Divina Pizza Delivery

What Divina Pizza Delivery does

Divina Pizza Araraquara is a privately-held, locally-owned pizza delivery restaurant operating from a single storefront at Av. José Bonifácio, 1033, Centro, Araraquara, São Paulo, Brazil. The company sells pizzas (8-slice large and 4-slice broto sizes, including savory and sweet varieties with half-and-half flavor customization), calzones, gourmet stuffed potatoes (Batata Recheada), beverages, and partner-produced tortas directly to local individual consumers and families. It serves two fulfillment modes: home delivery within Araraquara and customer pickup at the restaurant, with the storefront opening daily at 17h30.

Orders are captured through a Cardápio Web-powered online ordering website, supplemented by WhatsApp intake and an Instagram presence (@divinapizzaararaquara) for brand engagement. The company operates a 5% cashback loyalty program that credits customers for future purchases and bundles products into combo meals (Combo Divino, Combo Dobradinha Divina, and stuffed potato combos) to lift average ticket size. Revenue is generated exclusively through one-time, transaction-based food sales priced in Brazilian Reais, with average per-order values ranging from R$24.90 (broto pizza) to R$119.80 (large combo meals). A minor partnership with Agridoce (Tortas com Amor) extends the menu with partner-produced desserts without requiring in-house pastry capability.

The business is a micro-cap local restaurant employing 27 staff, with no disclosed revenue, no funding rounds, no institutional ownership, no parent company, and no management team information available. Its competitive positioning rests on menu variety (especially stuffed potatoes and partner desserts), promotional combos, the cashback program, and a single physical location enabling local delivery and pickup within Araraquara.

Name

Divina Pizza Delivery

Legal name

Divina Pizza Araraquara

Website

https://divinadelivery.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Divina Pizza Araraquara is a privately-owned, single-location pizza delivery and pickup restaurant in Araraquara, São Paulo, Brazil, serving local consumers through online, WhatsApp, and in-person ordering of pizzas, calzones, stuffed potatoes, and partner desserts.

Ownership category

akta.pro rank

Product category

Pizza Delivery Restaurant

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industry

Pizza, Wings & Oven-Baked Prepared Foods (In-Store Concepts) (CRAHAKAE)

Keywords

• Pizza delivery service
• Food delivery restaurant
• Combo meal deals
• Stuffed potato dishes
• Online food ordering

Headquarters

HQ city

Araraquara

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food Product Sales: Divina Pizza generates revenue through direct sale of food products including pizzas (large and broto sizes), calzones, stuffed potatoes, drinks, and desserts. All sales are transaction-based, one-time purchases. The company also sells combo meals that bundle multiple products at discounted prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Divina Pizza Araraquara is a local pizza delivery and pickup restaurant in Araraquara, São Paulo, Brazil, selling large (8-slice) and broto (4-slice) pizzas in savory and sweet varieties, calzones, signature stuffed potatoes (Batata Recheada), beverages, and partner desserts via the Cardápio Web ordering platform. Orders are placed through the website or WhatsApp for delivery within Araraquara or pickup at the restaurant location. Combo meal bundles and a 5% cashback loyalty program supplement individual item sales.

Product overview

Divina Pizza Araraquara operates as a pizza delivery restaurant offering a unified menu platform through Cardápio Web. The core product lineup centers on pizzas in two sizes (Pizza Grande 8-piece and Pizza Broto 4-piece), with savory and sweet varieties. Supporting products include calzones, stuffed potatoes (Batata Recheada), beverages, and tortas from partner Agridoce. The offering provides combo meal packages that bundle pizzas with drinks and desserts, plus a promotional pizza line offering half-and-half flavor combinations. A 5% cashback loyalty program incentivizes repeat orders. Orders are placed through the Cardápio Web platform for delivery or pickup.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Agridoce (Tortas com Amor)minorGTM or Marketing PartnerAgridoce is a dessert/torta partner whose products are featured as add-on items in Divina Pizza's combo offerings. Tortinhas (small tarts) from Agridoce are bundled with calzones and stuffed potato combos. The partnership allows Divina Pizza to offer exclusive desserts without in-house production while providing Agridoce distribution through the pizza delivery channel.

Recent moves5 records

Expansion highlights3 records

Direct peers

• Telepizza Brasil: Pizza delivery-focused chain operating across Brazil; closest direct peer in the pure pizza-delivery model with comparable pricing architecture.
• Domino's Pizza Brasil: Brazilian arm of the global pizza delivery chain; directly competes in the same pizza QSR delivery category with a strong app-based ordering stack and aggregator presence, making it Divina's most immediate large-scale rival in pizza delivery.
• Pizza Hut Brasil: National pizza chain operating dine-in, pickup, and delivery in São Paulo state; comparable product (pizzas, combos, stuffed crust variants) and fulfillment model.
• Habbib's: Large Brazilian QSR chain offering pizzas alongside esfihas and combos; competes for the same family/group meal occasions and delivery demand in São Paulo state.

Broad incumbents

• iFood: Dominant Brazilian food-delivery aggregator; not a competitor restaurant but the principal channel on which national pizza chains capture delivery demand, and a structural reference point for Divina's DTC-vs-aggregator tradeoff.
• Rappi: Major Brazilian delivery aggregator competing with iFood for restaurant orders; relevant as the alternative marketplace channel that defines the competitive landscape for independent pizza operators like Divina.

Emerging players

• Pizza Crek: Brazilian regional pizza chain emphasizing combo value meals; comparable combo-driven positioning targeting family and group occasions.

Regional players

• Mr. Pizza: Regional pizza chain with comparable menu (savory and sweet pizzas, combos) primarily serving São Paulo state; an analog for what a multi-unit regional rollout of the Divina concept could resemble.

Others

• Cardápio Web: The SaaS platform powering Divina's online ordering, menu, and delivery logistics; an enabling infrastructure peer rather than a competitor, but its roadmap directly shapes Divina's DTC capability.
• Agridoce - Tortas com Amor: Local dessert partner whose tortas are bundled into Divina's combos; comparable as a complementary small-business GTM partner rather than a direct competitor, but illustrative of the kind of micro-partnership that extends Divina's menu economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/divinapizzaararaquara
• LinkedInlinkedin.com/company/divina-pizza-delivery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Divina Pizza Delivery