Lucy Guerin Inc
Lucy Guerin Inc is a Melbourne-based not-for-profit contemporary dance company that creates, produces, and tours dance works while operating WXYZ Studios as a community hub and home for artist residencies, classes, and commissioning programs serving choreographers, dancers, and audiences across Australia and internationally.
- Company typePrivate
- Founded2002
- HeadquartersNorth Melbourne, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Lucy Guerin Inc does
Lucy Guerin Inc (LGI) is a Melbourne-based contemporary dance company and registered not-for-profit association incorporated in Victoria, Australia, founded in 2002 by Artistic Director Lucy Guerin AO. The company creates, produces, and tours contemporary dance works nationally and internationally, presenting at festivals including RISING, Venice Biennale, Biennale de la Danse Lyon, and SCOT Summer Festival Japan. LGI operates WXYZ Studios, a purpose-built facility in North Melbourne opened in 2018, comprising two studios (Chloe Munro Studio and Studio Two) that serve as both the company's rehearsal home and a commercial/community hire venue for Melbourne's independent dance sector. The organization runs an integrated suite of programs including year-long Residencies, short-term Make a Start residencies, First Nations Residencies in partnership with BlakDance and Carriageworks, the PIECES annual commissioning triple-bill with University of Melbourne Arts and Culture, the Out of Bounds works-in-progress platform, Morning Classes, HOTBED workshops, Dance Dialogues talks, and the Naarm/Solo Dance Exchange with EkosDance Company in Indonesia.
LGI's business model combines government grants (federal Creative Australia, state Creative Victoria, local City of Melbourne), philanthropic donations including a $2,000+ Commissioning Circle tier, earned revenue from ticketed performances, studio hire (Chloe Munro Studio from $93/hr, Studio Two from $80/hr), and class/workshop fees with subsidized rates for First Nations artists, students, and recent graduates. The organization is governed by a Board chaired by Peter Jopling AM KC, with executive leadership shared between Artistic Director & Co-CEO Lucy Guerin AO and Executive Director & Co-CEO Kylie McRae, supported by an Executive Producer & Deputy CEO and a small operational team. Notable outcomes in the past year include 5,400+ audiences across 52 performances, 28 studio residents hosted, 2,770+ hours of free studio space provided, 236 classes to 2,250+ participants led by 58 teachers, and 14,362+ hours of employment for artists and collaborators. In 2022 LGI received a $2 million bequest from former Chair Chloe Munro AO, the largest ever for Australian contemporary dance, disbursing $1.5M in fellowships to twenty artists. Lucy Guerin has announced she will step down as Artistic Director at the end of 2026 after 25 years, with active recruitment underway for her successor as Artistic Director and Co-CEO.
Lucy Guerin Inc firmographics
Firmographics- Name
- Lucy Guerin Inc
- Legal name
- Lucy Guerin Association Incorporated
- Website
- https://lucyguerininc.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lucy Guerin Inc is a Melbourne-based not-for-profit contemporary dance company that creates, produces, and tours dance works while operating WXYZ Studios as a community hub and home for artist residencies, classes, and commissioning programs serving choreographers, dancers, and audiences across Australia and internationally.
