What SER Diversity at work does

SER Diversiteit in Bedrijf (SER Diversity at Work) is a department of the Sociaal-Economische Raad (SER), the statutory Social and Economic Council of the Netherlands, focused on promoting workplace diversity and inclusion across the Dutch labor market. Founded in 2015 and headquartered at Bezuidenhoutseweg 60 in Den Haag, the organization targets five diversity dimensions: labor capacity (arbeidsvermogen), ethnic-cultural background, gender, age, and LGBTQI+. It serves Dutch employers, HR professionals, D&I practitioners, and large enterprises (200+ or 250+ employees) seeking authoritative guidance on D&I policy development, implementation, and monitoring.

Its core product set centers on the Charter Diversiteit program — a formal commitment framework under which over 500 Dutch and 14,400 European organizations have signed — and a Dutch-language knowledge platform (kennisplatform) hosting science-based publications including the Startersgids, Handreikingen, Inspiratiegids, and thematic Charter Documents. Measurement tools include the Nederlandse InclusiviteitsMonitor (NIM), a workforce-inclusion survey for organizations with 200+ employees, and the Barometer Culturele Diversiteit, operated in partnership with CBS for organizations with 250+ employees. Distribution is amplified through regional and urban inclusion desks and partnerships with UWV, NCDR, Movisie, Workplace Pride, and Goldschmeding Foundation.

The business model is fully government-funded through the SER's statutory budget; all services, publications, and Charter participation are provided free of charge with no commercial pricing. The go-to-market is sales-led in the sense of direct engagement with HR departments, leadership teams, and works councils, supplemented by content marketing (knowledge platform, newsletter, publications), events (Charter meetings, annual Diversity Day, award ceremonies), and ecosystem channels (EU Platform Diversity Charters, regional desks). The organization runs on a small staff of 18 employees and is structurally insulated from market competition by its statutory role.

Name

SER Diversity at work

Legal name

Sociaal-Economische Raad

Website

https://diversiteitinbedrijf.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SER Diversiteit in Bedrijf is the Dutch Social and Economic Council's department that helps Dutch employers develop, implement, and monitor workplace diversity and inclusion policies through the Charter Diversiteit program, a knowledge platform, and measurement tools — all provided free of charge under government funding.

Ownership category

akta.pro rank

Product category

Diversity and Inclusion Advisory Services

NAICS

Professional, Scientific, and Technical Services (541), Business Associations (813910)

SIC

Foreign Governments (8888), International Affairs (9721)

akta.pro primary industry

Labor, Social Protection & Occupational Safety Standards Cooperation (BPADANAM)

akta.pro secondary industry

Regional Intergovernmental Organizations (BPADAAAB)

Keywords

• Workplace diversity advisory
• Inclusion policy consulting
• Diversity charter program
• DE&I measurement tools
• Government advisory services

Headquarters

HQ city

Den Haag (The Hague)

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Funding: SER Diversiteit in Bedrijf is a department of the Social and Economic Council of the Netherlands (SER), a statutory advisory body. The organization is funded through the Dutch government's budget, making all services, publications, and programs free for Dutch employers and organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SER Diversiteit in Bedrijf is a government-backed advisory organization that supports Dutch employers in developing, implementing, and monitoring workplace diversity and inclusion (D&I) policies across five dimensions: work ability, ethnic-cultural background, gender, age, and LGBTQI+. It provides free publications, practical guides, a knowledge platform, the Charter Diversiteit commitment program, and measurement instruments such as the Nederlandse InclusiviteitsMonitor (NIM) and Barometer Culturele Diversiteit.

Product overview

SER Diversiteit in Bedrijf (SER Diversity at Work) is an initiative of the Social and Economic Council of the Netherlands (SER) that supports organizations in promoting a diverse workforce and inclusive workplace climate. The organization operates a comprehensive knowledge platform that provides free publications, guidelines, and practical tools including the Startersgids (Starter's Guide), Handreikingen (Guidelines), and Inspiratiegids (Inspiration Guide). The core offerings include the Charter Diversiteit (Diversity Charter) program with over 500 Dutch signatories, the Nederlandse InclusiviteitsMonitor (NIM) research tool for measuring workplace inclusion, and thematic Charter Documents on topics like neurodiversity, age diversity, and LGBTQIA+ inclusion. The organization also manages projects such as Stedelijke and Regionale Inclusiedesks, organizes the annual SER Diversiteit in Bedrijf Award, and provides a fillable Plan van Aanpak (Action Plan) template. These products and publications work together as an integrated ecosystem of resources to help organizations develop, implement, and monitor diversity and inclusion policies.

