Disney Springs Resort Area Hotels

Name

Disney Springs Resort Area Hotels

Legal name

Hotel Plaza Association

Website

https://disneyspringshotels.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hotel and Resort Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel booking consortium
• Resort accommodations
• Disney vacation packages
• Hospitality marketing
• Theme park lodging

Headquarters

HQ city

Lake Buena Vista

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Hotel Room Bookings: The consortium generates revenue through guest room bookings at seven independently-owned hotels: DoubleTree Suites by Hilton Orlando, Drury Plaza Hotel Orlando, Hilton Orlando Buena Vista Palace, Hilton Orlando Lake Buena Vista, Holiday Inn Orlando Disney Springs, Renaissance Orlando Resort & Spa, and Wyndham Garden Lake Buena Vista. Each hotel sets its own rates and manages its own reservations through brand booking systems.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Disney Springs Resort Area Hotels is a non-profit marketing consortium (Hotel Plaza Association) that collectively markets and books reservations for seven independently owned hotels located within walking distance of Disney Springs at Walt Disney World Resort in Lake Buena Vista, Florida. The consortium offers promotional rates, bundled Walt Disney World vacation packages, and shared Disney Advantage benefits including 30-minute early theme park entry and hourly shuttle service to all four Walt Disney World theme parks.

Product overview

Disney Springs Resort Area Hotels is a marketing consortium representing seven independently owned hotels (DoubleTree Suites by Hilton, Drury Plaza Hotel, Hilton Buena Vista Palace, Hilton Lake Buena Vista, Holiday Inn, Renaissance Orlando Resort & Spa, and Wyndham Garden) located adjacent to Disney Springs at Walt Disney World Resort in Florida. The central booking platform aggregates special offers, vacation packages, and Disney-themed benefits including early park entry, hourly shuttle service, and golf discounts. Each member hotel operates independently with its own brand amenities while sharing common Disney Advantage benefits. Additional offerings include bundled vacation packages with theme park tickets and access to four Walt Disney World Golf championship courses.

Differentiator

Problem solved

Functional benefit

Products and services

• DoubleTree Suites by Hilton Orlando – Disney Springs Area

Quantifiable outcome

• Walking distance to Disney Springs with 130+ establishments
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Caribe Royale Orlando: An independent all-suite resort near Walt Disney World offering ~1,200 rooms and significant meeting space. It directly competes with the consortium's family-focused, suite-style offerings (DoubleTree Suites) and group meeting packages in the same Orlando Disney corridor.
• Gaylord Palms Resort & Convention Center: A large convention-focused resort located in Kissimmee near Walt Disney World and operated by Marriott. It competes for the consortium's MICE/group business with significant meeting space (over 400,000 sq ft), serving the same corporate and association group market that the consortium targets through its 90,000+ sq ft at Hilton Buena Vista Palace.
• Marriott's Grande Vista: A Marriott Vacation Club property near SeaWorld/Disney, offering villa-style accommodations in the same Orlando visitor corridor. It overlaps with the consortium on family/leisure Disney visitors, particularly longer-stay guests seeking suite-style accommodations.
• Waldorf Astoria Orlando: Waldorf Astoria Orlando, part of the Bonnet Creek resort area adjacent to Disney Springs, is a Hilton-operated luxury property that competes with the consortium's higher-end members (Hilton Buena Vista Palace, Renaissance) for premium Disney visitors and group bookings. It sits within a few miles of the consortium hotels.

Direct peers

• Walt Disney World Swan, Dolphin and Swan Reserve (Marriott/Starwood-operated): The Swan, Dolphin, and Swan Reserve are also Official Walt Disney World Hotels located directly on the Disney resort grounds, operating under Marriott Bonvoy brands. They are the single most direct competitive overlap to the Disney Springs Resort Area Hotels consortium — same Disney benefits, same official designation, and similar full-service positioning serving Disney World visitors.
• Universal Orlando Resort Hotels (Loews-operated: Royal Pacific, Hard Rock, Sapphire Falls, Stella Nova, Terra Luna, Aventura, Cabana Bay): Loews's portfolio of Universal Orlando hotels competes head-to-head with the Disney Springs consortium hotels for Orlando theme-park visitors, offering their own "early park admission" benefits at Universal Studios and Islands of Adventure — and now with Universal's Epic Universe expansion, a more direct competitive threat to WDW demand capture.
• SeaWorld Orlando / Aquatica / Discovery Cove Hotels (Loews-operated): SeaWorld-area hotels (Renaissance Orlando at SeaWorld and SeaWorld's adjacent properties) compete for the Orlando attraction-visitor market with similar full-service offerings, shuttle services, and package bundling — overlapping with the consortium on leisure/attraction-based travel demand.
• Shades of Green on Walt Disney World Resort: Shades of Green is an Official Walt Disney World hotel operated by the U.S. Army for military families. While serving a narrower audience (active/retired military), it competes for the same Disney Springs-area guest within walking distance of Disney Springs — and the military discount program is a specific overlap with the consortium's own military pricing.

Broad incumbents

• Disney's Animal Kingdom Lodge & Deluxe Villas nearby resort-area competitors: Disney-operated and Disney-area upscale resorts (BoardWalk Inn, Yacht/Beach Club, Riviera) compete on-suite positioning, premium amenities, and walkable Disney Springs access. They sit as the dominant incumbent at the high end of the WDW lodging market.
• Walt Disney World Resort Hotels (Deluxe, Moderate, Value — Disney-operated): Disney's own on-property resort hotels (Grand Floridian, Polynesian, Contemporary, Wilderness Lodge, Animal Kingdom Lodge, Yacht/Beach Club, BoardWalk, Caribbean Beach, Pop Century, etc.) are the primary incumbent in this space. They offer the strongest Disney benefits package and direct park integration, competing with the consortium hotels for the same vacationer wallet but at a larger scale across many brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DisneySpringsHotels
• LinkedInlinkedin.com/company/downtown-disney-resort-area-hotels

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Disney Springs Resort Area Hotels