Talleres Creativos DiscoverBricks
Discover Bricks S.L. is a Pamplona-based authorized LEGO reseller operating two physical stores and a Spain-wide WooCommerce e-commerce site, selling licensed LEGO sets and offering complementary Legoteca rentals, urban camps, workshops, and after-school programs for families and collectors.
- Company typePrivate
- Founded2017
- HeadquartersPamplona (Ripagaina), Spain
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Talleres Creativos DiscoverBricks does
Discover Bricks S.L., trading as Talleres Creativos DiscoverBricks, is a Pamplona-based Spanish micro-enterprise (founded 2017, 5 employees) operating as an authorized LEGO® reseller through a dual online-and-offline retail model. The company runs two physical retail locations in the Pamplona metropolitan area — Ripagaina (C/ Madrid 22) and Sarriguren (C/ Bardenas Reales 30) — alongside an e-commerce storefront at discoverbricks.es shipping across all of Spain (Peninsula, Balearic Islands, Canary Islands, Ceuta, Melilla). Its product catalog spans the major LEGO licensed themes including Star Wars, Harry Potter, Disney, Marvel, Technic, Creator, Icons, Architecture, Art, Minecraft, Jurassic Park, Dreamzzz, Classic, Duplo, Ideas, and Gigantes, with unit prices ranging from €8.99 to €250.
Beyond core product resale, the company operates a service layer around the LEGO brand. The Legoteca (LEGO library) rental service offers summer, winter, and 10-hour voucher subscriptions that let customers borrow sets rather than purchase them. Educational programs — Campamentos Urbanos (urban day camps), Talleres (creative workshops), and Extraescolares (after-school programs) — target families with children, with sibling and large-family discount codes (hermanos10, fnumerosa10) applied to service pricing. Marketing runs through the website, Facebook, Instagram, and email newsletter.
The underlying technology stack is a standard WordPress/WooCommerce e-commerce platform with SSL-secured credit/debit card processing and Google Analytics. Revenue is split across one-time LEGO product sales, recurring Legoteca subscriptions, and professional-services fees from camps, workshops, and after-school programs. Customer segments are horizontally oriented: families with children (primary) and adult LEGO collectors/enthusiasts (secondary). In 2022, the company received an EU MRR grant for productive transformation toward the green and digital economy under Resolution 5628E/2021. No funding rounds, M&A activity, leadership team disclosures, or AI/ML capabilities are documented.
Talleres Creativos DiscoverBricks firmographics
Firmographics- Name
- Talleres Creativos DiscoverBricks
- Legal name
- Discover Bricks S.L.
- Website
- https://discoverbricks.es
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Discover Bricks S.L. is a Pamplona-based authorized LEGO reseller operating two physical stores and a Spain-wide WooCommerce e-commerce site, selling licensed LEGO sets and offering complementary Legoteca rentals, urban camps, workshops, and after-school programs for families and collectors.
- Ownership category
- akta.pro rank
Talleres Creativos DiscoverBricks industry classification
Industry- Product category
- Toy retail and children's creative education services
- NAICS
- Hobby, Toy, and Game Retailers (459120)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Building Sets & Construction Toys Retail (CRALAFAE)
- akta.pro secondary industries
- Traditional Toy Stores (CRALAFAA), LEGO / Block-Based Robotics Programs (EDAMADAD)
Keywords
Where Talleres Creativos DiscoverBricks is headquartered
LocationHeadquarters
- HQ city
- Pamplona (Ripagaina)
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Talleres Creativos DiscoverBricks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- LEGO Product Sales: One-time sale of LEGO sets across multiple licensed themes including Star Wars, Harry Potter, Disney, Marvel, Technic, Creator, Icons, Architecture, Art, Minecraft, Jurassic Park, Dreamzzz, Classic, Duplo, Ideas, and Gigantes categories. Products range from €8.99 to €250.
- Legoteca (Lego Library): Lego rental service allowing customers to borrow LEGO sets for a period. Available in summer and winter versions, plus 10-hour credit vouchers.
- Campamentos Urbanos (Urban Camps): Urban camps for children during school holidays, with sibling discounts and family discounts available.
- Talleres (Workshops): Creative workshops for children and families focusing on LEGO building activities.
- Extraescolares (After-school Programs): After-school educational programs featuring LEGO-based creative activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard LEGO Sets - prices range from €8.99 to €250 |
| Subscription | Pay-as-you-go | Legoteca (Lego Library) rental service |
| Subscription | Pay-as-you-go | Urban Camps and Workshops |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Talleres Creativos DiscoverBricks product offering
Product offeringCore offering
Discover Bricks is an authorized LEGO retailer that sells licensed LEGO sets through an online store and two physical shops in Pamplona, Spain. Beyond product resale, it operates a Legoteca (LEGO rental library), Urban Camps (Campamentos Urbanos), Creative Workshops (Talleres), and After-school programs (Extraescolares) for children and families. Revenue combines transactional LEGO sales with recurring fee-based rental, camp, workshop, and after-school services.
Product overview
Talleres Creativos DiscoverBricks is a Spanish LEGO retailer and creative education company operating a unified business model consisting of an e-commerce platform for selling LEGO products (Star Wars, Harry Potter, Disney, Marvel, Technic, ICONS, and more themes), a LEGO library/rental service (Legoteca), and creative educational programs (urban camps, workshops, and after-school activities). The core offering is the online LEGO store combined with experiential brick-building services for children and families.
