Dirty Dog Car Wash

Name

Dirty Dog Car Wash

Legal name

Vision Marketing & Distribution Limited

Website

https://dirtydog.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sport and Lifestyle Eyewear

NAICS

Ophthalmic Goods Manufacturing (339115), Optical Goods Retailers (45613), Optical Goods Retailers (456130)

SIC

Ophthalmic Goods (3851), Optical Instruments & Lenses (3827)

akta.pro primary industry

Safety & Industrial Protective Eyewear (CRAAAKAF)

akta.pro secondary industries

Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC), Sport & Performance Eyewear (CRAAAKAC), Disposable Protective Apparel (Coveralls, Gowns, Shoe Covers) (CRAAALAM)

Keywords

• Sport sunglasses
• Snow goggles
• Snow helmets
• TR90 frames
• Polarised eyewear

Headquarters

HQ city

Bridgend

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct-to-consumer and distributor-based sales of sunglasses, snow goggles, snow helmets, and accessories. One-time purchase model with no subscription component. Revenue generated from retail sales through owned e-commerce platform and global distributor network.
2. E-commerce Sales: Online direct sales through dirtydog.com with regional shipping operations in US, UK, Australia, and New Zealand markets. Orders processed and shipped from regional distribution centers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Dirty Dog Eyewear designs, manufactures and sells sport and lifestyle sunglasses, snow goggles, and snow helmets featuring proprietary TR90 thermoplastic frames, polarised polyfilter lenses with UV400 protection, and sport-specific features such as anti-fog coatings, magnetic interchangeable lenses, and hydrophobic water-repellent surfaces. Products are sold direct-to-consumer through dirtydog.com and through a global authorized distributor network spanning the Pacific, Europe, South America, and the Indian Ocean.

Product overview

Dirty Dog Eyewear is an eyewear company offering a unified portfolio of sunglasses, snow goggles, and snow helmets. The core product lines include Lifestyle Eyewear (sunglasses with TR90 frames and polarised lenses), Snow Goggles (featuring Chromolex double-layer lens technology with anti-fog coating), and Snow Helmets (certified protective headwear with EPS construction). Supporting sub-brands include Sport TR90 Eyewear for athletic performance and Extreme Sport Eyewear with hydrophobic coatings. The Mutant Series represents the premium snow goggle line featuring magnetic lens change technology. The company also produces Safety Sunglasses certified to AS/NZS 1337.1:2010 for worksite applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Lifestyle Eyewear (Sunglasses) TR90 frame sunglasses with polarised POLYFILTER and polycarbonate lenses featuring UV protection, designed for everyday wear across various outdoor activities including driving, fishing, and general lifestyle use.
• Snow Goggles Snow goggles featuring Chromolex Double Layer Lenses with anti-fog coating and Custom Venting Air Flow Technology (CVAFT), with flexible TPU frames and anti-slip straps compatible with ski and snowboard helmets.
• Snow Helmets Protective helmets with PC/ABS outer shells and EPS impact-absorbing foam, featuring adjustable fit systems and ventilation, certified to CE EN 1077 or ASTM F 2040 standards.
• Safety Sunglasses Impact-resistant eyewear certified to AS/NZS 1337.1:2010, featuring wraparound design for debris protection, scratch-resistant coating, and polarised lens options for outdoor worksite conditions.
• Sport TR90 Eyewear Ergonomically designed sport sunglasses with rubber non-slip nose pads and temple tips, featuring vented frames, ultra-lightweight TR90 construction with 100% memory, and shatterproof polycarbonate lenses for high-performance sporting conditions.
• Extreme Sport Eyewear Water-resistant sunglasses with 'Water Escape' vents, hydrophobic lens coating, detachable elasticised head band, and advanced polarised lens technology for extreme water and land sport environments.
• Mutant Series Snow Goggles High-performance snow goggles featuring magnetic interchangeable lens systems for rapid lens changes, available in multiple models (Mutant 0.5, Mutant 2.0, Mutant Legacy, Mutant Oracle, Mutant Prophecy) with varying lens shapes and features.
• Crank Snow Helmet ABS Hardshell snow helmet with Passive Exhaust Ventilation System and Premium Fur Lined Interior, designed for snowboard applications with multiple size options.
• RAPTOR Snow Helmet Premium double polycarbonate in-mold construction ski helmet featuring Reach telescopic Visor lens system and on/off active ventilation system.
• NOVA Snow Helmet Innovative split dual shell construction helmet combining ABS and in-mould technology for strength and ergonomic lightweight fit, featuring on/off active ventilation system.
• Hydra Snow Helmet Lightweight in-mould EPS construction helmet with fully adjustable sizing wheel system and 3D Adjustable Chin Strap for enhanced security and custom fit.
• Solar Snow Helmet Ultra-strong ABS hard shell helmet with high-density EPS construction, featuring adjustable wheel self-fitting mechanism and active ventilation for temperature regulation.
• Trojan Snow Helmet PC/ABS outer shell helmet with EPS impact-absorbing core, featuring specially designed vents for maximum airflow and 7cm rear dial adjustable fit system.

Quantifiable outcome

• 4 UV filters for optimum UV blockage - blocks 100% of UVA, UVB and UVC rays
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

18 partnerships are on record, tiered core and minor.

