Workplace Pride
Workplace Pride is an Amsterdam-based non-profit foundation founded in 2008 that provides benchmarking, training, events, and tools to help employers advance LGBTIQ+ inclusion in the workplace.
- Company typePrivate
- Founded2008
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Workplace Pride does
Workplace Pride is a non-profit foundation headquartered in Amsterdam, Netherlands, founded in 2008. Its stated mission is to advance LGBTIQ+ inclusion in the workplace by providing benchmarking, training programs, events, and tools to employers. The organization serves corporate members and other employers that seek to measure, improve, and signal their commitment to LGBTIQ+ inclusion — a function that typically involves diagnostic surveys, standards or frameworks for inclusive policy, learning content, and convening events for member organizations.
The operational footprint described in the input data is small: between 1 and 10 employees are listed, with no management team, office locations, or partnerships disclosed in the structured data. No specific products, pricing tiers, proprietary technology platforms, customer logos, awards, certifications, or funding rounds are detailed in the available sources. The secondary source block returned primarily placeholder/verification content rather than substantive company data, materially limiting visibility into revenue model mechanics, go-to-market specifics, and member composition.
Given the non-profit designation and the absence of disclosed revenue, funding, or pricing, the business model most plausibly combines corporate membership dues, training and event fees, and potentially grants — but no input evidence directly confirms revenue mechanics. The organization appears positioned as a niche standards-and-community body in a specialized cause vertical rather than as a scaled commercial enterprise, and analytical conclusions about its scale, trajectory, and competitive position are constrained by the thinness of the input dataset.
Workplace Pride firmographics
Firmographics- Name
- Workplace Pride
- Website
- https://workplacepride.org
- Company type
- Private
- Founded year
- 2008
- Headcount range
- 1–10 employees
- Short description
- Workplace Pride is an Amsterdam-based non-profit foundation founded in 2008 that provides benchmarking, training, events, and tools to help employers advance LGBTIQ+ inclusion in the workplace.
- Ownership category
- akta.pro rank
Workplace Pride industry classification
Industry- Product category
- Diversity and Inclusion Consulting
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- akta.pro primary industry
- LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE)
- akta.pro secondary industries
- Workforce Development & Inclusive Employment (Job Training, Placement) (BPAGALAB), Workplace Culture, DEI & Psychological Safety (EDAAAKAJ)
Keywords
Where Workplace Pride is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Workplace Pride business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Workplace Pride product offering
Product offeringCore offering
Workplace Pride is a non-profit foundation that provides benchmarking, training, events, and tools to advance LGBTIQ+ inclusion at work. It serves organizations seeking to measure, improve, and showcase their LGBTIQ+ workplace practices through structured programs and peer engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- LGBTIQ+ Workplace Benchmarking A structured benchmarking program that allows organizations to assess, measure, and benchmark their LGBTIQ+ inclusion practices against peers, producing a maturity assessment and improvement roadmap.
- Inclusion Training Programs Educational curricula and training sessions delivered to organizations to build employee and manager capability around LGBTIQ+ inclusion in the workplace.
- Inclusion Events & Conferences Member and public events, conferences, and networking gatherings that bring together organizations to share best practices on LGBTIQ+ inclusion.
- Inclusion Tools & Resources Practical tools, resources, and member materials designed to help organizations operationalize LGBTIQ+ inclusion initiatives.
Companies that use Workplace Pride
Customer profileIdeal customer profiles1 record
Workplace Pride technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Workplace Pride partnerships and signals
Strategic signalExpansion highlights1 record
Workplace Pride competitors and assessment
Company assessmentEmerging players
- myGwork: LGBTIQ+ inclusion-focused recruitment platform and community that connects inclusive employers with LGBTIQ+ talent. Partial overlap with Workplace Pride's mission and tools category, but monetizes via talent marketplace rather than benchmarking.
Direct peers
- Stonewall: UK-based LGBTIQ+ rights charity best known for operating the Workplace Equality Index, a corporate benchmarking programme structurally identical to Workplace Pride's benchmarking offering. Direct comparator on mission, geography-adjacent market, and product mix.
- Open For Business: Global coalition producing corporate LGBTIQ+ inclusion reports and benchmarking tools for multinational employers. Highly comparable to Workplace Pride in mission and the benchmarking/research product line, with a broader geographic footprint.
- Out & Equal: US-based non-profit dedicated to LGBTIQ+ workplace equality, running a Workplace Summit, corporate training, and benchmarking tools. Closest North American analogue to Workplace Pride's events + training + tools model.
- Out Leadership: Global LGBTIQ+ business advisory organization working with Fortune 500 CEOs and senior leaders on workplace inclusion strategy, benchmarking and training — overlapping with Workplace Pride's corporate advisory and benchmarking work.
- Community Marketing & Insights (CMI): Research and benchmarking firm specializing in LGBTQ+ consumer and employee data, including workforce studies and corporate benchmarking — overlapping directly with Workplace Pride's benchmarking and tools offerings.
- Diversity Council Australia: Independent not-for-profit providing research, benchmarking and training on workplace inclusion and diversity in Australia. Comparable in mission and product mix (benchmarking, training, events), but serves the APAC region.
- Pride at Work Canada: Canadian non-profit advocating for LGBTIQ+ workplace inclusion through training, resources and events. Direct peer on advocacy, training, and member-based workplace programming.
Others
- InterPride: International network of Pride organizations coordinating global Pride events; while not a workplace specialist, it is the umbrella network for many of Workplace Pride's NGO peers and a relevant ecosystem participant in LGBTIQ+ community programming.
Broad incumbents
- Human Rights Campaign (HRC): Large US LGBTIQ+ advocacy organization that publishes the Corporate Equality Index, a high-profile workplace benchmarking benchmark. Broader mandate than Workplace Pride, but the CEI is a direct functional analogue to its benchmarking tools.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights3 records
Customer concentration
Workplace Pride social profiles
Digital presenceWorkplace Pride financial estimates
Financial estimateRevenue estimate
Valuation estimate
Workplace Pride leadership team
Management profileNumber of profiles
Workplace Pride funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Workplace Pride M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Workplace Pride
What does Workplace Pride do?
Workplace Pride is a non-profit foundation that provides benchmarking, training, events, and tools to advance LGBTIQ+ inclusion at work. It serves organizations seeking to measure, improve, and showcase their LGBTIQ+ workplace practices through structured programs and peer engagement.
When was Workplace Pride founded?
Workplace Pride was founded in 2008. It employs 1 to 10 people.
Where is Workplace Pride based?
Workplace Pride is headquartered in Amsterdam, Netherlands, in the Europe region.
Who are Workplace Pride's main competitors?
myGwork is listed as an emerging player. Direct peers are Stonewall, Open For Business, Out & Equal, Out Leadership, Community Marketing & Insights (CMI), Diversity Council Australia and Pride at Work Canada. InterPride is listed as an others. Human Rights Campaign (HRC) is listed as a broad incumbent.
Does Workplace Pride have an API?
No public API is recorded for Workplace Pride.
What industry is Workplace Pride in?
Workplace Pride's product category is Diversity and Inclusion Consulting. Its primary akta.pro industry code is BPAGAFAE, LGBTQ+ Rights & Advocacy Organizations, with a secondary code of BPAGALAB, Workforce Development & Inclusive Employment (Job Training, Placement). Its NAICS code is 813.