Morley's
Morley's is a privately held UK fried chicken chain operating 140+ franchised and company-owned stores across London and regional UK cities, serving individual consumers via in-store, takeaway and aggregator delivery, and earning additional revenue from franchise fees.
- Company typePrivate
- Founded1985
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Morley's does
Morley's is a privately held UK fried chicken chain operating more than 140 locations across London, the South East and regional cities including Milton Keynes, Nottingham, Portsmouth, Brighton and Swansea. Founded in 1985 by Kannalingam (Indran) Selvendran with the first store in Sydenham, the company positions itself as a community-rooted alternative to large American fast-food brands. Its core product is fried chicken, wings, burgers and ribs sold through in-store dining with limited seating, takeaway counters, and delivery channels. The corporate entity, Morley's (Fast Foods) Limited, is headquartered in Harrow with a lean staff of 11-50 employees, and earns revenue from direct food and beverage sales and from franchise fees and royalties paid by independently operated units.
The business operates on a franchise-led growth model, offering single unit and multi-unit ownership with support across site selection, store design, training and supply chain. Direct-to-consumer operations are supplemented by delivery through third-party aggregators Uber Eats, Just Eat and Stuart, with order allocation managed by Nash Delivery Technologies, and a click-and-collect channel through the company's own platform. A mobile app and Morley's Rewards loyalty scheme provide the primary owned digital touchpoint and personalization layer, though the technology stack is otherwise built on standard third-party marketing, analytics and advertising integrations rather than proprietary systems.
Commercial activity emphasizes community engagement, with sponsorships of South London cultural events such as City Splash and Wireless Festival, collaborations with Hypebeast and Prince of Peckham, and partnerships with local athletes including boxer Ellie Scotney. The brand has invested in merchandise extension through designer recruitment. AI capability is limited to a human-reviewed Virtual Assistant for customer service, and no funding rounds, M&A activity, or external capital signals have been disclosed, indicating growth is being funded organically from operations.
Morley's firmographics
Firmographics- Name
- Morley's
- Legal name
- Morley's (Fast Foods) Limited
- Website
- https://morleyschicken.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Morley's is a privately held UK fried chicken chain operating 140+ franchised and company-owned stores across London and regional UK cities, serving individual consumers via in-store, takeaway and aggregator delivery, and earning additional revenue from franchise fees.
- Ownership category
- akta.pro rank
Where Morley's is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Morley's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Food and Beverage Sales: Revenue generated from direct sales of fried chicken and food products at retail locations and through delivery orders.
- Franchise Fees: Franchise revenue from single unit and multi-unit franchise partners, including support, training, and operational system access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product pricing varies by store location |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Morley's product offering
Product offeringCore offering
Morley's sells fried chicken, burgers, wings and ribs through a UK fast-food chain of 140+ dine-in, takeaway, click-and-collect and delivery outlets. Offerings are distributed through a mix of company-operated and franchised stores, supported by a Morley's Rewards loyalty program accessed via a mobile app and a franchise program for single-unit and multi-unit owner-operators.
Product overview
Morley's is a UK-based fried chicken restaurant chain operating over 100 store locations. The core offering is fried chicken products including wings, burgers, and meals available through in-store dining, takeaway, and delivery channels. The company offers Morley's Delivery (powered by third-party delivery partners), the Morley's Rewards loyalty program accessible via a mobile app, and a franchise program for single or multi-unit ownership. The product portfolio centers on signature fried chicken with various flavor profiles including spicy wings and specialty glazes, supported by a loyalty and delivery infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Fried Chicken Menu (Chicken, Burgers, Wings and Ribs)
Companies that use Morley's
Customer profileSegments2 records
Ideal customer profiles2 records
Morley's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability1 record
Morley's partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Uber EatscoreThird-party delivery partner for Morley's Delivery orders. Uber Eats processes and delivers orders placed through the Morley's app or platform.
- Just EatcoreThird-party delivery partner for Morley's Delivery orders. Just Eat processes and delivers food orders placed through their platform.
- Stuart DeliverycoreThird-party delivery partner for Morley's Delivery orders. Stuart provides delivery riders for order fulfillment.
- Nash Delivery TechnologiescoreOrder allocation provider for Morley's Delivery services, managing the routing and assignment of delivery orders to appropriate delivery partners.
- HypebeastminorCollaborated with Hypebeast UK for 'Show & Tell' event bringing fashion and food culture together, with food provided by Morley's Deptford store.
- White Men Can't JerkminorCulinary collaboration partner for exclusive menu events including Valentine's Day dining experiences at Prince of Peckham venue.
- Prince of PeckhamminorVenue partner for special dining events and collaborations, hosting Morley's exclusive pop-up dining experiences.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Morley's competitors and assessment
Company assessmentBroad incumbents
- Nando's: UK-pervasive chicken-focused QSR chain offering a similar eat-in/takeaway/delivery proposition with a stronger dine-in orientation; competes for the same chicken-eating occasions and London high-street locations.
- Church's Chicken: Global fried-chicken QSR with UK presence offering a comparable core product (fried chicken meals, burgers, sides) through takeaway and delivery channels.
- KFC (UK): Dominant global fried-chicken QSR operating throughout the UK with very similar product mix (fried chicken, burgers, sides) and takeaway/delivery-led model; competes with Morley's for the same consumer occasions and franchisees.
- Popeyes UK: Louisiana-style fried-chicken chain with an active UK rollout, directly competing on the same fried-chicken product positioning and value-tier pricing as Morley's.
- Wingstop UK: US-origin chicken-wing specialist expanding in the UK; competes for chicken-wing and casual-dining occasions and targets a similar younger, delivery-heavy consumer base.
Direct peers
- Chicken Cottage: UK-headquartered fried-chicken franchise chain with a comparable takeaway-focused operating model and franchise-led growth strategy, targeting similar value-oriented consumers across UK high streets.
- Dixy Chicken: UK fried-chicken takeaway chain with a similar high-street, delivery-led, value-positioned proposition and comparable regional concentration outside of Morley's core South London base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Morley's social profiles
Digital presenceMorley's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morley's leadership team
Management profileNumber of profiles
Profiles1 record
Morley's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morley's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morley's
What does Morley's do?
Morley's sells fried chicken, burgers, wings and ribs through a UK fast-food chain of 140+ dine-in, takeaway, click-and-collect and delivery outlets. Offerings are distributed through a mix of company-operated and franchised stores, supported by a Morley's Rewards loyalty program accessed via a mobile app and a franchise program for single-unit and multi-unit owner-operators.
Is Morley's a public or private company?
Morley's is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Morley's founded?
Morley's was founded in 1985. It employs 11 to 50 people.
Where is Morley's based?
Morley's is headquartered in London, United Kingdom, in the Europe region.
How does Morley's make money?
Two revenue lines are on record. Food and Beverage Sales are the primary driver. The others are franchise Fees.
Who are Morley's's main competitors?
Broad incumbents on record are Nando's, Church's Chicken, KFC (UK), Popeyes UK and Wingstop UK. Direct peers are Chicken Cottage and Dixy Chicken.
Does Morley's have an API?
No public API is recorded for Morley's.