What DI-MODE does

DI-MODE (legal entity Sellmasters S.r.l.) is a Rome-based digital business consultancy and e-commerce management agency headquartered at Viale di Val Fiorita 86, Rome, Italy. The company positions itself as an outsourced "digital partner" for retailers and brands, offering a free consultation as the entry point and delivering 12 integrated service modules covering the full digital commerce value chain: business margin analysis, advanced reporting, e-commerce creation and management, branding and communication, marketing and advertising, email marketing automation, AI tool integration, marketplace strategy, logistics and shipping, multilingual customer care, SEO and product listings, and shooting/content creation.

The business operates a professional-services revenue model with publicly undisclosed pricing. Its go-to-market is sales-led, targeting two primary customer segments — retailers seeking online expansion and brands seeking digital positioning — with no publicly disclosed contract sizes or pricing tiers. The technology stack is composed entirely of third-party platforms rather than proprietary software: DI-MODE holds partner status with Google, Amazon (SPN), Shopify, and Meta on the demand and storefront side, channel partnerships with European marketplaces including Zalando, eBay, About You, C-Discount, Spartoo, Privalia, and Mintoo, and integration relationships with Trustpilot, Lengow, Rever, Qapla, Doofinder, and Klaviyo. The company has no public app, no disclosed API, no patents or trademarks, and no certifications.

DI-MODE is privately held with no disclosed funding rounds, parent company, or subsidiaries. Its named customer portfolio is concentrated in Italy — predominantly SMB fashion retailers in the Rome/Lazio region (Expance, Kometa, Francavilla Moda, Martini900, Weber Store Roma, Best Digit) with a few enterprise accounts (Old England, Braccialini) and ancillary exposure to sportswear, BBQ, consumer electronics, audio, and artisanal glassware. The company is actively operating as of 2025, with public participation in Rome Future Week (September 2025). Geographic reach for client distribution is global via marketplaces, but the served market is stated as Italy/Lazio.

Name

DI-MODE

Legal name

Sellmasters S.r.l.

Website

https://dimode.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

DI-MODE (Sellmasters S.r.l.) is a Rome-based digital business consultancy and e-commerce management agency serving primarily Italian retailers and brands with 12 integrated service modules spanning e-commerce, marketing, marketplace management, logistics, and customer care.

Ownership category

akta.pro rank

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services: DI-MODE generates revenue through professional services including e-commerce creation and management, digital marketing campaigns, marketplace management, branding, and consulting services. As a digital partner agency, they offer a comprehensive suite of services spanning analysis, reporting, marketing, logistics, and customer care.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

DI-MODE is a digital business consultancy and e-commerce management agency that helps retailers and brands expand their online presence. Its core offering is an integrated suite of services covering e-commerce creation and management, digital marketing and advertising, marketplace strategy across platforms such as Amazon, Zalando, eBay, and C-Discount, branding, SEO, email marketing automation, logistics, multilingual customer care, and AI tool integration. These services are designed to work together as a unified digital transformation approach, switching businesses from offline to online operations.

Product overview

DI-MODE is a digital business consultancy and e-commerce management agency that provides a comprehensive suite of services to help retailers and brands expand their online presence and optimize sales. The offering consists of 12 integrated service modules covering the full e-commerce value chain: business analysis and reporting (Analisi marginalità del business, Reportistica avanzata), e-commerce creation and management (Creazione e gestione E-commerce), brand development (Branding e Comunicazione), marketing and advertising (Marketing e advertising, DEM strategy & automation, SEO e schede prodotto), AI-powered tools (AI tool & integration), marketplace strategy (Strategia Marketplace), operations (Logistica e spedizioni, Customer Care Multilingua), and content production (Shooting & Content creation). The services are designed to work together as a unified digital transformation approach, helping businesses switch from offline to online operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Margin Analysis (Analisi marginalità del business) Examines business margins to identify areas for improvement, optimize costs, and strategically increase profitability, for retailers and brands seeking to understand digital unit economics.
• Advanced Reporting (Reportistica avanzata) Creates custom reports providing clear visibility into progress for optimizing strategic choices and improving performance, for retailers and brands requiring structured decision-making data.
• E-commerce Creation and Management (Creazione e gestione E-commerce) Creates and manages e-commerce operations, optimizing every aspect to improve customer experience and maximize conversions, for retailers and brands looking to launch or grow their direct online storefront.
• Branding and Communication (Branding e Comunicazione) Defines brand identity and develops targeted communication strategies to increase visibility and recognizability, for brands seeking stronger digital positioning.
• Marketing and Advertising (Marketing e advertising) Develops integrated marketing strategies and optimizes advertising campaigns (Google and Meta) to attract the right audience, increase visibility, and improve ROI, for retailers and brands seeking paid performance marketing.
• DEM Strategy and Automation Designs personalized and automated email marketing strategies to reach customers, improve engagement, and increase conversions, for retailers and brands seeking lifecycle marketing automation.
• AI Tool and Integration (AI tool & integration) Implements artificial intelligence solutions to optimize operations, improve efficiency, and deliver personalized customer experiences, for retailers and brands seeking AI-driven process and personalization improvements.
• Marketplace Strategy (Strategia Marketplace) Manages presence on major marketplaces (Amazon, Zalando, eBay, C-Discount, Spartoo, Privalia, Mintoo, About You), optimizing listings to maximize visibility and sales, for retailers and brands seeking to expand via third-party marketplaces.
• Logistics and Shipping (Logistica e spedizioni) Optimizes logistics processes to ensure fast and reliable deliveries, improving customer experience and operational efficiency, for retailers and brands shipping products to end customers.
• Multilingual Customer Care (Customer Care Multilingua) Provides dedicated customer support across multiple languages, ensuring rapid responses and effective solutions to maintain high satisfaction and loyalty, for retailers and brands serving international customers.
• SEO and Product Listings (SEO e schede prodotto) Improves site visibility on search engines and optimizes product listings to increase conversions, for retailers and brands seeking organic discovery and on-site conversion uplift.
• Visual Content and Production (Shooting & Content creation) Creates unique and engaging visual content, including photography and multimedia, ideal for telling brand stories and capturing customer attention, for retailers and brands needing product and brand imagery.

