What Roatan Divers does

Roatan Divers is a privately held, boutique scuba diving operator founded in 2013 in West End, Roatan, Bay Islands, Honduras, with 18 employees. It operates as a PADI 5-Star IDC Eco Center and PADI Tec Center, holding the distinction of being the only PADI Eco Center on Roatan island and a certified Green Fins member. The company provides a comprehensive range of diving services from beginner (Discover Scuba, Bubblemaker for ages 8+) through professional levels (PADI Open Water, Advanced Open Water, Rescue Diver, Divemaster, IDC, MSDT Instructor, TecRec courses including Tec 40/45/50, and Sidemount), as well as recreational fun diving, private charters, specialty trips (wreck, night, south side, lionfish hunting, coral restoration), and a GoPRO Zero-to-Hero program lasting approximately 6 months. Operations are supported by a fleet of 4 custom dive boats (Manami, Ran, Saaga, Freya), private docks, and a Pro Training Center (DMT House) with shared accommodation for multi-week professional candidates.

The business operates on a direct-to-consumer model, with customers booking primarily through the company's website, TripAdvisor (where it has over 2,000 Excellent reviews and TripAdvisor Travelers' Choice Awards in 2024 and 2025), organic blog/SEO content, social media (Facebook, Instagram), and direct partnerships with cruise lines and accommodation providers (Caribbean Colors Vacation Rentals, The Beach House, Barefoot Cay). Pricing is per-unit and all-inclusive at the course/fun dive level, bundling rental gear (BCD, regulator, mask, snorkel, fins, 3mm wetsuit), Honduran taxes, and full boutique service (gear setup, tank changes, rinsing, storage), with add-ons for Nitrox ($8/tank), torch rental ($5/dive), and dive computer rental ($5/dive). A 5% discount is offered for cash payments.

The company underwent a change in ownership in July 2019 and completed a brand refresh in 2025 featuring a turtle-themed logo reflecting its conservation commitments. Strategic partnerships with PADI AWARE Foundation, Roatan Marine Park, BICA (Bay Islands Conservation Association), Green Fins, and Tierra Firme anchor its conservation programming, including an annual AWARE Week and citizen science participation. International customer base draws from North American and European travelers, served by a multilingual team (English, Spanish, French, Portuguese, Czech), with no disclosed venture capital or private equity backing.

Name

Roatan Divers

Legal name

Roatan Divers

Website

https://roatandivers.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Roatan Divers is a privately held, boutique PADI 5-Star IDC Eco Center and Tec Center in West End, Roatan, Honduras, founded in 2013 with 18 employees. It serves individual tourists, aspiring dive professionals, and cruise ship guests with recreational diving, PADI certification courses from beginner to instructor level, and conservation-focused specialty programs.

Ownership category

akta.pro rank

Product category

Scuba Diving Services

akta.pro primary industry

Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA)

akta.pro secondary industries

Scuba Diving & Freediving Centers (Training, Guided Dives) (THAAAKAD), Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD)

Keywords

• Scuba diving services
• PADI certification courses
• Dive training center
• Recreational diving
• Technical diving instruction