Differentiator

Problem solved

Functional benefit

Brands

• Charter Diversiteit: A charter program where companies commit to diversity and inclusion, with over 500 Dutch and 14,400 European signatories.
• Diversity Day

Products and services

• Kennisplatform (Knowledge Platform) Comprehensive online knowledge platform providing scientific and practice-oriented information about diversity and inclusion, covering topics such as diverse recruitment, promoting inclusion, and monitoring policies, targeted at Dutch employers and D&I practitioners.
• Charter Diversiteit (Diversity Charter) Formal commitment initiative where Dutch and European companies and organizations sign a Charter to promote diversity and inclusion in the workplace, with ongoing support and access to a network of over 500 Dutch and 14,400 European signatories.
• Startersgids Aan de slag met Diversiteit en Inclusie (Starter's Guide) Practical guide helping organizations develop effective diversity and inclusion action plans, covering vision, goals, communication, and progress monitoring.
• Nederlandse InclusiviteitsMonitor (NIM) Monitoring tool for organizations with 200+ employees to measure how inclusive employees experience the work climate, tracking diversity, equality, and inclusion across various levels.
• Handreikingen (Guidelines) Collection of practical guidelines including Meten is Weten (Measuring), Sociale en psychologische veiligheid (Social and Psychological Safety), Exitgesprekken (Exit Interviews), and Van weerstand naar winst (From Resistance to Profit).
• Inspiratiegids Diversiteit in Bedrijf (Inspiration Guide) Guide showcasing twelve successful ways to implement D&I in practice, featuring examples from Charter Diversiteit signatories.
• Charterdocumenten (Charter Documents) Thematic charter documents on specific diversity topics such as Neurodiversiteit (Neurodiversity), Leeftijdsdiversiteit (Age Diversity), and Lhbtiqa+ inclusie.
• Plan van Aanpak (Action Plan) Fillable action plan template that organizations can use to structure their diversity and inclusion initiatives, aligned with the Starter's Guide.
• Stedelijke en Regionale Inclusiedesks (Urban and Regional Inclusion Desks) Network of local and regional desk platforms that support organizations in implementing diversity and inclusion initiatives in specific geographic areas across the Netherlands.

