DIRA SRL DISTRIBUZIONE ITALIANA RIC AMBI AUTO

What DIRA SRL DISTRIBUZIONE ITALIANA RIC AMBI AUTO does

DIRA S.p.A. (Distribuzione Italiana Ricambi Auto) is an Italian B2B distributor specializing in automotive glass, headquartered in Cervere (province of Cuneo) and operating through four distribution centers in Cervere, Torino, Roma, and Arzano (Napoli). Founded in 1985 and now under the control of holding company INV.CAP S.R.L., the company serves professional automotive glass repair shops, installers, and spare parts distributors across Italy, stocking 185,000 items across 19,500+ codes covering more than 90% of vehicles in circulation, with over 95% of inventory at Original Equipment quality. Its product portfolio is complemented by a catalogue of 600+ professional tools, adhesives and sealants, as well as DIRA LAB, an internal testing facility providing training, video tutorials, and technical webinars in collaboration with manufacturer partners Pilkington, AGC Automotive, PMA TOOLS, and Henkel Teroson.

DIRA's core technology is a B2B e-commerce platform and mobile application that integrate multiple vehicle and glass identification databases (OE code, Eurocode, DIRA code, license plate, VIN), enabling professional buyers to find the right glass in a few clicks. The company also deploys proprietary coded wooden crates with unique tracking codes for packaging reuse and an owned delivery fleet that handles 55–65% of volumes from the Cervere headquarters, supplemented by specialized external carriers. Distribution is supported by 12 sales agents across Italy and Customer Care teams at each branch, with 12-hour delivery to the peninsula and 24-hour delivery to Sardinia and Sicily.

Revenue is generated through one-time product sales (glass, tools, sealants) to registered professional customers via the B2B portal and mobile app, with delivery included in the price. DIRA additionally offers drop-shipping services to network customers and distributors who resell through their own platforms. The company is B2B-only, does not serve end consumers, and has no publicly disclosed revenue. It holds a €1,000,000 fully paid-up share capital, single-member S.p.A. structure, and recognition including 2026 Ecovadis Bronze and 2026 ItalyPost "Impresa Champion."

Name

DIRA SRL DISTRIBUZIONE ITALIANA RIC AMBI AUTO

Legal name

D.I.R.A S.P.A. - DISTRIBUZIONE ITALIANA RICAMBI AUTO SOCIETÀ PER AZIONI

Website

https://dira.it

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

DIRA S.p.A. is Italy's leading B2B distributor of automotive glass, serving professional repair shops, installers, and spare parts distributors with 185,000 items across four nationwide distribution centers, OE-quality inventory, and digital tools for plate and VIN-based glass identification.

Ownership category

akta.pro rank

Product category

Automotive Glass Distribution

NAICS

Automotive Glass Replacement Shops (811122), Automotive Body, Paint, Interior, and Glass Repair (81112)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro industry

PRIMARYTLAKAAAH

Auto Glass Repair & Replacement

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)

SECONDARYTLAKAEAF

Glass Repair & Replacement (Windshield/Auto Glass)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Collision Repair, Bodywork & Paint

SECONDARYTLAKABAL

Glass, Lighting & Visibility Systems Service (Windshields, Lamps, Mirrors)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Commercial Truck & Bus Repair & Maintenance (Heavy-Duty)

Keywords

• Automotive glass distribution
• Automotive spare parts
• Windshield replacement supplies
• Glass repair tools
• B2B auto aftermarket

Headquarters

HQ city

Cervere

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Automotive Glass Distribution: DIRA distributes automotive glass (windshields, rear windows, side windows, etc.) and tools/equipment to repair shops, installers, and spare parts distributors across Italy. Revenue is generated through product sales with delivery included, using a B2B e-commerce portal and mobile app for ordering.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

DIRA distributes Original Equipment (OE) quality automotive glass (windshields, rear windows, side windows, specialty glass for buses, trucks, and classic cars) together with a catalogue of 600+ professional installation tools, adhesives, and sealants to automotive glass repair shops, installers, and spare parts distributors across Italy. The offering is supported by four distribution centers, an owned delivery fleet, a B2B portal and mobile app with plate/VIN-based glass identification, and an in-house testing and training laboratory (DIRA LAB).

