DuPage Convention & Visitors Bureau

What DuPage Convention & Visitors Bureau does

DuPage Convention & Visitors Bureau is a nonprofit destination marketing organization (DMO) founded in 1987 and headquartered in Oak Brook, Illinois, serving as the official tourism promotion entity for DuPage County. The organization operates a staff of 13 employees and serves visitors, wedding couples, meeting planners, group tour operators, and member businesses across 19 DuPage County communities. Its core product is the Discover DuPage tourism platform (discoverdupage.com), backed by Simpleview CRM technology that provides an event calendar, member directory, RFP submission system, visitor guide ordering, and e-newsletter subscription functionality.

The organization's service portfolio includes free visitor planning resources, complimentary wedding planning assistance (venue sourcing, hotel blocks, site visits led by coordinator Josie Moreno), meeting planning support via an RFP system routed to [email protected], and group tour coordination offering free motorcoach parking. Value-added content includes a member spotlight video series, themed event marketing around the 2026 Presidents Cup and America250 celebrations, and curated trip ideas. The organization is DMAP accredited by Destinations International and partners with the County of DuPage, Choose DuPage, the Illinois Office of Tourism, the DuPage Sports Commission, and Discover America.

DuPage CVB's revenue model rests on membership fees from DuPage County tourism businesses (hotels, restaurants, attractions, venues) structured as a recurring subscription, supplemented by professional services referrals connecting visitors with caterers, photographers, transportation, and promotional vendors. All visitor-facing services are provided free of charge, consistent with the DMO model. The organization positions DuPage as a Chicagoland alternative destination, 20 miles from downtown Chicago with access to O'Hare and Midway airports, and within a single day's drive of half the US population. Its competitive positioning emphasizes comprehensive destination coordination, local expertise, and the cost advantages of suburban versus downtown Chicago venues for meetings and events.

Name

DuPage Convention & Visitors Bureau

Legal name

DuPage Convention & Visitors Bureau

Website

https://discoverdupage.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

DuPage Convention & Visitors Bureau is a nonprofit destination marketing organization serving DuPage County, Illinois, promoting tourism across 19 communities via free visitor services, wedding and meeting planning assistance, and a membership-based directory program powered by Simpleview CRM.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Destination & Venue Reservation Systems (DMO/MICE) (THALADAI)

akta.pro secondary industries

Venue Sourcing & Site Coordination (HSACAAAD), Local & City Guide Content Aggregators (MPACAKAJ), Wedding & Bridal Shows (MPAGAFAK)

Keywords

• Destination marketing services
• Tourism promotion
• Meeting planning services
• Wedding venue sourcing
• Visitor information services

Headquarters

HQ city

Oak Brook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Fees: The CVB operates a membership program for DuPage County tourism businesses (hotels, restaurants, attractions, venues) with tiered benefits including listing in the member directory, access to the RFP system, member spotlight video opportunities, and tourism incentive program participation.
2. Tourism Promotion Services: Professional services directory connecting visitors and planners with caterers, photographers, transportation, printing, and promotional services through partner referrals.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

The DuPage Convention & Visitors Bureau operates the official destination marketing platform (Discover DuPage) for DuPage County, Illinois, providing free visitor information, trip planning resources, event promotion, and an event calendar across 19 communities. It delivers complimentary meeting and group planning services via an online RFP system and delivers free wedding planning coordination including venue lead distribution, hotel room blocks, response tracking, and site visits.

Product overview

DuPage Convention & Visitors Bureau operates a destination marketing platform for DuPage County, Illinois, centered on the Discover DuPage Tourism Platform. The offering consists of a unified content aggregation website that publishes events, attractions, restaurants, hotels, and community information. Supporting services include an Events Calendar for discovering local activities, Meeting & Group Planning Services for corporate planners, Wedding Planning Services for couples, and a Visitor Guide for travel preparation. The organization also maintains a Membership Directory for member businesses and operates the DuPage Sports Commission to attract sporting events to the region. No formal product modules or tiered platform architecture is described; the portfolio is a single integrated tourism portal with ancillary planning and directory services.

