OFFICE DE TOURISME DE PROVENCE ALPES DIGNE-LES BAINS

What OFFICE DE TOURISME DE PROVENCE ALPES DIGNE-LES BAINS does

Office de Tourisme Provence Alpes Digne-les-Bains is the official public destination management organization for the Haute Provence territory within Alpes de Haute-Provence, France, operating under the intercommunal authority Provence Alpes Agglom\u00e9ration. It runs three staffed tourist offices (Digne-les-Bains headquarters, Ch\u00e2teau-Arnoux, Les M\u00e9es) that provide in-person visitor services including stay planning, via ferrata equipment rental, ticketing, guided tours, and event promotion, complemented by a multilingual (FR/EN/DE) WordPress-based website built on the IRIS Interactive CMS with APIDAE tourism data integration and Proximit CRM. The organization curates a portfolio of flagship annual events anchored in deep regional tradition, notably the 103rd Foire de la Lavande (Aug 2026, expecting 20,000+ visitors) and the Festival de l'Outdoor et de la Rando (Sep 17-20, 2026, ~80 accompanied outings), alongside continuous visitor services such as thermal spa promotion, accommodation directory, outdoor activity booking, and an eco-mode digital platform.

Revenue is generated primarily through public funding from Provence Alpes Agglom\u00e9ration supplemented by modest commercial streams: low-ticket pay-as-you-go activities (guided tours 3-5\u20ac, day trips 5\u20ac, cultural workshops 5-15\u20ac, multi-day treks 50-80\u20ac), commission or promotional arrangements with 150+ local accommodation providers, restaurants, producers, and artisans, plus exhibitor fees at flagship events. The Qualit\u00e9 TourismeTM certification (held since 2013) underwrites quality positioning, and the UNESCO G\u00e9oparc de Haute Provence designation provides geological heritage differentiation. The customer base consists of individual leisure travelers across five segments \u2014 wellness/spa seekers, outdoor sports enthusiasts (primary), cultural heritage visitors, culinary/terroir tourists, and family groups \u2014 with no enterprise customers and no concentration in any single commercial account.

Name

OFFICE DE TOURISME DE PROVENCE ALPES DIGNE-LES BAINS

Legal name

L'Office de Tourisme Provence Alpes Digne-les-Bains

Website

https://dignelesbains-tourisme.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Office de Tourisme Provence Alpes Digne-les-Bains is a publicly funded French destination management organization operating three staffed tourist offices and a multilingual digital platform to promote tourism across the Haute Provence territory under the UNESCO G\u00e9oparc de Haute Provence.

Ownership category

akta.pro rank

Product category

Destination Management and Tourism Information Services

NAICS

Convention and Visitors Bureaus (561591), Nature Parks and Other Similar Institutions (71219), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Culinary & Wine Travel Agencies (THAKAFAH)

Keywords

• Tourism information services
• Destination management
• Visitor information centers
• Tourism marketing services
• Travel accommodation booking

Headquarters

HQ city

Digne-les-Bains

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Visitor Services Revenue: Revenue generation through visitor-facing services including thermal spa bookings, activity providers, and partner promotions. The office promotes local accommodations (hotels, campgrounds, bed & breakfasts, vacation rentals), restaurants, producers, and artisans through commission or promotional arrangements.
2. Municipal/Intercommunal Funding: Public funding from Provence Alpes Agglomération for operating the network of tourist offices across the territory. The office is classified with Qualité TourismeTM certification, indicating official recognition and likely government support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Office de Tourisme is a public destination management organization providing comprehensive visitor services for the Haute Provence region. It operates three physical tourist offices (Digne-les-Bains, Château-Arnoux, Les Mées) and a multilingual digital platform offering tourist information, accommodation and dining directories, guided city tours, equipment rental (via ferrata, e-bike charging), event organization (Festival de l'Outdoor et de la Rando, Foire de la Lavande), and promotion of thermal spa, outdoor activities, cultural heritage, and culinary tourism experiences.

