What EdTrust does

EdTrust SARL is a Tunisian artificial-intelligence company founded in 2021 that builds a unified SaaS school-management platform for K-12 institutions. The platform is delivered as a web-based administrative console (EdManager) plus four role-based mobile applications — EdParent for parents, EdTeacher for teachers, EdStudent for students, and EdScan for QR-code attendance — and currently serves 200+ schools, 50,000+ active learners, 70,000+ parents, and 10,000+ teachers, primarily in Tunisia with an active expansion into Kenya via the GAK Advisory country-partner agreement signed in November 2025.

The underlying technology is a multi-tenant SaaS platform hosted on AWS (Frankfurt), with offline-capable classroom and attendance apps, role-based access control, TLS-in-transit and at-rest encryption, and embedded AI features spanning predictive analytics (student risk, financial forecasting, anomaly detection), generative AI (lesson plans, exercises, automated grading, AI-drafted parent reports), knowledge retrieval (AI study companion), recommendation engines (adaptive study plans), optimization (AI timetable generation), and NLP-driven chat and notifications. The platform is localized for Tunisian regulatory compliance (Organic Law 2004-63, INPDP data-protection recommendations) and integrates with Banque Centrale de Tunisie-approved payment providers for online tuition collection.

EdTrust monetizes primarily through quote-based annual institutional subscriptions (custom pricing per school), with module-based land-and-expand adoption across the EdManager/EdParent/EdTeacher/EdStudent/EdScan suite, transaction-related revenue on embedded tuition payments, and a four-tier channel partner program (Reseller, Implementation, Technology, NGO/Foundation) with recurring revenue share. Go-to-market combines direct inside-sales demos, self-serve free-trial entry, mobile app stores (iOS, Android, Huawei AppGallery), and partner channel co-marketing. The company is privately held by three co-founders — Ahmed Maalej (CEO), Firas Dhaouadi (Product Director), and Ahmed Snoussi (CTO) — with a team of approximately 11 named members and a disclosed $50,000 raise in October 2023.

Name

EdTrust

Legal name

EdTrust SARL (société à responsabilité limitée)

Website

https://edtrust.tn

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

EdTrust is a Tunisian SaaS company providing AI-powered school management software for K-12 institutions. Its unified platform offers integrated modules for administrators, teachers, parents, and students across 200+ schools primarily in Tunisia, with active expansion into Kenya.

Ownership category

akta.pro rank

Product category

K-12 School Management Software

NAICS

Educational Support Services (61171), Educational Support Services (6117), Educational Services (611), Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Parent/Student Portals, Communications & Consent Management (EDAFAEAK)

akta.pro secondary industries

Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA), Education Access & EdTech for Equity (Low-cost Learning, Skills Platforms) (BPAGALAH), Enrollment Yield, Matriculation & Onboarding Platforms (EDAFAMAG)

Keywords

• School management software
• AI education platform
• Student information system
• Parent communication apps
• School administration SaaS

Headquarters

HQ city

Ariana

HQ country

Tunisia

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Others

Revenue model

1. School subscription (EdTrust platform): Quote-based institutional subscription to the EdManager/EdParent/EdTeacher/EdStudent/EdScan suite. Pricing is custom per school ("tarification simple et transparente", devis personnalisé) and the company states on the About page: "Tarifs clairs, support réel, aucune surprise cachée." This implies recurring SaaS revenue from Tunisian schools, with module-based adoption (land-and-expand).
2. Reseller and partner channel revenue: Indirect revenue via Reseller, Implementation Partner, Technology Partner, and NGO/Foundation channels offering "marges attractives et revenus récurrents sur chaque compte" — recurring revenue share with regional and international channel partners as the company expands into Kenya and Africa.
3. Embedded payments and value-added services: Online tuition and activity payments via certified payment providers (Banque Centrale de Tunisie-approved), bundled within the EdManager platform for schools, generating transaction-related value capture.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels7 records

Core offering

EdTrust sells a multi-tenant AI-powered school management SaaS platform to K-12 institutions, comprising a web administration console (EdManager) and four role-based mobile apps (EdParent for parents, EdTeacher for teachers, EdStudent for students, EdScan for QR attendance). The platform unifies admissions, attendance, finance, HR, communication, and AI-assisted teaching and learning, and is delivered on web, iOS, Android, and Huawei AppGallery with offline-capable attendance.

