Dixie Convention Center

What Dixie Convention Center does

Dixie Convention Center is a privately held, single-site convention and event venue in St. George, Utah, operating continuously since 1987 with its current facility open since October 1998. The venue spans roughly 66,800 square feet of primary event space across a 46,550 sq. ft. column-free Exhibit Hall (capacity 240 booths or 6,000+ guests), a 13,205 sq. ft. Ballroom seating up to 1,600, a 7,078 sq. ft. Garden Room, 19 flexible meeting rooms, 5 mezzanine suites, an auditorium, and board rooms. It serves four primary customer segments: convention and trade show organizers, social event hosts (notably weddings), corporate event planners, and entertainment/sports producers.

The business operates as a turnkey event-hosting platform built on physical infrastructure rather than software. Core revenue streams include venue rental (quote-based, not publicly disclosed), exclusive on-site catering through partner Heritage Catering, exhibitor services with tiered Early Bird/Standard/Onsite pricing, decorating through DCEDC, and shipping/material handling. The technology layer is intentionally narrow: in-house audiovisual with hybrid meeting capabilities, high-speed internet, and a self-serve Exhibitor Store ordering portal. No public API, no mobile app, and no software products are offered.

Go-to-market is B2B sales-led, with event organizers submitting formal RFPs through the website, calling the main line, or conducting walk-in consultations. Distribution is regional, anchored by Greater Zion tourism marketing and a referral agreement with the Greater Zion Convention & Tourism Office. The venue is led by General Manager Jared Stephenson and Events Manager Emilie Bott, with no disclosed parent company, institutional ownership, or funding rounds.

Name

Dixie Convention Center

Legal name

Dixie Convention Center

Website

https://dixiecenter.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Dixie Convention Center is a privately held event venue in St. George, Utah offering column-free exhibit halls, ballrooms, meeting rooms, and full-service event hosting for conventions, trade shows, weddings, and corporate events across the Greater Zion region.

Ownership category

akta.pro rank

Product category

Convention and Event Venue Services

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Convention Campus & District Operators (Integrated Venue Districts) (THAHAAAL), Conference & Convention Center Catering (THAHAKAB)

Keywords

• Convention venue rental
• Event hosting services
• Trade show facilities
• Corporate meeting spaces
• Wedding and banquet venue

Headquarters

HQ city

St. George, UT

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Venue Rental: Rental fees for Ballroom, Garden Room, Exhibit Hall, meeting rooms, auditorium, and board rooms. Pricing varies by space, configuration, and event duration.
2. Exhibitor Services: Fees for exhibitor booth equipment, power, internet, furnishings, and material handling. Services ordered through Exhibitor Store with Early Bird, Standard, and Onsite pricing tiers.
3. Catering Services: On-site catering provided exclusively by Heritage Catering. Revenue generated from breakfast, lunch, dinner, breaks, appetizers, and concessions for event attendees.
4. Decorating Services: Full decorating services including table linens, draping, centerpieces, and setup. Provided through Dixie Center Decorating Co. (DCEDC).
5. Shipping and Material Handling: Receiving, unloading, delivering, storing, and loading freight and exhibit materials. Separate from carrier shipping charges.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dixie Convention Center is a 46,550 sq. ft. column-free convention venue in St. George, Utah that rents meeting rooms, a ballroom, a garden room, an exhibit hall, an auditorium, and board rooms to event organizers. Its core offering is bundled with in-house audiovisual and hybrid meeting capabilities, exclusive on-site catering from Heritage Catering, full decorating services, exhibitor support, and on-site event management for conventions, trade shows, corporate meetings, weddings, and public events.

Product overview

Dixie Convention Center operates as a single unified venue offering comprehensive event hosting services. The core offering is the physical convention center facility with multiple event spaces including a 13,205 sq. ft. Ballroom, 7,078 sq. ft. Garden Room, and 46,500 sq. ft. Exhibit Hall. Service modules include Heritage Catering (exclusive on-site food service), audiovisual services with hybrid meeting capabilities, decorating services, and exhibitor services. The venue is managed by a professional team including General Manager Jared Stephenson and Events Manager Emilie Bott, and is supported by Heritage Catering operated by the Walker family.

