Dirty Birds Bar and Grill

What Dirty Birds Bar and Grill does

Dirty Birds Bar and Grill is a privately held, locally owned restaurant and sports bar chain headquartered in San Diego, California, operating under the legal entity DB HQ LLC. Founded in 2008 with its original Pacific Beach location, the company has expanded to five San Diego locations across Pacific Beach, College Area (near SDSU), Liberty Station, Ocean Beach, and UCSD La Jolla, the latter operating as a fast-casual campus format. The core product is a sports bar dining experience centered on chicken wings with over 37 proprietary sauce flavors, complemented by burgers, sandwiches, salads, craft beer, and full bar service. The company has been recognized as #10 Best Wings in America by Yahoo Sports and TheDailyMeal.com.

The business operates multiple revenue streams: dine-in, takeout, and delivery at the five restaurants; catering for events of 15-50+ people; a food truck serving San Diego County; a direct-to-consumer bottled sauce line (Dirty Birds Sauces) via dirtybirdsauces.com; and a franchise program offering brand, recipes, systems, and ongoing support to experienced operators. Distribution relies on physical locations, the Toast Tab online ordering platform, a mobile app on iOS and Android, and direct sales for catering. Pricing includes a 4% surcharge on guest checks and structured catering packages ranging from $339 to $959, with daily and happy hour specials at the restaurants.

The company is founder/owner-operated with no disclosed institutional investment, no funding rounds, and no M&A activity. Operational headcount is reported as 8 employees, suggesting a lean corporate structure with on-site restaurant staff managed at the location level. The technology stack is conventional hospitality SaaS (Toast Tab, mobile app) with no disclosed AI/data capabilities. Geographic reach is intentionally concentrated within San Diego County, with the franchise program representing the only formalized capital-light expansion vector.

Name

Dirty Birds Bar and Grill

Legal name

DB HQ LLC

Website

https://dirtybirdsbarandgrill.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Dirty Birds Bar and Grill is a privately held San Diego sports bar and wing restaurant chain operating five locations since 2008, offering 37+ sauce flavors, catering, a food truck, retail sauces, and a franchise program.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

akta.pro secondary industries

Sports Bars (CRANACAC), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Wings restaurant
• Sports bar chain
• Casual dining
• Craft beer bar
• Restaurant catering

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Food and Beverage Sales: Revenue from dine-in, takeout, and delivery of wings, burgers, sandwiches, salads, and alcoholic beverages at 5 San Diego locations
2. Franchise Fees: Franchise opportunities offering brand, menus, recipes, systems, and ongoing support to operators
3. Catering Services: Catering packages for events including food and bar services with group packages ranging from 15-50+ people
4. Consumer Packaged Goods (Sauces): Bottled dipping and grilling sauces sold online through dirtybirdsauces.com

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Dirty Birds Bar & Grill operates a chain of locally owned casual dining restaurants and sports bars serving chicken wings (with over 37 house-made sauce flavors), burgers, sandwiches, salads, and a full bar featuring local craft beers across five San Diego locations. Ancillary lines include off-premise catering for events, a mobile food truck, retail bottled sauces sold online, and franchise opportunities offered to experienced operators.

Product overview

Dirty Birds Bar & Grill is a locally owned restaurant and sports bar chain offering a unified dining experience across 5 San Diego locations (Pacific Beach, College Area, Liberty Station, Ocean Beach, UCSD). The core product is the restaurant service featuring over 37 wing sauce flavors, burgers, sandwiches, salads, and full bar service. Related products include the Dirty Birds Sauces retail line sold online, a mobile food truck, and a mobile app for online ordering and catering requests. The company also offers franchise opportunities and comprehensive catering services for events.

Differentiator

Problem solved

Functional benefit

Brands

• Dirty Birds Food Truck: Food truck operation serving San Diego County events with catering options for special events.
• Dirty Birds Sauces

Products and services

• Dirty Birds Bar & Grill Restaurant Locally owned restaurant and sports bar serving wings (with over 37 sauce flavors), burgers, sandwiches, salads, and full bar service with local craft beers across five San Diego locations.
• Dirty Birds Sauces (Retail) Line of bottled dipping and grilling sauces (including Spicy Garlic, Flaming Honey Mustard, Honey Hot, Diablo, Dirty Ranch, and PMP Warrior) sold online for backyard BBQs, parties, and celebrations.
• Dirty Birds Food Truck Mobile food truck service available for private events and special occasion catering across most of San Diego County.
• Catering Services Full-service off-premise catering including group packages, bar catering, and custom catering requests for events.
• Dirty Birds Mobile App Free mobile application for online ordering, menu access, rewards program enrollment, and catering requests, with push notifications for exclusive discounts.
• Dirty Birds Franchise Program Franchise offering under DB HQ LLC providing brand, menus, recipes, systems, manuals, operating procedures, national and local marketing support, site selection assistance, and ongoing support to experienced operators.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• FranchiseescoreChannel Partner/ Reseller/ DistributorFranchise opportunities offering national and local marketing support, menus and recipes, systems, manuals, operating procedures, ongoing support, site selection assistance, and an award-winning brand. Considering only experienced operators.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bonchon: Bonchon is a Korean-style fried chicken chain with hundreds of locations. Comparable to Dirty Birds as a wing-and-chicken focused casual chain offering distinctive signature sauces and menu differentiation.
• WingZone: WingZone is a delivery-oriented wing franchise. Comparable to Dirty Birds in core wing offering and franchise model, though it competes more on off-premise delivery than dine-in sports-bar experience.
• Twin Peaks Restaurant: Twin Peaks is a sports-bar and lodge-themed chain with extensive HDTVs and a full bar. Comparable to Dirty Birds on the sports-bar positioning, multi-TV viewing, and casual American menu anchored by wings and burgers.
• Buffalo's Cafe: Buffalo's Cafe is a smaller wing-focused casual dining chain. Comparable to Dirty Birds as a wing-centric full-service restaurant with multiple sauce flavors, though it has a more limited footprint.
• Buffalo Wild Wings: Buffalo Wild Wings is a national sports-bar and wing chain with nearly 1,000 locations. Most directly comparable to Dirty Birds on the combination of wings, full bar, sports viewing, and casual dining; the primary peer benchmark for Dirty Birds' sports-bar wing concept.
• Wingstop: Wingstop is the largest US wing-focused chain with over 2,000 locations nationwide. Directly comparable to Dirty Birds in core product (bone-in and boneless wings with multiple sauces) and dine-in/takeout/delivery model, though it operates at vastly greater scale.
• Bar Louie: Bar Louie is a casual American gastrobar chain with full bar service and bar food including wings. Comparable to Dirty Birds on casual bar-and-grill positioning with craft beer and sports viewing.
• Hooters: Hooters operates a casual sports-bar and wing restaurant chain across the US. Comparable to Dirty Birds in wings-as-flagship, full bar service, and sports viewing atmosphere, although Hooters differentiates heavily on its brand identity.

Regional players

• Native Wings & Things: Native Wings & Things is a Southern California-based wing concept. Comparable to Dirty Birds in craft wing sauces and casual dining, with regional presence in nearby geographies.
• Wing Factory: Wing Factory is a regional wing-focused chain with multiple locations on the West Coast. Comparable to Dirty Birds in wing-and-sauce menu emphasis, but operates in adjacent markets rather than directly in San Diego.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dirty-birds-bar-and-grill

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dirty Birds Bar and Grill