• VMD New ZealandcoreChannel Partner/ Reseller/ DistributorPrimary New Zealand distributor and regional headquarters. Handles all NZ orders from 22 Kalmia Street, Ellerslie, Auckland. Contact: Richard Rolfe, Phone: +64 9 525 6601.
• VMD Australia LtdcoreChannel Partner/ Reseller/ DistributorPrimary Australian distributor and regional headquarters. Handles AU and Pacific region orders from 1 Blue Rock Drive, Luscombe, Queensland 4207. Contact: Philip Crabtree, Phone: 1800 449 845.
• VMD UK LtdcoreChannel Partner/ Reseller/ DistributorPrimary UK and European distributor. Handles UK/EU orders from Units 5/6 Heol Ffaldau, Bridgend, Wales. Contact: Martin Jones, Phone: +44 1656 654989.
• VMD EyewearcoreChannel Partner/ Reseller/ DistributorParent company (Vision Marketing & Distribution Limited) providing global distribution infrastructure and ownership of dirtydog.com, vmdeyewear.co.uk, vmd.com.au, and vmd.co.nz platforms.
• Vanuatu Distributor (via VMD Australia)minorChannel Partner/ Reseller/ DistributorRegional Pacific distributor handling Vanuatu market. Contact: [email protected].
• S.A.R.L. KDIS (Tahiti)minorChannel Partner/ Reseller/ DistributorTahiti regional distributor. Contact: TEHAHE Kervin, Phone: +689 40 42 28 49.
• MICRO TASMAN (Guam)minorChannel Partner/ Reseller/ DistributorGuam and Palau regional distributor. Contact: Lance Young, Phone: +16 7164 67677.
• Meltem Ltd (Bulgaria)minorChannel Partner/ Reseller/ DistributorBulgaria regional distributor. Contact: Simeon Naydenov, Email: [email protected].
• Prooptika (Croatia)minorChannel Partner/ Reseller/ DistributorCroatia regional distributor. Contact: Vanja, Phone: +385 1 617 0580.
• AV&IT Consultancy s.r.o. (Czech Republic)minorChannel Partner/ Reseller/ DistributorCzech Republic regional distributor. Contact: Veronika Rovnakova, Phone: +421 918 304 737.
• Wolf's Eye Kft (Hungary)minorChannel Partner/ Reseller/ DistributorHungary regional distributor. Contact: Danyi Robert, Phone: +36 309 270 081.
• BRANKO NOVAK S.P. (Slovenia)minorChannel Partner/ Reseller/ DistributorSlovenia regional distributor. Contact: Gregor, Phone: +386 31 651 624.
• KILLY PREST SRL (Romania)minorChannel Partner/ Reseller/ DistributorRomania regional distributor. Contact: Rucareanu Iulian, Phone: +40 268 477 909.
• Drivkraft / KiteKalel (Sweden)minorChannel Partner/ Reseller/ DistributorSweden regional distributor. Contact: Kalle, Phone: +46 733 227 011.
• WHY NOT AS (Norway)minorChannel Partner/ Reseller/ DistributorNorway regional distributor. Contact: Otto Holmen, Phone: +47 9915 0148.
• SUNNY TIMES (Chile)minorChannel Partner/ Reseller/ DistributorChile regional distributor. Contact: Daryl Justin Engel, Phone: +569 4703 2389.
• D BLUE PRIVATE LIMITED (Maldives)minorChannel Partner/ Reseller/ DistributorMaldives regional distributor. Contact: Mohamed Haleen, Phone: +960 330 3667.
• Team Dirty Dog AthletescoreGTM or Marketing PartnerSponsorship program featuring professional and amateur athletes across 23 sports disciplines including surfing, snowboarding, skateboarding, fishing, kayaking, motor racing, and more. Athletes include Chris Bray, Matt Watson, New Zealand Ski Team, Travis Mitchell, Bobby Thompson, and many others who provide product testing, content creation, and brand advocacy.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zeal Optics: US-based performance eyewear brand with sunglasses, snow goggles, and helmets. Direct competitor in the alpine/outdoor segment with comparable independent-brand positioning.
• Smith Optics: Performance eyewear and goggle/helmet brand with overlapping product lines (sunglasses, snow goggles, helmets) and similar target customers across mountain, water, and outdoor sports. Direct head-to-head competitor in the same premium sport-eyewear category.
• Anon: Snow goggles and helmets brand owned by Burton, focused on winter sports. Direct competitor in Dirty Dog's snow goggle and helmet categories.
• Bollé: French eyewear brand with sport, safety, and snow goggle/helmet lines. Overlaps with Dirty Dog across safety sunglasses, sport sunglasses, and snow goggles with similar mid-premium pricing.
• VonZipper: Action-sports sunglasses and goggles brand (subsidiary of Dragon Alliance) targeting surf, snow, and skate audiences. Comparable customer base and lifestyle positioning to Dirty Dog.
• POC: Swedish sport protection brand specializing in helmets, goggles, and eyewear for skiing, snowboarding, and cycling. Closely comparable in positioning, safety-certification emphasis, and premium price points.

Emerging players

• Pit Viper: Direct-to-consumer sport/lifestyle sunglasses brand that has scaled aggressively via social media. Comparable as a sport-eyewear brand targeting active/outdoor enthusiasts, but with a distinct irreverent branding.

Broad incumbents

• Giro: Established action-sports brand with snow helmets, goggles, and cycling eyewear. Direct competitor in Dirty Dog's helmet and goggle categories with broader category breadth.
• Maui Jim: Premium polarized sunglasses brand with strong sport and outdoor positioning. Competes in polarized sport sunglasses and overlaps with Dirty Dog's lifestyle and sport product lines.
• Oakley: Global leader in sport/performance sunglasses, goggles, and helmets owned by EssilorLuxottica. Competes across Dirty Dog's full product portfolio with much larger marketing budgets and broader retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DirtyDog
• Instagraminstagram.com/dirtydogeyewear_official
• LinkedInlinkedin.com/company/dirty-dog-car-wash

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dirty Dog Car Wash