- Ownership category
- akta.pro rank
Lucy Guerin Inc industry classification
Industry- Product category
- Contemporary Dance Production and Artist Development
- NAICS
- Dance Companies (711120), Independent Artists, Writers, and Performers (71151)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
Keywords
Where Lucy Guerin Inc is headquartered
LocationHeadquarters
- HQ city
- North Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Lucy Guerin Inc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Performance Revenue: Revenue from ticketed performances of new dance works presented at festivals and venues including RISING Festival, Union Theatre, and touring venues
- Studio Hire: WXYZ Studios available for private and commercial hires; Chloe Munro Studio from $93/hr, Studio Two from $80/hr; also offers artist pricing for independent dance artists
- Classes and Workshops: Morning classes and workshops offered at WXYZ Studios with single class and multi-pass pricing; subsidized rates for First Nations artists, students, and recent graduates
- Donations and Philanthropy: Tax-deductible donations from individuals; Commissioning Circle for donors contributing $2,000+ annually; supported by major benefactors and individual supporters
- Government Grants: Supported by Australian Government through Creative Australia, Victorian Government through Creative Victoria, and City of Melbourne as principal arts investment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single class for general attendees |
| Unit Pricing | Pay-as-you-go | Subsidized single class rates |
| Unit Pricing | Pay-as-you-go | Week pass |
| Unit Pricing | Pay-as-you-go | Multi-class passes |
| Unit Pricing | Pay-as-you-go | Chloe Munro Studio hire |
| Unit Pricing | Pay-as-you-go | Studio Two hire |
| Subscription | Annual | Donation - Commissioning Circle |
| Unit Pricing | Pay-as-you-go | PIECES 2025 performance tickets |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Lucy Guerin Inc product offering
Product offeringCore offering
Lucy Guerin Inc is a not-for-profit contemporary dance company that creates and tours original dance works, operates WXYZ Studios (a two-studio purpose-built rehearsal venue available for hire), and runs a suite of artist development programs including residencies, classes, workshops, and commissioning platforms such as PIECES and Out of Bounds. The company serves professional choreographers and dance artists from emerging to mid-career stages and presents works nationally and internationally to festivals and venue partners.
Product overview
Lucy Guerin Inc (LGI) is an Australian contemporary dance company established in 2002, operating as both a producing organization for new dance works and a community hub for the independent dance sector. The company's core offerings consist of: (1) LGI Dance Productions - major new contemporary dance works that premiere at festivals and tour nationally and internationally; (2) WXYZ Studios - their purpose-built venue in North Melbourne with two studio spaces available for hire; (3) Studio Programs - a comprehensive suite of artist development opportunities including Resident Director (year-long), Make a Start (short-term), Moving Forward (project-specific), and First Nations residencies; (4) Performance Programs including PIECES (annual commissioning triple-bill) and Out of Bounds (choreographic sharing platform); (5) Classes & Workshops including Morning Classes, HOTBED workshops, and Dance Dialogues discussions; (6) First Nations Programs with residency, internship, and industry placement components; and (7) Chloe Munro Fellowships providing significant financial support to artists. The organization operates from WXYZ Studios and maintains partnerships with universities, presenter networks, and cultural organizations across Australia and internationally.
Differentiator
Problem solved
Functional benefit
Brands
- WXYZ Studios: Purpose-built studio home at 130 Dryburgh Street, North Melbourne, offering rehearsal spaces for hire, classes, workshops, and events for the dance community. Features two studio spaces (Chloe Munro Studio and Studio Two) available for artistic and private hires.
Products and services
- Contemporary Dance Productions Original contemporary dance works created by LGI's artistic team and collaborators, presented at festivals and toured nationally and internationally. Notable works include The Forest, One Single Action, and PENDULUM, premiered at venues such as RISING Festival and Venice Biennale.
- WXYZ Studios Hire Purpose-built dance rehearsal venue in North Melbourne featuring two studio spaces available for hourly hire. The Chloe Munro Studio (12m x 12m with sprung floor) is hired from $93/hr and Studio Two (8.5m x 8m, wheelchair accessible) from $80/hr, with a 3-hour minimum hire. Artist pricing is available on request for independent dance artists.
- Artist Residencies Studio residency programs for choreographers and dance artists, including the year-long Resident Director role, Make a Start (1-2 week early-stage residencies), Moving Forward (for projects ready to be refined), and First Nations Residency in partnership with BlakDance and Carriageworks.
- PIECES Annual Commissioning Program Annual triple-bill commissioning program presenting choreographers in a 20-minute work format, developed at WXYZ Studios and premiered at Union Theatre in partnership with University of Melbourne Arts and Culture.
- Out of Bounds Choreographic Platform Choreographic platform for Victorian dance artists to share works in progress with audiences and peers. Originally devised by LGI and Temperance Hall and co-presented with Dancehouse from 2025 onward.
- Morning Classes Regular program of dance and yoga classes taught by experienced teachers at WXYZ Studios, offering diverse techniques, styles, and approaches. Pricing tiers include $15 single class, $25 week pass, $65 5-class pass (6 months), and $120 10-class pass (12 months), with $8 subsidized rates for graduates, First Nations artists, and students.
