What Vetsource does

Vetsource is a US-based pet healthcare technology and pharmacy company founded in 2008 and headquartered in Camas, Washington, with operations in Portland, Oregon. It serves two primary customer segments: veterinary practices (independent clinics, animal hospitals, and multi-site groups) and the pet owners whose animals they treat. The company has scaled into an integrated platform with three core product lines: Prescription Management (digital scripting, a practice-branded online pharmacy, home delivery, AutoShip/RemindMe recurring fulfillment, and pharmacist clinical review), Client Engagement via the Vet2Pet mobile app (appointment management, two-way texting, pharmacy requests, virtual payment, pet selfies), and Data Services / VetSuccess (Practice Overview Reports, Compliance Tracker, Daily Dashboard, RETRIEVER lapsing-client email program, and the AVMA-co-branded Veterinary Industry Tracker). More recent additions include Veterinary Group Solutions (SyncVet read/write PIMS integration plus a Snowflake data warehouse for enterprise analytics) and a standalone Payment Services offering.

Name

Vetsource

Legal name

Vetsource

Website

https://vetsource.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Vetsource provides integrated prescription management, client engagement (Vet2Pet), and data analytics services to over 10,000 veterinary practices across the United States via cloud software and three licensed mail-order pharmacies.

Ownership category

akta.pro rank

Product category

Veterinary Practice Software and Pharmacy Services

NAICS

Veterinary Services (54194)

SIC

Pharmaceutical Preparations (2834), Services-Prepackaged Software (7372)

akta.pro primary industry

Veterinary Inventory, Pharmacy & Medication Management (HLAMAMAF)

akta.pro secondary industries

Enterprise & Multi-site Veterinary Operations (Corporate/Group Practice) (HLAMAMAI), Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD), Clinical Decision Support & Workflow Automation (Protocols, Templates, AI Scribing) (HLAMAGAH)

Keywords

• Veterinary pharmacy services
• Prescription management software
• Practice management integration
• Veterinary data analytics
• Client engagement platform

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Prescription Management: Subscription-based prescription management solution for veterinary practices including digital scripting, practice-branded online pharmacy stores, home delivery fulfillment, and clinical pharmacy review services. Generates recurring revenue through per-transaction fees on prescriptions filled through the platform.
2. Vet2Pet Client Engagement: Mobile app and client engagement solution included free with Prescription Management. Standalone value of $499/month. Revenue derived from driving prescription compliance and pharmacy transactions through the platform.
3. Data Services (VetSuccess): Veterinary reporting and analytics including Practice Overview Reports, Compliance Tracker, Daily Dashboard, RETRIEVER email marketing, and Veterinary Industry Tracker. Offered as standalone subscription or bundled with other services.
4. Payment Processing: Veterinary-focused payment processing solution featuring simple payment processing, flexible payment options, and end-of-day reconciliation. Generates revenue through transaction fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Vetsource fundamentally provides three integrated software-plus-service solutions to veterinary practices: (1) Prescription Management, a digital scripting platform paired with a practice-branded online pharmacy and home delivery fulfillment from three licensed pharmacies; (2) Client Engagement (Vet2Pet), a mobile app for two-way texting, appointment requests, and virtual payments; and (3) Data Services (formerly VetSuccess), veterinary analytics including compliance tracking, daily dashboards, and an automated lapsing-client re-engagement program, with optional Payment Processing also available.

Product overview

Vetsource is a pet healthcare technology company offering a platform-plus-modules architecture centered on three core solutions: Prescription Management, Client Engagement (Vet2Pet), and Data Services. The Prescription Management platform provides digital scripting, online pharmacy, home delivery, and AutoShip functionality for veterinary practices. Vet2Pet serves as the client engagement app providing 2-way texting, appointment management, and virtual payment features. Data Services (formerly VetSuccess) delivers veterinary reporting, analytics dashboards, the RETRIEVER lapsing client program, and the Compliance Tracker. Additional offerings include Payment Services for payment processing, pharmacy operations across three licensed facilities, and group enterprise solutions with SyncVet integration and Snowflake data warehousing. The company was founded in 2008 and serves over 10,000 veterinary practices.

