Dixons Kings

What Dixons Kings does

Dixons Kings Academy is a state-funded secondary school located in Bradford, West Yorkshire, England, serving students aged 11–16 (Years 7–11) primarily from the local community. It is operated by Dixons Academies Charitable Trust, a company limited by guarantee and exempt charity regulated by the Department for Education, which runs a network of more than 20 academies across the North of England. The academy delivers a structured secondary curriculum with an explicit values framework of Integrity, Diligence and Civility, and offers GCSE preparation, SEND support, safeguarding, wellbeing services, and a Gatsby-Benchmarks-aligned careers education programme from Year 7.

The academy's core technology stack is third-party and centrally coordinated through the trust: Sparx Maths and Seneca Learning provide remote personalized learning (mapped to the in-school curriculum), Microsoft 365/Office 365 supports collaboration, the MCAS parent portal (Bromcom) provides attendance, behaviour and reporting data to families, and ParentPay handles cashless payments. Operational systems include Craft CMS for the website and iTrent for recruitment. The school maintains a Bradford Research School function within the Education Endowment Foundation's Research Schools Network, supporting evidence-informed teaching practice.

The academy does not operate a commercial revenue model; education is delivered free at point of use, with funding flowing from the Department for Education via the trust. Customer segments are families and students within catchment, plus a specialised SEND cohort. As part of the Dixons Academies Trust, the academy benefits from centralized governance, shared services, and a local academy board advocating for community-specific needs. Academic outcomes materially exceed national averages (Attainment 8 of 52.3 vs 46.3 nationally; Progress 8 of 0.48), and Ofsted confirmed Outstanding status at the April 2024 inspection.

Name

Dixons Kings

Legal name

Dixons Kings Academy

Website

https://dixonska.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dixons Kings Academy is a state-funded secondary school in Bradford, England, operated by Dixons Academies Charitable Trust, serving students aged 11–16 with GCSE preparation, SEND support, careers education, and Outstanding-rated academic outcomes.

Ownership category

akta.pro rank

Product category

Secondary Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)

Keywords

• Secondary education
• Academy school
• GCSE preparation
• Values-based education
• State-funded school

Headquarters

HQ city

Bradford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Distribution channels1 record

Marketing channels3 records

Core offering

Dixons Kings Academy is a state-funded secondary school operating as part of the Dixons Academies Trust, delivering full-time education to students aged 11-16 in Bradford, West Yorkshire. The academy delivers a structured, values-based curriculum (Integrity, Diligence, Civility) aligned to national standards and GCSE preparation, supplemented by digital learning platforms (Sparx Maths, Seneca Learning), a parent communication portal (MCAS), a careers education programme aligned to the Gatsby Benchmarks, and additional student support such as the Lord Kalms Bursary.

Product overview

Dixons Kings Academy operates as a single-site secondary school within the Dixons Academies Trust, offering a unified educational programme for students aged 11-16. The school provides core academic delivery through its structured curriculum, supplemented by the MCAS parent portal for home-school communication, remote learning capabilities via Sparx Maths and Seneca Learning platforms, and specialized programmes including the Bradford Research School for evidence-based practice, a comprehensive careers education programme aligned with Gatsby Benchmarks, and the Lord Kalms Bursary for student financial support. The Nine-Day Fortnight initiative represents an innovative staffing approach. All offerings are coordinated under the Trust's centralized governance structure with local academy board oversight.

Differentiator

Problem solved

Functional benefit

Products and services

• Dixons Kings Academy Educational Programme Comprehensive secondary school education programme for students aged 11-16, delivering a structured, values-based curriculum aligned to national standards and GCSE preparation across all subjects, with outcomes materially above national averages.
• MCAS Parent Portal (MyChildAtSchool) Web browser and smartphone (iOS/Android) application that gives parents and carers real-time access to student attendance, behaviour information, and class reports as part of the academy's three-way partnership with parents and students.
• Careers Education Programme Structured careers programme for students from Year 7 onwards, including curriculum-based careers learning, employer encounters, apprenticeships information, and access to impartial careers guidance aligned with the Gatsby Benchmarks.
• Lord Kalms Bursary Financial bursary scheme for past and current Dixons students, providing up to £1,000 per year to support educational opportunities and achievement, funded through the Kalms legacy in the trust.
• Remote Learning Platform (Sparx Maths + Seneca Learning) Digital learning service enabling students to continue maths (via Sparx), science and other subjects (via Seneca) at home using school logins, with work monitored and feedback provided by subject teachers.

Quantifiable outcome

• Progress 8 score of 0.48, well above national average
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

One partnership is on record.

• Education Endowment FoundationcoreStrategic or Co-development PartnerThe Education Endowment Foundation is an independent charity dedicated to breaking the link between family income and educational achievement. It funds the Research Schools Network of which Bradford Research School is part. This partnership enables evidence-informed practice development.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hanson School: Bradford-based state secondary school competing head-to-head with Dixons Kings for Year 7 intake and serving a similar demographic, with overlapping GCSE curriculum and post-16 progression pathways.
• Oasis Academy Lister Park: Bradford-based secondary academy in the Oasis Community Learning MAT, offering a comparable values-driven, multi-academy trust operating model and competing for the same Bradford student intake.
• Dixons Trinity Chapeltown: Dixons Trust secondary academy based in Leeds, sharing the trust's values framework, centralised governance and Bradford Research School evidence base while serving a distinct catchment in a neighbouring region.
• Dixons McMillan Academy: Dixons Trust secondary academy in Bradford, operating the same values-led instructional model, sharing Bradford Research School and trust-level operations, and competing within the Bradford secondary admissions market.
• Dixons City Academy: Sister secondary school within the same Dixons Academies Charitable Trust, also serving Bradford students aged 11-16 under the same values-based model (Integrity, Diligence, Civility) and sharing central back-office and Bradford Research School resources.
• Bradford Academy: State secondary school operating in Bradford, competing directly with Dixons Kings for the same 11-16 student catchment and offering GCSE pathways within the same local admissions market.

Broad incumbents

• ARK Academies: Large England-wide multi-academy trust operating multiple secondary academies with centralised governance and shared back-office, analogous in structure and scale ambitions to the Dixons Academies Trust platform that Dixons Kings sits within.
• Harris Federation: Large multi-academy trust running a network of secondary schools across southern England with a centralised operating model, comparable in scale and operating philosophy to the Dixons Academies Trust host environment.
• Ormiston Academies Trust: England-wide multi-academy trust operating a portfolio of secondary academies, analogous structural peer to the trust platform Dixons Kings operates inside.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dixons-kings

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dixons Kings