Divine Italy

What Divine Italy does

Divine Italy Srl is a private luxury concierge and lifestyle management agency founded in 2021 and headquartered on the Amalfi Coast in Minori/Maiori, Campania, Italy (VAT ID 05979980652). The company operates a curated, application-gated membership club that assigns each member a dedicated personal lifestyle manager responsible for arranging bespoke Italian experiences across ten regional destinations — Venice & Veneto, Florence & Tuscany, Milan & The Lakes, Portofino & Cinque Terre, Rome, Naples & Sorrento, Capri & Amalfi Coast, Sicily & Aeolian Islands, Puglia, and Sardinia.

Service delivery is human-driven and network-based rather than technology-based; no proprietary platform, app, or AI system is disclosed, and the company positions its competitive advantage on first-hand local expertise and an "elite and extensive network of contacts" covering accommodations, private transfers (jets, helicopters, chauffeur, water), yacht charters, restaurant reservations, off-market villas, sold-out event tickets, and event design. Verticals include Concierge Services & Lifestyle Management and a Membership Club as core products, with add-on modules for Villas & Private Properties, Wedding & Events (citing 20+ years of event design heritage), Luxury Private Transfers, Ticketing & Personal Shopping, and Bespoke Experiences.

The revenue model is multi-stream: non-refundable joining fees and annual subscription membership fees confirmed privately to applicants, plus transactional commissions retained when arranging supplier services, handling charges for procurement, and premiums charged above face value for sold-out event tickets. Go-to-market is direct-to-consumer and sales-led, with acquisition through the divineitaly.it website, organic social media on Facebook/Instagram/Twitter, email newsletter, direct contact forms, and word-of-mouth among existing members. The firm is bootstrapped, founder-owned (two co-founders from luxury hotel and event industry backgrounds), and operates with a team of approximately 5 employees serving what it characterizes as thousands of discerning travelers annually.

Name

Divine Italy

Legal name

Divine Italy Srl

Website

https://divineitaly.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Divine Italy is a private luxury concierge and lifestyle management agency, founded in 2021 on the Amalfi Coast, serving high-net-worth individuals and VIP clients via an application-gated membership club that delivers bespoke travel, events, and property services across ten Italian regions.

Ownership category

akta.pro rank

Product category

Luxury Concierge & Lifestyle Management Services

NAICS

Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concierge & Luxury Personal Itinerary Design (THAKAOAB)

akta.pro secondary industries

Luxury Hospitality & VIP Hosting (Tables, Bottle Service, Concierge Hosts) (HSACAMAH), Exclusive Dining Access & Chef’s Table Reservations (HSACAMAJ), Culinary & Wine Travel Agencies (THAKAFAH), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH), Private Events & Celebrations (Proposals, Weddings, Milestones) (THAJALAK)

Keywords

• Luxury concierge services
• Lifestyle management agency
• Bespoke travel experiences
• Private travel concierge
• Luxury event planning

Headquarters

HQ city

Minori

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Divine Italy generates revenue primarily through annual Membership Fees and Joining Fees. Members pay a Joining Fee upon acceptance and annual Membership Fees for continued access to concierge and lifestyle management services. The company also reserves the right to accept commissions upon the supply of products or services by suppliers, and may charge handling fees for certain services.
2. Service Fees and Commissions: The company earns commissions when arranging services through suppliers. Handling charges may apply for procurement of certain services, products, or benefits, which members are notified of in advance.
3. Ticket and Event Services: Divine Italy procures tickets for sold-out events through ticket agent partners, charging service fees above face value for premium access to sold-out events.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Divine Italy is a membership-based luxury concierge and lifestyle management agency that arranges bespoke travel experiences across Italy. Each member is assigned a dedicated personal lifestyle manager who handles luxury accommodation booking, private transfers, yacht charters, restaurant reservations, sold-out event tickets, weddings, villa procurement, and personal shopping through a curated network of Italian suppliers. The company sells access to its concierge team via an application-based membership with annual fees.