Product overview

Office de Tourisme Provence Alpes Digne-les-Bains operates as a destination management organization offering a portfolio of interconnected tourism services. The core offering centers on comprehensive visitor information and assistance through three staffed tourist offices in Digne-les-Bains, Château-Arnoux, and Les Mées, complemented by a robust digital platform. Key service modules include: Thermes & Spa thermal bathing experiences, the annual Foire de la Lavande (103rd edition) and Festival de l'Outdoor et de la Rando as flagship events, a searchable accommodation and dining directory, outdoor activity organization (hiking, cycling, water sports), guided cultural tours including cooking experiences with Michelin-starred chefs, event calendar management, equipment rental services, and electric vehicle charging infrastructure. The organization holds Qualité Tourisme™ certification and operates within the UNESCO Géoparc de Haute Provence.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourist Information Services Comprehensive visitor information and guidance services including advice on stays, activities, accommodations, and local attractions. Staffed tourist offices in Digne-les-Bains, Château-Arnoux, and Les Mées provide personalized recommendations and multilingual support (French, English, German, Spanish, Italian).
• Guided City Tours and Cultural Experiences Guided city tours of Digne-les-Bains priced at 5€ per adult (3€ adolescents, free under 12) and organized cultural experiences including cooking classes with Michelin-starred chefs at La Bonne Etape, heritage site visits, and art workshops. Minimum 4 participants required.
• Festival de l'Outdoor et de la Rando Annual outdoor sports and hiking festival offering nearly 80 accompanied outings across multiple sites in the region. Activities include day trips (5€ flat rate), 2-day treks (50€ full board), 3-day treks (80€ full board), Château Bike Night (15€), and Night Trail duos (20€/team). Includes the 7th Enduro des Terres Noires cycling event.
• Foire de la Lavande de Digne-les-Bains Annual lavender fair featuring 150+ exhibitors and 200 exhibition stands, expected to attract over 20,000 visitors. Includes local products, crafts, gastronomy, and evening concerts. Free entry with paid commercial and dining zones.
• Equipment Rental Services Via Ferrata equipment rental and cycling kit repair services available at the main tourist office in Digne-les-Bains to support outdoor enthusiasts.
• Thermes & Spa Thermal Experience Thermal bath and spa facilities offering revitalizing and relaxing experiences using natural thermal springs from the Haute Provence region, including Spa Thermal de Haute Provence and Les Thermes de Digne-les-Bains.

Quantifiable outcome

• 20,000+ visitors attracted to single major event (Foire de la Lavande)
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and strategic.