Headquarters

HQ city

West End

HQ country

Honduras

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. PADI Scuba Courses: Revenue from teaching PADI courses ranging from beginner (Open Water Diver) through professional levels (Divemaster, IDC, MSDT, Staff Instructor). Courses include PADI eLearning materials. Pricing includes taxes, rental gear, and boutique service.
2. Fun Diving / Fun Dives: Revenue from guided fun dives for certified divers. Includes tank, weight, and full boutique service. Rental gear is included in the fun dive price.
3. Equipment Rentals and Add-ons: Nitrox ( EAN ) available at $8 per tank. Torch rental at $5 per dive. Dive computer rental at $5 per dive. Standard rental gear (BCD, regulator, mask, snorkel, fins, 3mm westsuit) included in course and fun dive pricing.
4. Private Charters and Specialty Trips: Revenue from private charters and specialty dive trips including south side diving, wreck diving, and Tec diving excursions.
5. Accommodation and Dive Packages: Pro Training Center accommodation for Divemaster and IDC candidates. Partnership with Caribbean Colors Vacation Rentals for guest accommodation and dive packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Roatan Divers is a boutique PADI 5-Star IDC Eco Center and PADI Tec Center operating in West End, Roatan, Honduras, delivering guided recreational dives (Fun Diving), full PADI certification pathways from beginner (Open Water Diver) through professional instructor levels (Divemaster, IDC, MSDT), and specialty/technical diving courses. The shop runs four custom dive boats from private docks and serves individual divers, families, cruise guests, and aspiring dive professionals with personalized small-group instruction and conservation-led practices.

Product overview

Roatan Divers is a boutique scuba diving company operating as a PADI 5-Star IDC Eco Center and Tec Center in West End, Roatan, Honduras. The company offers a comprehensive suite of diving services organized into recreational diving experiences (Fun Diving, Discover Scuba, Private Charters, Specialty Trips, Night Diving), PADI certification courses spanning beginner to professional levels (Open Water, Advanced, Rescue, Divemaster, IDC), specialty certifications (Nitrox, Buoyancy, Coral Restoration, Lionfish Hunter, Deep, Wreck, Sidemount, TecRec), and professional development programs including the GoPRO Zero to Hero program and Pro Training Center accommodation. The portfolio centers on personalized small-group diving experiences combined with conservation-focused education and training.

Differentiator

Problem solved

Functional benefit

Products and services

• Fun Diving Guided recreational dive experiences for certified divers, including tank, weights, and full boutique service (gear setup, tank changeovers, rinsing, and storage), with rental gear included in the price.
• Discover Scuba Diving Entry-level scuba experience for non-certified divers, introducing breathing underwater in shallow water under direct instructor supervision.
• Private Charters Customized diving experiences for private groups with dedicated boat and instructor access.
• Specialty Trips Specialized diving excursions including night diving, lionfish hunting, south-side diving, and other themed dives.
• Cruise Ship Guest Services Diving experiences and courses tailored for cruise ship passengers with limited port time, including transportation coordination.
• PADI Open Water Diver Course Entry-level scuba certification course teaching fundamentals of diving over 3 days, certifying divers to 18 meters / 60 feet depth.
• PADI Advanced Open Water Diver Course Continuing education course with 5 adventure dives including deep and navigation mandatory dives plus 3 elective dives, extending depth limits to 30 meters / 100 feet.
• PADI Rescue Diver Course Intermediate certification focusing on emergency response, accident prevention, and rescue skills.
• PADI Divemaster Training Professional-level training program preparing divers to lead dives and assist instructors, typically taking 4-6 weeks to complete.
• PADI IDC (Instructor Development Course)

