DirtyFeetLtd
DirtyFeet Ltd is a Sydney-based not-for-profit contemporary dance organization running Choreographic Lab, The Right Foot, and Out of the Studio programs for emerging dance artists and young people with and without disability, funded by donations, merchandise, ticket sales, membership fees, and government grants.
- Company typePrivate
- Founded2007
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What DirtyFeetLtd does
DirtyFeet Ltd is a Sydney-based not-for-profit contemporary dance organization founded in 2005 by Anthea Doropoulos and Sarah Fiddaman, with operations beginning in 2007. The organization runs three core programs for emerging dance artists and inclusive community engagement: Choreographic Lab (artist development and workspace), The Right Foot (inclusive workshops for young people with and without disability), and Out of the Studio (an annual platform producing 10+ years of new choreographic works). The DirtyFeeters membership program anchors a community of 100+ artists and serves as the primary conduit for talent and audience development.
The business model combines five revenue streams: tiered donations ($10 to $1,000), merchandise sales (socks at $15/pair or $30 for three pairs, t-shirts at $30), box office tickets for OOTS performances, the $20/year DirtyFeeters membership, and government grants from NSW Government and City of Sydney. Distribution is overwhelmingly domestic (Sydney and NSW) for programming, while the MOBLE-powered website provides global reach for merchandise, donations, and membership signups. Marketing relies on community-led engagement, the "Get the Dirt" newsletter, Facebook, Instagram, YouTube, and the online merch store. Strategic partners include Sydney Dance Company (Pre Professional Year pathway), NAISDA Dance College (Indigenous and diverse talent pipeline), Ausdance NSW, Dance Makers Collective, FORM Dance Projects, Campbelltown Arts Centre, Art Gallery of NSW, ReadyMade Works, and March Dance.
The organization has no proprietary technology products and operates with 8 employees, leaning on volunteer support as explicitly noted on its website. Since 2008, DirtyFeet-affiliated artists have earned sustained industry recognition including Helpmann, Green Room, Sydney Theatre, NSW Dance Fellowship, and Australia Council Dance Awards, positioning the organization as an established institution within Australia's independent dance ecology.
DirtyFeetLtd firmographics
Firmographics- Name
- DirtyFeetLtd
- Legal name
- DirtyFeet Ltd
- Website
- https://dirtyfeet.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DirtyFeet Ltd is a Sydney-based not-for-profit contemporary dance organization running Choreographic Lab, The Right Foot, and Out of the Studio programs for emerging dance artists and young people with and without disability, funded by donations, merchandise, ticket sales, membership fees, and government grants.
- Ownership category
- akta.pro rank
DirtyFeetLtd industry classification
Industry- Product category
- Performing Arts / Contemporary Dance Programs
- NAICS
- Dance Companies (711120), Dance Companies (71112), Fine Arts Schools (61161), Fine Arts Schools (611610), Independent Artists, Writers, and Performers (7115)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Dance Festivals & Dance Series (MPAGADAJ)
- akta.pro secondary industries
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Special Education (SPED) & Inclusive Curriculum Materials (EDAGAAAE)
Keywords
Where DirtyFeetLtd is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
DirtyFeetLtd business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Donations: Community donations through website at various levels ($10-$1000). Described as supporting the community of dancers with and without disability.
- Merchandise Sales: Sale of branded merchandise including socks ($30 for 3 pairs, $15 for 1 pair) and t-shirts ($30) through online shop.
- Box Office Tickets: Ticket sales for Out of the Studio performances and other live dance events.
- Membership Fees: DirtyFeeters membership program with annual renewals. Membership provides access to community, programs, and benefits.
- Government Grants: Funding support from NSW Government and City of Sydney as shown in supporter logos.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Socks - 3 pairs bundle |
| Unit Pricing | Pay-as-you-go | Socks - single pair |
| Unit Pricing | Pay-as-you-go | T-shirts |
| Other | Pay-as-you-go | Donations |
| Subscription | Annual | DirtyFeeters Membership |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
DirtyFeetLtd product offering
Product offeringCore offering
DirtyFeet is a not-for-profit contemporary dance organization that cultivates creativity among emerging contemporary dance artists with and without disability. It delivers three core programs — Choreographic Lab, The Right Foot (inclusive workshops for young people), and Out of the Studio (performance platform for new choreography) — alongside a DirtyFeeters membership community, donations, box office ticket sales, and branded merchandise (socks, t-shirts).
Product overview
DirtyFeet Ltd operates as a not-for-profit contemporary dance organization offering a portfolio of programs and services. The core offerings include three main programs: Choreographic Lab for emerging dance artists with and without disability, The Right Foot providing inclusive dance workshops for young people, and Out of the Studio (OOTS) enabling emerging choreographers to develop and present new works. The organization also offers merchandise (socks, t-shirts), box office ticket sales, membership (DirtyFeeters), and a donation system to support operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Choreographic Lab A core program cultivating creativity among emerging contemporary dance artists with and without disability, providing workspace, development opportunities, and platforms for new choreography.
- The Right Foot Inclusive contemporary dance workshops for young people with and without disability, providing accessible creative activities and community engagement in dance.
- Out of the Studio (OOTS) Performance platform that gives emerging choreographers the opportunity to develop new ideas and present new works to audiences in a theatre context.
- DirtyFeeters Membership Annual membership program for dance artists providing access to community programs, registrations, renewals, and DirtyFeeters community engagement.
- Socks Dance-themed branded socks available as a 3-pack for $30 or single pairs for $15, designed for dancing and everyday wear to spread brand awareness.
- Women's Tee Women's branded dance-themed t-shirts priced at $30 in sizes S, M, and L.
- Men's Tee Men's branded dance-themed t-shirts priced at $30 in sizes L and XL.
