Name

Dignity Foundation

Legal name

Dignity Foundation

Website

https://dignityfoundation.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Senior Citizen Welfare Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

Keywords

• Senior citizen welfare
• Elder care services
• Dementia day care
• Community recreation centres
• Elder helpline support

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Charitable Contributions: Receives donations from individuals, corporations, and foreign contributors under FCRA regulations. Accepts one-time and recurring donations through website. Corporate partnerships for CSR funding.
2. Membership Fees: Annual membership fees for Chai Masti Centres providing access to recreational activities, wellness programmes, and community engagement. Both physical and online membership options available.
3. Magazine Subscriptions: Dignity Dialogue monthly magazine with approximately 20,000 subscribers across India. Subscription-based revenue from magazine readership.
4. Wellness Centre Memberships: Recreational and Wellness Centre at Mahalaxmi, Mumbai offers annual memberships with first 50 enrollments eligible for discount through Thackersey Foundation contribution.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Dignity Foundation is a non-profit organization that runs physical and online Chai Masti Centres for senior citizen recreation, specialized Dementia Day Care Centres, Geriatric Day Care Centres, Loneliness Mitigation Centres, a Mobile Physiotherapy Van, and the Anand Daan ration-distribution programme. It also publishes the Dignity Dialogue monthly magazine and operates a 24/7 elder helpline, all targeted at enabling productive ageing and dignified elder care across India.

Product overview

Dignity Foundation offers a comprehensive portfolio of senior citizen welfare programs across India. The core offerings include Chai Masti Centres (recreational hubs across 8 cities), Dementia Day Care Centres (specialized care in 5 cities), Geriatric Day Care Centres (3 locations for low-income elderly), Loneliness Mitigation Centres, and a Geriatric Mobile Physiotherapy Van. Additional services include Shelter Homes Program, Recreational & Wellness Centre, Anand Daan (ration kit distribution), and Dignity Dialogue Magazine (India's longest-running senior citizen publication since 1995). All programs are designed to enable productive ageing, combat loneliness, and provide dignified care for elders.

Differentiator

Problem solved

Functional benefit

Brands

• Dignity Dialogue: India's longest-running monthly magazine dedicated to productive ageing, sharing inspiring stories, ideas, thought leadership and infotainment for senior citizens since 1995.
• Chai Masti Centres
• Dementia Day Care Centre
• Loneliness Mitigation Centre
• Geriatric Day Care Centre
• Anand Daan
• Recreational & Wellness Centre
• Shelter Homes Program
• Geriatric Mobile Physiotherapy Van

Products and services

• Chai Masti Centres Safe and joyful spaces where senior citizens recreate, bond and explore their talents, with 30 vibrant centres across 8 cities in India offering regular sessions for wellness, entertainment, recreation and hobby cultivation, available in both physical and online participation formats.
• Dementia Day Care Centre Specialized day care centres providing a safe and stimulating environment for people living with Dementia, including Alzheimer's and related memory disorders, with trained caregivers, cognitive and physical therapies, nutritious meals and home pick-up and drop facility, operating in 5 cities.
• Loneliness Mitigation Centre Centres addressing loneliness and social isolation among senior citizens through routine exercises, recreational activities, mental health services and nutrition support, located in Mumbai and Pune.
• Geriatric Day Care Centre Day care centres providing meaningful day-long engagement to elderly belonging to low-income groups, with coordinators, pre-set engagement activities, daily nutritional drink and mid-day meals, operating three centres in Bangalore, Chennai and Mumbai.
• Geriatric Mobile Physiotherapy Van Mobile physiotherapy service providing free physiotherapy consultations and treatments using advanced machinery through certified doctors at the doorstep of poor and needy senior citizens in slum communities of Thane district, Maharashtra.
• Shelter Homes Program Intervention programme for poor elders living in shelters across Chennai, bridging gaps in healthcare, nutrition, and social support through collaboration with Greater Chennai Corporation and partner NGOs, including monthly doctor visits, quarterly health camps and social entitlement linkage.
• Recreational & Wellness Centre A one-of-a-kind centre at Mahalaxmi, Mumbai offering an engaging environment for senior citizens to enjoy recreational and wellness activities including indoor games, group activities, ID renewals assistance, contests and visits, with annual memberships.
• Anand Daan Monthly ration kit distribution programme providing nutritious food support to needy senior citizens across India, delivered door-to-door, with custom TB-ration kits for elderly affected by tuberculosis under the Ni-kshay Mitra initiative of the TB Mukt Bharat Campaign.
• Dignity Dialogue Magazine India's longest-running monthly magazine dedicated to productive ageing, sharing inspiring stories, ideas, thought leadership and infotainment for senior citizens, with 68 pages per issue covering travel, health, money, bollywood, humour and senior citizen issues; 20,000 subscribers across India.

Quantifiable outcome

• 50,000+ mid day meals served to poor senior citizens annually
• +9 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Municipal Corporation of Greater Mumbai (E-Ward Office)coreStrategic or Co-development Partner · 1 January 2023Partnership to support TB-affected elderly with customized ration kits. Dignity Foundation joined PM's mission of making India TB-free as Ni-Kshay Mitra, distributing 500 kits and aiming for 25,000 TB-ration kits across India.
• Greater Chennai CorporationcoreStrategic or Co-development PartnerCollaboration for Shelter Homes Programme serving poor elderly residents in Chennai. Greater Chennai Corporation partners with Dignity Foundation and dedicated NGOs to bridge gaps in healthcare, nutrition, and social support for shelter home residents. Interventions include nutrition support, monthly doctor visits, quarterly health camps, and social entitlement linkage.
• Euronet Pvt. Ltd.coreStrategic or Co-development PartnerAssociation with Euronet Pvt. Ltd. to bring Geriatric Mobile Physiotherapy Van service to senior citizens in Thane district slums. Euronet supports the initiative that provides free physiotherapy consultations and treatments using advanced machinery through certified doctors at beneficiaries' doorsteps.
• Rotary Club of Thane UptowncoreStrategic or Co-development PartnerPartnership with Rotary Club of Thane Uptown for the Geriatric Mobile Physiotherapy Van initiative. The partnership enables delivery of free, compassionate physiotherapy services to poor and needy elderly in Thane district communities.
• Government of MaharashtracoreStrategic or Co-development PartnerPreviously facilitated issuance of senior citizen cards to 10 lakh elders in Mumbai through partnership with Government of Maharashtra. Also mobilized thousands of elderly volunteers for various government initiatives.
• Times of IndiaminorOthersMedia coverage partner featuring Dignity Foundation's work on elder abuse and neglect issues in their reporting on growing reality of elderly abuse at home.
• The HinduminorOthersMedia coverage partner highlighting World Alzheimer's Day events organized by Dignity Foundation in Chennai.
• Indian ExpressminorOthersMedia coverage partner featuring Rotary Club of Bombay and Dignity Foundation's Ananda Yaan adult daycare centre in Mazgaon.
• Navbharat TimesminorOthersMedia coverage partner highlighting Dignity Foundation's endeavour to reassure senior citizens that they are not alone.

Scale indicators19 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dignityfoundation
• LinkedInlinkedin.com/company/dignity-foundation
• Instagraminstagram.com/dignityfoundation

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dignity Foundation