DIY Ticket
DIY Ticket is an Italian online ticketing platform selling tickets for concerts, theater, sports, and cultural events across Italy. It serves both consumers and event organizers through its website, Mooney's 45,000-point cash pickup network, WhatsApp, and call-center channels.
- Company typePrivate
- Founded2015
- HeadquartersRome, Italy
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What DIY Ticket does
DIY Ticket (legally DIYTICKET S.r.l.) is an Italian online ticketing platform founded in 2015 and headquartered in Rome. The company operates a direct-to-consumer platform that sells tickets for concerts, festivals, theater performances, sports events, art exhibitions, and trade fairs, serving both individual event attendees and event organizers seeking ticketing infrastructure. Its distinguishing feature is integration with the Mooney physical retail network, providing access to 45,000 pickup points (bars, tobacco shops, newsstands) across Italy that enable consumers to reserve tickets online and complete payment in cash — a critical differentiator in a market with meaningful unbanked and cash-preferring segments.
The platform is built on a conventional J2EE backend (Java, JMS, EJB, JPA) with PHP/Laravel/Symfony frontend components and MySQL database, exposing RESTful services. Distribution is omnichannel: the web platform, WhatsApp and call-center booking (06-0406), Mooney and Sisal retail payment networks, and print-at-home e-tickets. Payment processing is handled through Monte dei Paschi di Siena under PCI-DSS compliant M.O.T.O. procedures. DIY Ticket is GDPR-compliant, hosts data on OVH servers in France, and processes organizer subscriptions spanning multi-year seasons (e.g., Colibrì Ensemble 2026-27, Teatro dei Marsi 2026-27).
The revenue model is transaction-based, with DIY Ticket acting as an authorized ticketing agent earning service commissions and per-transaction fees on each ticket sold. Pricing is disclosed at checkout, varies by event type and seat category, and includes reduced rates for students, seniors, and under-18/25 segments. Season subscriptions offer a multi-year recurring structure. The company employs 58 people, has no disclosed external funding or parent company, and operates exclusively within Italy.
DIY Ticket firmographics
Firmographics- Name
- DIY Ticket
- Legal name
- DIYTICKET S.r.l.
- Website
- https://diyticket.it
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DIY Ticket is an Italian online ticketing platform selling tickets for concerts, theater, sports, and cultural events across Italy. It serves both consumers and event organizers through its website, Mooney's 45,000-point cash pickup network, WhatsApp, and call-center channels.
- Ownership category
- akta.pro rank
DIY Ticket industry classification
Industry- Product category
- Online Event Ticketing
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Motion Picture Theaters (7830)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Ticketing, Box Office & Access Control (MPAGAAAD), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC)
Keywords
Where DIY Ticket is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
DIY Ticket business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Ticket Sales Commission: DIY Ticket acts as an authorized ticketing agent for event organizers, earning commission on each ticket sold. The company charges service commissions on transactions, explicitly disclosed to customers at point of purchase. Prices shown on the platform include VAT where applicable.
- Service Fees: Additional service fees applied per transaction for processing and delivery of tickets. These fees are clearly indicated during the purchase process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard ticket pricing with service commissions |
| One time/ perpetual license | Multi-year contract | Subscription/Season Tickets |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
DIY Ticket product offering
Product offeringCore offering
DIY Ticket operates an online ticketing platform that enables purchase and sale of tickets for concerts, theater, sports, cultural events, fairs, and exhibitions across Italy. The platform integrates with a network of 45,000 Mooney physical pickup points where customers can pay in cash for online reservations, and also offers e-ticket (print-at-home), call center, and WhatsApp booking channels. Event organizers can use the platform's tools to create, manage, and promote events without upfront costs.
Product overview
DIY Ticket is an online ticketing platform operated by Do It Yourself S.r.l. that enables users to purchase and sell tickets for concerts, theater, sports, cultural events, fairs, and exhibitions. The platform operates as a unified service combining multiple distribution channels: an online web platform for ticket purchases with geolocation search, a Mooney/Sisal physical retail network (45,000 points) for cash payment and ticket pickup, call center and WhatsApp booking services, and e-ticket (digital ticket) delivery. Event organizers can use DIY Ticket's tools to create and manage their events through the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- DIY Ticket Online Platform Online web platform for ticket purchase and sale covering concerts, theater, sports, cultural events, fairs, and exhibitions. Features geolocation-based event search across Italy, online credit card payment, digital ticket (e-ticket) options, and direct venue entry.
- Event Organizer Tools Platform tools enabling event organizers (concert promoters, theater companies, cultural associations, festival organizers) to create, manage, and promote events through DIY Ticket, with no upfront costs for setup and event management capabilities.
- DIY Ticket Call Center and WhatsApp Booking Assisted booking service via telephone (06-0406) and WhatsApp messaging for ticket purchases, reservations, and customer support. Active Monday-Friday 9:00-13:00 and 14:00-18:00 with credit card payment processed via PCI-DSS compliant M.O.T.O. procedures.
- DIY Ticket E-Ticket (Digital Ticket) Digital ticket option allowing customers to print tickets at home or manage them in digital format for direct event entry without waiting in queues at the venue.