Differentiator

Problem solved

Functional benefit

Brands

• Vet2Pet: Client engagement solution and mobile app for veterinary practices, featuring 2-way texting, appointment management, and virtual payment capabilities
• VetSuccess
• Retriever
• RemindMe
• PetMail+
• SyncVet
• Data Router for Pet Insurance

Products and services

• Prescription Management All-in-one prescription management solution enabling digital scripting, online pharmacy, and home delivery for veterinary practices. Includes prescription creation, approval workflows, AutoShip recurring orders, practice-branded online stores, and integration with practice management software.
• Vet2Pet (Client Engagement) Client engagement mobile app and communication platform for veterinary practices, enabling pet owner communication via app chat, two-way texting, push notifications, and email. Includes appointment management, pharmacy requests, virtual payment, visit tracker, loyalty program, and pet selfies. Included free to Prescription Management customers.
• Data Services Veterinary reporting and business intelligence solutions providing dashboards, analytics, and practice performance monitoring. Includes Practice Overview Report, Compliance Tracker, Daily Dashboard, RETRIEVER email marketing program, and the Veterinary Industry Tracker (co-branded with AVMA).
• Payment Services Veterinary-focused payment processing solution featuring an easy-to-use interface, flexible payment options, and end-of-day reconciliation. Integrates with Avimark PIMS with plans for additional PIMS integration. Generates revenue through transaction fees.
• Pet Pharmacy Services Veterinary pharmacy operations with licensed pharmacies in Oregon, Pennsylvania, and Texas. Ships prescription medications, therapeutic nutrition, and OTC pet products with up to 43,000 items processed per day and a 1-in-75,000 error rate. Includes automated quality control via multiple barcode scans and clinical pharmacist reviews of approximately 20,000 prescriptions daily.

Quantifiable outcome

• 3x increase in preventative compliance rates with automated prescription management tools
• +8 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

AI capability4 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• University of Colorado Skaggs School of Pharmacy and Pharmaceutical SciencecoreStrategic or Co-development Partner · 1 November 2023Partnership to host and accredit veterinary pharmacy continuing education courses. Courses developed by Vetsource Clinical Committee address topics like feline diabetes, canine pain management, equine gastric ulcer syndrome, and pain management. Free to pharmacists and pharmacy technicians for professional development.
• Oregon State UniversityminorStrategic or Co-development PartnerLong-standing partnership hosting local pharmacy students on rotations and sharing knowledge of veterinary pharmacy practice.
• Pacific University School of PharmacyminorStrategic or Co-development PartnerNew partnership to provide veterinary pharmacy rotation opportunities to pharmacy students.
• American Veterinary Medical Association (AVMA)coreStrategic or Co-development PartnerCo-branded Veterinary Industry Tracker providing daily revenue and visit data across thousands of practices. Powered by Vetsource data expertise and AVMA industry leadership. Weekly summary emails and dashboard available to subscribers.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ezyVet: ezyVet is a cloud-based veterinary practice management software platform serving thousands of practices globally. Competes with Vetsource for the practice software stack and could natively bundle pharmacy or client engagement capabilities that compete with Vetsource modules.
• IDEXX Laboratories: IDEXX is the dominant veterinary diagnostics and PIMS (Cornerstone, Neo) provider with an expanding software and reference lab footprint. Competes with Vetsource on PIMS integration dependency and increasingly on pharmacy, practice analytics, and connected clinic workflows.
• Covetrus / MWI Animal Health: Covetrus (now Viner Group) is a major veterinary distribution and practice technology platform combining pharmacy distribution, practice software, and practice services. Broad incumbent competing with Vetsource on pharmacy supply, practice software, and integrated solutions.

Direct peers

• PetMeds (1-800-PetMeds): PetMeds is a major online pet pharmacy offering home delivery of prescription and OTC pet medications. Directly competes with Vetsource's pharmacy fulfillment and home delivery business for both pet owner direct and veterinary-referred prescription volume.
• Chewy Pharmacy: Chewy Pharmacy is a leading online pet pharmacy offering prescription fulfillment and home delivery integrated with Chewy's broader pet retail and care platform. Directly overlaps with Vetsource on home delivery, prescription management economics, and consumer pet owner relationship.
• Allivet: Allivet is an online veterinary pharmacy providing prescription medications and pet supplies with home delivery, often partnering with veterinarians for fulfillment. Directly comparable to Vetsource's pharmacy operations and Prescription Management business.
• PetDesk: PetDesk is a client communication and engagement platform for veterinary practices offering mobile apps, texting, reminders, and online booking. Directly competes with Vet2Pet on the client engagement front for the same SMB practice audience.

Emerging players

• Mixlab: Mixlab is a digital-first veterinary pharmacy focused on same-day delivery of compounded and specialty pet medications. Competes with Vetsource's licensed pharmacy operations, particularly on speed, specialty medications, and direct-to-pet-owner service.
• Vetcove: Vetcove is a veterinary supply and procurement marketplace that gives clinics price transparency and ordering across distributors. Adjacent competitor to Vetsource's inventory and prescription procurement economics within the practice.
• AllyDVM: AllyDVM is a veterinary client engagement and marketing automation platform serving independent practices. Overlaps with Vetsource Data Services (RETRIEVER, compliance, marketing automation) on the client retention and lapsing-patient reactivation use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vetsource
• LinkedInlinkedin.com/company/vetsource
• Instagraminstagram.com/vetsourceforvets
• Xx.com/vetsource

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vetsource