What Dizengoff Center does

Dizengoff Center is a privately held urban shopping center located at the intersection of Dizengoff and King George Streets in central Tel Aviv, Israel. Founded in 1977, it was Israel's first shopping center and now operates four commercial floors across two interconnected buildings, hosting roughly 320 retail tenants and welcoming over one million visitors per month on a 24/7 operating basis. The asset is operated by Dizengof Center Management Ltd. and is staffed by a small core team supplemented by a larger contracted workforce that has been progressively brought in-house.

The business model is anchored in retail rent from a diversified tenant base, with secondary revenue from parking, in-mall advertising, events, and licensed pop-up experiences. Since 2013 the operator has built out a sustainability department that has driven a reported 64% reduction in emissions, the planting of more than 14,000 trees, and a target of carbon neutrality by 2028. In 2023 the operator opened a dedicated visitors center focused on social and environmental impact, partnered with Megabey on an industrial composting operation, and has subsequently launched paid sustainability tours, workshops, school programs, and ancillary product lines (compost, moving boxes, subscription carpentry, a vegan market, and branded entertainment pop-ups).

Strategically, the operator is repositioning the asset from a transactional retail mall into an experiential, community-anchored destination with a measurable ESG proposition — a defensive pivot aimed at protecting footfall against e-commerce pressure while extracting incremental revenue from programming, education, and circular-economy product lines.

Name

Dizengoff Center

Legal name

Dizengof Center Management Ltd. (חברה לניהול של דיזנגוף סנטר בע"מ)

Website

https://dizengof-center.co.il

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Dizengoff Center is Israel's first shopping center, operating four commercial floors in central Tel Aviv with around 320 tenants and over one million monthly visitors, generating revenue through retail rent, parking, events, and sustainability-driven experiential programming.

Ownership category

akta.pro rank

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Retail Tenant Rentals: Primary revenue stream from renting retail space to approximately 320 businesses including national and international brands (Zara, Adidas, Nike), local retailers, specialty shops, and pop-up vendors. Tenants operate across categories including fashion, electronics, optics, sports, cosmetics, food, and lifestyle.
2. Parking Services: 24/7 parking operations in underground and rooftop parking facilities. Separate parking payment stations in buildings A and B. Parking revenue from hourly/daily rates for private vehicles.
3. Event and Activity Fees: Revenue from paid workshops, courses, and sustainability tours conducted at the center. Includes carpentry workshops (400 ILS/month), beekeeping courses (930-1400 ILS), sustainability tours (45 ILS), bat tours (35 ILS), and other educational programming.
4. Rental Space for Events: Rental of event spaces including popup alley (up to 7 popup spaces), Social Salon (30 person capacity), Sustainability Room, rooftop events, gallery spaces, and photography gallery. Also includes boutique and workshop spaces (220 sqm for courses/seminars up to 200 standing).
5. Advertising and Signage: Signage and advertising opportunities throughout the mall interior and exterior. Digital and physical signage options. Pricing starting from 100 ILS per day for advertising placements.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Dizengoff Center operates a four-floor, two-building urban shopping and leisure mall in central Tel Aviv that rents physical retail space to approximately 320 tenant businesses across fashion, electronics, sports, optics, food, cosmetics and lifestyle categories, complemented by 24/7 parking, paid sustainability and educational workshops and tours, event/meeting space rentals, pop-up retail spaces, and an integrated sustainability program featuring an industrial composter, rooftop urban farm, urban apiary, and educational facilities. Revenue is generated primarily from retail tenant rentals, parking, event/workshop fees, advertising, and venue rentals for events and community programs.