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability2 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• GooglecoreGTM or Marketing PartnerDI-MODE is a Google partner, utilizing Google Ads and marketing platforms for client advertising campaigns. The partnership enables performance advertising services for e-commerce clients.
• AmazoncoreGTM or Marketing PartnerAmazon SPN (Solution Provider Network) partner enabling marketplace management, advertising, and store management services for Amazon sellers.
• ShopifycoreTechnology or IntegrationTechnology partner for e-commerce platform implementation and development.
• MetacoreGTM or Marketing PartnerMeta partner for Facebook and Instagram advertising campaigns and social media marketing services.
• ZalandocoreChannel Partner/ Reseller/ DistributorFashion marketplace platform partner for distributing client products across Europe.
• About YouminorChannel Partner/ Reseller/ DistributorEuropean fashion marketplace partner for client product distribution.
• eBaycoreChannel Partner/ Reseller/ DistributorGlobal marketplace platform partner for broader online retail distribution.
• C-DiscountminorChannel Partner/ Reseller/ DistributorFrench e-commerce marketplace partner for regional distribution.
• SpartoominorChannel Partner/ Reseller/ DistributorEuropean fashion and shoes marketplace partner.
• PrivaliaminorChannel Partner/ Reseller/ DistributorFlash sales and private shopping marketplace partner.
• MintoominorChannel Partner/ Reseller/ DistributorMarketplace platform partner for online retail distribution.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Others

• Shopify: Global e-commerce platform provider whose partner ecosystem includes DI-MODE as a technology partner. Adjacent rather than directly competing—Shopify enables the underlying storefronts DI-MODE builds and manages, while its expanding native merchant tools (audiences, AI features) increasingly overlap with agency service lines.

Broad incumbents

• GroupM: Global media investment group within WPP, offering media planning, buying, and digital performance services to enterprise brand and retail clients. Comparable in its focus on digital advertising and marketplace activation for retailers, though focused on media rather than full-stack e-commerce services.
• Accenture Song: Global digital creative, marketing, and commerce services arm of Accenture, covering e-commerce platforms, marketing operations, and customer experience for large retailers and brands. Comparable as an end-to-end e-commerce and digital marketing services firm, though at enterprise scale with global delivery.
• Havas: Global advertising and communications group with significant digital, media, and commerce capabilities across Europe including Italy. Comparable as a broader-scope digital services provider with retail and brand clients, though at much larger scale than DI-MODE.
• VML: Global creative and commerce agency (formed via the Wunderman Thompson and VMLY&R merger) offering brand, e-commerce, and customer experience services. Comparable as a large-scale digital agency serving retail and brand clients across multiple geographies, with overlapping marketplace and CRM service lines.
• Publicis Sapient: Global digital transformation arm of Publicis Groupe, offering end-to-end e-commerce, marketing, and technology services to enterprise clients. Comparable as a full-stack digital services provider though operating at enterprise scale with much broader capabilities.
• Merkle: Global performance marketing and customer experience agency (Dentsu) operating across EMEA with deep marketplace and CRM expertise. Comparable as a larger-scale e-commerce and digital marketing services firm serving retailers and brands, with overlap in marketplace management and data-driven marketing.

Direct peers

• Jakala: Italian martech and data-driven digital services company headquartered in Milan with international operations. Comparable as an Italy-based digital services firm offering marketing, e-commerce, and data activation services to retailers and brands, though operating at significantly larger scale than DI-MODE.
• Dept: European digital agency offering end-to-end digital marketing, e-commerce, and creative services across multiple European markets. Comparable to DI-MODE in full-stack digital service delivery for retailers and brands, with broader geographic coverage and larger headcount.
• Emakina: European digital agency with Benelux roots and pan-European presence offering digital strategy, e-commerce, and marketing services. Comparable as a multi-market digital agency serving retail and brand clients with an integrated service offering, though primarily operating outside Italy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/dimodeagency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DI-MODE