- HOTBED Workshop Program Workshop program led by invited local and international choreographers bringing contemporary dance thinking and practice to the local dance community at heavily-subsidized rates.
- Dance Dialogues Talks Series Talks series featuring conversations between dance artists exploring practice and art-making, hosted in-studio at WXYZ Studios and livestreamed, focused on teaching, choreography, and contemporary dance discourse.
- Naarm/Solo Dance Exchange Long-term choreographic partnership between Australian and Indonesian dance artists, with one choreographer from Melbourne (LGI) and one from Solo, Indonesia (EkosDance) collaborating over two years to create new work guided by Artistic Directors Lucy Guerin and Eko Supriyanto.
- First Nations Programs Comprehensive suite including First Nations Residency (senior artist support in partnership with BlakDance and Carriageworks), First Nations Graduate Internship (paid internship with LGI and Joel Bray Dance for NAISDA graduates), and First Nations Industry Placement Program for NAISDA students.
- Chloe Munro Fellowships Bequest-funded fellowships disbursing $1.5 million to twenty mid-career and independent artists for professional and personal development. Each fellow received $100,000, distributed from the $2 million Chloe Munro AO bequest, representing the largest fellowship program ever for Australian contemporary dance.
- Commissioning Circle Donor Program Annual giving tier offering exclusive invitations to LGI events including opening nights and work-in-progress showings for donors contributing $2,000 or more annually. LGI is a registered Deductible Gift Recipient (DGR) and Charitable Entity.
Quantifiable outcome
- Over 5,400 audience members across 52 performances in the past year
- +3 more outcomes
Companies that use Lucy Guerin Inc
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles4 records
Lucy Guerin Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lucy Guerin Inc partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- CarriageworkscoreJoined the First Nations Residency partnership in 2022, strengthening national reach. Provides dedicated studio time at Carriageworks in Sydney alongside WXYZ Studios in North Melbourne. Supported by NSW Government through Create NSW.
- EkosDance CompanycoreLong-term choreographic partnership between Australian and Indonesian dance artists. One choreographer from Melbourne (LGI) and one from Solo, Indonesia (EkosDance) collaborate over two years to create new work, guided by Artistic Directors Lucy Guerin and Eko Supriyanto. First cycle 2022-23 created 'Memories From Suspended Places'; current cycle 2024-26 features Yuiko Masukawa and Mekratingrum Hapsari creating 'Mekar Yang Diam'.
- Arts Access VictoriaminorPartnership to increase engagement and build capacity and knowledge in the broader community regarding access and inclusion for Deaf and Disabled artists.
- e.motion21minorPartnership supporting the Artistic Capacity Building program, a professional development program for artists with Downs Syndrome.
- BlakDancecorePartnership for the LGI First Nations Residency, providing a nationally connected creative development platform for First Nations contemporary dance artists. BlakDance provides national sector leadership and cultural governance framework. Partnership established from LGI's participation in BlakDance's Cultural Competency Self-Assessment Audit and evolved into ongoing residency program.
- NAISDA Dance CollegecoreMulti-year partnership creating the LGI First Nations Graduate Internship (paid internship with LGI and Joel Bray Dance) and LGI First Nations Industry Placement Program (two NAISDA Advanced Diploma students invited annually for industry placements during rehearsals).
- Joel Bray DancecoreCollaborative partner in the LGI First Nations Graduate Internship, providing a four-week paid secondment alongside LGI for emerging First Nations dance artists from NAISDA.
- DancehousecoreCo-presenter of Out of Bounds choreographic platform since 2021, with Dancehouse joining the partnership from 2025 alongside Lucy Guerin Inc. Platform invites Victorian dance artists to share works-in-progress.
- Temperance HallcoreOriginal co-presenter with Lucy Guerin Inc of Out of Bounds choreographic platform. Premiered at Temperance Hall in March 2021.
- Yellow WheelcoreMelbourne's pre-professional dance company serving as Resident Company at LGI/WXYZ Studios. Each year supports talented young artists through creation of major new works, public intensives, and Trip the Light choreographic season.
- Creative AustraliacoreAustralian Government principal arts investment and advisory body providing ongoing funding support to Lucy Guerin Inc. Also supports BlakDance and the Naarm/Solo Dance Exchange through Creative Australia.
