Dive Dive Dive

What Dive Dive Dive does

Dive Dive Dive is an Australian family-owned and operated specialty dive retailer founded in 1999, headquartered in Wakerley, Brisbane. It operates as both a physical storefront and an e-commerce site (divedivedive.com.au), positioning itself as Brisbane's oldest dive store. The company serves scuba divers across the full skill spectrum, from beginners undertaking "Learn to Dive" courses through recreational divers, technical open-circuit divers, closed-circuit rebreather (CCR) divers, and instructor-level trainees, as well as adjacent commercial and film/media clients.

The company's core business is the authorized Australian distribution of premium dive equipment brands. It is an authorized dealer for Shearwater Research (Teric, Perdix, Peregrine, Tern, Tern TX, Swift GPS, Swift Transmitter, DCIEM unlock keys), Suunto (Vyper Air, Zoop Novo, EON Core; also operates the SUUNTO Brisbane Service Center), Dive Rite (BCD packages, O2ptima rebreathers), and Fourth Element (clothing, Storm Poncho). Complementary revenue streams include in-house gear servicing, cylinder testing, gas filling, SDI/TDI authorized training programs, organized dive travel to Pacific destinations, and commercial boat charters for film and media production.

Dive Dive Dive earns revenue through unit-priced hardware sales (computers typically $399-$1,599 AUD), training course fees, service and repair charges, group travel package revenue, and commercial charter fees. Price matching against genuine dealers and interest-free credit are offered to support conversion. The customer base is highly fragmented across individual divers, with no disclosed enterprise logos; the secondary commercial film/media segment is small. The firm employs 17 staff and is privately held with no venture capital or institutional ownership.

Name

Dive Dive Dive

Legal name

Dive Dive Dive

Website

https://divedivedive.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Dive Dive Dive is a Brisbane-based, family-owned specialty dive retailer founded in 1999. It sells scuba gear, runs diver training, and offers servicing under authorized dealer arrangements with Shearwater, Suunto, Dive Rite, and Fourth Element.

Ownership category

akta.pro rank

Product category

Scuba Diving Equipment Retail

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Diving & Snorkeling Retail (Scuba Gear) (CRAMAIAF)

akta.pro secondary industries

Scuba Diving & Freediving Centers (Training, Guided Dives) (THAAAKAD), Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA), Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD), Spearfishing & Underwater Fishing Gear Retail (CRAMALAG)

Keywords

• Scuba diving equipment
• Dive computer sales
• Scuba training courses
• Dive equipment service
• Commercial dive charters

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Gear Sales: Sale of scuba diving equipment including dive computers, regulators, BCDs, rebreathers, masks, fins, drysuits, wetsuits, and accessories. Australian stock with price matching available.
2. Training Services: Comprehensive diver training from Learn to Dive courses through Instructor Training and Technical CCR diving. Queensland's most comprehensive training program.
3. Service and Repair: In-house service team, cylinder testing, gas prices, gear service and repair, SUUNTO Brisbane Service Center
4. Dive Travel: Organized dive trips including Espiritu Santo NYE, Solomons Master, and Palau destinations
5. Film & Media Services: Boat charters and consultancy for film and media production

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Dive Dive Dive sells scuba diving equipment including dive computers, regulators, BCDs, rebreathers, wetsuits and accessories from brands such as Shearwater, Suunto and Fourth Element. The company also provides scuba diving training courses, in-store equipment servicing and battery replacement, charter boat services for commercial and film/media diving projects, and organized dive travel.

Product overview

Dive Dive Dive is Brisbane's oldest dive store (since 1999) and authorized Australian dealer for Shearwater Research and SUUNTO dive computers, along with DiveRite and Fourth Element equipment. The product portfolio centers on dive computers from Shearwater (Teric, Perdix AI, Peregrine, Tern, Tern TX) and SUUNTO (Vyper Air, Zoop Novo, EON Core), complemented by wireless transmitters (Swift GPS, Swift Transmitter), accessories, clothing, BCDs, regulators, and rebreathers. Services include comprehensive dive training (recreational to instructor level), equipment servicing, cylinder testing, and organized dive travel to Pacific destinations. The store is Australian family-owned and operated with an in-house service team.