Differentiator
Problem solved
Functional benefit
Products and services
- Tienda Online de productos Lego (Online LEGO Store)
Companies that use Talleres Creativos DiscoverBricks
Customer profileSegments2 records
Ideal customer profiles2 records
Talleres Creativos DiscoverBricks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Talleres Creativos DiscoverBricks partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LEGO GroupcoreDiscover Bricks operates as an authorized retailer of LEGO products, selling licensed LEGO sets across multiple themes including Star Wars, Harry Potter, Disney, Marvel, Technic, Creator, Icons, Architecture, Art, Minecraft, Jurassic Park, Dreamzzz, Classic, Duplo, Ideas, and Gigantes categories. The company displays LEGO branding and product imagery prominently on their e-commerce platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Talleres Creativos DiscoverBricks competitors and assessment
Company assessmentBroad incumbents
- LEGO Brand Stores: LEGO Group's own directly operated retail and e-commerce channel. Represents both supplier and principal competitive threat to authorized resellers like Discover Bricks in Spain.
- Amazon Spain: Dominant Spanish e-commerce marketplace selling LEGO sets alongside virtually all consumer products. Key competitive pressure on Discover Bricks' online pricing and selection.
Direct peers
- Juguettos: Largest Spanish specialty toy retail chain. Both operate as multi-channel toy retailers in Spain selling LEGO and other branded toys, competing for the same family and gift-giving customer segments.
- Drim: Spanish toy retail chain with multi-store footprint selling LEGO and other major brands. Comparable direct competitor in the Spanish specialty toy retail space.
- Poly (Tienda Poly): Spanish multi-store toy retailer with national reach, comparable to Discover Bricks in product mix (LEGO and major licensed toy brands) and customer base (Spanish families).
- Toy Planet: Spanish toy store chain combining retail with in-store play experiences and activities. Comparable business model blending toy retail with experiential/educational services for families.
- Imaginarium: Spanish specialty retailer focused on educational and developmental toys with both physical stores and e-commerce. Closely comparable to Discover Bricks' educational-toy positioning and Spanish market presence.
Regional players
- Bricks & Minifigs: US-based franchise chain of LEGO-specialty stores focused on used/new bricks and minifigures with community events. Conceptually analogous to Discover Bricks' specialist-store-plus-community-events approach, though operating in North America.
- BRICK (Dutch LEGO specialty chain): Netherlands-based LEGO-specialty retailer chain with multi-store presence and exclusive sets. A useful European comparable for the specialist authorized-reseller-plus-experiential model, though primarily active in Benelux.
Emerging players
- BrickLink: LEGO-owned online marketplace for new/used LEGO parts and sets, plus AFOL community features. An emerging channel competing for the same collector and enthusiast customer base that Discover Bricks serves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Talleres Creativos DiscoverBricks social profiles
Digital presenceTalleres Creativos DiscoverBricks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Talleres Creativos DiscoverBricks leadership team
Management profileNumber of profiles
Talleres Creativos DiscoverBricks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Talleres Creativos DiscoverBricks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Talleres Creativos DiscoverBricks
What does Talleres Creativos DiscoverBricks do?
Discover Bricks is an authorized LEGO retailer that sells licensed LEGO sets through an online store and two physical shops in Pamplona, Spain. Beyond product resale, it operates a Legoteca (LEGO rental library), Urban Camps (Campamentos Urbanos), Creative Workshops (Talleres), and After-school programs (Extraescolares) for children and families. Revenue combines transactional LEGO sales with recurring fee-based rental, camp, workshop, and after-school services.
Is Talleres Creativos DiscoverBricks a public or private company?
Talleres Creativos DiscoverBricks is a private company. It is classified as unknown and is currently operating.
When was Talleres Creativos DiscoverBricks founded?
Talleres Creativos DiscoverBricks was founded in 2017. It employs 1 to 10 people.
Where is Talleres Creativos DiscoverBricks based?
Talleres Creativos DiscoverBricks is headquartered in Pamplona (Ripagaina), Spain, in the Europe region.
How does Talleres Creativos DiscoverBricks make money?
Five revenue lines are on record. LEGO Product Sales are the primary driver. The others are legoteca (Lego Library), campamentos Urbanos (Urban Camps), talleres (Workshops) and extraescolares (After-school Programs).
Who are Talleres Creativos DiscoverBricks's main competitors?
Broad incumbents on record are LEGO Brand Stores and Amazon Spain. Direct peers are Juguettos, Drim, Poly (Tienda Poly), Toy Planet and Imaginarium. Regional players are Bricks & Minifigs and BRICK (Dutch LEGO specialty chain). BrickLink is listed as an emerging player.
Does Talleres Creativos DiscoverBricks have an API?
No public API is recorded for Talleres Creativos DiscoverBricks.
What industry is Talleres Creativos DiscoverBricks in?
Talleres Creativos DiscoverBricks's product category is Toy retail and children's creative education services. Its primary akta.pro industry code is CRALAFAE, Building Sets & Construction Toys Retail, with a secondary code of CRALAFAA, Traditional Toy Stores. Its NAICS code is 459120 and its SIC code is 5945.