Dive Provo

What Dive Provo does

Dive Provo is a PADI 5-Star Dive Center and the preferred scuba diving operator on Providenciales, Turks and Caicos, with over 30 years of operating history. The company is co-owned by Jon Ward and Ben Jardine and employs approximately 13 staff including boat captains, certified scuba instructors from multiple countries, and a US-based reservations team that has supported the business for more than 20 years. Dive Provo runs three dive boats (Provo Charisma 38ft, Provo Conquest 36ft, Provo Crusader) operating from Turtle Cove Marina and Caicos Marina and Shipyard, providing access to all six major dive areas around Providenciales: Grace Bay, Northwest Point, West Caicos, French Cay, Pine Cay, and Sandbore Channel.

The company's core product is two-tank boat diving sold as single-day ($179) and multi-day packages (with discounts down to ~$159/day beyond four days), complemented by a full PADI certification curriculum (Discover Scuba through Rescue Diver and Nitrox), private charters ($2,700 for up to four divers), gear rental, and a retail shop at Salt Mills Plaza. The technology stack is conventional for a tourism SMB: FareHarbor embedded booking engine for direct reservations, PADI eLearning and SSI academic platforms for training, Google Analytics/Adsense for web analytics and advertising, and Instagram content embeds for marketing.

The business model is direct-to-consumer and event-driven, targeting vacationing tourists at Grace Bay resorts with a peak booking window during the winter high season (January-April). Revenue derives from dive packages, certifications, charters, gear rental, and ancillary commissions from hotel and transportation referrals. Distribution combines the FareHarbor booking engine, a US toll-free reservations line (800-234-7768), an on-island walk-in shop, and reciprocal referral relationships with 35+ Grace Bay area resorts. Marketing relies almost entirely on TripAdvisor reputation (nine-time Certificate of Excellence, Hall of Fame, 2026 Travelers' Choice Award), word-of-mouth, repeat visitors, and resort concierge referrals rather than paid advertising.

Name

Dive Provo

Legal name

Dive Provo

Website

https://diveprovo.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dive Provo is a PADI 5-Star Dive Center on Providenciales, Turks and Caicos, offering scuba boat diving, PADI certification courses, private charters, and gear rental to vacationing tourists at Grace Bay resorts, with over 30 years of operating history.

Ownership category

akta.pro rank

Product category

Scuba Diving Services

NAICS

Scenic and Sightseeing Transportation, Water (48721)

SIC

Water Transportation (4400)

akta.pro primary industry

Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA)

akta.pro secondary industries

Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD), Dive & Snorkel Guides / Dive Masters (Boat-Based & Shore-Based) (THAAALAC)

Keywords

• Scuba diving tours
• Dive certification training
• Boat diving excursions
• Private dive charters
• Snorkeling gear rental

Headquarters

HQ city

Providenciales

HQ country

Turks & Caicos Islands

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Two-Tank Boat Diving Packages: Primary revenue stream from certified divers purchasing multi-day dive packages (1–5+ days of two-tank boat dives). Pricing tiers from $179/day decreasing per-day with package length. Nitrox upgrades available at $10/tank. 12% watersports tax added. Non-diving activities (snorkeling) also available.
2. Dive Training and Certification Courses: Revenue from PADI/SSI certification courses including Open Water Diver (eLearning completion from $745), Advanced Open Water ($575), Discover Scuba Diving ($319), Open Water Referral ($755–$1,190), Rescue Diver ($595), Nitrox ($150), and refresher courses ($279). Some courses bundle eLearning and boat dives.
3. Private Charters: Full-day private dive/snorkel charters for up to 4 divers at $2,700, with additional divers ($200) or snorkelers ($100) priced per person. Includes gear, Nitrox, refreshments, and lunch. Accommodates mixed diver/non-diver groups.
4. Retail Shop and Gear Rental: On-site retail shop at Saltmills Plaza selling brand-name snorkeling gear, swimsuits, rash guards, neoprene, reef-safe sunscreen, and Dive Provo branded merchandise. Gear rental for diving and snorkeling equipment at per-item or bundled daily rates. All rentals subject to 12% watersports tax.
5. Hotel and Transportation Commission: Dive Provo facilitates hotel reservations at partner Grace Bay resorts (Ocean Club Resort, Ocean Club West, Ports of Call) and arranges prepaid transfers ($20/person shared, $250–$400 private), earning referral commissions from accommodation and transportation partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Dive Provo is a PADI 5-Star Dive Center offering guided scuba diving boat trips, dive certification courses, private charters, and gear rental for tourists visiting Providenciales, Turks and Caicos. They operate three dive boats departing from Turtle Cove and Caicos Marina to cover all six major dive areas (Grace Bay, Northwest Point, West Caicos, French Cay, Pine Cay, Sandbore Channel), with staff handling all gear setup, breakdown, and rinsing. The company provides a full-service vacation diving experience including hotel bookings at partner resorts, pre-paid transfers, and a retail shop for snorkeling gear and branded merchandise.

Product overview

Dive Provo is a scuba diving tour operator offering a unified service portfolio centered around boat diving experiences and dive certifications. The core offering is Two Tank Boat Diving, supplemented by Dive Training programs (PADI certifications from beginner to advanced levels), Private Charters for exclusive group experiences, and Retail/Gear Rental services. The company also provides ancillary travel services including hotel reservations at partner properties (Ocean Club Resort, Ocean Club West, Ports of Call Resort) and transportation/shuttle services. All offerings are integrated through a single booking system, with Dive Provo serving as the primary coordinator for complete vacation diving experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Two Tank Boat Diving Main scuba diving excursion visiting dive sites around Providenciales including Grace Bay, Northwest Point, West Caicos, French Cay, Pine Cay, and Sandbore Channel in two-tank boat trips lasting 5-7.5 hours. Includes tanks, weights, weight belts, and staff-handled gear setup. Package discounts available for multi-day bookings (2-day $348, 3-day $507, 4-day $656). Nitrox upgrade available at $10/tank. Targeted at certified Open Water divers and above.
• Dive Training and Certifications PADI 5-Star certified dive training programs including Open Water Diver Certification (eLearning from $745 standard, $905 premium, $1,340 youth, $1,490 private), Advanced Open Water ($575 standard, $735 premium), Discover Scuba Diving ($319 for 16+, $638 private for 10-16), Open Water Referral ($755-$1,190), Rescue Diver ($595), Nitrox ($150), and refresher courses ($279 for Quick Refresher with Dives). Includes PADI eLearning and SSI academic platforms for online theory coursework.
• Private Charters Full-day private boat dive/snorkel charters for up to 4 certified divers priced at $2,700, with additional divers at $200/person and snorkelers at $100/person. Includes gear, Nitrox, refreshments, deli lunch, and snacks. Accommodates mixed diver/non-diver family or group bookings. 12% watersports tax added. Suitable for groups, families, and dive clubs seeking exclusivity.
• Retail Shop and Gear Rental On-site retail shop at Saltmills Plaza selling brand-name snorkeling gear, swimsuits, rash guards, neoprene, reef-safe sunscreen, and Dive Provo branded merchandise. Gear rental includes BCDs, regulators, wetsuits, dive computers, masks, fins, and other diving/snorkeling equipment at per-item or bundled daily rates (single item $10, two items $18, three+ items $25). Snorkeling gear available at $18 mask+snorkel, $18 fins, $22 combo. All rentals subject to 12% watersports tax with 24-hour rental period.
• Hotel Reservations Service Partner hotel booking service offering accommodations at Ocean Club Resort, Ocean Club West, Ports of Call Resort, Royal West Indies, and other Grace Bay properties. Coordinated through Dive Provo's reservations office with referral commissions earned from partner properties. Allows customers to bundle dive packages with hotel stays.
• Transportation Services Pre-paid transfer services from hotels to dive marinas including shared rides at $20/person round trip from most Grace Bay resorts, private transfers at $250 round trip (up to 6 people), $320 for Northwest Point private, and $400 for Amanyara private. Also includes car rental partnerships with Caicos Wheels and Grace Bay Car Rental providing referral commissions.

Quantifiable outcome

• Dive Provo is ranked in the top 10% of TripAdvisor attractions worldwide (2026 Travelers' Choice Award)
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• FareHarborcoreTechnology or IntegrationFareHarbor provides the embedded online booking engine on diveprovo.com, enabling direct digital reservations for dive packages, courses, private charters, and gift cards. FareHarbor handles payment processing and booking management, functioning as the primary reservation technology infrastructure for Dive Provo's direct sales channel.
• IMGlobalminorOthersIMGlobal is Dive Provo's recommended trip insurance provider. Dive Provo strongly recommends that customers purchase either the Travel SE Plan or Travel LX Plan (which includes Cancel for Any Reason) from IMGlobal, noting that Dive Provo is not responsible for compensating travelers for delays or cancellations. IMGlobal plans are promoted on the Dive Provo website and in reservation materials.
• Ocean Club ResortcoreGTM or Marketing PartnerOcean Club Resort is a premier partner property on Grace Bay Beach where Dive Provo offers diving packages and hotel+dive bundle reservations. Dive Provo's reservations staff can arrange accommodations at Ocean Club Resort, and the resort's concierge refers guests to Dive Provo. The resort is within the standard transfer radius for Dive Provo's shared shuttle service.
• Ocean Club WestcoreGTM or Marketing PartnerOcean Club West, located about a mile down the beach from Ocean Club Resort, is a partner property where Dive Provo offers diving packages. Dive Provo's reservations staff can arrange stays and diving combinations. The property is in the Grace Bay area within standard Dive Provo service radius.
• Ports of Call ResortcoreGTM or Marketing PartnerPorts of Call Resort is a Dive Provo partner property located 15 minutes from the airport in Grace Bay. Dive Provo offers coordinated dive packages with this resort. The property's on-site Shops of Ports of Call include a spa, restaurants, and other amenities, and Dive Provo coordinates transfers and dive logistics for guests.
• 35+ Grace Bay Area Resorts and HotelscoreGTM or Marketing PartnerDive Provo maintains active referral relationships with over 35 resort and villa properties across Grace Bay, Providenciales including Beaches Caribbean, Grace Bay Club, Seven Stars Resort, The Ritz Carlton, Sibonne Beach Resort, and many others. Dive Provo coordinates pre-paid shared transfers from these properties and book dive packages through its reservations office. Dive Provo also earns commissions from dive shops organizing travel for their clients.
• Snuba TCIminorGTM or Marketing PartnerSnuba TCI is a local adventure operator offering snuba (surface-supplied air snorkeling) tours. Dive Provo references Snuba TCI on its vacation planning page as a recommended alternative water activity for non-divers, suggesting Dive Provo customers to book snuba experiences separately with Snuba TCI.
• KiteProvominorGTM or Marketing PartnerKiteProvo offers kiteboarding lessons and rentals on Providenciales. Dive Provo's vacation planning page recommends KiteProvo as an adrenaline water sport activity for non-diving days, driving referral traffic to KiteProvo from Dive Provo's tourist audience.
• Caicos WheelsminorGTM or Marketing PartnerCaicos Wheels is a locally owned eco-friendly car and scooter rental company with an airport terminal location. Dive Provo's transportation page recommends Caicos Wheels as a car rental option for customers who want independence and social distancing, providing referral traffic from Dive Provo's booking customers.
• Grace Bay Car RentalminorGTM or Marketing PartnerGrace Bay Car Rental is an independently owned local car rental company located directly outside the Providenciales airport terminal. Dive Provo recommends Grace Bay Car Rental on its transportation page as an alternative to shared transfers, providing referral traffic from Dive Provo's booking customers.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Sail Caribbean Divers: Caribbean dive operator with regional presence serving multiple island destinations. Comparable business model but distributed across geographies rather than concentrated on one island.

Broad incumbents

• PADI (Professional Association of Diving Instructors): Global dive industry governing body whose PADI 5-Star Dive Center designation Dive Provo holds. Provides certification standards, training curriculum, and eLearning platform that Dive Provo operates under.

Direct peers

• Buddy Dive Resort: Bonaire-based PADI 5-Star dive operation offering boat diving, certifications, and integrated resort+dive packages. Highly comparable Caribbean wall-diving destination model.
• Stuart Cove's Dive Bahamas: Bahamas-based PADI 5-Star Dive Center operating boat diving, shark dives, and certifications. Comparable Caribbean resort-destination dive operator with similar fleet and training model.
• Big Blue Unlimited: Long-established Providenciales dive and water-sports operator offering boat diving, snorkeling, and eco-tours. Direct competitor on the same Grace Bay resort guest base with overlapping boat-diving product.
• Provo Turtle Divers: Providenciales-based PADI dive operator offering boat diving and PADI certifications. Direct competitor for both two-tank boat dives and dive training across the same Grace Bay market.
• Caicos Adventures: Local Providenciales dive operator offering scuba excursions and snorkeling tours. Competes for the same resort-referred tourist diver and snorkeler segments.
• Ocean Encounters (Turks and Caicos): Providenciales dive center offering daily boat dives and PADI training. Directly comparable operating model with same destination, customer base, and PADI certification portfolio.

Others

• FareHarbor: Booking platform provider whose embedded reservation engine powers Dive Provo's direct online sales. Key infrastructure partner for the company's primary direct-to-consumer conversion channel.
• Beaches Turks and Caicos: Major all-inclusive resort partner on Providenciales that channels in-house guests to dive operators. Adjacent ecosystem participant whose captive guest base Dive Provo depends on for referrals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCXfBqm_MLEcu9mbYGw_c4ig
• Facebookfacebook.com/DiveProvo
• Instagraminstagram.com/diveprovo
• LinkedInlinkedin.com/company/dive-provo

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dive Provo