Product overview

EdTrust offers a unified school-management platform sold as a core web administration suite (EdManager) plus four role-based mobile applications that extend it to each stakeholder (EdParent for parents, EdTeacher for teachers, EdStudent for students, and EdScan for QR-code attendance capture). All apps share a single data layer and are delivered to schools as an integrated package; the platform embeds AI capabilities (predictive analytics, generative lesson/exam content, knowledge-retrieval study companion, recommendation engine, anomaly detection, timetable optimization, automated correction/billing, and NLP-based chat) and is distributed via the App Store, Google Play, and Huawei AppGallery, with optional API-based integration for technology partners.

Differentiator

Problem solved

Functional benefit

Brands

• EdManager: School management platform for administrators, the central dashboard of the EdTrust suite.
• EdParent
• EdTeacher
• EdStudent
• EdScan

Products and services

• EdManager Central web-based administration console for school leadership: manages students, teachers, classes, billing, communications, and provides AI-driven analytics (financial forecasting, anomaly detection, grade analysis, timetable optimization, predictive trends). Sold as part of the EdTrust subscription to K-12 schools.
• EdParent

Quantifiable outcome

• 200+ schools running on EdTrust in Tunisia
• +5 more outcomes

Named customers22 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature9 records

Partnerships

15 partnerships are on record, tiered flagship, minor and core.

• GAK AdvisoryflagshipStrategic or Co-development Partner · 15 November 2025Signed a strategic partnership and expansion agreement on 15 November 2025 at IPDAYS X GITS 2025 in Nairobi (organized by RedStart Tunisie) to bring EdTrust's AI-powered school management platform into the Kenyan education market (90,000+ schools). Outcome of EdTrust's participation in the Afristart / Qawafel program (AFD-funded, implemented by Expertise France). GAK Advisory hosted EdTrust in Nairobi, joined the delegation visit to Tunisia on 13 Nov 2025, and co-attended the Tunisian Ambassador's reception in Nairobi.
• Konza TechnopolisminorStrategic or Co-development Partner · 13 November 2025Part of the Kenyan delegation that visited EdTrust's Tunis offices on 13 November 2025 (alongside GAK Advisory and FIE Labs). Konza Technopolis is a Kenyan technology hub and a co-organizer of the Afristart 2.0 Nairobi mission. Provides EdTrust a foothold in Kenya's innovation ecosystem.
• FIE LabsminorStrategic or Co-development Partner · 13 November 2025Kenyan ecosystem partner that visited EdTrust's Tunis offices on 13 November 2025 as part of the GAK Advisory-led Kenyan delegation, and is a co-organizer of the Afristart Kenya / Qawafel program.
• Orange Digital CentercoreGTM or Marketing Partner · 30 May 2024Selected for the Orange Digital Center delegation to GITEX Africa 2024 in Marrakech. Orange Digital Center is Orange's flagship program for digital education, entrepreneurship support, and tech talent development across Africa and the Middle East. The partnership provides EdTrust access to Orange's network of entrepreneurs, investors, and innovation stakeholders across the continent.
• RedStart TunisiecoreStrategic or Co-development Partner · 17 August 2022EdTrust joined the RedStart Tunisie acceleration program in August 2022, gaining access to personalized mentorship, operational coaching, investor connections, business angels, co-working space (RedSpace), training (RedAcademy), and a founder community. RedStart partners with UNDP, EU, AFD, and GIZ, and runs programs such as Women Go Green and Jeun'ess. RedStart continues to organize Afristart and IPDAYS X GITS missions that EdTrust participates in.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is EdTrust's primary cloud infrastructure provider. By default, EdTrust stores data on AWS in the Frankfurt, Germany region (European Union), with TLS encryption in transit, at-rest encryption, and role-based access control. The privacy policy discloses AWS as a sub-processor (sous-traitant technique). On request, EdTrust can host the school database on the customer's own servers.
• HubSpotcoreTechnology or IntegrationHubSpot is EdTrust's CRM and analytics platform. Cookies __hstc, hubspotutk, __hssc, and __hssrc (active up to 13 months with consent) are used for audience measurement, marketing automation, and contact management.
• Banque Centrale de Tunisie-approved payment providerscoreTechnology or IntegrationOnline tuition and activity payments inside EdParent and EdManager are processed by payment providers certified by the Banque Centrale de Tunisie, enabling schools to collect school fees, activity fees, and trip fees digitally.
• Expertise FrancecoreStrategic or Co-development PartnerPublic agency that implements the AFD-funded Qawafel / Afristart programs in which EdTrust participates, providing mission funding and ecosystem support for Tunisian startups expanding into Africa.
• Seketak SolutionsminorStrategic or Co-development PartnerCo-organizer (alongside RedStart Tunisia) of the Afristart 2.0 mission to Nairobi in May 2026, which included EdTrust as one of six Tunisian startups. Also a partner for the broader Qawafel project activities.
• Tunisia Export — CEPEXminorGTM or Marketing PartnerCEPEX Tunisie is a partner in the Afristart 2.0 mission to Nairobi, supporting Tunisian startups with export and international market access. CEPEX was also a partner enabling Tunisia's national pavilion at Web Summit Qatar 2024.
• BpifranceminorGTM or Marketing PartnerHosts the "Africa Forward" event that was part of the Afristart 2.0 Nairobi mission itinerary, providing EdTrust exposure to French and European investors focused on African markets.
• Ministry of Communication Technologies of Tunisia (MTCN)coreGTM or Marketing PartnerTunisia's Ministry of Communication Technologies organized the official national startup delegations that EdTrust joined at Web Summit Qatar 2024 (Doha) and the 40th Salon International du Livre de Tunis (April 2026), providing pavilion space and institutional visibility.
• Embassy of Tunisia in KenyaminorGTM or Marketing PartnerHosted the Tunisian Afristart delegation (including EdTrust) at the Ambassador's Residence in Nairobi on 10 May 2026, with Ambassador H.E. Anouar Ben Youssef and Tunisian Prime Minister H.E. Sara Zaafrani Zenzri. Supports the Tunisian startup ecosystem's expansion into East Africa.
• Partner ecosystem (Resellers, Implementation Partners, Technology Partners, NGOs/Foundations)coreChannel Partner/ Reseller/ DistributorFormal four-tier partner program (Reseller, Implementation Partner, Technology Partner, NGO/Foundations) with certified training, dedicated partner manager, co-marketing, and recurring revenue share on every account. Used to enter new markets and serve under-resourced school networks.

