Diving Planet
- Company typePrivate
- Founded1995
- HeadquartersCartagena de Indias, Colombia
- Headcount1–10
- GTM typeB2C
- OfferingServices
Diving Planet firmographics
Firmographics- Name
- Diving Planet
- Legal name
- Blue Dive S.A.S.
- Website
- https://divingplanet.org
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Diving Planet industry classification
Industry- Product category
- Scuba Diving Services
- NAICS
- Tour Operators (561520)
- akta.pro primary industry
- Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA)
- akta.pro secondary industries
- Scuba Diving & Freediving Centers (Training, Guided Dives) (THAAAKAD), Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD), Snorkeling Tours & Reef Experiences (THAJAJAE)
Keywords
Where Diving Planet is headquartered
LocationHeadquarters
- HQ city
- Cartagena de Indias
- HQ country
- Colombia
- HQ region
- Latin America
Offices3 records
Markets served
Diving Planet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Guided Diving Tours: Single-day and multi-day guided diving excursions (fun dives) for certified divers, including 2-dive day trips, 5-dive 2-day packages, 7-dive 3-day packages, and 9-dive 4-day packages. Each package includes boat transfer, gear, PADI professional guide, National Park entry fee, mandatory diving insurance, and lunch (when departing from Cartagena). Revenue is one-time per booking.
- PADI Certification Courses: PADI courses including Open Water Diver (basic), Advanced Open Water Diver, Rescue Diver, Divemaster, referred courses, and specialty courses (Naturalist, Fish ID, Nitrox, Buoyancy, Mindful Diving). Courses combine online e-learning theory with in-water practical training in the Rosario Islands. Revenue is one-time per course booking; PADI certification fees are included in the package.
- Mini-courses / Discover Scuba Diving: One-day introductory scuba experiences (PADI Discover Scuba Diving) for beginners with no prior experience, including pool training and one open water dive. Revenue is one-time per participant.
- Snorkeling Tours: Guided snorkeling excursions for non-divers, with two guided snorkeling outings, full gear, and National Park access included. Revenue is one-time per booking.
- Private/Charter Services: Customized private boat, private instructor, and equipment rental services for social or corporate groups, with flexible scheduling and activities tailored to group needs. Revenue is custom-quoted per group.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fun Dives — 2 dives in one day for certified divers |
| Unit Pricing | Pay-as-you-go | 5-Dive Package — 2 days, 4 day dives + 1 night dive |
| Unit Pricing | Pay-as-you-go | 7-Dive Package — 3 days, 6 day dives + 1 night dive |
| Unit Pricing | Pay-as-you-go | 9-Dive Package — 4 days, 8 day dives + 1 night dive |
| Unit Pricing | Pay-as-you-go | Mini-course / Discover Scuba Diving — 1 day for beginners |
| Unit Pricing | Pay-as-you-go | PADI Open Water Diver (Basic) — 2 days with online theory + 4 open water dives |
| Unit Pricing | Pay-as-you-go | PADI Advanced Open Water Diver — 2 days, 5 specialty dives (Deep, Navigation mandatory; Night, Naturalist, Buoyancy, Fish ID optional) |
| Unit Pricing | Pay-as-you-go | PADI Rescue Diver + EFR — theory, practice, rescue scenarios, and EFR first aid course |
| Unit Pricing | Pay-as-you-go | Snorkeling Tour — 2 guided snorkeling outings in the Rosario Islands |
| Unit Pricing | Pay-as-you-go | PADI Divemaster — 2-month internship program at Rosario Islands |
| Unit Pricing | Pay-as-you-go | Mindful Diving Specialty — 2-day immersive diving experience with mangrove walk and night dive |
| Other | Multi-year contract | Private Service — customized private boat, instructor, and equipment for groups |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Diving Planet product offering
Product offeringCore offering
Diving Planet operates a PADI 5 Star Dive Center delivering guided scuba diving tours, multi-day dive packages, snorkeling excursions, and PADI certification courses (Open Water, Advanced, Rescue, Divemaster, and specialties) at the Rosario Islands National Natural Park near Cartagena, Colombia. All offerings include mandatory diving insurance, professional PADI guides, full gear, and National Park fees, with the DIVE TO HEAL eco-social program supporting coral restoration and adaptive diving for people with disabilities.