Quantifiable outcome

• Over 500 Dutch companies and 14,400 European organizations have signed the Charter Diversiteit, committing to D&I action plans.
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• EU Platform Diversity CharterscoreStrategic or Co-development PartnerSER Diversiteit in Bedrijf serves as the Dutch national coordinator for the EU Platform Diversity Charters, connecting Dutch D&I initiatives with a European network of over 14,400 organizations across multiple countries. The platform facilitates knowledge exchange, best practice sharing, and collaborative initiatives on equality data and diversity monitoring.
• CBS (Centraal Bureau voor de Statistiek)coreStrategic or Co-development PartnerPartnership with the Dutch Central Bureau of Statistics to operate the Barometer Culturele Diversiteit, enabling organizations with 250+ employees to measure ethnic-cultural composition of their workforce through official statistical methods.
• Nationaal Coördinator tegen Discriminatie en Racisme (NCDR)minorStrategic or Co-development PartnerCollaboration on providing practical resources for employers, including the 'Checklist voor werkgevers' to help organizations prevent and address discrimination effectively.
• KIS (Kennisplatform Integratie en Stroma)minorStrategic or Co-development PartnerCollaboration on anti-discrimination interventions and inclusive communication guidelines, including the 'Database antidiscriminatie-interventies' and 'Leidraad Inclusieve communicatie'.
• MovisieminorStrategic or Co-development PartnerJoint development of e-learning on objective recruitment and selection ('Objectief werven en selecteren') and collaboration on intersectionality resources.
• UWVminorChannel Partner/ Reseller/ DistributorCollaboration on the doelgroepregister (target group register) for people with disabilities and connection to the banenafspraak (jobs agreement) for people with reduced work capacity.
• Goldschmeding FoundationminorStrategic or Co-development PartnerPartnership on practical guides including 'Handreiking Exitgesprekken', 'Handreiking Iedereen aan boord', and 'Handreiking Maak D&I-beleid SMART'.
• Nederlandse InclusiviteitsMonitorcoreStrategic or Co-development PartnerCollaborative monitoring tool for organizations with 200+ employees to measure how employees experience workplace inclusion, providing benchmarking capabilities and policy impact assessment.
• Regionale InclusiedesksminorChannel Partner/ Reseller/ DistributorNetwork of regional support offices providing localized guidance to employers on D&I implementation and Charter Diversiteit participation.
• Stedelijke InclusiedesksminorChannel Partner/ Reseller/ DistributorUrban-based inclusion desks supporting local employers with D&I initiatives and connecting municipal diversity efforts with national resources.
• Workplace PrideminorStrategic or Co-development PartnerInternational foundation focused on LGBTQI+ workplace inclusion; ABN AMRO and other Dutch organizations have signed the Declaration of Amsterdam from Workplace Pride.
• Stichting Keti Koti TafelminorStrategic or Co-development PartnerCollaboration on organizing Keti Koti Tables where Dutch citizens engage in dialogue about discrimination, racism, and shared history of colonialism and slavery.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Catalyst: Global nonprofit focused on workplace inclusion for women and underrepresented groups, providing research, advisory, and recognition programs. Comparable to SER as a mission-driven D&I organization serving enterprises with research-based guidance, though Catalyst operates globally and SER is Dutch-focused.
• Chartered Institute of Personnel and Development (CIPD): UK chartered body for HR and people development, providing D&I resources, policy guidance, and professional standards. Comparable to SER as an authoritative HR/D&I resource provider, though CIPD's scope is broader (whole HR profession) and UK-based.

Direct peers

• Workplace Pride: International foundation focused specifically on LGBTQI+ workplace inclusion, including the Declaration of Amsterdam. Directly comparable to SER Diversiteit in Bedrijf as a nonprofit organization advancing workplace D&I in the Netherlands, with overlapping signatories such as ABN AMRO.
• Movisie: Dutch knowledge institute on social issues including inclusion, equality, and labor market participation. Already an active partner of SER (e.g., joint e-learning on objective recruitment), and directly comparable as a Dutch knowledge/advisory body producing D&I resources for employers and policymakers.
• Centre for Global Inclusion: Nonprofit organization producing the Global D&I Inclusion Index and frameworks for workplace inclusion benchmarking. Comparable to SER as a provider of standardized D&I measurement instruments and best-practice frameworks, albeit with global rather than Dutch scope.
• EU Platform Diversity Charters: European Commission-supported platform coordinating national diversity charters across 14,400+ European organizations. SER acts as the Dutch national coordinator for this platform, making it both a partner and a directly comparable peer in the D&I charter category.
• Diversity Best Practices (via Talent Dimensions): Membership organization providing D&I resources, benchmarking, and advisory to member companies. Comparable to SER's charter-based model serving HR and D&I practitioners with publications, tools, and conferences, though US-centric.

Regional players

• Charter Diversiteit België: Belgian Diversity Charter, the Flemish/Belgian counterpart to SER's Charter Diversiteit under the EU Platform Diversity Charters. Directly comparable as a national-level D&I charter program in a neighboring Benelux market with similar offerings.
• The Diversity Council Australia: Australian independent nonprofit driving D&I in workplaces through research, resources, and advocacy. Comparable as a national-level D&I membership/advisory organization, though geographically distant from SER's Dutch market.
• National Centre for Diversity (UK): UK-based organization promoting diversity and inclusion across employers, including the Diversity Matters benchmark and accreditation. Comparable to SER's charter and benchmarking model but operating in the UK rather than the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLbgXz_JPN-8Pci29jiu4Eg
• LinkedInlinkedin.com/company/ser-diversiteit-in-bedrijf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SER Diversity at work