Dixons Fazakerley Academy
Dixons Fazakerley Academy is a state-funded secondary school in Fazakerley, Liverpool, serving Years 7–11 students and part of the Dixons Academies Trust. It delivers a knowledge-rich EBacc curriculum with an extended school day and operates free of charge under UK Department for Education funding.
- Company typePrivate
- Founded1990
- HeadquartersLiverpool, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Dixons Fazakerley Academy does
Dixons Fazakerley Academy is a state-funded secondary school (academy) located at Sherwoods Lane, Fazakerley, Liverpool (L10 1LB), serving students aged 11–16 in Years 7 through 11. It is wholly owned and governed by Dixons Academies Trust, a multi-academy trust established in Bradford in 1990 by Lord Kalms and Dixons Retail that now operates across Bradford, Leeds, Liverpool and Greater Manchester and educates nearly 20,000 students. The academy operates a knowledge-rich curriculum aligned to the EBacc, an extended 33-hour school week, daily Morning Meetings for retrieval practice, and a documented Powerful Feedback cycle built on Show Call, Messy Marking and green-pen corrections. Supporting programmes include a Mountain Rescue pastoral/SEND department, Look Cover Write Check homework booklets, a Gatsby-aligned careers programme (via Unifrog), enrichment clubs, and a British Rowing-backed rowing curriculum.
Revenue is derived from per-pupil government funding plus Pupil Premium top-ups for eligible students; education is provided free of charge and uniforms are the only direct cost to families. Go-to-market is a sales-led admissions process via the local authority, supported by open days booked through an online calendar and content marketing through the academy website and social channels. The underlying technology is a conventional SaaS stack — Craft CMS for the website, Google Analytics and Facebook Pixel for traffic and advertising, iTrent for recruitment, ParentPay for billing, Accessit for the library, Sparx Maths and Unifrog for curriculum delivery, and The Sharp System for safeguarding incident reporting — with no proprietary platform, no AI/ML capability, and no APIs exposed externally. Customer segments are a single persona (secondary students and their families) within a defined Fazakerley catchment, and the primary counterparty for revenue is the UK Department for Education.
Dixons Fazakerley Academy firmographics
Firmographics- Name
- Dixons Fazakerley Academy
- Legal name
- Dixons Fazakerley Academy
- Website
- https://dixonsfa.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dixons Fazakerley Academy is a state-funded secondary school in Fazakerley, Liverpool, serving Years 7–11 students and part of the Dixons Academies Trust. It delivers a knowledge-rich EBacc curriculum with an extended school day and operates free of charge under UK Department for Education funding.
- Ownership category
- akta.pro rank
Dixons Fazakerley Academy industry classification
Industry- Product category
- Secondary Education
- NAICS
- Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Instructional Coaching & Teacher Professional Learning (School-Embedded) (EDAJAFAO)
- akta.pro secondary industry
- Literacy & ELA Instruction (School-Delivered) (EDAJAFAF)
Keywords
Where Dixons Fazakerley Academy is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Dixons Fazakerley Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Government School Funding: State-funded academy receiving core government funding per student enrolled. Funding is supplemented by Pupil Premium for students in receipt of free school meals based on eligibility criteria including income support, jobseeker's allowance, and universal credit thresholds.
- Pupil Premium Funding: Additional government funding received for students registered for free school meals. Eligibility tied to specific benefits including income support, tax credits, and universal credit (annual net earned income not exceeding £7,400).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | State-funded education - no tuition fees |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Dixons Fazakerley Academy product offering
Product offeringCore offering
Dixons Fazakerley Academy provides free state-funded secondary education for students aged 11–16 (Years 7–11), delivering a knowledge-rich EBacc-aligned academic curriculum within a 33-hour extended academy week. The offering combines structured Morning Meeting retrieval practice, an Instruction-Assessment-Practice Powerful Feedback system, the Mountain Rescue pastoral/SEND department, a Gatsby-aligned careers education programme, and a broad enrichment offer (including rowing in partnership with British Rowing). All programmes are operated as one academy under Dixons Academies Trust governance.