Quantifiable outcome

• Small group ratio of 1 Instructor per 6 Divers
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• PADIcoreStrategic or Co-development PartnerPADI (Professional Association of Diving Instructors) is the world's leading diver training organization. Roatan Divers is a PADI 5-Star IDC Eco Center and PADI Tec Center, offering the full range of PADI courses from beginner to professional instructor levels. This partnership provides certification pathways, course materials, marketing support, and industry credibility. Roatan Divers is the only PADI Eco Center on Roatan island.
• Roatan Marine Park (RMP)coreStrategic or Co-development PartnerRoatan Marine Park is a marine protected area organization working to keep oceans clean, coral vibrant, and the community healthy. Roatan Divers partners with RMP for coral restoration courses, lionfish hunter training, and dive site management. All dives on Roatan are guided as per RMP rules. RMP co-sponsored AWARE Week activities and beach clean-ups.
• BICA (Bay Islands Conservation Association)coreStrategic or Co-development PartnerBICA is a non-profit organization dedicated to protecting the natural resources of the Bay Islands through education, research, and community action. Roatan Divers partners with BICA for mangrove reforestation programs and community conservation events. Jointly organized the West End Beach Clean-Up during PADI AWARE Week 2025, collecting 270 lbs of trash.
• Green FinscoreStrategic or Co-development PartnerGreen Fins is an international environmental initiative that quantifies the environmental impact of dive operators and promotes sustainable diving practices. Roatan Divers is a certified Green Fins member, demonstrating adherence to reef-safe diving standards and environmental best practices.
• PADI AWARE FoundationcoreStrategic or Co-development PartnerPADI AWARE Foundation is a global underwater conservation nonprofit. Roatan Divers hosted its second annual PADI AWARE Week in September 2025, participating in Dive Against Debris citizen science, lionfish hunting, coral restoration, mangrove reforestation, and community education sessions in partnership with AWARE.
• Caribbean Colors Vacation RentalsminorGTM or Marketing PartnerProperty management company in West End and West Bay offering vacation rental accommodations for Roatan Divers guests. Led by Tricia and Caroline Power. Offers combined accommodation and dive packages. Frequently featured in promotional specials and blog spotlights.
• The Beach HouseminorGTM or Marketing PartnerPremier boutique hotel in Half Moon Bay, West End. Offers upscale accommodation for Roatan Divers guests with spectacular ocean views. Resident restaurant The Landing provides dining for divers. Frequently cross-promoted as a preferred accommodation partner.
• Barefoot CayminorGTM or Marketing PartnerBarefoot Cay resort serves as the base for Roatan Divers' South Side diving operations during seasonal northerly winds. Provides facilities, transportation coordination, snacks, and beverages for divers relocated to the South Shore.
• Tierra FirmeminorStrategic or Co-development PartnerTierra Firme is a vibrant community hub in Roatan, celebrated for supporting local initiatives, promoting environmental education, and hosting cultural events. Roatan Divers partnered with Tierra Firme to host a PADI AWARE community education session during AWARE Week 2025.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• West End Divers: Direct competitor operating a PADI dive center in West End, Roatan, offering similar fun dives, PADI courses, and small-group boutique service to the same tourist customer base.
• CoCo View Resort: Roatan dive resort with on-site PADI dive center offering courses, fun dives, and accommodation packages, directly competing for dive-vacation guests.
• Coconut Tree Divers: Long-established PADI dive operator in West End, Roatan, offering comparable fun diving, PADI certifications, and specialty courses to the same Caribbean diving tourism market.
• Anthony's Key Resort: Roatan-based dive resort offering PADI courses and dive packages with its own fleet of boats, directly competing for the same dive-tourist customers as Roatan Divers.

Regional players

• Belize Pro Dive Center: Caribbean dive operator offering PADI recreational and professional training, fun dives, and specialty courses for tourists, comparable business model in adjacent geography.
• Utila Dive Center: PADI 5-Star IDC center in nearby Utila, Honduras, offering similar PADI training pipeline, fun dives, and Pro-level certifications to the same Bay Islands diving tourism market.
• Sundiver Scuba (Cayman): Caribbean PADI dive operator offering guided dives, certification courses, and technical diving to visiting tourists in a comparable island destination.

Broad incumbents

• ScubaCaribe: Major Caribbean dive operator with multi-location presence offering PADI courses, diving tours, and resort programs, competing for similar Caribbean dive tourists.
• Dressel Divers: Large international dive operator with Caribbean and global presence offering PADI courses, fun dives, and resort-based dive services at greater scale than boutique operators.

Others

• Roatan Marine Park (RMP): Non-profit marine protected area custodian that partners with Roatan Divers on coral restoration, lionfish hunting, and dive site management — comparable ecosystem participant rather than competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/roatandiving
• Instagraminstagram.com/roatandivers
• LinkedInlinkedin.com/company/roatan-divers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roatan Divers