Honda Dream

What Honda Dream does

Honda Dream is an authorized Honda motorcycle and scooter dealership operating from a single showroom at Attila út 14-16 in Budapest, Hungary. Operated by Dream Plus 2006 Kft. (a private limited company) and affiliated with Honda Motor Europe Limited's Hungarian branch, the dealership retails Honda's full 2026 model lineup of 49 vehicles across nine categories: Electric (WN7), Supersport (CBR500R, CBR650R), Sport Touring (CB1000GT), Touring (NT1100, GL1800 Gold Wing, CMX1100 Rebel), Adventure (XL750 Transalp, NX500, NC750X, X-ADV), Street/Naked (CB750 Hornet, CB650R, CB500 Hornet, CB1000F), Scooter (SH125, SH350i, Forza 125/350/750, ADV350), 125cc, and Off-Road.

The underlying technology is supplied by Honda OEM and spans proprietary internal combustion engine architectures (eSP+), dual-clutch transmission (DCT), the unique E-Clutch electronic clutch system, six-axis IMU-based rider assistance, throttle-by-wire with multiple riding modes, Showa-EERA electronic suspension, Honda RoadSync smartphone connectivity, and the WN7's water-cooled electric powertrain (18 kW rated / 50 kW peak, 100 Nm torque, CCS2 fast charging). Honda offers an optional up-to-6-year warranty as a customer-facing retention lever.

Honda Dream generates revenue through three streams: new motorcycle and scooter sales (hardware), genuine Honda accessories (Comfort, Style, Travel, Urban, Racing, Adventure packages), and branded riding apparel including Bering and Kenny gear. Distribution is direct-to-consumer: customers research and configure online via dream.honda.hu (with downloadable price lists, prospectuses, and the Honda Dream Garage 3D configurator) and consummate purchases in-person at the Budapest showroom, which also handles service, warranty, and parts. Customer segmentation spans urban commuters, learner riders (A1/A2 license progression), touring/adventure riders, sport enthusiasts, and the emerging eco-conscious/electric-first segment targeted by the WN7 launch.

Name

Honda Dream

Legal name

Dream Plus 2006 Kft.

Website

https://dream.honda.hu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Honda Dream is an authorized Honda motorcycle and scooter dealership in Budapest, Hungary, retailing 49 models across 9 categories including the new WN7 electric motorcycle to individual consumers via a single showroom and online configurator.

Ownership category

akta.pro rank

Headquarters

HQ city

Budaörs

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Motorcycle and Scooter Sales: Primary revenue stream from the sale of new Honda motorcycles, scooters, and electric motorcycles across all categories (street, sport, adventure, touring, scooter, off-road, electric). Products are sold directly through the Honda Dream dealership in Budapest.
2. Original Honda Accessories: Sale of genuine Honda accessories including Comfort, Style, Travel, Urban, Racing, Adventure, and other accessory packages tailored to specific models. Includes items like top boxes, heated grips, luggage, lighting, and protection equipment.
3. Motorcycle Apparel and Gear: Sale of Honda riding apparel and gear including Honda Polo, Honda Jacket, Honda Gloves, as well as Bering and Kenny brand riding gear and clothing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Honda Dream is an authorized Honda motorcycle and scooter dealership operating in Budapest, Hungary, selling the full Honda range of new motorcycles, scooters, and electric motorcycles (approximately 49 models across 9 categories) directly to consumers through its physical showroom and the dream.honda.hu website. The dealership also retails genuine Honda accessories, riding apparel from Honda, Bering, and Kenny brands, and offers downloadable price lists, prospectuses, and promotional offers with up to 6-year warranty coverage.

Product overview

Honda Dream offers a comprehensive portfolio of motorcycles and scooters across multiple segments: Electric (WN7), Supersport (CBR500R, CBR650R), Sport Touring (CB1000GT), Touring (NT1100, GL1800 Gold Wing, CMX1100 Rebel), Adventure (XL750 Transalp, NX500, NC750X, X-ADV), Street/Naked (CB750 Hornet, CB650R, CB500 Hornet, CB1000F), Scooter (SH125, SH350i, Forza 125/350/750, ADV350). Key technologies include E-Clutch electronic clutch system, DCT dual-clutch transmission, Honda RoadSync smartphone connectivity, HSTC traction control, and IMU-based rider assistance systems. Models span from A2-license-friendly options to premium touring motorcycles with advanced electronics.

