Dispovet®

What Dispovet® does

Dispovet® is the trading name of innovetdirect.com B.V., a Dutch private limited company founded in December 2017 and headquartered in Scherpenzeel, Gelderland, Netherlands. The company operates a B2B e-commerce platform selling veterinary medical disposables, hygiene products, and disinfection solutions directly to veterinary clinics and animal hospitals across 13 European countries (Netherlands, Belgium, Germany, France, Luxembourg, Ireland, Norway, Austria, Spain, Sweden, Estonia, Slovakia, and Czech Republic). The website is offered in Dutch, German, and French, and customers must register with veterinary credentials to view pricing and place orders, indicating a professional self-serve model. Free shipping is offered for orders above €95, and orders are fulfilled via DPD courier.

The product portfolio combines proprietary own-brand lines with third-party distribution. Proprietary brands include Vet's Choice® (covering VetTubes™ straight endotracheal tubes for small pets, the Cuff Controller manometer, color-coded feeding tubes, and biodegradable nitrile gloves), CopperBody® / Luna & Milo post-operative recovery clothing, Oxi-Clean™ oxidizing cleaners, Cliniwash™ hand soap, Glue-off™ adhesive remover, Redi-System™ cleaning/disinfection dosing, and Euthabag® body bags. Third-party products include BSN Medical tapes, Terumo injection needles, Cutanplast gelatin sponges, and Penrose drains. VetTubes™ is positioned as the first disposable straight endotracheal tube designed for small animal anatomy introduced in Europe. The company is certified to ISO 9001 (December 2023) and holds EcoVadis Platinum (December 2025, top 1% globally) and EcoVadis Gold (May 2024) sustainability ratings.

The business model is direct e-commerce sales of disposables and consumables to veterinary clinics on a pay-as-you-go basis, with pricing hidden behind a registration wall. Revenue drivers are recurring consumable purchases (anesthesia, wound care, hygiene, infection prevention, recovery) from a fragmented SMB customer base of veterinary practices. Operational partnerships cover Magento (e-commerce platform), MultiSafepay (payments), DPD (delivery), Revee (hosting/email), and Exactonline (accounting). The company is privately held by founders with no disclosed external investors, employs 5 people, and has not reported funding rounds or revenue.

Name

Dispovet®

Legal name

innovetdirect.com B.V.

Website

https://dispovet.eu

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Dispovet® is a Dutch B2B e-commerce supplier of veterinary disposables, hygiene products, and disinfection solutions, selling proprietary and third-party brands directly to veterinary clinics across 13 European countries via a multi-language online platform.

Ownership category

akta.pro rank

Product category

Veterinary Medical Supplies

NAICS

Medical Equipment and Supplies Manufacturing (3391)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Practice Consumables & General Medical Supplies (Needles, Syringes, Gloves, Swabs) (HLAMAFAO)

akta.pro secondary industries

Sterilization, Infection Control & PPE (Autoclaves, Disinfectants, Barriers) (HLAMAFAH), Wound Care, Bandaging & Consumables (Dressings, Sutures, Staplers) (HLAMAFAF), Surgical & Procedural Instruments (Scalpels, Forceps, Retractors) (HLAMAFAA)

Keywords

• Veterinary disposables
• Veterinary hygiene products
• Animal clinic supplies
• Veterinary disinfection solutions
• Veterinary medical equipment

Headquarters

HQ city

Scherpenzeel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Veterinary Disposables Sales: Dispovet generates revenue through the sale of veterinary disposable products, hygiene supplies, disinfection solutions, and practice equipment directly to veterinary clinics and animal hospitals across Europe. The company operates an e-commerce platform where customers must register/login to access pricing and place orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Dispovet® supplies and distributes veterinary-specific disposable products, hygiene consumables, disinfection solutions, and practice equipment to veterinary clinics and animal hospitals across Europe. Sales are conducted exclusively through a registered-tradesperson e-commerce platform (dispovet.eu), with proprietary own-brand lines (Vet's Choice®, CopperBody®, Oxi-Clean™, Cliniwash Forte™, Redi-System™, Euthabag®) supplemented by select third-party brands. The product range covers anesthesia, wound care, hygiene, infection prevention, injection/infusion, post-operative recovery, and euthanasia preparation.

