Agence de Développement Touristique des Alpes de Haute-Provence

What Agence de Développement Touristique des Alpes de Haute-Provence does

The Agence de Développement Touristique des Alpes de Haute-Provence (AD04), operating under the trade name "Tourisme Alpes de Haute-Provence," is the official departmental tourism development agency for the Alpes de Haute-Provence department in southeastern France. Headquartered in Digne-les-Bains and operating under the authority of the Département des Alpes de Haute-Provence, the agency functions as a public-sector entity whose mandate is to promote the territory's tourism offerings to international visitors. Its core product is a multi-language promotional website (French, English, German, Italian, Spanish, Dutch) featuring an interactive map ("Nos Irrésistibles") organized around 11 themed zones, a curated event calendar, themed stay-idea packages, and comprehensive visitor guides covering accommodations, dining, activities, and tourist routes. The platform is supplemented by specialized blogs targeting niche segments (mountain biking/VTT and tourism literature) and cross-promotion with institutional partners including the departmental council, the CCI Alpes de Haute-Provence, and the Région Sud Provence Alpes Côte d'Azur.

The agency serves two primary user segments: individual leisure travelers and families seeking nature, culture, wellness, and outdoor experiences in the Southern French Alps, and active tourism enthusiasts interested in cycling, hiking, water sports, climbing, skiing, and other outdoor pursuits. Its underlying technology is a CMS-based marketing platform with interactive mapping and event calendar modules, but no AI/ML capabilities, mobile app, or commercial APIs are disclosed; the digital footprint is entirely web-based. The agency has 8 employees and no parent-company-controlled venture funding or commercial revenue stream.

Operationally, the agency is funded entirely through public channels (departmental council and likely regional co-funding) and provides all services free of charge to end users. There is no commercial pricing model, no proprietary SaaS offering, and no third-party investor ownership. The business model is therefore a non-commercial public-good mandate: aggregating, curating, and disseminating authoritative tourism information to drive visitor traffic to the territory and to the local tourism operators (hotels, restaurants, activity providers, producers, artisans) whose listings populate the platform.

Name

Agence de Développement Touristique des Alpes de Haute-Provence

Legal name

Agence de Développement Touristique des Alpes de Haute-Provence

Website

https://alpes-haute-provence.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Agence de Développement Touristique des Alpes de Haute-Provence (AD04) is the official French departmental tourism agency for Alpes de Haute-Provence, operating a six-language promotional website and interactive map to attract international tourists to the Southern Alps region.

Ownership category

akta.pro rank

Product category

Destination Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAAAGAD

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

Keywords

• Destination tourism promotion
• Regional visitor information
• Public tourism agency
• Travel content curation
• Outdoor tourism guides

Headquarters

HQ city

Digne-les-Bains

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Government-funded tourism promotion: The agency operates as a departmental tourism development agency (Agence de développement touristique), funded by public sources including the Alpes de Haute-Provence department and potentially the Région Sud Provence Alpes Côte d'Azur regional council. Revenue is derived from public funding rather than commercial operations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The agency is a publicly funded departmental tourism development organization that promotes the Alpes de Haute-Provence destination through a multi-language website featuring an interactive map of 11 themed 'irresistible' sites, curated stay ideas, an events calendar, and comprehensive visitor guides covering accommodations, dining, activities, transport, and routes. Its core output is free destination information and content services for prospective tourists and institutional partners, rather than commercial travel transactions.

Product overview

The Agence de Développement Touristique des Alpes de Haute-Provence operates a unified tourism promotion platform that combines an interactive mapping system, curated stay packages, events calendar, and comprehensive visitor guides. The platform organizes tourism offerings across multiple thematic categories including astronomy, heritage, natural spaces, lakes and gorges, mountains, towns and villages, events, wellness/thermalism, culinary experiences, outdoor sports, and geology. The Interactive Map serves as the primary discovery tool featuring 11 thematic zones (P1-P11) with interconnected attractions, while the Ideas for Stays and Events Agenda modules provide experiential content to drive tourism engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Interactive Map - Nos Irrésistibles
• Ideas for Stays (Idées de Séjours)
• Events Agenda (Agenda)
• Tourism Guide Sections (Infos pratiques)