Differentiator

Problem solved

Functional benefit

Brands

• Honda Dream: Honda motorcycle and scooter dealership serving the Hungarian market, offering sales of new Honda motorcycles, scooters, electric vehicles, and related accessories.

Quantifiable outcome

• E-Clutch eliminates need for clutch lever use, reducing rider fatigue and simplifying gear changes in city traffic and sport riding.
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature15 records

Partnerships

One partnership is on record.

• Italian Designers (Atessa-based Honda design team)minorStrategic or Co-development PartnerItalian designers from Honda's Atessa (Italy) factory collaborated on the exterior redesign of the SH350i scooter, creating the modern, elegant styling that builds on the model's heritage. The design team contributed to the refreshed directional indicators, headlights, and overall premium aesthetic.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Moteo Group: European multi-brand motorcycle retail group operating brand dealerships across several European countries. Directly comparable to Honda Dream as a motorcycle retailer selling multiple brands and accessories to retail consumers through physical showrooms and digital channels.

Broad incumbents

• BMW Motorrad: Premium German motorcycle manufacturer offering touring, sport, adventure, and heritage models. Comparable as a competing manufacturer in the premium and touring segments where Honda competes (e.g., Gold Wing vs. R-series); BMW Motorrad dealers in Hungary are direct competitors.
• Harley-Davidson: American motorcycle manufacturer specializing in cruisers and touring bikes with strong brand loyalty. Comparable as a competing manufacturer in the cruiser and touring segments where Honda has the CMX1100 Rebel and Gold Wing; Harley-Davidson dealers in Hungary are direct competitors.
• Ducati Motor Holding: Italian premium motorcycle manufacturer specializing in sport bikes and the Diavel/XDiavel cruiser family. Comparable as a competing manufacturer in the premium sport and cruiser segments where Honda competes (CBR, CB1000F, CMX1100 Rebel); Ducati dealers in Hungary are direct competitors.
• Yamaha Motor Co., Ltd. Major Japanese motorcycle manufacturer producing motorcycles, scooters, and powersports vehicles globally. Comparable as a competing manufacturer in the broader motorcycle industry; authorized Yamaha dealers in Hungary are direct competitors to Honda Dream for the same pool of customers.
• Suzuki Motor Corporation: Japanese motorcycle manufacturer offering sport (GSX-R), adventure (V-Strom), and standard models. Comparable as a competing manufacturer across multiple motorcycle segments where Honda also competes; Suzuki dealers in Hungary are direct competitors.
• KTM AG: Austrian motorcycle manufacturer specializing in sport, adventure, and off-road motorcycles. Comparable as a competing manufacturer in the adventure and sport segments where Honda offers the XL750 Transalp, CRF, and CBR lineups; KTM dealers in Hungary are direct competitors.
• Indian Motorcycle: American motorcycle manufacturer specializing in cruisers and touring bikes. Comparable as a competing manufacturer in the cruiser and touring segments where Honda has the CMX1100 Rebel and Gold Wing; Indian dealers in Hungary are direct competitors to Honda Dream.
• Triumph Motorcycles: British motorcycle manufacturer known for classic and modern retro styling as well as adventure and sport models. Comparable as a competing manufacturer in the standard, retro, and adventure segments where Honda offers the CB1000F, CB series, and Transalp; Triumph dealers in Hungary are direct competitors.
• Kawasaki Motors, Ltd. Japanese motorcycle manufacturer offering sport (Ninja), adventure (Versys), cruiser (Vulcan), and standard models. Comparable as a competing manufacturer across multiple motorcycle segments where Honda also competes; Kawasaki dealers in Hungary are direct competitors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-uhUTfjN1OBTkIE33ghXUQ
• Facebookfacebook.com/hondadreamkft
• LinkedInlinkedin.com/company/honda-dream

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honda Dream