DIPP

What DIPP does

DIPP is the commercial brand of Xuul Estudio Creativo, S.A. de C.V., a Puebla-based visual communication studio founded in 2015. The company operates as a vertically integrated design-fabrication-installation provider, combining an in-house design team with a Puebla workshop equipped with four CNC technologies — CO2 laser, fiber laser, CNC router, and plasma — for precision cutting and engraving across more than ten materials (MDF, acrylic, wood, leather, fabric, glass, ceramic, marble, and non-ferrous metals). Its service portfolio spans six core lines: commercial lettering, large-format digital printing, 3D and illuminated channel-letter signs, regulatory safety signage compliant with five Mexican Official Standards (NOM-003-SEGOB, NOM-026-STPS, NOM-034-SCT2, NOM-087-SEMARNAT, NOM-030-SSA3), CNC cutting and engraving, and product personalization via laser engraving, sublimation, screen printing, and UV DTF. It also offers fleet vehicle branding and a retail design/turnkey advertising service.

Revenue is generated predominantly through project-based, quote-driven pricing for design-fabrication-installation engagements, supplemented by per-minute CNC machining rates and unit-based pricing for product personalization. Go-to-market is sales-led and direct: WhatsApp messaging (+52 222 599 6097) handles most quote requests, with in-studio consultations and free on-site surveys for commercial projects. A small e-commerce storefront (promocionalesenlinea.com/dipp) handles pre-made promotional products. The customer base is segmented across restaurants, healthcare facilities, industrial plants in the Puebla-Tlaxcala corridor, retail stores, government institutions, and vehicle fleet operators — with bilingual ES/EN/DE production capability as a specialized offer for industrial parks with international (automotive, aerospace) suppliers. Headcount is approximately 8 employees, the company is privately held with no external funding disclosed, and its corporate matriz is registered in Villahermosa, Tabasco.

Name

DIPP

Legal name

Xuul Estudio Creativo, S.A. de C.V.

Website

https://dipp.mx

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

DIPP is a Puebla-based visual communication studio operating as Xuul Estudio Creativo, offering integrated design, CNC fabrication, and installation of signage, large-format printing, illuminated 3D signs, NOM-compliant regulatory signage, and product personalization for SMB and mid-market clients across central Mexico.

Ownership category

akta.pro rank

Headquarters

HQ city

Puebla

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Visual Communication Services: DIPP generates revenue through design, fabrication, and installation of visual communication materials including large-format printing, 3D signs, regulatory signage, CNC cutting/engraving, and product personalization. Services are priced individually based on project specifications and material requirements. The company operates on a project-based pricing model with quotes provided for each customer request.
2. CNC Machining Services: Time-based pricing for CNC laser cutting, fiber laser engraving, router CNC, and plasma CNC services. Billed per minute of machine time plus material costs per decimeter squared. Minimum order quantity is one piece.
3. Product Personalization: Customization of promotional products and corporate gifts using laser engraving, sublimation, screen printing, and DTF UV techniques. Revenue generated per customized item with volume discounts available.
4. Promotional Products E-commerce: Online store for purchasing pre-made promotional items that can be personalized with company branding (promocionalesenlinea.com/dipp).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

DIPP is an integrated visual communication studio in Puebla, Mexico that designs, fabricates and installs commercial signage and branded media for businesses. The company operates its own CNC workshop with CO2 laser, fiber laser, router and plasma cutting technologies to produce vinyl graphics, large-format prints, 3D illuminated signs, NOM-compliant regulatory signage, custom CNC-fabricated parts, and personalized promotional products. All design, production and installation are performed in-house under a single-supplier model for clients in Puebla and central Mexico.

Product overview

DIPP is an integrated visual communication studio in Puebla, Mexico operating six core service lines — commercial lettering, large-format printing, 3D and illuminated signs, regulatory signage, CNC cutting and engraving, and product personalization — unified under a single supplier model that integrates in-house design, own-shop CNC fabrication and professional on-site installation. A seventh line, retail design and advertising, delivers turnkey brand environments and vehicle fleet branding. The service model layers from design consultation through production and installation, supported by four CNC technologies (CO₂ laser, fiber laser, CNC router, CNC plasma) in its own workshop. Regulatory signage operates as a specialized vertical with its own sub-products: normativity-specific catalog (NOM-003, NOM-026, NOM-087, NOM-034, NOM-030 and the Civil Protection Law) and three operating processes (business opening, PIPC renewal, and update/replacement). The CNC workshop also serves as a production enabler for 3D signs and personalization. All services are available in bilingual ES/EN/DE for industrial parks.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Lettering (Rotulación comercial)
• Large-Format Digital Printing (Impresión en gran formato)
• 3D and Illuminated Signs (Anuncios 3D y luminosos)
• Regulatory Signage (Señalética normativa)
• CNC Cutting and Engraving (Corte y grabado CNC)
• Product Personalization (Personalización de productos)
• Retail Design and Advertising (Retail design y publicidad)
• Vehicle Fleet Branding (Rotulación de flotillas)

Named customers7 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• YESCO: YESCO is a US sign manufacturer and installer specializing in custom signage, including illuminated and 3D channel letters and large-scale LED installations. Its fabrication capabilities directly mirror DIPP's 3D and illuminated signs service line.
• Signs.com: Signs.com is an online custom signage provider offering business signs, banners, decals, and vehicle wraps. Its product categories directly overlap with DIPP's rotulación comercial, gran formato, and rotulación de flotillas offerings.
• Speedpro Imaging: Speedpro Imaging is a North American franchise specializing in large-format graphics, vehicle wraps, and commercial signage. Its core focus on wide-format printing and fleet branding directly overlaps with DIPP's large-format printing and rotulación de flotillas service lines.
• FASTSIGNS: FASTSIGNS is a global signage franchise offering design, fabrication, and installation of business signs and visual communications. It directly mirrors DIPP's integrated service model across multiple verticals, though at much larger scale and via a franchise network.
• Signarama: Signarama is one of the world's largest signage franchises providing custom signs, vehicle wraps, and visual marketing solutions. Its service menu of design, fabrication, and installation closely parallels DIPP's offerings, with a similar B2B sales motion.
• Vistaprint (Cimpress): Vistaprint operates an online platform for business printing, signage, banners, and promotional products. It competes with DIPP's large-format printing and product personalization services through a self-serve digital channel rather than bespoke in-house fabrication.
• International Minute Press: International Minute Press is a printing and marketing services franchise providing design, digital printing, and signage for small businesses. Its full-service SMB model aligns with DIPP's approach to serving small and mid-sized local accounts.
• Allegra Marketing Print Mail: Allegra is a North American franchise offering printing, marketing services, and signage for SMBs. It is a comparable integrated print-and-sign provider targeting similar restaurant, retail, and healthcare customers as DIPP.

Broad incumbents

• 4imprint: 4imprint is a large promotional products distributor offering branded merchandise and corporate gifts at scale. It competes with DIPP's product personalization service line (laser engraving, sublimation, DTF UV) as part of a much broader catalog.

Regional players

• Anchor Signs: Anchor Signs is a UK-based signage manufacturer and installer offering design, fabrication, and installation. It is comparable to DIPP's integrated service model but operates in a different geography and serves UK/EU markets rather than Mexico.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dipp-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIPP