Diversify Our Narrative
Diversify Our Narrative is a student-led 501(c)(3) nonprofit founded in 2020 that promotes anti-racist K-12 education through a UDL-certified ethnic studies curriculum, organizing toolkits, and a nationwide network of 6,000+ student and educator organizers across 800+ U.S. school districts and Tokyo.
- Company typePrivate
- Founded2020
- Headquarters—
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Diversify Our Narrative does
Diversify Our Narrative (DON) is a student-led 501(c)(3) nonprofit founded in June 2020 by two Stanford students to promote diverse texts in K-12 English and literature curricula. The organization operates a chapter and district-based organizing network of 6,000+ student and educator organizers across 800+ U.S. school districts, plus an international chapter in Tokyo, Japan. Its mission centers on four core values: accessibility, curriculum advocacy, centering students and stories, and community building. DON is led by Executive Director Anusha Nadkarni and Executive Director of Brand and Strategy Charlize Ko, with a formal Curriculum Council, a Chief Marketing Officer, and a Marketing and Outreach function. The organization reports 190K+ Instagram followers and 40M+ total impressions across earned media including CNN, The Daily Show with Trevor Noah, USA Today, ABC News, KTLA, i-D/Vice, OC Register, and the Washington Post.
DON's product portfolio centers on a UDL-certified Student-Centered Ethnic Studies Curriculum developed with Stanford Accelerator for Learning support. Adjacent products include an Ethnic Studies Policy Toolkit, educator-facing lesson plans and pedagogical tools (including the Anti-Racist Teaching and Critical Consciousness Intensives), student organizer resources (chapter, district, and private/charter action guides, petition templates, and state-specific policy guides for all 50 U.S. states), and weekly mini lesson plans. The technology stack is modest and content-focused: a Squarespace-hosted website, Google Docs for resource distribution, a Typeform request form for free physical curriculum copies, and social platforms (Instagram, Facebook, X/Twitter) for community engagement. All educational resources are distributed free; merchandise (The Identity Issue zine at $10 and Deck the Halls postcard set at $8) is sold through the Squarespace e-commerce shop.
DON's business model is donation-dependent as a 501(c)(3) nonprofit. Revenue comes primarily from individual donations and modest merchandise sales, with no subscription, per-seat, or enterprise pricing on core educational resources. Customer segments include high school and college student organizers (primary, with paid stipends on the National Team twice yearly), K-12 educators and teachers (primary), parents and community members, and private/charter school organizers. There are no disclosed funding rounds, no public revenue figures, and no app or API product; distribution is digital-first with physical curriculum copies mailed upon request. Strategic partnerships with the Stanford Accelerator for Learning (core), EJ-ROC at NYU, and Black Lives Matter At Schools anchor the organization's content and ecosystem positioning.
Diversify Our Narrative firmographics
Firmographics- Name
- Diversify Our Narrative
- Legal name
- Diversify Our Narrative
- Website
- https://diversifyournarrative.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Diversify Our Narrative is a student-led 501(c)(3) nonprofit founded in 2020 that promotes anti-racist K-12 education through a UDL-certified ethnic studies curriculum, organizing toolkits, and a nationwide network of 6,000+ student and educator organizers across 800+ U.S. school districts and Tokyo.
- Ownership category
- akta.pro rank
Diversify Our Narrative industry classification
Industry- Product category
- Ethnic Studies Education and Advocacy
- NAICS
- Educational Services (611), All Other Schools and Instruction (61169)
- SIC
- Miscellaneous Publishing (2741), Services-Educational Services (8200)
- akta.pro primary industry
- Instructional Content Strategy, Needs Analysis & Curriculum Mapping (EDAGAKAN)
- akta.pro secondary industries
- English Language Arts (ELA) Enrichment (Integrated Reading/Writing) (EDAMAJAF), Cultural, Identity & Inclusion Programs (EDALAHAF)
Keywords
Diversify Our Narrative business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Donations: As a 501(c)(3) nonprofit, DON primarily relies on donations from individuals and supporters to fund its operations, curriculum development, and organizing activities.
- Merchandise Sales: DON operates an e-commerce shop selling branded merchandise including zines and postcard sets to supporters, generating modest revenue while spreading awareness.
- Curriculum Distribution (Free): The ethnic studies curriculum is distributed for free upon request as a physical copy. This free distribution model supports the mission of accessibility but does not directly generate revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | The Identity Issue Zine - $10 |
| Unit Pricing | Pay-as-you-go | Deck the Halls with DON Postcard Set - $8 |
| Freemium | Pay-as-you-go | Ethnic Studies Curriculum - Free |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Diversify Our Narrative product offering
Product offeringCore offering
Diversify Our Narrative is a student-led nonprofit that develops and distributes free ethnic studies curriculum, lesson plans, and organizing resources to K-12 educators, students, and school communities. Its core deliverables include a Student-Centered Ethnic Studies Curriculum, Educator Lesson Plans, Mini Lesson Plans, Pedagogical Tools, Webinars, Student Organizer Resources, and an Ethnic Studies Policy Toolkit.
Product overview
Diversify Our Narrative (DON) is a student-led 501(c)(3) nonprofit offering an integrated suite of educational products and advocacy resources focused on anti-racist education. Its core offerings include the Student-Centered Ethnic Studies Curriculum (a UDL-certified framework developed with Stanford Accelerator support), an Ethnic Studies Policy Toolkit, Educator Lesson Plans (student-crafted with BIPOC teacher council guidance), Mini Lesson Plans (bite-sized weekly social justice topics), Pedagogical Tools (Anti-Racist Teaching Intensives and Critical Consciousness workbooks), and Student Organizer Resources (action guides, petition templates, and 50-state organizing guides). The portfolio is complemented by advocacy tools such as a School Board Petition template and Save the DOE! campaign, merchandise (The Identity Issue zine and Deck the Halls postcard set), and a National Team recruitment program for students. All offerings are free or low-cost and aimed at K-12 educators, students, and community organizers working toward curriculum diversification and anti-racist education nationwide.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 40M+ impressions across Instagram and media coverage
- +2 more outcomes
Companies that use Diversify Our Narrative
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Diversify Our Narrative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Diversify Our Narrative partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- Stanford Accelerator for LearningcoreThe Stanford Accelerator for Learning provided support in the design and development of DON's Student-Centered Ethnic Studies Curriculum. This partnership contributed to the curriculum's UDL certification and pedagogical rigor, positioning it as a credible, academically backed educational resource.
- EJ-ROC at NYU (Educators for Justice - Research, Organizing, and Community)supportingEJ-ROC at NYU created a Critical Race Theory (CRT) Toolkit referenced on DON's Student Resources page. The toolkit contains tips on organizing for critical race theory and is recommended as a resource for organizers navigating policy debates around CRT in schools.
- Black Lives Matter At SchoolssupportingBlack Lives Matter At Schools is listed as a recommended resource within DON's Non-DON Recommended Material section for educators. It provides sample curriculums and resources via a Google Drive folder focused on anti-racist education.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Diversify Our Narrative competitors and assessment
Company assessmentDirect peers
- Race Forward: National racial justice organization operating programs in education, narrative, and policy. Comparable mission scope and education-equity programming targeting systemic curriculum change.
- GLSEN: Education-focused nonprofit working on safe, inclusive K-12 environments, with student-led organizing chapters. Comparable to DON's student-led chapter model and K-12 equity mission.
- Facing History and Ourselves: Established nonprofit offering K-12 curriculum, professional development, and resources on identity, racism, and historical justice. Overlaps heavily with DON's anti-racist pedagogy, lesson plans, and educator intensives.
- Zinn Education Project: Provides free K-12 lessons and resources on people's history and anti-racist education, aligned with Howard Zinn's work. Closely overlaps with DON's ethnic studies, mini-lesson plans, and teacher-facing curriculum.
- Teaching for Change: Nonprofit providing K-12 teaching materials and parent engagement resources centered on social justice, equity, and anti-racist education. Directly comparable mission, audience (educators/parents), and free distribution model.
- Learning for Justice: Southern Poverty Law Center's education program providing free K-12 anti-bias and social justice teaching resources. Directly comparable to DON's educator lesson plans, frameworks, and free distribution model targeting teachers in U.S. schools.
- Rethinking Schools: Publisher and activist organization producing K-12 social justice teaching resources and curriculum. Comparable in audience (educators), anti-racist content focus, and free/affordable distribution.
- Black Lives Matter At Schools: National movement and resource hub for anti-racist K-12 education, already listed by DON as a partner. Shares the same audience, mission framing, and free lesson-plan distribution approach.
Broad incumbents
- The Education Trust–West: Regional affiliate of EdTrust advocating for educational equity and anti-racist policy at the state level. Comparable to DON's state-level organizing infrastructure across multiple U.S. states.
- EdTrust: Established national education equity nonprofit focused on closing achievement gaps through policy advocacy. Operates at a larger institutional scale but shares the equity/anti-racism education advocacy space with DON.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Diversify Our Narrative social profiles
Digital presenceDiversify Our Narrative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diversify Our Narrative leadership team
Management profileNumber of profiles
Profiles2 records
Diversify Our Narrative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diversify Our Narrative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diversify Our Narrative
What does Diversify Our Narrative do?
Diversify Our Narrative is a student-led nonprofit that develops and distributes free ethnic studies curriculum, lesson plans, and organizing resources to K-12 educators, students, and school communities. Its core deliverables include a Student-Centered Ethnic Studies Curriculum, Educator Lesson Plans, Mini Lesson Plans, Pedagogical Tools, Webinars, Student Organizer Resources, and an Ethnic Studies Policy Toolkit.
Is Diversify Our Narrative a public or private company?
Diversify Our Narrative is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Diversify Our Narrative founded?
Diversify Our Narrative was founded in 2020. It employs 51 to 100 people.
How does Diversify Our Narrative make money?
Three revenue lines are on record. Donations are the primary driver. The others are merchandise Sales and curriculum Distribution (Free).
Who are Diversify Our Narrative's main competitors?
Direct peers on record are Race Forward, GLSEN, Facing History and Ourselves, Zinn Education Project, Teaching for Change, Learning for Justice, Rethinking Schools and Black Lives Matter At Schools. Broad incumbents are The Education Trust–West and EdTrust.
Does Diversify Our Narrative have an API?
No public API is recorded for Diversify Our Narrative.
What industry is Diversify Our Narrative in?
Diversify Our Narrative's product category is Ethnic Studies Education and Advocacy. Its primary akta.pro industry code is EDAGAKAN, Instructional Content Strategy, Needs Analysis & Curriculum Mapping, with a secondary code of EDAMAJAF, English Language Arts (ELA) Enrichment (Integrated Reading/Writing). Its NAICS code is 611 and its SIC code is 2741.