Fiery, PrintSmith, and Corrugator suites overlap directly with Kyana's Optimus dash, PrintFusion, and broader workflow ambitions.
• Mark Andy: Mark Andy manufactures narrow-web flexographic printing presses and offers digital workflow and service solutions to label converters, a customer segment that overlaps with Kyana's packaging-printer focus.
• Heidelberger Druckmaschinen: Heidelberg is a major German printing press manufacturer and Kyana's primary direct competitor. Both target commercial and packaging printers with integrated digital workflow, MES, and Industry 4.0 offerings built around their respective machine installed bases.

Broad incumbents

• Fujifilm (Graphic Communications Division): Fujifilm is a broad incumbent offering digital printing presses, inkjet technology, and workflow software across commercial and packaging printing. It competes with Kyana as part of a much larger portfolio across multiple print categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/koenig-bauer-kyana

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koenig & Bauer Kyana