- Creative VictoriacoreVictorian Government arts investment body providing ongoing funding support to Lucy Guerin Inc.
- City of MelbournecoreLocal government arts support providing ongoing funding to Lucy Guerin Inc.
- University of Melbourne Arts and Culture (UMAC)coreCo-commissioning partner for PIECES annual triple bill program. Artists develop work at WXYZ Studios and University of Melbourne, with studio space offered in-kind. Premieres presented at Union Theatre.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Lucy Guerin Inc competitors and assessment
Company assessmentDirect peers
- Australian Dance Theatre: Adelaide-based contemporary dance company creating and touring new works. Comparable as an Australian producing contemporary dance company with international touring and residency programs.
- Dancehouse: Melbourne-based dance center co-presenting Out of Bounds choreographic platform with LGI. Comparable as an independent dance sector hub supporting artists, residencies, and presentation in Melbourne.
- Rambert: UK-based contemporary dance company creating and touring new choreographic works internationally. Comparable as an established contemporary dance company with similar producing model and international touring profile.
- Bangarra Dance Theatre: Australia's leading Indigenous dance company creating new works rooted in Aboriginal and Torres Strait Islander cultures. Comparable as an Australian producing dance company with international touring and cultural programming.
- Sydney Dance Company: Australia's largest contemporary dance company creating and touring new works nationally and internationally. Closest Australian peer to LGI in artistic mission, though larger in scale and budget.
- Force Majeure: Sydney-based contemporary dance company creating and touring new choreographic works. Comparable as an Australian independent contemporary dance producer with international reach.
- Chunky Move: Melbourne-based contemporary dance company creating and touring new choreographic works. Directly comparable to LGI in city, scale, and mission as a producing contemporary dance organization.
- Stephanie Lake Company: Australian contemporary dance company founded by choreographer Stephanie Lake, an LGI alumna. Highly comparable in producing model, scale, and independent contemporary dance positioning.
Broad incumbents
- Batsheva Dance Company: Israel-based internationally renowned contemporary dance company. Comparable as a globally recognized contemporary dance producer, though operating at significantly larger scale and longer establishment than LGI.
- The Australian Ballet: Australia's largest ballet institution and a former LGI commissioning partner. Overlaps with LGI in Australian dance ecosystem but operates at much larger scale across classical and contemporary programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lucy Guerin Inc social profiles
Digital presenceLucy Guerin Inc compliance and trust
Trust signalCompliance2 records
Lucy Guerin Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lucy Guerin Inc leadership team
Management profileNumber of profiles
Profiles16 records
Lucy Guerin Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lucy Guerin Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lucy Guerin Inc
What does Lucy Guerin Inc do?
Lucy Guerin Inc is a not-for-profit contemporary dance company that creates and tours original dance works, operates WXYZ Studios (a two-studio purpose-built rehearsal venue available for hire), and runs a suite of artist development programs including residencies, classes, workshops, and commissioning platforms such as PIECES and Out of Bounds. The company serves professional choreographers and dance artists from emerging to mid-career stages and presents works nationally and internationally to festivals and venue partners.
Is Lucy Guerin Inc a public or private company?
Lucy Guerin Inc is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Lucy Guerin Inc founded?
Lucy Guerin Inc was founded in 2002. It employs 1 to 10 people.
Where is Lucy Guerin Inc based?
Lucy Guerin Inc is headquartered in North Melbourne, Australia, in the Oceania region.
How does Lucy Guerin Inc make money?
Five revenue lines are on record. Performance Revenue is the primary driver. The others are studio Hire, classes and Workshops, donations and Philanthropy and government Grants.
Who are Lucy Guerin Inc's main competitors?
Direct peers on record are Australian Dance Theatre, Dancehouse, Rambert, Bangarra Dance Theatre, Sydney Dance Company, Force Majeure, Chunky Move and Stephanie Lake Company. Broad incumbents are Batsheva Dance Company and The Australian Ballet.
Does Lucy Guerin Inc have an API?
No public API is recorded for Lucy Guerin Inc.
What industry is Lucy Guerin Inc in?
Lucy Guerin Inc's product category is Contemporary Dance Production and Artist Development. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance). Its NAICS code is 711120.