Product overview

Divine Italy is a luxury concierge services and lifestyle management agency operating in Italy. The core offering is the Membership Club with dedicated personal lifestyle managers providing bespoke travel experiences. The service portfolio comprises destination concierge services across 10 Italian regions (Venice, Florence, Milan, Rome, Naples, Capri, Sicily, Sardinia, Puglia, Portofino), complemented by specialized modules including Villas & Private Properties (off-market property access), Wedding & Events (20+ years luxury event design), Luxury Private Transfers (jets, helicopters, chauffeur services), Ticketing & Personal Shopping, and Bespoke Experiences (yachts, Ferrari tours, Michelin dining). Services are requested via telephone or email by members, with Divine Italy acting as agent to arrange third-party supplier services on behalf of members.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Club Curated, application-based membership program providing members with unparalleled access to Divine Italy's luxury experiences, accommodations, services, and supplier network across Italy, backed by a dedicated personal lifestyle manager.
• Concierge Services & Lifestyle Management The agency's flagship service providing personalized, end-to-end concierge and lifestyle management for luxury travelers in Italy, featuring a dedicated personal lifestyle manager for each member who handles requests for accommodation, transfers, dining, experiences, and bookings.
• Destinations Concierge Coverage Luxury concierge coverage across ten Italian destination regions, providing local lifestyle management, supplier coordination, and on-the-ground support in each location.
• Villas & Private Properties Specialized service for members to buy, sell, or rent luxury villas, castles, private islands, and other premium properties across Italy, providing access to off-market listings and expert property selection assistance.
• Wedding & Events Planning End-to-end wedding and event planning services in Italy, ranging from intimate private gatherings to large lavish events, leveraging an established global network of luxury wedding suppliers.
• Luxury Private Transfers Arrangement of luxury ground transportation including chauffeur-driven vehicles, private jets, helicopters, and water transfers across Italy.
• Ticketing & Personal Shopping Procurement of tickets to sold-out events combined with personal shopping and style assistance for luxury fashion, rare collectables, jewellery, watches, and artwork.
• Bespoke Experiences Curated, custom-designed travel experiences including yacht charters, Michelin-starred cooking classes, Ferrari tours, private guided tours, and exclusive off-the-radar experiences tailored to individual client desires.

Quantifiable outcome

• Thousands of discerning travelers served annually
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Velocity Black: Velocity Black is a digital-first luxury concierge and lifestyle app serving HNW members with on-demand requests, experiences, and travel. It overlaps with Divine Italy's value proposition but differentiates through a technology platform rather than traditional human-only concierge delivery.

Others

• Traveller Made: Traveller Made is a global network of luxury travel designers and DMCs facilitating referrals and supplier access for high-end travel professionals. It is an ecosystem enabler rather than a direct competitor but is relevant to Divine Italy's distribution and supplier-relationship strategy.

Direct peers

• Quintessentially: Quintessentially is one of the largest global luxury concierge and lifestyle membership companies, offering 24/7 personal lifestyle managers and access to exclusive events, travel, and dining worldwide. It directly competes for the same HNW wallet with a comparable membership and dedicated-manager value proposition.
• John Paul Group: John Paul (acquired by Accor) is a global luxury concierge and loyalty services provider for HNW individuals and premium corporate clients. It shares Divine Italy's core model of dedicated personal concierges, membership access, and exclusive supplier relationships.
• Black Tomato: Black Tomato is a UK-headquartered luxury travel company specializing in bespoke, experience-led itineraries for discerning travelers. It directly overlaps with Divine Italy's bespoke experience and custom itinerary design offering for HNW clients.
• Ten Lifestyle Group: Ten Lifestyle Group is a publicly-traded (AIM) global concierge and lifestyle management company serving HNW individuals and corporate clients. It is the closest publicly comparable peer, with a near-identical membership-based luxury concierge model, dedicated lifestyle manager concept, and tiered annual fees.
• Knightsbridge Circle: Knightsbridge Circle is a UK-based luxury concierge membership club serving ultra-high-net-worth clients worldwide with bespoke travel, events, and lifestyle services. It is comparable to Divine Italy as a curated, membership-only concierge with focus on exclusivity and personal relationships.
• Scott Dunn Private Travel: Scott Dunn is a luxury tour operator creating bespoke, high-touch holidays for affluent families and individuals, including villa rentals and private experiences in Italy. It competes with Divine Italy for HNW clients seeking fully-tailored Italian itineraries and luxury villa stays.

Broad incumbents

• Abercrombie & Kent: Abercrombie & Kent is a long-established luxury tour operator offering high-end guided travel, private journeys, and custom itineraries globally. It is a broader incumbent competing for the same luxury travel wallet with a wider portfolio and global footprint.

Regional players

• Italian Hospitality Collection: Italian Hospitality Collection operates luxury hotels, resorts, and spas across Italy and offers curated experiences and concierge-style services at its properties. It overlaps with Divine Italy's luxury accommodation and destination experience offering within Italy and could be a regional competitor or partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ItalyDivine
• Facebookfacebook.com/divine.italy.conciergeservices
• Instagraminstagram.com/divine_italy
• LinkedInlinkedin.com/company/divine-italy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Divine Italy