Differentiator

Problem solved

Functional benefit

Products and services

• Discover DuPage Tourism Platform Official destination marketing website and portal for DuPage County, Illinois, aggregating and promoting local events, attractions, restaurants, hotels, communities, and activities for visitors, meeting planners, and wedding couples.
• Events Calendar Comprehensive event discovery and listing service allowing users to browse, filter, and search events across DuPage County, including concerts, festivals, performing arts, sports events, and community activities, with member event submission capabilities.
• Meeting & Group Planning Services Complimentary service assisting corporate meeting planners and group organizers with venue sourcing, RFP distribution, site visits, hotel accommodations, and transportation coordination throughout DuPage County, accessed through [email protected].
• Wedding Planning Services Complimentary wedding planning assistance for couples planning ceremonies and receptions in DuPage County, including venue lead distribution, hotel room block coordination, response tracking, and arranged site visits via designated staff (Josie Moreno).
• Group Planning Services Services for motorcoach tours, senior groups, school groups, and special interest tours, including itinerary coordination, group dining reservations, attraction visits, overnight accommodations, and free motorcoach parking across DuPage County communities.
• Visitor Guide Downloadable or mail-delivered comprehensive guide providing visitors with information about DuPage County attractions, dining, hotels, and travel planning resources, available free of charge.
• Membership Directory Directory of DuPage County tourism-related businesses that are members of the Convention & Visitors Bureau, providing visibility, search, filtering, and member spotlight video opportunities for local hotels, restaurants, attractions, and service providers.
• DuPage Sports Commission Division focused on attracting and supporting sports events, tournaments, and athletic competitions in DuPage County, including facilities for golf outings, tournaments, and sporting events, operated jointly with DuPage CVB under the same privacy policy.

Quantifiable outcome

• Positioned within 20 miles of Chicago, accessible to half the US population within one day's drive

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Destinations InternationalcoreStrategic or Co-development PartnerGlobal association for destination marketing organizations providing DMAP accreditation, professional standards, and industry resources for DuPage CVB
• Illinois Office of Tourism (Enjoy Illinois)coreGTM or Marketing PartnerOfficial Illinois tourism promotion partnership promoting DuPage County as part of statewide tourism marketing
• Discover America / Visit The USAminorGTM or Marketing PartnerNational tourism marketing partnership promoting US destinations to international travelers
• The County of DuPagecoreStrategic or Co-development PartnerCounty government partnership for tourism promotion and economic development across DuPage County
• Choose DuPagecoreGTM or Marketing PartnerEconomic development partnership promoting DuPage County for business investment alongside tourism
• SimpleviewcoreTechnology or IntegrationCRM and website platform provider powering discoverdupage.com with member directory, event calendar, RFP system, and booking functionality. Simpleview provides the core technology infrastructure for the CVB's digital operations.
• DuPage Sports CommissioncoreStrategic or Co-development PartnerJoint organization under same privacy policy for sports tourism promotion and event coordination

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Experience Aurora (Aurora Area CVB): City-level DMO for the Aurora region in the western Chicago suburbs. Comparable in promoting local attractions, events, and meetings; competes with DuPage for weddings and group tours in the western suburbs.
• Visit Champaign County: County-level DMO in central Illinois providing destination marketing, visitor guides, meeting planning, and member services. Comparable in nonprofit structure, service portfolio, and Illinois statewide tourism ecosystem.
• Will County Convention & Visitors Bureau: Adjacent suburban Chicago DMO serving the south/southwest suburbs. Directly comparable in size, service mix (visitor services, meeting planning, member programming), and competitive positioning vs. DuPage.
• Visit McHenry County: Northwest suburban Chicago DMO serving McHenry County with similar visitor services, weddings, and meeting support. Direct comparable in scale, geography, and service offerings.
• Visit Lake County Illinois: Adjacent suburban Chicago county DMO providing visitor services, meeting planning, and event promotion for Lake County. Closely comparable in services offered (visitor guides, RFP support, member directories) and in the suburban Chicago competitive set.
• Rockford Area Convention & Visitors Bureau: Mid-sized Illinois DMO for the Rockford region offering destination marketing, event promotion, meeting planning, and member services. Comparable in nonprofit structure and service portfolio.

Others

• Simpleview: Leading CRM and digital platform provider for DMOs and CVBs; powers DuPage's discoverdupage.com website. Comparable as the technology backbone used by virtually every North American DMO, making it a direct ecosystem peer rather than a competitor.
• Destinations International: Global trade association for destination marketing organizations. Provides DMAP accreditation (which DuPage holds), industry standards, and shared services; an ecosystem enabler rather than a competitor.

Broad incumbents

• Choose Chicago: Official DMO for Chicago proper, the dominant tourism authority in the Chicagoland region. Comparable in mission (destination marketing, meetings, group services) but operates at a much larger scale and city scope, capturing the flagship event and meeting demand that DuPage also targets.
• Illinois Office of Tourism (Enjoy Illinois): State-level DMO for Illinois. Comparable in promotional mission but operates at a broader statewide scope and is a key partner (not direct competitor) for DuPage's marketing of the western suburbs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dupage-convention-&-visitors-bureau

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DuPage Convention & Visitors Bureau