Product overview

Dizengoff Center is a shopping and leisure center in Tel Aviv with approximately 320 Israeli and international businesses. The offering is a multi-module platform of retail shops across categories (women's, men's, children's fashion, footwear, sports, electronics, optics, lifestyle, cosmetics, food, games, gifts, sustainable fashion), combined with experiential services including sustainability workshops, educational tours, meeting/event rentals, art galleries, and community programs. The center operates a sustainability-focused ecosystem with a rooftop urban farm, bee apiaries, bat colonies, composting facility, and environmental education programs. Key retail anchors include Adidas, Zara, Nike, Halperin Optics, Holmes Place, and Mega Sport. The center also hosts a visitors center for social impact education and serves as an incubator for small businesses and social enterprises.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Mall Leasing (Fashion, Sports, Electronics, Optics, Cosmetics, Food, Lifestyle) Leased retail space for approximately 320 tenant businesses across categories including women's, men's and kids' fashion, footwear, sports, electronics and cellular, optics, lifestyle, cosmetics and beauty, food and beverages, games, gifts and accessories, and sustainable/reuse fashion. Designed for national and international retail brands and independent tenants seeking storefronts in central Tel Aviv.
• Parking Services 24/7 underground and rooftop parking facilities with payment stations in buildings A and B for visitors and tenants of the mall.
• Sustainability Tours Guided 1.5-hour tours of the mall's sustainability initiatives, including green roof, hydroponic farm, compost systems, bat colonies, apiary and waste management areas. Priced at 45 ILS per participant and offered on scheduled dates including 17.06.2026 and 30.06.2026.
• Beekeeping Course Four-session beekeeping education program including a rooftop apiary tour, biodynamic beekeeping training and ecosystem restoration training. Priced at 930 ILS per single participant and 1,400 ILS per couple. Scheduled for 2026.
• Bat Colony Tour Guided tours of bat colonies housed in mall basements, designed as an interactive family experience for children aged 5-14. Priced at 35 ILS per participant.
• Sustainable Carpentry Workshop Bi-weekly carpentry workshop teaching woodworking, restoration and upcycling skills. Priced at 400 ILS per month subscription.
• Meeting Rooms and Event Spaces Rental venues including the Social Salon (30-person capacity), Sustainability Room, Rooftop events area, gallery spaces, and a 220 sqm boutique/workshop space accommodating up to 200 standing or 100 seated, for meetings, conferences and events.
• Pop-up Avenue Central premium pop-up alley with up to 7 temporary retail spaces (2-7 meters each) available for short-term retail rentals of 1 week to 3 months.
• Signage and Advertising Advertising placements inside and outside the mall, including physical and digital signage. Pricing starts from 100 ILS per day.
• Kompost - Compost Product Compost produced from organic waste and garden trimmings at the Akvodrum facility (Israel's largest urban composter). Sold in small and large bags at designated pickup points, with proceeds supporting recycling and cleaning department workers.
• Moving Boxes Reuse Program Used cardboard boxes sold in bundles of 10 units in small or medium sizes. Supports waste reduction and employee welfare for the recycling department.
• Sustainability Shop On-site shop featuring sustainable products and workshops on environmental topics, located within Dizengoff Center.
• Members Club Customer loyalty program offering updates on events, promotions and exclusive experiences, with direct email communications before public announcements.
• School Sustainability Programs Educational programs for school children approved by the Israeli Ministry of Education (Gefen #22511), teaching sustainability through hands-on activities including composting workshops, urban nature tours and beekeeping courses for grades 1-12.
• Birthday Celebrations Eco-friendly birthday parties held on the rooftop among gardens and bee apiaries for children aged 6 and older.
• Group Sustainability Tours Sustainability urban tours for adult groups covering environmental initiatives, waste management and green spaces at Dizengoff Center.
• Gallery and Art Spaces Gallery spaces including the Sustainability Gallery (for social and environmental themes) and a Photography Gallery with 14 frames for exhibitions.
• Impact Center Incubator space for social and environmental enterprises located within Dizengoff Center, providing a testing ground and empowerment for impact ventures.
• Food Court and Weekly Markets Food court and market area featuring diverse food vendors and cafes, with a recurring Vegan Wednesday farmers market promoting sustainable food consumption.
• Accessibility Services Accessibility infrastructure including dedicated disabled parking, accessible entrances and restrooms, hearing assistance devices, and wheelchair availability, in compliance with WCAG 2.1 AA standards and Israeli regulations.