Product overview

Dispovet® is a European supplier and manufacturer of veterinary disposables, practice supplies, hygiene products, disinfection solutions, and innovative solutions for veterinarians and animal clinics. The product portfolio includes both proprietary brands and third-party products across categories including: anesthesia and respiration (Vet's Choice® VetTubes™ straight endotracheal tubes, Cuff Controler, Soda Lime), injection and infusion materials (syringes, needles, catheters), wound care (Cutanplast gelatin sponges, gauze, bandages, BSN Medical tapes), hygiene (Oxi-Clean™ oxidizing cleaners, Cliniwash Forte™ hand soap, Glue-off™ adhesive remover), post-operative recovery (Luna & Milo CopperBody® recovery suits), feeding tubes (Vet's Choice® color-coded feeding tubes), disinfection, and personal protective equipment. The company operates through e-commerce and serves veterinarians across Belgium, Germany, Netherlands, and other European countries.

Differentiator

Problem solved

Functional benefit

Brands

• Vet's Choice®: Dispovet®'s own branded product line featuring feeding tubes, cuff controllers, and nitrile examination gloves.
• CopperBody®
• Redi-System™
• Luna & Milo
• Cliniwash™

Products and services

• Vet's Choice® Straight Endotracheal Tubes (VetTubes™) Disposable straight endotracheal tubes designed specifically for small pets. Made of non-toxic PVC with rounded tip, extra safety opening, radio-opaque line, high-volume low-pressure cuff, and glued connector. For veterinary use during intubation procedures.
• Vet's Choice® Cuff Controller Handheld manometer device for monitoring and correcting cuff pressure during intubation. Reusable, suitable for PVC and silicone tubes with low-pressure cuffs. For veterinarians performing anesthesia procedures.
• Vet's Choice® Color-coded Feeding Tubes 50cm feeding tubes made of strong, flexible transparent PVC with closed atraumatic tip and two lateral eyes. Diameters from 1.7 to 3.3mm with color-coded closures for easy size identification. Sterile packaged; can also be used as urinary catheters. For veterinary clinics.
• Euthabag® Body Bag Body bag for deceased animals, starter pack format. For veterinary clinics and animal hospitals needing dignified handling of deceased pets.
• Luna & Milo CopperBody® Recovery Suits Post-operative recovery clothing for dogs and cats as an alternative to traditional E-collars. Available in various sizes for front and hind legs. For veterinary clinics and pet owners.
• Oxi-Clean™ Oxidizing Cleaner Oxidizing cleaning agent based on hydrogen peroxide (H2O2) for veterinary practices. Soap-free formula leaves no residue or biofilm. Available in 500ml spray, 5L refill, and 10L concentrate formats. Effective against bacteria, fungi, viruses, and spores.
• Cliniwash Forte™ Hand Soap pH-neutral hand soap for frequent use in veterinary practices. Prevents skin drying, suitable for sensitive skin, with fresh lime scent. 5L format. Resistant to separation in dispensers.
• Glue-off™ Spray Adhesive remover spray for painless and quick removal of bandages and tapes. 50ml format. For veterinary clinics.
• Redi-System™ Cleaning and Disinfection System Fully integrated cleaning solution ensuring correct concentrations of cleaning and disinfection agents using oxidizing hydrogen peroxide technology. Effective against bacteria, fungi, viruses, and spores. For floors, storage spaces, and animal housing areas in veterinary practices.
• Nature Gloves Biodegradable Nitrile Gloves Biodegradable nitrile gloves by Vet's Choice® with polymer coating and latex-free formulation. Suitable for allergy sufferers, available in various sizes in 100-piece dispenser boxes. For veterinarians and assistants.
• Cutanplast Hemostatic Gelatin Sponges Resorbable sterile gelatin sponges with hemostatic action. Absorbs 40 times own weight in blood. Can be used dry or moistened in saline solution, neutral pH, absorbed by body after approximately 4 weeks. Available in 10x10x10mm and 70x50x10mm sizes. For veterinary surgical procedures.
• BSN Medical Wound Care Products (Leukoplast, Leukopor, Leukosilk) Comprehensive range of medical tapes and wound care products including Leukoplast adhesive tape, Leukopor hypoallergenic tape, and Leukosilk silk tape for bandage fixation. For veterinary clinics.
• Terumo Injection Needles (Agani) Thin-walled injection needles with very sharp lancet point and silicone lubricant coating for smooth insertion. Sterile, individually packaged in color-coded blisters. For veterinary injection procedures.
• Non-woven Gauze Sponges and Compression Bandages Non-woven sponges in various sizes (5x5cm, 7.5x7.5cm, 10x10cm) and cohesive elastic fixation bandages in various widths for veterinary wound care.
• Dispovet® Soda Lime (Anesthesia CO2 Absorbent) Breathing lime (soda lime) that changes from white to violet when exhausted, used in anesthesia machines. 5kg packaging. For veterinary anesthesia procedures.
• Penrose Drains Gravity-based latex drains for promoting drainage of open surgical wounds. Available in 10mm, 13mm, and 16mm sizes. For veterinary surgical procedures.
• Luna & Milo Probiotic Care Products Probiotic care products for pets under the Luna & Milo brand. Distributed to veterinary clinics for retail to pet owners.