Quantifiable outcome

• Multiple recognized Dark Sky observation sites designated as 'Village étoilé' (Star Villages)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Département des Alpes de Haute-ProvencecoreStrategic or Co-development PartnerThe department council is referenced as the governing authority behind the tourism development agency. The website logo and footer branding indicate close institutional alignment. The agency website URL (tourisme-alpes-haute-provence.com) and domain 'AD04' reference the departmental designation.
• CCI Alpes de Haute-Provence (Chambre de Commerce et d'Industrie)minorStrategic or Co-development PartnerChamber of Commerce and Industry of Alpes de Haute-Provence referenced in website footer, indicating collaboration between tourism promotion and business development interests in the region.
• Région Sud Provence Alpes Côte d'AzurminorStrategic or Co-development PartnerThe regional council for Provence-Alpes-Côte d'Azur is referenced as a partner in footer branding, indicating regional coordination on tourism promotion for southern France.
• L'Occitane en ProvenceminorGTM or Marketing PartnerThe internationally known cosmetics brand with headquarters in Manosque is featured as part of the regional artisanal and gastronomic tourism circuit, particularly on the 'Art de vivre' (Art of Living) theme pages and Routes Saveurs & Senteurs.
• Maison de Produits de Pays NetworkminorStrategic or Co-development PartnerNetwork of local producer houses throughout the region (Salagon, Ubaye, Gorges du Verdon, Jabron, etc.) featured as part of gastronomic tourism circuit, promoting local products, craftsmanship, and agricultural traditions.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Isère Tourisme: Departmental tourism agency for Isère in the French Alps. Directly comparable in mission (departmental DMO with multi-language site, event agenda, accommodation directory, and outdoor-sport focus) and similar Alpine geographic positioning.
• Savoie Mont Blanc Tourisme: Departmental/regional tourism agency promoting the Savoie and Haute-Savoie departments. Comparable as a French Alpine DMO with multi-language visitor information, mountain/ski focus, and event calendar, though at significantly larger scale.
• Ardèche Tourisme: Departmental tourism board for Ardèche, a neighboring southern-France department. Comparable as a departmental DMO combining nature (gorges), heritage, and outdoor sports content under public funding.
• Agence de Développement des Hautes-Alpes: Departmental tourism agency for the Hautes-Alpes department, the immediate Alpine neighbor of Alpes-de-Haute-Provence. Operates with the same DMO mandate, similar mountain/nature thematic focus, and shared departmental-council funding model.
• Agence de Développement Touristique du Var: Departmental tourism development agency for the neighboring Var department in Provence-Alpes-Côte d'Azur. Directly comparable as a public DMO promoting a single French department with similar content, event, and visitor-information mandates.
• Drôme Tourisme: Departmental tourism agency for Drôme, adjacent to Alpes-de-Haute-Provence. Comparable in structure (departmental DMO with public funding, multi-theme content covering gastronomy, lavender, heritage, and outdoor activities).

Broad incumbents

• Atout France: France's national tourism development agency. Comparable as a public DMO operating visitor information and destination promotion functions, but at national scale and with broader international marketing scope.
• Comité Régional de Tourisme Provence-Alpes-Côte d'Azur: Regional tourism board covering the entire Provence-Alpes-Côte d'Azur region that includes Alpes-de-Haute-Provence. Comparable as a higher-tier public tourism promotion body that AD04 coordinates with as a strategic partner.

Regional players

• Visit Monaco / Monaco Tourism: National tourism authority of Monaco, a neighbor within the broader PACA tourism ecosystem. Comparable as a public destination promotion entity with multi-language content and curated stay/experience offerings, though at much smaller geography and scale.
• Alpes French Alps Tourism (Cluster Montagne): Industry cluster and tourism marketing platform for the French Alps as a whole. Comparable as a multi-stakeholder Alpine tourism promotion body that AD04 sits within and partially overlaps with on mountain and nature content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agence-de-d%C3%A9veloppement-touristique-des-alpes-de-haute-provence

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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