- Mooney/Sisal Physical Pickup and Cash Payment Service Cash payment and ticket pickup service at 45,000 Mooney/Sisal retail points (bars, tobacco shops, newsstands, lottery outlets) across Italy. Customers reserve tickets online and receive an 8-digit PNR booking code, then pay in cash at any nearby Mooney/Sisal retail point within 24 hours to complete the purchase.
Quantifiable outcome
- 45,000 physical pickup points nationwide
Companies that use DIY Ticket
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
DIY Ticket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
DIY Ticket partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Mooney (formerly SISAL)coreStrategic partnership with Mooney providing 45,000 physical pickup points across Italy including bars, tobacco shops, and newsstands. Customers can reserve tickets online and pay in cash at any Mooney point, with 24-hour reservation validity. DIY Ticket receives commission on ticket sales while Mooney provides physical distribution infrastructure for cash payments.
- Monte dei Paschi di SienacorePayment processing integration with Monte dei Paschi di Siena for credit card and prepaid card transactions through DIY Ticket's online platform and call center booking system. Supports M.O.T.O. (Mail Order Telephone Order) payment procedures compliant with PCI-DSS security standards and international payment circuit requirements.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
DIY Ticket competitors and assessment
Company assessmentDirect peers
- Biglietteria.it: Italian online ticketing aggregator that resells tickets for theaters and events across Italy. Comparable target market (Italian live events) with similar web-based purchase flow, though without DIY Ticket's physical pickup network.
- See Tickets: European ticketing platform owned by Vivendi, operating across multiple markets including Italy via TicketOne. Comparable business model (commission-based primary ticketing) with similar organizer self-service tooling.
- TicketOne: Italy's leading primary ticketing platform, owned by Vivendi's See Tickets and partner of major Italian promoters and stadiums. Directly competes with DIY Ticket across concerts, theater, and sports, but operates at a national scale with deeper organizer relationships.
- CTS Eventim: European ticketing and live entertainment group with operations in Italy via Eventim Italia. Competes head-on with DIY Ticket for Italian concert and theater ticketing, with materially larger scale and integrated promoter relationships.
Emerging players
- Dice: App-first ticketing platform popular for music events across Europe. Overlaps with DIY Ticket on Italian concerts and festivals, but leads on mobile UX, personalization, and anti-scalping features that DIY Ticket's web platform does not match.
- Ciaotickets: Italian mobile-first ticketing platform focused on concerts and nightlife. Targets a younger demographic with app-led UX — overlapping use cases (Italian concerts/festivals) but a different channel and customer segment than DIY Ticket's physical-network approach.
Broad incumbents
- Ticketmaster: Global ticketing incumbent with operations in Italy. Competes on concerts and large sports/theater events; broader scale and stronger primary relationships with global promoters, but less focused on cash-payment and small-organizer niches DIY Ticket targets.
- Live Nation Italia: Italian arm of the global live entertainment and ticketing group. Competes indirectly via promoter-owned ticketing for major concerts and festivals, representing an organizer-side threat rather than a direct platform rival.
- Vivendi Ticketing: Parent of TicketOne and See Tickets, the dominant Italian primary ticketing operator. Indirectly competes through TicketOne while also representing a plausible strategic acquirer or partner for DIY Ticket given the cash-network differentiation.
Others
- Mooney: Italian retail payment and collection network (formerly Sisal) — DIY Ticket's strategic partner providing 45,000 pickup points. Not a competitor but the key distribution infrastructure underlying DIY Ticket's competitive moat.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
DIY Ticket social profiles
Digital presenceDIY Ticket compliance and trust
Trust signalCompliance2 records
DIY Ticket financial estimates
Financial estimateRevenue estimate
Valuation estimate
DIY Ticket leadership team
Management profileNumber of profiles
DIY Ticket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DIY Ticket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DIY Ticket
What does DIY Ticket do?
DIY Ticket operates an online ticketing platform that enables purchase and sale of tickets for concerts, theater, sports, cultural events, fairs, and exhibitions across Italy. The platform integrates with a network of 45,000 Mooney physical pickup points where customers can pay in cash for online reservations, and also offers e-ticket (print-at-home), call center, and WhatsApp booking channels. Event organizers can use the platform's tools to create, manage, and promote events without upfront costs.
Is DIY Ticket a public or private company?
DIY Ticket is a private company. It is classified as unknown and is currently operating.
When was DIY Ticket founded?
DIY Ticket was founded in 2015. It employs 51 to 100 people.
Where is DIY Ticket based?
DIY Ticket is headquartered in Rome, Italy, in the Europe region.
How does DIY Ticket make money?
Two revenue lines are on record. Ticket Sales Commission is the primary driver. The others are service Fees.
Who are DIY Ticket's main competitors?
Direct peers on record are Biglietteria.it, See Tickets, TicketOne and CTS Eventim. Emerging players are Dice and Ciaotickets. Broad incumbents are Ticketmaster, Live Nation Italia and Vivendi Ticketing. Mooney is listed as an others.
Does DIY Ticket have an API?
No public API is recorded for DIY Ticket.
What industry is DIY Ticket in?
DIY Ticket's product category is Online Event Ticketing. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of MPAGAAAD, Ticketing, Box Office & Access Control. Its NAICS code is 71131 and its SIC code is 7900.