Differentiator

Problem solved

Functional benefit

Products and services

• Dixie Convention Center Venue Rental Rental of the convention facility in St. George, Utah, including the 46,550 sq. ft. column-free Exhibit Hall, 13,205 sq. ft. Ballroom, 7,078 sq. ft. Garden Room, 19 flexible meeting rooms, 5 mezzanine suites, auditorium, and board rooms. Priced via custom RFP quotes and intended for event planners, trade show organizers, corporate meeting hosts, and social event organizers.
• Meeting and Event Spaces Rental of individual flexible meeting spaces within the Dixie Convention Center, including 19 meeting rooms, mezzanine suites, Sunbrook Rooms, Entrada Rooms, auditorium, and board rooms, for breakout sessions, training, and smaller meetings.
• Heritage Catering Services Exclusive on-site catering service at Dixie Convention Center operated by the Walker family (Lesli, Kyler, and Kash Walker) and managed by Front of House Manager Carrie Bailey and Executive Chef Leonel Renteria. Provides breakfast, lunch, dinner, breaks, appetizers, concessions, and holiday menus for event attendees.
• Exhibitor Services and Ordering Comprehensive exhibitor support including booth equipment ordering (power, internet, furnishings), shipping and material handling, banner installation, and compliance management for display vehicles and fire safety regulations. Offered through an online Exhibitor Store with tiered pricing (Early Bird, Standard, Onsite).
• Decorating Services Full decorating services provided through Dixie Center Decorating Co. (DCEDC) and coordinated by Decorating Sales Coordinator Cindy Curtis. Includes setup, table linens, draping, centerpieces, and event design customization.
• Audiovisual and Hybrid Meeting Services In-house audiovisual capabilities supporting presentations, conferences, and hybrid meeting formats that enable simultaneous in-person and virtual participation, paired with high-speed internet connectivity.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Heritage CateringcoreStrategic or Co-development PartnerExclusive on-site catering partner providing all food and beverage services for events at the Dixie Convention Center. Heritage Catering offers breakfast, lunch, dinner, breaks, appetizers, and concessions. The Walker family (Lesli, Kyler, and Kash) provides event design and coordination, with Executive Chef Leonel Renteria leading kitchen operations and Front of House Manager Carrie Bailey managing service delivery.

Scale indicators5 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• Phoenix Convention Center: Large-scale convention facility in Phoenix, Arizona. Comparable as a competing Southwest venue drawing large trade shows and conventions away from smaller, geographically-clustered peers like DCC.
• Salt Palace Convention Center: Larger Salt Lake City convention facility operated by a municipal authority. Comparable as the principal competing convention venue in Utah, drawing larger trade shows and conventions that DCC cannot accommodate due to size.
• Las Vegas Convention Center: Major Las Vegas convention complex a short drive from St. George. Comparable as a competing venue capturing regional events that DCC would otherwise attract, but with substantially larger exhibit halls, more hotel inventory, and broader event demand.

Direct peers

• Tucson Convention Center: Regional convention facility in Tucson, Arizona. Comparable as a Southwest regional venue hosting trade shows, conventions, and consumer events in a secondary metro anchored by tourism and outdoor recreation.
• Mountain America Expo Center: Mid-sized convention/expo facility in Sandy, Utah serving the Salt Lake City metro. Comparable as a Utah-based regional convention venue competing for similar association, trade show, and corporate event bookings along the Wasatch Front / I-15 corridor.
• Boise Convention Center: Regional convention venue in Boise, Idaho of comparable scale and target market. Comparable as a Mountain West city convention center targeting similar association, corporate, and consumer event bookings.
• Reno-Sparks Convention Center: Mid-sized regional convention venue in Reno, Nevada. Comparable as a Western U.S. regional convention center competing for association conferences, trade shows, and consumer events in a secondary metro market.

Others

• Greater Zion Convention & Tourism Office: Regional DMO that actively partners with DCC and redistributes RFPs when the venue is unavailable. Comparable as a critical channel partner driving inbound event demand for the venue rather than a direct competitor.
• Visit St. George: Local tourism office for St. George promoting the destination. Comparable as an ecosystem partner that drives attendee and event planner awareness to the Dixie Convention Center rather than competing for bookings.

Regional players

• Mountain West Conference Center: Regional conference and event venue in the Intermountain West offering meeting space and event hosting services. Comparable in scale and target market to DCC for mid-market conferences and consumer events in Utah.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DixieCenter
• LinkedInlinkedin.com/company/dixie-convention-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dixie Convention Center