Discovery Primea
- Company typePrivate
- Founded-
- HeadquartersMakati, Philippines
- Headcount101–250
- GTM typeB2C
- OfferingServices
Discovery Primea firmographics
Firmographics- Name
- Discovery Primea
- Legal name
- Discovery Primea
- Website
- https://discoveryprimea.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Discovery Primea is headquartered
LocationHeadquarters
- HQ city
- Makati
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
Discovery Primea business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hotel Room Revenue: Revenue generated from fully serviced luxury suite bookings, with nightly rates for premium accommodation in Makati's Central Business District.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Best Available Rate with promotional discount |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Discovery Primea product offering
Product offeringCore offering
Discovery Primea is a 5-star luxury hotel located in Makati's Central Business District, Manila, offering spacious, fully serviced suites, fine dining, and premium amenities for business and leisure travelers. Guests book directly through the hotel's BookSmart online reservation system, which supports promotional rates via promo codes such as BOOKSMART.
Product overview
Discovery Primea is a single-property luxury hotel offering that operates as an integrated hospitality experience. The core offering is the 5-star hotel property with elegant suites and fine dining. Supporting the hotel stay is the BookSmart booking system, which provides promotional rates and special offers including breakfast and Wi-Fi benefits. The hotel positions itself as a signature stay destination for both business and leisure travelers in Manila's Central Business District.
Differentiator
Problem solved
Functional benefit
Products and services
- Discovery Primea Luxury Hotel A 5-star luxury hotel in Makati's Central Business District offering spacious fully serviced suites, fine dining, and premium amenities for affluent travelers and business professionals in Manila.
- BookSmart Booking System Online reservation system offering promotional rates with the BOOKSMART promo code for up to 20% savings on the Best Available Rate, including gourmet breakfast and high-speed Wi-Fi access.
- Staycation Packages Special promotional packages combining accommodation with dining and amenity benefits targeted at leisure travelers seeking a staycation experience in Manila.
Companies that use Discovery Primea
Customer profileSegments1 record
Ideal customer profiles1 record
Discovery Primea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Discovery Primea partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Discovery Primea competitors and assessment
Company assessmentDirect peers
- New World Makati Hotel: Upscale full-service hotel in the Makati CBD serving both business and leisure travelers. Comparable location advantage and target segments, slightly below Discovery Primea's 5-star tier.
- Makati Shangri-La: Iconic 5-star luxury hotel located in the Makati CBD, directly competing with Discovery Primea for corporate and luxury leisure travelers in the same district. Same product category, customer base, and price tier.
- Sofitel Philippine Plaza Manila: Luxury 5-star hotel overlooking Manila Bay operated under Accor's premium flag. Comparable full-service luxury offering including F&B, banqueting, and leisure amenities.
- Raffles Makati: Ultra-luxury 5-star hotel within the Makati CBD, offering suite-led product and premium F&B. Directly comparable to Discovery Primea in positioning, service standards, and target guests.
- Hilton Manila: Premium hotel near Resorts World Manila with strong corporate and leisure appeal. Comparable price tier and target segments to Discovery Primea, with the advantage of Hilton's loyalty ecosystem.
- Shangri-La at the Fort: 5-star luxury hotel in Bonifacio Global City, Manila, targeting the same corporate and luxury leisure demand pool as Discovery Primea. Comparable suite product, F&B, and banqueting business.
- City of Dreams Manila: Integrated luxury resort and casino complex near NAIA that includes 5-star hotel towers (Hyatt, Nobu). Captures overlapping luxury, gaming, and MICE demand that also drives Discovery Primea's weekday corporate and weekend leisure bookings.
- Okada Manila: Large integrated luxury resort in Entertainment City, Manila, with extensive hotel, F&B, and gaming offerings. Targets a comparable premium guest profile and competes for Manila's luxury tourism and corporate event wallet.
- Conrad Manila: Luxury 5-star hotel at Manila Bay/BGC area operated by Hilton. Competes for affluent travelers and corporate groups in Manila with comparable amenities and brand-backed distribution.
- Peninsula Manila: Long-established luxury 5-star hotel in Makati with strong brand recognition. Competes head-on with Discovery Primea for the premium corporate and affluent leisure segment in Manila.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Discovery Primea social profiles
Digital presenceDiscovery Primea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Discovery Primea leadership team
Management profileNumber of profiles
Discovery Primea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Discovery Primea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Discovery Primea
What does Discovery Primea do?
Discovery Primea is a 5-star luxury hotel located in Makati's Central Business District, Manila, offering spacious, fully serviced suites, fine dining, and premium amenities for business and leisure travelers. Guests book directly through the hotel's BookSmart online reservation system, which supports promotional rates via promo codes such as BOOKSMART.
Is Discovery Primea a public or private company?
Discovery Primea is a private company. It is classified as unknown and is currently operating.
When was Discovery Primea founded?
Discovery Primea was founded in -1. It employs 101 to 250 people.
Where is Discovery Primea based?
Discovery Primea is headquartered in Makati, Philippines, in the Asia region.
How does Discovery Primea make money?
One revenue line is on record: hotel Room Revenue.
Who are Discovery Primea's main competitors?
Direct peers on record are New World Makati Hotel, Makati Shangri-La, Sofitel Philippine Plaza Manila, Raffles Makati, Hilton Manila, Shangri-La at the Fort, City of Dreams Manila, Okada Manila, Conrad Manila and Peninsula Manila.
Does Discovery Primea have an API?
No public API is recorded for Discovery Primea.