Ciaotickets

What Ciaotickets does

Ciaotickets (legal entity: Ciaotickets s.r.l.) is an Italian ticketing company headquartered in Pianella (PE), Abruzzo, that operates a multi-channel ticketing platform for live events. Its functional scope spans 7 verticals — concerts, theater, exhibitions & fairs, festivals, disco, sport, and family — distributed across all 20 Italian regions plus the Republic of San Marino. The platform combines a consumer-facing marketplace (ciaotickets.com in 10 languages) with a physical distribution network of 895 authorized resellers (punti vendita), including tobacconists, stationery shops, bars and travel agencies.

The underlying technology is a cloud-hosted online ticketing platform with integrated electronic ticketing (mobile display or print-at-home, no courier delivery), a Cambio Nominativo e Rivendita (name change and official resale) workflow, SIAE-compliant mass pre-printing for Italian copyright-registered events, multi-day / subscription pass engines, and a virtual waiting room (Queue-it) for high-demand on-sales. The site is localized in 10 languages, accepts Scalapay 3-installment BNPL payments, and supports Italian state cultural voucher programs (18App, Carta della Cultura Giovani, Carta del Merito, Carta del Docente). There is no public developer API or SDK, and no native consumer mobile app is disclosed.

The business model is hybrid B2B/B2C. Primary revenue is a transaction/booking fee on consumer ticket sales through ciaotickets.com; secondary revenue comes from licensing its automated ticketing management system to event organizers and venue operators, and from onboarding authorized physical resellers who earn a share of in-store transactions. Go-to-market combines direct-to-consumer via the multilingual marketplace, a sales-led B2B motion targeting concert promoters, theaters, cinemas, bowling alleys and fairgrounds, and a channel-partner motion recruiting retail resellers.

Name

Ciaotickets

Legal name

Ciaotickets s.r.l.

Website

https://ciaotickets.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Ciaotickets is an Italian ticketing operator (Ciaotickets s.r.l., Pianella) selling concert, theater, festival, sport, exhibition, disco and family event tickets via a multilingual online marketplace in 10 languages and 895 authorized physical resellers across Italy.

Ownership category

akta.pro rank

Product category

Online Event Ticketing

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Advertising Agencies (7311)

akta.pro primary industry

Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG)

akta.pro secondary industries

Event Discovery, Listings & Calendar Platforms (MPAGAJAL), Ticketing & Event Distribution Networks (Affiliates/Partners) (MPAGAJAE), Event Promotion & Talent Buying (Promoters) (MPAGAJAC), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Event ticketing services
• Online ticket marketplace
• Electronic ticketing platform
• Concert ticket distribution
• Festival pass management

Headquarters

HQ city

Pianella

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Online Ticket Sales Commission: Primary revenue stream: Ciaotickets sells tickets via its own e-commerce storefront (shop.ciaotickets.com) on behalf of event organizers, retaining a service/booking fee per transaction. The source notes that "additional fees may be applied to the indicated price" (commission).
2. Ticketing System / Software Licensing for Organizers: B2B revenue from providing event organizers (concert promoters, theaters, cinemas, bowling alleys, fairs, festivals) with an automated ticketing management system and inclusion in the national Ciaotickets pre-sale network.
3. Authorized Sales Point Onboarding (Punti Vendita): Revenue from onboarding physical resellers (tobacconists, stationery stores, bars, travel agencies) as authorized Ciaotickets sales points; these points sell tickets for a commission/share of the transaction.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Ciaotickets is an Italian ticketing company that operates an online marketplace and provides ticketing infrastructure for event organizers across concerts, theater, festivals, exhibitions, sports and family events. It sells tickets directly to consumers through its multilingual portal ciaotickets.com and a national network of 895 authorized physical sales points (punti vendita), while offering event organizers an automated ticketing system with SIAE-compliant mass pre-printing, electronic ticketing delivery, name-change and resale functionality, and multi-day/subscription pass support.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Event Ticketing Marketplace
• Organizer Ticketing Management Platform (B2B)

Quantifiable outcome

• 895 physical sales points (punti vendita) across Italy
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Four partnerships are on record, tiered minor and core.

• TicketoneminorChannel Partner/ Reseller/ DistributorTicketone appears alongside Ciaotickets branding in a shared promotional image (CiaoTicket E Ticketone_low.jpg) on the site, suggesting a cross-platform or co-distribution relationship for ticketed events. Details of the agreement are not publicly disclosed on the page.
• Queue-itcoreTechnology or IntegrationCiaotickets integrates Queue-it's virtual waiting room at ciaotickets.queue-it.net to manage high-demand ticket sales and prevent site overload during major on-sales.
• ScalapaycoreTechnology or IntegrationScalapay is integrated as a payment option on Ciaotickets, allowing buyers to split ticket purchases into 3 monthly installments. Displayed prominently on event pages alongside other payment options.
• SIAE (Italian Society of Authors and Publishers)coreStrategic or Co-development PartnerCiaotickets operates a dedicated "Prestampa massiva" (mass pre-printing) service for SIAE-registered events, providing compliance with Italian copyright law for live-event ticketing.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ticketone: Italy's leading ticketing platform and the dominant primary ticketing partner for major concerts and sports events. Directly comparable to Ciaotickets in product (event ticketing, SIAE compliance, physical and online channels) and target market (Italian event organizers and consumers).
• Masterticket: Italian online ticketing operator for concerts, theater and live events. Comparable to Ciaotickets as a B2B/B2C ticketing marketplace targeting Italian event organizers and end consumers with a similar multi-vertical event catalog.
• Boxoffice (Box Office): Italian regional ticketing service focused on theater, dance, music and cultural events, primarily in Tuscany. Comparable as a domestic ticketing platform serving B2B organizers and end consumers across multiple event categories, often via cash and box-office channels.
• Vivaticket: Italian and pan-European ticketing and access-control platform serving theaters, museums, sports venues and concerts. Closely comparable to Ciaotickets across vertical mix (theater, sport, exhibitions), B2B organizer software offering, and physical/online distribution.

Broad incumbents

• CTS Eventim: European live entertainment and ticketing conglomerate that owns Ticketone in Italy. Operates a much larger portfolio of ticketing, live entertainment promotion and venue services across Europe, making it a broad incumbent benchmark for Ciaotickets' market.
• Ticketmaster: Global ticketing incumbent with an Italian operation. Comparable as a broad ticketing platform across concerts, sport and family events, but operates at vastly larger scale and competes for primary ticketing contracts across the same organizer base.

Emerging players

• Fever: Global live-experiences marketplace for concerts, immersive experiences, exhibitions and leisure activities. Comparable in the consumer discovery and ticketing layer for experiences and exhibitions — a vertical Ciaotickets also serves.
• Dice: Mobile-first ticketing and live-events discovery platform focused on concerts and club events. Comparable to Ciaotickets in the consumer-facing ticketing marketplace layer, with overlapping focus on concerts and disco/club verticals but differentiated by mobile UX and data.

Regional players

• See Tickets: European ticketing provider serving multiple countries with a focus on concerts, festivals, theater and sport. Comparable in product scope (multi-vertical ticketing with B2B software) but operates primarily outside Italy, making it a regional rather than direct competitor.

Others

• Best Union: European provider of ticketing, access control and venue management software to theaters, museums, sports and cultural venues. Comparable as a B2B ticketing infrastructure supplier to venue operators — the same organizer persona Ciaotickets targets in its sales-led motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Ciaotickets
• Facebookfacebook.com/ciaotickets
• Instagraminstagram.com/ciaotickets_official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ciaotickets