Quantifiable outcome

• 64% reduction in direct emissions (from 7,200 to 2,600 tons/year)
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Megabey (מגה בעיר)coreStrategic or Co-development Partner · 1 January 2023Partnership for industrial composting operations. Megabey participates in operating the Akvodrum composter - the largest urban composter in Israel - converting organic waste and garden pruning into compost sold to customers. Partnership supports waste diversion from landfills and circular economy goals.
• Municipality of Tel Aviv (עיריית תל אביב)coreStrategic or Co-development PartnerOngoing collaboration on urban sustainability initiatives, drainage improvements, and community programs. Partnership includes work on drainage completion and support for urban nature initiatives within the mall's sustainability programs.
• EcoCity GreencoreStrategic or Co-development PartnerPartner in operating the Akvodrum industrial composter system. Contributed to establishing the largest urban composting facility in Israel as part of the center's circular economy initiatives.
• Friends of the Swift (ידידי הסיס)minorStrategic or Co-development PartnerPartnership for urban swift bird conservation program. Expert guidance for swift nesting site management and educational tour programming. Swift conservation is part of urban nature initiative on the mall premises.
• Ministry of Environmental Protection (משרד להגנת הסביבה)coreStrategic or Co-development PartnerGovernment partnership for environmental initiatives and sustainability programs. Collaborates on carbon reduction targets, waste management, and urban sustainability education projects.
• Ministry of Education (משרד החינוך)coreStrategic or Co-development PartnerFormal approval of sustainability school programs (Gefen #22511). Enables hosting of school groups for educational tours covering sustainability, urban nature, and environmental awareness. Programs serve schools from grades 1-12 nationwide.
• Academic Institutions (Various)minorStrategic or Co-development PartnerCollaborations with HIT, Shenkar, Bezalel, Tel Aviv University, Reichman University, Ben-Gurion University, Ariel, Tel Hai, Porter for academic research, student visits, and educational programs related to sustainability and urban development.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Klépierre: European leader in shopping center ownership and operations across 10+ countries. Comparable as a long-established mall operator emphasizing retail curation and mixed-use positioning, though continental European in focus.
• Simon Property Group: Largest U.S. REIT operating malls, premium outlets, and mixed-use destinations. Comparable as a public mall operator investing in tenant mix and experiential amenities, though vastly larger and primarily U.S.-focused.
• Hammerson: UK and European owner-operator of premium shopping destinations (e.g., Bicester Village, Les Terrasses du Port). Comparable as a long-established urban mall operator with focus on flagship city-center assets.
• Unibail-Rodamco-Westfield: Global leader in flagship shopping destinations (Westfield, Les Quatre Temps). Comparable as a premium urban mall operator pursuing experiential differentiation, but at materially larger scale and with international asset diversification.
• Brookfield Properties: Diversified commercial real estate operator including retail and experiential destinations. Comparable in mall operations and mixed-use redevelopment expertise, though within a much broader real estate portfolio.
• Azrieli Group: Israel's largest publicly traded mall and real estate operator, owning Azrieli Center Tel Aviv, Azrieli Ayalon Mall, and other major retail properties. Directly comparable as a Tel Aviv-headquartered mall operator, but with a multi-asset portfolio and broader commercial real estate exposure.

Direct peers

• Melisron: Israel's second-largest mall operator, managing Ramat Aviv Mall, Givatayim Mall, and other high-traffic centers. Closest direct peer in scale and operating model, though Melisron runs a multi-mall portfolio versus Dizengoff Center's single-asset focus.
• Rani Zim Shopping Centers: Israeli mall operator managing a portfolio of regional and urban shopping centers. Comparable as a multi-property mall operator within the same domestic market, though typically focused on smaller centers outside Tel Aviv's prime corridor.
• BIG Shopping Centers: Operates a portfolio of Israeli malls including BIG Fashion Glilot and BIG Petah Tikva. Comparable in mall management services, tenant curation, and operational scale, though with multiple properties and a different geographic footprint.

Regional players

• Wereldhave: Dutch-listed shopping center operator focused on mid-sized urban malls in the Netherlands, Belgium, and France. Comparable as a mall operator experimenting with food-anchored and mixed-use repositioning, though regional European focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dizengofcenter.il
• Instagraminstagram.com/dizengofcenter
• TikToktiktok.com/@dizengofcenter
• LinkedInlinkedin.com/company/dizengoff-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dizengoff Center