- Box Office Tickets Ticket sales for Out of the Studio performances and other live dance events.
- Donations Donation system allowing supporters to contribute amounts from $10 to $1,000 to support the dance community.
Quantifiable outcome
- 100+ artists supported through DirtyFeeters network
- +1 more outcomes
Companies that use DirtyFeetLtd
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
DirtyFeetLtd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DirtyFeetLtd partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- Sydney Dance CompanycoreMajor dance organization partner. Pre Professional Year training pathway mentioned. Joint programs and venue access for performances.
- Dance Makers CollectivecoreSydney-based dance organization with ongoing collaboration. Multiple shared artists and Future Makers ensemble program.
- Campbelltown Arts CentremajorVenue partner for performances. Anthea Doropoulos serves as Creative Producer. Sell-out dance seasons produced.
- FORM Dance ProjectsmajorDance organization partner based in Sydney. Co-presenter of dance events and choreographer competitions.
- Art Gallery of NSWminorVenue partner for performances and installations.
- ReadyMade WorksminorArts organization with collaborative relationship for artist support.
- NAISDA Dance CollegemajorMajor training pathway partner. Many DirtyFeeters are NAISDA graduates. Pipeline for emerging Indigenous and diverse dance artists.
- Ausdance NSWmajorNational dance organization. Origin point for founding members. Industry support and professional development.
- March DancemajorFlagship festival for independent contemporary dance sector in Sydney. Anthea Doropoulos served as Program Manager managing 122 artists and 102 events per year.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
DirtyFeetLtd competitors and assessment
Company assessmentDirect peers
- Bangarra Dance Theatre: Australia's leading Indigenous contemporary dance company. Highly comparable to DirtyFeet on the inclusion/diversity axis (First Nations artists, disability inclusion) and on producing original contemporary choreography, though at a much larger institutional scale.
- Lucy Guerin Inc: Melbourne-based independent contemporary dance company producing original work by an eponymous choreographer. Comparable as an Australian independent dance organization producing and touring new choreography, though geographically distinct.
- FORM Dance Projects: Sydney-based independent dance organization that co-presents choreographer competitions with DirtyFeet. Directly comparable as an independent contemporary dance presenter/producer serving emerging choreographers in the same Sydney market.
- Dance Makers Collective: Sydney-based independent dance collective with ongoing collaboration with DirtyFeet (Future Makers ensemble). Closely comparable as a peer-led organization supporting emerging independent dance artists in the same geographic and artistic niche.
Regional players
- NAISDA Dance College: Australia's leading Indigenous dance training college and a core DirtyFeet partner. Comparable as a feeder institution for emerging First Nations and diverse dance artists who subsequently enter DirtyFeet's programs.
- March Dance: Sydney's flagship festival for the independent contemporary dance sector, previously managed by DirtyFeet's Director. Comparable as a sector-level platform aggregating the same independent dance community DirtyFeet serves.
Broad incumbents
- Australian Dance Theatre: South Australia's flagship contemporary dance company. Comparable as a tier-1 Australian contemporary dance producer with educational outreach programs, though operating at considerably larger scale than DirtyFeet.
- Sydney Dance Company: Australia's flagship contemporary dance company based in Sydney. Already a core partner of DirtyFeet (Pre Professional Year pathway), it operates at significantly larger scale across performance, education, and touring — making it the most relevant broad incumbent in the same ecosystem.
- Ausdance NSW: The peak body for dance in NSW and the place where DirtyFeet's founders met. Comparable as a sector-support organization providing industry development, advocacy, and programming across the same dance ecosystem.
Emerging players
- Campbelltown Arts Centre: Sydney-region multi-arts venue that hosts DirtyFeet seasons and where the Director holds a Creative Producer role. Comparable as a programming partner and venue for contemporary dance audiences in Western Sydney.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
DirtyFeetLtd social profiles
Digital presenceDirtyFeetLtd financial estimates
Financial estimateRevenue estimate
Valuation estimate
DirtyFeetLtd leadership team
Management profileNumber of profiles
Profiles1 record
DirtyFeetLtd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DirtyFeetLtd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DirtyFeetLtd
What does DirtyFeetLtd do?
DirtyFeet is a not-for-profit contemporary dance organization that cultivates creativity among emerging contemporary dance artists with and without disability. It delivers three core programs — Choreographic Lab, The Right Foot (inclusive workshops for young people), and Out of the Studio (performance platform for new choreography) — alongside a DirtyFeeters membership community, donations, box office ticket sales, and branded merchandise (socks, t-shirts).
Is DirtyFeetLtd a public or private company?
DirtyFeetLtd is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was DirtyFeetLtd founded?
DirtyFeetLtd was founded in 2007. It employs 1 to 10 people.
Where is DirtyFeetLtd based?
DirtyFeetLtd is headquartered in Sydney, Australia, in the Oceania region.
How does DirtyFeetLtd make money?
Five revenue lines are on record. Donations are the primary driver. The others are merchandise Sales, box Office Tickets, membership Fees and government Grants.
Who are DirtyFeetLtd's main competitors?
Direct peers on record are Bangarra Dance Theatre, Lucy Guerin Inc, FORM Dance Projects and Dance Makers Collective. Regional players are NAISDA Dance College and March Dance. Broad incumbents are Australian Dance Theatre, Sydney Dance Company and Ausdance NSW. Campbelltown Arts Centre is listed as an emerging player.
Does DirtyFeetLtd have an API?
No public API is recorded for DirtyFeetLtd.
What industry is DirtyFeetLtd in?
DirtyFeetLtd's product category is Performing Arts / Contemporary Dance Programs. Its primary akta.pro industry code is MPAGADAJ, Dance Festivals & Dance Series, with a secondary code of EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance). Its NAICS code is 711120 and its SIC code is 3949.