What Dixy Chicken does

Dixy Chicken (DBA: Dixy Chicken Foleshill) is an independently owned, single-location fast food restaurant operating from 513 Foleshill Rd in the Foleshill area of Coventry, United Kingdom. The business serves local residents and visitors with a broad quick-service menu spanning multiple cuisines, including fried and grilled peri peri chicken, beef and chicken burgers, kebabs (lamb donner, chicken tikka, tandoori, mix grill), pizzas in 9" to 16" sizes, wraps, sides, desserts, beverages, and dedicated kids' meals. Pricing is unit-based per item, ranging from approximately £0.40 (add-ons such as cheese) to £29.99 (Family Feast deal), with meal deals and combo buckets targeting families and groups. The business operates extended hours, opening midday and running through 1am six days per week, positioning it for late-night trade.

The company's underlying technology stack is modest and entirely off-the-shelf: a WooCommerce front-end online ordering system integrated with ePosAnytime point-of-sale software (no proprietary features, no mobile app, no API). Orders are placed through the website (dixycoventry.co.uk) for both delivery and pickup. The website currently promotes a 10% discount on all online orders and emphasizes per-order fresh preparation. The site also includes a contact form, gallery, and basic My Account login (registration required for newsletter subscription).

The revenue model is straightforward transaction-based food and beverage sales: each order generates a one-time payment at point of sale (in-store, by phone, or online), with delivery charges calculated at checkout. There is no subscription, membership, or contract revenue. With 82 employees, the operation has a relatively labor-heavy footprint relative to a typical single-site QSR, though extended operating hours support higher throughput. The customer base is geographically segmented to the Coventry/Foleshill catchment area, with no enterprise or B2B customer relationships disclosed. No ownership details, parent company, funding rounds, or management team are publicly disclosed.

Name

Dixy Chicken

Legal name

Dixy Chicken Foleshill

Website

https://dixycoventry.co.uk

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Dixy Chicken is an independently owned, single-location fast food restaurant in Coventry, UK (Foleshill), serving local consumers with a multi-cuisine menu of chicken, burgers, pizzas, kebabs, wraps, and meal deals via dine-in, takeaway, delivery, and online ordering.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurant / Fast Food

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Chicken & Wings QSR (THAFAAAC)

Keywords

• Fast food restaurant
• Burgers and pizzas
• Fried chicken takeaway
• Online food ordering
• Food delivery service

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: One-time transaction-based revenue from selling burgers, kebabs, pizzas, chicken, sides, and beverages directly to consumers through dine-in, takeaway, delivery, and online ordering channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Dixy Chicken Foleshill sells freshly prepared fast food across multiple cuisines — fried chicken, Peri Peri grilled chicken, burgers, kebabs, pizzas (9"–16"), wraps, sides, desserts and drinks — through a single Coventry restaurant offering dine-in, takeaway, delivery and online ordering. The menu is built around value meal deals, family feast bundles and Dixy Kids options, with a 10% discount applied to all online orders placed via the WooCommerce-powered website.

Product overview

Dixy Chicken Foleshill is a fast food restaurant offering a diverse menu centered on chicken, burgers, pizzas, and kebabs. The core product portfolio includes fried chicken pieces, peri peri grilled chicken, gourmet and standard burgers, specialty pizzas (9" to 16" sizes), wraps, kebabs, and various sides. The restaurant operates an online ordering platform supporting both delivery and pickup options. Additional offerings include meal deals, combo buckets for families and parties, kids' meals, desserts, and beverages. The ordering system enables customers to browse categorized menus, customize orders with sauce and size options, and place orders online.

Differentiator

Problem solved

Functional benefit

Products and services

• Burgers
• Fried Chicken Products
• Pizzas
• Kebabs
• Wraps
• Peri Peri Grilled Chicken
• Meal Deals and Combos
• Dixy Kids Meals

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• KFC UK: The dominant UK chicken QSR chain with nationwide footprint, scale-driven supply chain, and strong brand recognition — the primary incumbent Dixy competes with for late-night chicken occasions.
• McDonald's UK: National QSR incumbent with burgers, chicken, and digital ordering at scale; competes with Dixy for general late-night and family-meal takeaway occasions in the broader QSR category.

Direct peers

• Nando's: UK Peri Peri chicken-focused QSR chain directly comparable to Dixy's Peri Peri grilled chicken offering, with dine-in and takeaway channels and a broadly similar value-positioned price ladder.
• Papa John's UK: UK pizza-focused QSR chain with delivery-led model and family deals; comparable to Dixy's pizza menu and Family Feast pricing tier on the delivery channel.
• Chicken Cottage: UK-based chicken QSR franchise chain with multi-category menus (burgers, wraps, sides) sold through independent and franchised high-street outlets — closely aligned in scope and target customer to Dixy.
• Morley's: Long-standing London/South-East fried chicken and grilled peri peri chain operating primarily through single and multi-unit high-street stores, comparable in menu breadth and late-night trading model.

Emerging players

• German Doner Kebab: Fast-growing UK kebab QSR concept that overlaps directly with Dixy's kebab category and competes for the same late-night high-street takeaway customer.

Regional players

• Chicken Express: UK regional chicken QSR focused on fried chicken buckets and family meals via dine-in, takeaway and delivery — overlapping with Dixy's bucket and Family Feast SKUs in a similar value segment.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/dixy-chicken

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dixy Chicken