Product overview
Diving Planet is a PADI 5 Star Dive Center offering a comprehensive portfolio of scuba diving services centered at the Rosario Islands National Park near Cartagena, Colombia. The portfolio spans recreational activities (Fun Dives, Snorkeling, Multi-Day Dive Packages of 5/7/9 dives), PADI certification courses (Open Water, Advanced, Rescue, Dive Master, Referral, and Specialties including Naturalist, Fish ID, Buoyancy, Nitrox, and Mindful Diving), premium private group services, and the DIVE TO HEAL social-environmental program for coral restoration and adaptive diving. The company operates primarily as a service provider rather than a software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Fun Dives Two guided open water dives at Rosario Islands for certified divers, with sites selected daily according to sea conditions including coral walls, reefs, or wrecks.
- 5-Dive Package Two-day diving package for certified divers featuring four day dives and one night dive at Rosario Islands National Park.
- 7-Dive Package Three-day diving package for certified divers with six day dives and one night dive over two nights on Rosario Islands.
- 9-Dive Package Four-day diving package for certified divers with eight day dives and one night dive over three nights on Rosario Islands.
- Diving Minicourse (PADI Discover Scuba Diving) One-day introductory scuba diving program for beginners with no prior experience, including pool training and one open water dive at a coral reef.
- Snorkeling Tour Guided snorkeling excursions to explore coral reefs and tropical Caribbean fish from the surface, with full gear provided.
- PADI Open Water Diver Course PADI Open Water Diver certification course with online eLearning theory (10-12 hours), pool training, and four open water certification dives in Rosario Islands over two days.
- PADI Advanced Open Water Course PADI Advanced Open Water Diver certification with five specialty dives including mandatory Deep and Navigation dives, plus optional Night Diving, Underwater Naturalist, Peak Performance Buoyancy, or Fish Identification.
- PADI Rescue Diver Course PADI Rescue Diver certification with emergency prevention and response training, including EFR (Emergency First Response) first aid course and practical rescue scenarios.
- PADI Divemaster Course PADI Divemaster professional certification program delivered in internship format over two months in Rosario Islands, including dive theory, water skills, and practical application.
- PADI Referral Course PADI Open Water referral course for divers who completed theory and pool training at another PADI dive center, completing four certification dives in Rosario Islands.
- PADI Specialties (Naturalist, Fish ID, Buoyancy, Nitrox) PADI specialty courses including Underwater Naturalist, Fish Identification, Peak Performance Buoyancy, and Enriched Air (Nitrox), focused on environmental conservation and skill development.
- Mindful Diving Specialty Mindfulness-based diving specialty combining underwater awareness practices, breathing exercises, mangrove exploration, and night diving with bioluminescence.
- Private Diving Service Customized private diving experiences for small family or social groups with dedicated boat, private instructors (Spanish, English, French, Portuguese), and flexible scheduling.
- DIVE TO HEAL Program Eco-social initiative supporting coral restoration through assisted sexual reproduction and adaptive diving for people with disabilities, bringing over 350 people with disabilities to experience scuba diving.
Quantifiable outcome
- 350+ people with disabilities have experienced adaptive diving through DIVE TO HEAL
- +4 more outcomes
Companies that use Diving Planet
Customer profileSegments6 records
Ideal customer profiles5 records
Diving Planet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Diving Planet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PADI (Professional Association of Diving Instructors)corePADI is Diving Planet's primary certification and standards partner. As the first PADI 5 Star Dive Center in Colombia since 1995, Diving Planet delivers PADI certification courses (Open Water, Advanced, Rescue, Divemaster, and specialties), uses PADI eLearning platforms, and issues PADI certification cards globally recognized in the diving industry.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Diving Planet competitors and assessment
Company assessmentDirect peers
- Stuart Cove's Dive Bahamas: Established PADI 5 Star Dive Center in Nassau, Bahamas offering reef and shark dives, PADI certification, snorkeling and resort services. Comparable on Caribbean PADI 5 Star operations, mixed-cert-and-fun-dive catalog, and tourist-heavy destination footprint.
