What Dirty Martini does

Dirty Martini is a UK cocktail-bar operator running six venues across multiple major cities — four London sites, plus Birmingham, Bristol, Cardiff, Leeds and Manchester — under the Nightcap Ltd corporate umbrella (a private limited company registered in England and Wales). The brand's core offer spans signature cocktail menus (including sharer formats), bottomless brunch with price points around £30–£37.50 per cover, ticketed cocktail masterclasses starting from approximately £35, private venue hire, and curated event packages targeted at hen parties, birthdays and corporate functions.

The technology layer is conventional hospitality tooling rather than a proprietary platform: the Nightcap mobile app handles bookings and loyalty, third-party aggregators such as Design My Night are wired into reservations, and standard martech — CookiePro for consent, Google Tag Manager, Google Analytics and Microsoft Clarity — feeds operational analytics. There is no evidence of in-house ML or AI-driven decisioning.

The business model blends transactional per-cover spend (cocktails, brunch, food), ticketed experiences (masterclasses) and contracted event revenue (private hire, hen and birthday packages, corporate bookings). Demand is generated via direct booking flows, aggregator listings and segmented discount marketing — including Industry, Student and Blue Light offers and a Stonewall partnership for Pride-themed serves — which together indicate a consumer-occasion-led monetisation strategy rather than an enterprise-anchored one.

Name

Dirty Martini

Legal name

Nightcap Ltd

Website

https://dirtymartini.uk.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Dirty Martini operates six UK cocktail bars across London, Birmingham, Bristol, Cardiff, Leeds and Manchester, offering signature cocktails, bottomless brunch, cocktail masterclasses and private hire for hen parties, birthdays and corporate events.

Ownership category

akta.pro rank

Product category

Cocktail Bar Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cocktail Bars & Lounges (CRANACAD)

akta.pro secondary industries

Cocktail Lounges & Speakeasies (MPAGAIAD), Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)

Keywords

• Cocktail bar chain
• Bottomless brunch
• Cocktail masterclass
• Private venue hire
• Hen party packages

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Food and Beverage Sales: Direct sales of cocktails, spirits, wine, beer and food items across six UK bar venues. Revenue from per-item purchases at point of sale.
2. Bottomless Brunch Packages: Prepaid brunch experience at £30-£37.50 per person for 90 minutes of unlimited cocktails, prosecco, beer with birdcage food sharers.
3. Cocktail Masterclass: Group activity experience priced at £35 per person, includes welcome prosecco, hands-on cocktail making, food sharers and games.
4. Private Event Hire: Revenue from hiring semi-private areas or full venue for corporate events, birthdays, product launches. Includes drink packages, food catering and entertainment coordination.
5. Birthday Party Packages: Absolut Birthday Packages with drink packages and venue options for celebration groups.
6. Gift Cards: Gift cards sold between £20-£250, valid for 12 months, redeemable against food, drink, brunch, happy hour and cocktail masterclasses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Dirty Martini is a UK cocktail bar chain operating six venues across London (Bishopsgate, Covent Garden, Monument, St Pauls), Birmingham, Bristol, Cardiff, Leeds, and Manchester. It sells signature Martinis, cocktails, food and sharers directly to consumers at point of sale, and offers paid experience packages including 90-minute Bottomless Brunch (£30–£37.50 per person), 90-minute Cocktail Masterclasses (£35 per person), Private Venue Hire (up to 450 guests), Hen Party and Birthday Packages, and Gift Cards (£20–£250). Operational technology is provided by parent Nightcap Ltd, including a mobile app, Design My Night booking integration, and Zonal EPOS systems.