Differentiator

Problem solved

Functional benefit

Products and services

• Shearwater Teric Dive Computer Shearwater Teric is a wrist-mounted technical dive computer sold to recreational and technical scuba divers seeking advanced underwater monitoring features and Bluetooth connectivity.
• Shearwater Perdix AI Dive Computer Shearwater Perdix AI is a technical dive computer sold to advanced divers, featuring air integration via the Swift transmitter for tank pressure monitoring.
• Shearwater Peregrine Dive Computer Shearwater Peregrine is a recreational dive computer aimed at entry-level to intermediate divers seeking an accessible, full-color dive computer.
• Shearwater Tern and Tern TX Dive Computers Shearwater Tern and Tern TX are compact dive computers designed for sport and travel divers seeking a lightweight, watch-style dive computer with Bluetooth connectivity.
• Suunto Vyper Air Dive Computer Suunto Vyper Air is a wireless air-integrated dive computer sold to recreational divers for underwater monitoring of depth, time, and tank pressure.
• Suunto Zoop Novo Black Dive Computer Suunto Zoop Novo Black is an entry-level dive computer sold to new recreational divers seeking a simple and affordable underwater computer.
• Suunto EON Core Dive Computer Suunto EON Core is a compact color dive computer with customizable views sold to recreational and light technical divers.
• Shearwater DCIEM Unlock Key Shearwater DCIEM Unlock Key is a manufacturer feature/add-on that unlocks the DCIEM decompression algorithm on Shearwater dive computers for divers requiring alternative decompression models.
• Shearwater SWIFT GPS Transmitter Shearwater SWIFT is a wireless air-integrated transmitter used with compatible Shearwater dive computers to relay tank pressure and remaining gas time via Bluetooth/Swift protocol.
• STORM PONCHO by Fourth Element Fourth Element STORM PONCHO is a thermal changing/robes-style poncho sold to divers and watersports users for warmth and convenience before/after dives.
• Scuba Diving Training Courses Certified scuba diving training programs delivered on-site at the Brisbane dive center, teaching individuals to become certified recreational divers.
• Dive Equipment Servicing and Maintenance In-store servicing of dive equipment including regulator servicing, BCD servicing, and dive computer battery replacement offered to divers needing equipment maintenance.
• Charter Boat Operations Charter boat services supporting underwater film and media production projects as well as commercial diving work, offered to production companies and commercial clients.
• Dive Travel Organized dive travel packages offered to divers seeking guided dive trips and dive vacations to various destinations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ShearwatercoreChannel Partner/ Reseller/ DistributorAustralian authorized dealer for Shearwater dive computers including Teric, Perdix, Perdix 2, Peregrine, Tern, and Tern TX. Stockists of Shearwater transmitters, GPS devices, and DCIEM unlock keys.
• SuuntocoreChannel Partner/ Reseller/ DistributorAustralian dealer and SUUNTO Brisbane Service Center providing servicing and support for Suunto dive products including Vyper Air, EON Core, and Zoop Novo.
• Dive RiteminorChannel Partner/ Reseller/ DistributorAustralian dealer for Dive Rite BCD packages and O2ptima rebreathers.
• Fourth ElementminorChannel Partner/ Reseller/ DistributorAustralian dealer for Fourth Element clothing and accessories including Storm Poncho and thermal undergarments.
• SDI / TDIcoreStrategic or Co-development PartnerSDI (Scuba Diving International) and TDI (Technical Diving International) authorized training facility offering courses from beginner to instructor level including Open Water Diver, Technical training, and Instructor Training.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Shearwater Research: Canadian manufacturer of the dive computers (Teric, Perdix, Peregrine, Tern) that Dive Dive Dive retails as an authorized Australian dealer; supplier/brand partner that shapes the company's product portfolio.
• SDI / TDI / ERDI: International scuba, technical, and rescue diver training agencies that Dive Dive Dive partners with as an authorized training facility; comparable as the training-certification backbone for the company's training revenue stream.
• Suunto: Finnish dive computer and sports watch brand whose products (Vyper Air, EON Core, Zoop Novo) Dive Dive Dive sells and services as the SUUNTO Brisbane Service Center; key supplier and brand partner.

Regional players

• Leisure Pro: One of the largest US-based online dive equipment retailers; comparable product mix (scuba computers, BCDs, regulators) and e-commerce-led model, but operates in a different geography.
• Scuba.com: US online dive retailer offering a wide range of scuba gear and training resources; comparable as a pure-play specialty dive e-commerce competitor in a different geography.
• Mike's Dive Store: UK-based online dive retailer offering scuba equipment, training referral, and servicing; comparable specialty dive e-commerce model with adjacent geographic market.

Direct peers

• Scuba Diving Australia: Australian dive retail and training operator with physical stores and online sales of scuba gear from leading brands; a like-for-like competitor in the Australian dive shop market.
• Abyss Scuba Diving: Sydney-based Australian dive retailer offering scuba equipment, training, and dive travel; comparable specialty dive retailer operating physical retail plus e-commerce in Australia.
• Adreno Dive Resort: Major Australian dive retail and training chain offering scuba equipment, PADI training, and dive travel; directly comparable as a multi-channel Australian dive retailer competing for the same customer base.
• Dive Imports Australia: Australian dive equipment wholesaler/distributor supplying brands to retailers; comparable as an Australia-focused distributor/retailer of major dive brands like Shearwater and Suunto.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dive-dive-dive-brisbane

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dive Dive Dive