Scale indicators8 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Classera: Egypt-founded school management and learning platform serving K-12 across MENA and Africa. Most direct geographic and product overlap with EdTrust, both selling multi-module SaaS to private schools in emerging markets.
• ManageBac (Faria Education Group): School management SaaS originally built for IB schools, now used across K-12 internationally. Comparable product surface (curriculum, assessment, parent engagement) and recurring subscription model.
• Veracross: Single-platform SIS for independent K-12 schools combining admissions, academics, and family engagement. Closest US/Europe equivalent to EdTrust's all-in-one positioning for private schools.
• Fedena: School management SaaS widely used in South Asia, the Middle East, and Africa for K-12 administration, attendance, and fees. Directly comparable on scope and target customer.
• Toddle: Teaching, learning, and parent communication platform for progressive K-12 schools. Overlaps with EdTeacher and EdParent around lesson planning, portfolios, and family engagement.
• MySchool (Orisha): School management ERP within Orisha's education vertical covering admissions, scheduling, finance, and parent portals for private K-12 schools in Europe and emerging markets.

Broad incumbents

• PowerSchool: Largest K-12 SIS provider in North America with a broad portfolio spanning SIS, LMS, talent management, and analytics. A benchmark incumbent EdTrust competes against for larger school networks and ministries.
• FACTS (FACTS RenWeb): Established K-12 SIS, admissions, and tuition management vendor focused on faith-based and private schools in North America. Comparable subscription model and school-admin workflow.

Emerging players

• ClassDojo: Free classroom communication and parent engagement platform with massive K-12 adoption globally. Overlaps with EdParent/EdTeacher messaging and classroom-management features.

Regional players

• Edukka: Tunisian school management software competing in the same domestic market as EdTrust. Closest local Tunisian peer for shared private-school customers and regulatory context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/edtrusttn

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EdTrust