- Dressel Divers: Large Caribbean/Mexico PADI dive operator offering guided dives, PADI certification courses, snorkeling, and resort-based packages across multiple destinations. Comparable to Diving Planet in product mix (courses, fun dives, snorkeling) and PADI 5 Star positioning, though at greater scale and geographic reach.
- Sunset House / Divetech (Cayman): Long-standing Cayman Islands dive resort and PADI operator offering certifications, guided dives, snorkeling and on-site accommodations. Comparable to Diving Planet on Caribbean PADI 5 Star operations and bundled dive-tourism experience, but with integrated lodging.
- ScubaCaribe: Caribbean dive operator (Dominican Republic and beyond) providing PADI courses, guided dives, snorkeling and water-sports packages to international tourists. Closely comparable to Diving Planet on target customer, PADI certification funnel, and Caribbean destination model.
- Pro Dive International: PADI 5 Star Career Development Center operating across Mexico/Caribbean with guided reef dives, PADI courses, and eco/educational programming. Directly comparable to Diving Planet's PADI 5 Star dive-center model, certification portfolio, and eco-tourism framing.
- Roatan Divers: PADI 5 Star dive operator in Roatán, Honduras, offering reef dives, PADI courses, and snorkeling packages to Caribbean tourists. Comparable to Diving Planet on PADI certification depth, Caribbean reef destination, and recreational dive customer base.
Emerging players
- Buceo Sin Barreras: Adaptive/accessible diving organization explicitly named as a DIVE TO HEAL partner. Directly comparable mission (adaptive diving for people with disabilities) but operating as a non-profit / emerging niche player rather than a commercial dive center.
Broad incumbents
- Aggressor Adventures: Global liveaboard dive cruise fleet operating across multiple oceans including the Caribbean. Comparable destination customer base and dive-travel demand, but a broader incumbent operating cruise ships rather than a single-shore dive center.
- PADI Travel: PADI's official dive-travel booking platform and resort directory. Both a channel for Diving Planet (via PADI 5 Star directory listing) and a broad incumbent aggregating dive bookings globally across thousands of operators.
Regional players
- Al Boom Diving: PADI 5 Star dive operator in the Arabian Gulf offering courses, guided dives, and marine-conservation programming. Comparable to Diving Planet on PADI 5 Star model, mixed certification/fun-dive catalog, and conservation-driven branding, but in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Diving Planet social profiles
Digital presenceDiving Planet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diving Planet leadership team
Management profileNumber of profiles
Diving Planet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diving Planet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diving Planet
What does Diving Planet do?
Diving Planet operates a PADI 5 Star Dive Center delivering guided scuba diving tours, multi-day dive packages, snorkeling excursions, and PADI certification courses (Open Water, Advanced, Rescue, Divemaster, and specialties) at the Rosario Islands National Natural Park near Cartagena, Colombia. All offerings include mandatory diving insurance, professional PADI guides, full gear, and National Park fees, with the DIVE TO HEAL eco-social program supporting coral restoration and adaptive diving for people with disabilities.
Is Diving Planet a public or private company?
Diving Planet is a private company. It is classified as unknown and is currently operating.
When was Diving Planet founded?
Diving Planet was founded in 1995. It employs 1 to 10 people.
Where is Diving Planet based?
Diving Planet is headquartered in Cartagena de Indias, Colombia, in the Latin America region.
How does Diving Planet make money?
Five revenue lines are on record. Guided Diving Tours are the primary driver. The others are PADI Certification Courses, mini-courses / Discover Scuba Diving, snorkeling Tours and private/Charter Services.
Who are Diving Planet's main competitors?
Direct peers on record are Stuart Cove's Dive Bahamas, Dressel Divers, Sunset House / Divetech (Cayman), ScubaCaribe, Pro Dive International and Roatan Divers. Buceo Sin Barreras is listed as an emerging player. Broad incumbents are Aggressor Adventures and PADI Travel. Al Boom Diving is listed as a regional player.
Does Diving Planet have an API?
No public API is recorded for Diving Planet.
What industry is Diving Planet in?
Diving Planet's product category is Scuba Diving Services. Its primary akta.pro industry code is THAAAIAA, Dive Centers & Scuba Training (PADI/SSI, certifications), with a secondary code of THAAAKAD, Scuba Diving & Freediving Centers (Training, Guided Dives). Its NAICS code is 561520.