Product overview

Dirty Martini is a cocktail bar chain operating six venues across the UK (London with four locations in Bishopsgate, Covent Garden, Monument, and St Pauls; plus Birmingham, Bristol, Cardiff, Leeds, and Manchester). The company operates as a single unified hospitality brand offering a portfolio of interconnected services: the core experience consists of cocktail bars serving signature Martinis and food menus, complemented by event services including bottomless brunch, cocktail masterclasses, and private hire for occasions such as birthdays and hen parties. Additional revenue streams include gift cards and promotional offers (Happy Hour, Student Offers, Blue Light Discount, Industry Offer) that drive customer acquisition and retention. The company is owned by Nightcap Ltd and operates under the Nightcap Group umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• Bottomless Brunch A 90-minute bottomless brunch experience featuring martini cocktails, gin & tonics, prosecco, beer, and signature Birdcage sharers. Available daily across UK venues at £30 (Sunday–Thursday and Saturday 12pm) and £37.50 (Friday and Saturday other slots) per person. Targeted at group celebrations.
• Cocktail Masterclass A 90-minute hands-on group activity where guests shake, stir, and strain two cocktails each (e.g., Pornstar Martini, Espresso Martini, Mango Margarita, Blood Orange & Vanilla Martini) with welcome prosecco, birdcage sharers, and games. Priced at £35 per person with a minimum of six guests for hen parties.
• Private Venue Hire Event space rental for birthdays, engagement parties, drink receptions, product launches, and corporate conferences. Options range from semi-private areas to full venue hire with capacities up to 450 standing guests (Manchester). Includes drink packages, food catering, and entertainment coordination.
• Birthday Party Packages Birthday celebration packages including Absolut Birthday Packages with cocktails, food, and entertainment options. Combines cocktail masterclasses, bottomless brunch, and venue hire for birthday groups.
• Hen Party Packages Hen party packages including Bottomless Brunch, Cocktail Masterclass, food menus, and late-night DJ dancing. Tiered into Gold Package (£325) and Platinum Package (£450), plus per-person add-ons such as Tying The Knot (£35 per person) and Martini Wings Tree Sharer (£65).
• Gift Cards Gift cards sold between £20 and £250, valid for 12 months, redeemable against food, drink, bottomless brunch, happy hour, and cocktail masterclasses at all Dirty Martini UK venues.
• Food & Drink Menus Food and beverage offerings including signature cocktails (Espresso Martini, Pornstar Martini, Blood Orange Martini), small plates, sharing platters, and bottle serves. Includes vegan and gluten-free options. Sold directly at point of sale across all venues.
• Happy Hour Daily discounted drinks promotion featuring reduced-price cocktails, prosecco, wine, and beer during specified time windows. Pricing varies by location (e.g., £7 cocktails in London venues; £7 Vodka Red Bull / Tequila Peach Bull and £25 Prosecco bottles in Leeds).
• Student Offers Discounted drinks for students presenting NUS card. London bars offer £7 cocktails, £5.50 pints, £5 bottled beer, and 2 for £10 shooters; regional bars offer £6 cocktails, £5 pints, £4.50 bottled beer, and 2 for £8 shooters. Valid Sunday–Friday.
• Blue Light Discount

Quantifiable outcome

• Bottomless Brunch available daily with multiple time slots (12pm, 2pm, 4pm, 6pm, new 8pm)
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature1 record

Partnerships

One partnership is on record.

• Nightcap Ltd (Parent Company)coreOthersDirty Martini is a trading name of Nightcap Ltd, a limited company registered in England and Wales (company number 12899067). Nightcap operates the Dirty Martini brand and provides corporate infrastructure including website, mobile applications, and booking systems.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• The Slug and Lettuce: Stonegate-operated UK cocktail bar chain with comparable bottomless brunch, hen party, and city-center cocktail bar positioning.
• All Bar One: UK high-street cocktail bar chain part of Mitchells & Butlers; competes for after-work drinks, casual celebrations, and weekend trade in similar city-center locations.
• Revolution Bars: UK cocktail and late-night bar chain with similar student/young professional target audience, cocktail masterclasses, and bottomless brunch offerings.
• Loungers: Large UK-listed café/bar operator with hundreds of sites; broader food-led offering but overlaps on neighborhood bar positioning, all-day trading, and UK regional expansion playbook.

Direct peers

• Be At One: Established UK cocktail bar chain specializing in cocktails and group celebrations; closest direct competitor in terms of cocktail-focused venue model, city-center locations, and group-booking/event business.
• The Alchemist: UK cocktail bar chain with multiple sites offering theatrical cocktails and experiential drinking; directly comparable to Dirty Martini in product (signature cocktails, brunch, private events), target demographic (young professionals, celebrations) and multi-city UK footprint.
• Tonight Josephine: Instagrammable cocktail bar concept focused on celebration occasions and visual shareable serves; highly comparable to Dirty Martini's Instagram-worthy positioning and hen/birthday party focus.
• Dirty Bones: UK cocktail bar and restaurant group offering cocktails alongside food and bottomless brunch; operates in similar London-centric markets with comparable cocktail-plus-food positioning.
• The Cocktail Club: UK cocktail bar brand emphasizing group experiences, late-night parties, and themed cocktails; competes head-to-head with Dirty Martini for the same hen party, birthday, and weekend nightlife customer.
• Mr Fogg's: Themed cocktail bar collection (Thistledown/INk/Residence) offering experiential cocktails and private events in London; comparable premium cocktail positioning and group/event focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dirty-martini

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dirty Martini