Product overview

DIRA is a B2B distribution company offering a unified portfolio centered on automotive glass products and workshop equipment. The core offering comprises OE-quality automotive glass (185,000 items, 19,500+ codes) and a tool catalogue of 600+ articles. This is supported by two digital platforms: the B2B Portal (web-based ordering with glass validation and drop shipping) and the DIRA Mobile App (license plate-based glass identification and purchasing). DIRA LAB provides training, testing, and video tutorials to complement the product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• DIRA Automotive Glass Original Equipment (OE) quality automotive glass including windshields, rear windows, side windows, and specialty glass for buses, trucks, motorhomes, and classic cars. More than 19,500 codes covering over 90% of vehicles in circulation, including ADAS, HUD, and acoustic variants. Distributed to professional repair shops and installers in Italy.
• DIRA Tool Catalogue Over 600 first-quality professional articles including cutting technology, hand tools, adhesives, glass mounting equipment, repair systems, and safety equipment for automotive glass service operations. Distributed alongside DIRA's glass products.
• DIRA B2B Portal Web-based confidential e-commerce platform for registered professional automotive glass customers, providing glass validation through integrated databases (OE code, Eurocode, DIRA code, car-park search, license plate, VIN), access to technical data sheets, related products, forms management, shipment tracking, and drop shipping for network customers.
• DIRA Mobile App Free smartphone and tablet application for professional customers enabling automotive glass search and identification by license plate and VIN, product ordering, document management, shipment tracking, and access to DIRA LAB video tutorials.
• DIRA LAB In-house technical laboratory and training platform providing product testing and quality verification, video tutorials on installation procedures, distance learning sessions, and live training events in collaboration with major manufacturers such as Henkel Teroson. Accessible via the DIRA B2B portal and mobile app.

Quantifiable outcome

• 12/24h delivery across Italy (peninsula within 12h, islands within 24h) with next-day morning delivery for orders placed by 4:30 PM
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PilkingtoncoreTechnology or IntegrationOfficial partner and major manufacturer supplying automotive glass to DIRA. Pilkington is one of the world's leading glass manufacturers, providing OE-quality glass for the automotive aftermarket.
• AGC AutomotivecoreTechnology or IntegrationOfficial partner and major manufacturer supplying automotive glass to DIRA. AGC is a global leader in automotive glass, providing OE-approved glass products.
• PMA TOOLScoreTechnology or IntegrationOfficial partner supplying professional tools and equipment for automotive glass installation and repair. PMA TOOLS provides specialized hand tools and equipment through DIRA's catalogue.
• Henkel TerosoncoreTechnology or IntegrationOfficial partner supplying adhesives, sealants, and chemical products for automotive glass installation. Henkel TerosON provides original equipment quality materials and technical training sessions for bonded glass safety.
• UNISG (Università di Scienze Gastronomiche di Pollenzo)minorOthersDIRA is a Socio Sostenitore (Supporting Member) of UNISG, the University of Gastronomic Sciences in Pollenzo. This is the world's first university focused on food transdisciplinarity. Supporting membership involves supporting research activities and sharing commitment to sustainable production and consumption scenarios.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Pilkington (NSG Group): UK-headquartered global automotive glass manufacturer and DIRA's other core OE supplier; broad incumbent offering OE and aftermarket glazing products across Europe.
• Genuine Parts Company (NAPA): Large US-based automotive parts distributor with NAPA network; comparable B2B distribution infrastructure for vehicle replacement parts though not a glass specialist.
• Fuyao Glass Industry Group: Chinese global automotive glass OEM manufacturer with growing European aftermarket presence; comparable product portfolio of windshields, side and rear glass for passenger and commercial vehicles.
• LKQ Corporation: Large US and European distributor of aftermarket vehicle parts including glass; comparable broad-line parts distribution model serving professional installers, though not specialized in glass.
• AGC Automotive: Japanese global automotive glass manufacturer and one of DIRA's two core OE suppliers. Comparable in product category (windshields, side and rear glass with ADAS/HUD integration) and overlaps in the European aftermarket channel.
• Saint-Gobain Automotive: French-headquartered global glass manufacturer with major automotive glazing and aftermarket businesses, including ownership of Glassdrive in Italy. A leading OE supplier competing with DIRA's distribution positioning.

Regional players

• Alliance Automotive Group: European aftermarket parts distributor operating across multiple countries with broad product categories including glass; comparable distribution model but different geographic footprint.

Direct peers

• Safelite Solutions: Largest US vehicle glass repair, replacement, and recalibration company with integrated distribution; comparable vertically integrated glass distribution plus service model.
• Belron (Carglass / Speedy Glass): Global leader in vehicle glass repair and replacement with integrated distribution and service networks across Europe, including Italy via Carglass. Directly comparable business model combining wholesale glass supply with installer services.
• Glassdrive: Italian auto glass repair chain (part of the Saint-Gobain group) operating a national network of affiliated installers; directly competes with DIRA's independent installer customers for replacement work in Italy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dira-srl-distribuzione-italiana-ric-ambi-auto

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIRA SRL DISTRIBUZIONE ITALIANA RIC AMBI AUTO