Quantifiable outcome

• EcoVadis Platinum rating - top 1% globally in category for sustainability

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• DPDminorChannel Partner/ Reseller/ DistributorParcel delivery service handling order fulfillment and deliveries to veterinary clinic customers. Receives customer name, address, and location data for delivery purposes.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Henry Schein: Global animal health distribution giant offering tens of thousands of SKUs including veterinary disposables, equipment, and pharmaceuticals to clinics across Europe and North America. Comparable as the dominant incumbent Dispovet competes against in the European veterinary supply channel.
• Patterson Companies: Major US-listed animal health distributor with full-service supply solutions for veterinary practices, including consumables, equipment, and pharmaceuticals. Comparable as a broad incumbent that competes with Dispovet across the veterinary supplies category.
• Dechra Pharmaceuticals: Specialty veterinary pharmaceuticals and related products company with European footprint, selling companion-animal and livestock medicines plus selected practice supplies. Comparable as an incumbent European veterinary products supplier with overlapping customer base.
• Virbac: Global animal-health company dedicated to veterinary pharmaceuticals, vaccines, and selected practice products, with strong European presence. Comparable as a broad incumbent offering overlapping categories and serving the same veterinary customer base.
• Midmark Animal Health: Animal-health division of Midmark Corporation, providing veterinary equipment, exam-room solutions, and selected consumables to clinics globally. Comparable as a broad incumbent in animal-health supplies and equipment.
• Vetsource (formerly Covetrus): Leading animal-health distribution and technology platform serving veterinary practices with integrated ordering, pharmacy, and practice-management solutions. Comparable as a broad incumbent competing with Dispovet's direct-to-clinic e-commerce model.
• Vetoquinol: France-based global animal-health company with a full portfolio of veterinary pharmaceuticals and care products sold directly through veterinary channels in Europe and internationally. Comparable as a broad European incumbent competing for the same veterinary practice wallet.

Direct peers

• Jorgensen Laboratories (JorVet): US-based specialty manufacturer and distributor of veterinary surgical instruments, orthopedic equipment, and consumables for companion-animal and equine practices. Comparable as a direct niche peer in veterinary specialty disposables and instruments.
• B. Braun Vet Care: Veterinary division of B. Braun, one of the world's largest medical device manufacturers, supplying infusion, injection, wound care, and surgical disposables to veterinary clinics globally. Comparable as a direct competitor in veterinary-specific disposable medical supplies.
• Animalcare Group: UK-headquartered veterinary pharmaceutical and specialty products company selling directly to companion-animal and livestock veterinarians across Europe. Comparable as a direct peer in European veterinary specialty product supply with overlapping customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/innovetdirect.com

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dispovet®