Product overview
Dixons Fazakerley Academy offers a comprehensive educational programme for secondary school students (Years 7-11) as part of the Dixons Academies Trust network. The core offering centres on an ambitious, knowledge-rich academic curriculum aligned to the EBacc, complemented by an extended school day (33 hours/week) featuring Morning Meetings for retrieval practice. Supporting programmes include the Mountain Rescue pastoral/SEND department, Look Cover Write Check homework system, careers education aligned to Gatsby Benchmarks, and a varied enrichment programme (cooking, chess, sports, creative writing). The academy also offers a British Rowing partnership programme with indoor rowing, and participates in the trust's annual virtual art exhibition. The school operates via a warm-strict approach emphasising learning habits, powerful feedback cycles, and community anchoring.
Differentiator
Problem solved
Functional benefit
Products and services
- Academic Curriculum (Years 7–11) A knowledge-rich academic curriculum for Years 7–11 aligned to Dixons Academies Trust principles, covering core EBacc subjects (English, Mathematics, Science, French or Spanish, History or Geography) plus optional subjects including Computing, Art, Design Technology, Music, and PE. Spans Key Stage 3 and 4 as a connected, intelligently sequenced journey targeting strong GCSE outcomes and progression to university or meaningful alternatives for students aged 11–16.
- Enrichment Programme An after-school enrichment programme offering cooking club, creative writing, chess, sports clubs and creative activities designed to build strength in body and mind, develop independence, resilience and lifelong learning habits for enrolled secondary students.
- Careers Education Programme A structured careers education programme from Year 7 aligned to Gatsby Benchmarks, delivering curriculum-based careers learning, employer encounters, assemblies, and impartial progression guidance via the Unifrog platform to support students exploring A levels, apprenticeships and university pathways.
- Mountain Rescue (Pastoral and SEND Support) A single integrated pastoral and SEND support department that replaces traditional silos covering SEND, medical, pastoral, mentoring, and safeguarding functions. Provides Heads of Year for Years 7–11, learning mentors, an ELSA (Emotional Literacy Support Assistant), and additional support to enable every student to succeed at university or a meaningful alternative.
- Rowing Programme A PE curriculum integration of rowing for Key Stages 3 and 4 using ten Concept2 indoor rowing machines, delivered in partnership with British Rowing and with on-water programming through All Aboard Rowing. Supports emerging talent identification, pathways to national competitions, scholarships, and potential careers in sport.
- Examination and Assessment Services GCSE examination arrangements, revision resources (BBC Bitesize, Seneca Learning, Sparx Maths, tutor2u), results day services and attendance streak recognition programmes delivered to Year 11 students at the academy.
Quantifiable outcome
- Attainment 8 score of 33.4 and 44.8% achieving English and Maths 4+ (2025)
- +3 more outcomes
Companies that use Dixons Fazakerley Academy
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Dixons Fazakerley Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Dixons Fazakerley Academy partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- National Literacy TrustcorePower of Voice programme delivered as part of National Year of Reading. Year 9 students participated in workshops with Liverpool writer Amina Atiq, developing social action writing and poetry. Six students had work published in the programme's online zine.
- AudibleminorPartner in the National Literacy Trust's Power of Voice programme and National Year of Reading initiative.
- Shelby StudiosminorPartner in the National Literacy Trust's Power of Voice programme delivered as part of National Year of Reading.
- British RowingcorePartnership providing Concept2 rowing machines and integration of rowing into the PE curriculum for Key Stage 3 and 4. Partnership supports emerging talent identification, pathways to national competitions, scholarships, and potential careers in sport. Includes trust-wide indoor rowing competitions and on-water programming through All Aboard Rowing.
- Inclusive HubminorCommunity organisation working with the academy to provide targeted interventions and support services for students, complementing the educational environment.
- Girls Out Loud (SAFE Project)minorCommunity organisation providing workshops focused on self-esteem, self-regulation, and developing positive relationships for female students.
- I Am Project (SAFE Project)minorCommunity organisation providing support with developing mental fitness and building positive relationships through targeted programmes and experiences.
- All Aboard RowingminorPartnership for on-water rowing programme to help develop future rowers beyond the indoor rowing curriculum.
- Bradford Research School (Centre for Growth)corePart of the Research Schools Network (32 Research Schools) funded by Education Endowment Foundation. Synthesises, communicates and mobilises evidence to support teachers and leaders in choosing effective approaches for educational and social disadvantage in the North.
- Dixons Academies TrustcoreParent trust organisation. Academy is part of the trust which began in Bradford in 1990 and now serves students across Bradford, Leeds, Liverpool and Greater Manchester. Trust provides shared policies, governance, and best practice frameworks.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Dixons Fazakerley Academy competitors and assessment
Company assessmentDirect peers
- Harris Federation: Major UK multi-academy trust running secondary academies with extended days, high expectations, and focus on disadvantaged communities. Operates a comparable trust-wide model with central curriculum and governance.