• Provence Alpes AgglomérationcoreOthersParent intercommunal structure funding and governing the tourism office network. The office operates within the framework of Provence Alpes Agglomération, which organizes major events including the Festival de l'Outdoor et de la Rando. The territory encompasses 44 communes with diverse landscapes from Alpine regions to lavender fields.
• IRIS InteractivecoreTechnology or IntegrationWebsite development and hosting provider. Located in Le Puy-en-Velay. Built and maintains the tourism office's digital platform including the website, content management system, and technical infrastructure. Also develops specialized tourism modules and integrations.
• APIDAEcoreTechnology or IntegrationTourism information system provider. APIDAE handles the technical management of tourism database systems, supporting the office's visitor information infrastructure and data distribution across tourism networks.
• ProximitcoreTechnology or IntegrationTechnical service provider for customer relationship management (CRM) and tourism information systems. Handles digital publishing and newsletter distribution services for the tourism office.
• Digne Vélo AddictionstrategicGTM or Marketing PartnerLocal VTT (mountain bike) association organizing major cycling events including the Enduro des Terres Noires (7th edition 2026) and Château Bike Night. Co-organizes outdoor activities during the Festival de l'Outdoor et de la Rando. Represents the cycling community voice.
• Endurance CyclesstrategicGTM or Marketing PartnerCycling business organizing the Château Bike Night, a nighttime VTT event held during the Festival de l'Outdoor. Limited to 200 participants with meal included.
• La Bonne Etape (Jany Gleize)strategicGTM or Marketing PartnerMichelin-starred restaurant and 4-star hotel offering cooking classes and culinary experiences. Chef Jany Gleize provides gastronomic expertise for the 'L'œuvre du Chef' experience promoted by the tourism office. Located in Château-Arnoux in the Val de Durance.
• UNESCO Géoparc de Haute ProvencecoreStrategic or Co-development PartnerUNESCO Global Geopark designation covering the territory, providing geological heritage significance and international recognition. The office promotes geotourism sites including La Dalle aux ammonites, Clues de Barles, and geological tours within the geoparc.
• Foire de la Lavande (foire-lavande.com)strategicGTM or Marketing PartnerIndependent organization managing the annual Foire Expo de la Lavande (103rd edition Aug 2026). The tourism office promotes the event while the fair manages exhibitor relations, programming, and logistics for the major lavender festival.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Office de Tourisme de Cannes: Municipal tourism office combining event-driven tourism (film festival, congresses), accommodation directory, and multilingual services. Directly comparable in DMO role and product structure, though anchored by an internationally recognized flagship event.
• Office de Tourisme de Nice: Municipal DMO for Nice operating visitor centers, multilingual digital platform, and event promotion. Same Qualite Tourisme certification framework and similar product pillars (cultural heritage, gastronomy, outdoor excursions).
• Office de Tourisme de Chamonix-Mont-Blanc: Premier French Alpine tourism office with mountain adventure focus (skiing, mountaineering, trail running, ultra-trail events). Comparable in outdoor-adventure DNA, festival-driven promotion (UTMB), and visitor-services mandate, though at substantially higher international brand recognition.
• Office de Tourisme d'Aix-en-Provence: Municipal tourism office for Aix-en-Provence, also operating under French public DMO model with similar visitor services, accommodation directory, guided tours, and event promotion. Highly comparable in governance, mandate, and product mix (cultural heritage, gastronomy, outdoor excursions).
• Office de Tourisme d'Annecy: Municipal tourism office for Annecy with strong outdoor/lake activity focus (cycling, water sports, hiking, paragliding), highly comparable to Digne-les-Bains' outdoor adventure offering. Same public DMO structure, Qualite Tourisme certification, and event-driven strategy.
• Office de Tourisme de Marseille: Municipal DMO for Marseille offering the same core services — accommodation directory, event calendar, guided tours, multilingual website — but at much larger urban scale. Provides a useful benchmark for tourism-office operational models in Provence-Alpes-Cote d'Azur.

Emerging players

• UCPA: Major French outdoor sports operator running multi-activity stays, guided treks, VTT, climbing, and water sports — directly competing with the Festival de l'Outdoor's outdoor product offering. Represents the private-sector competitor model for packaged outdoor experiences.

Broad incumbents

• Atout France: National French tourism development agency overseeing international promotion, Qualite Tourisme certification, and market intelligence. The awarding body for the office's certification and the framework-setter for all French public DMOs.
• Comite Regional du Tourisme Provence-Alpes-Cote d'Azur: Regional tourism committee covering all of PACA, operating one governance level above the Digne-les-Bains office. Provides overarching destination marketing, market research, and promotional infrastructure that the office's efforts plug into.

Regional players

• Agence de Developpement Touristique des Alpes de Haute-Provence: Departmental tourism development agency for Alpes de Haute-Provence, sitting one tier above municipal offices in the same territory. Operates complementary marketing, training, and quality initiatives (Marque Provence, Alpes de Haute-Provence Irresistible).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dignelesbains.officetourisme
• Instagraminstagram.com/dignelesbains
• LinkedInlinkedin.com/company/office-de-tourisme-de-provence-alpes-digne-les-bains

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OFFICE DE TOURISME DE PROVENCE ALPES DIGNE-LES BAINS