- Star Academies: UK multi-academy trust running secondary schools in areas of high deprivation with a focus on educational excellence and character development. Similar mission-driven, knowledge-rich secondary education model.
- ARK Schools: Large UK multi-academy trust operating knowledge-rich, secondary-focused academies in disadvantaged areas. Comparable in mission (university preparation for disadvantaged cohorts) and pedagogical approach (direct instruction, structured curriculum).
- Dixons City Academy: Sister secondary academy within Dixons Academies Trust in Bradford, operating under the same trust-wide curriculum, extended day, and warm-strict culture. The closest direct peer given identical operating model and governance structure.
- Oasis Community Learning: Large UK multi-academy trust with secondary academies emphasising inclusion, community engagement, and pastoral support — overlapping with Fazakerley's Mountain Rescue model and community partnership approach.
- Reach Academy Feltham: UK all-through academy with a small-scale, high-expectations model focused on disadvantaged cohorts in West London. Comparable in mission and outcomes-driven approach, though smaller in scale.
- Outwood Grange Academies Trust: Large UK multi-academy trust with a strong secondary education focus, particularly in the North of England. Comparable in addressing educational disadvantage through structured systems and data-driven improvement.
- Dixons Kings Academy: Another secondary academy within Dixons Academies Trust in Bradford, sharing the same knowledge-rich curriculum, EBacc alignment, and feedback-cycle pedagogy as Dixons Fazakerley.
Broad incumbents
- United Learning: Large UK multi-academy trust operating both primary and secondary schools nationwide. Comparable in scale and trust-wide governance, but broader in scope (includes primary and independent schools), making it a broader incumbent rather than direct secondary peer.
- Wellington College: Top-tier UK independent secondary school serving as a benchmark for academic outcomes, enrichment breadth, and pastoral systems. Useful as a higher-end outcome peer, though it operates in a very different funding model (private tuition vs state-funded).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Dixons Fazakerley Academy social profiles
Digital presenceDixons Fazakerley Academy compliance and trust
Trust signalCompliance2 records
Dixons Fazakerley Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dixons Fazakerley Academy leadership team
Management profileNumber of profiles
Profiles10 records
Dixons Fazakerley Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dixons Fazakerley Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dixons Fazakerley Academy
What does Dixons Fazakerley Academy do?
Dixons Fazakerley Academy provides free state-funded secondary education for students aged 11–16 (Years 7–11), delivering a knowledge-rich EBacc-aligned academic curriculum within a 33-hour extended academy week. The offering combines structured Morning Meeting retrieval practice, an Instruction-Assessment-Practice Powerful Feedback system, the Mountain Rescue pastoral/SEND department, a Gatsby-aligned careers education programme, and a broad enrichment offer (including rowing in partnership with British Rowing). All programmes are operated as one academy under Dixons Academies Trust governance.
Is Dixons Fazakerley Academy a public or private company?
Dixons Fazakerley Academy is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Dixons Fazakerley Academy founded?
Dixons Fazakerley Academy was founded in 1990. It employs 11 to 50 people.
Where is Dixons Fazakerley Academy based?
Dixons Fazakerley Academy is headquartered in Liverpool, United Kingdom, in the Europe region.
How does Dixons Fazakerley Academy make money?
Two revenue lines are on record. Government School Funding is the primary driver. The others are pupil Premium Funding.
Who are Dixons Fazakerley Academy's main competitors?
Direct peers on record are Harris Federation, Star Academies, ARK Schools, Dixons City Academy, Oasis Community Learning, Reach Academy Feltham, Outwood Grange Academies Trust and Dixons Kings Academy. Broad incumbents are United Learning and Wellington College.
Does Dixons Fazakerley Academy have an API?
No public API is recorded for Dixons Fazakerley Academy.
What industry is Dixons Fazakerley Academy in?
Dixons Fazakerley Academy's product category is Secondary Education. Its primary akta.pro industry code is EDAJAFAO, Instructional Coaching & Teacher Professional Learning (School-Embedded), with a secondary code of EDAJAFAF, Literacy & ELA Instruction (School-Delivered). Its NAICS code is 6111 and its SIC code is 8200.