J. & M. Dizerens SA
J. & M. Dizerens SA is a 7-employee, family-owned Swiss winery in Lutry working ~10 hectares of organic Lavaux vineyards to produce Chasselas, Pinot Noir, premium oak-aged Collection Z wines, and Switzerland's first dealcoholized wines, sold entirely direct-to-consumer via cellar, online shop, and the Domaine de la Crausaz wine tourism venue.
- Company typePrivate
- Founded1979
- HeadquartersLutry, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What J. & M. Dizerens SA does
J. & M. Dizerens SA is a privately held, family-owned Swiss wine estate (société anonyme) headquartered in Lutry, in the Canton de Vaud, operating vineyards within the Lavaux UNESCO World Heritage region. The family has produced wine for five generations and formally began pressing, vinifying, and commercializing its own harvest under the 'Vignette' label in 1979. As of the latest disclosure the company operates with 7 employees and works nearly 10 hectares of certified organic vineyards (since 2021), positioning it among the largest organic wine producers in French-speaking Switzerland.
The portfolio spans Chasselas-based white wines from Lavaux AOC appellations (Lutry, Villette, Epesses, St-Saphorin, Calamin, Dézaley), regional reds (Pinot Noir, Gamaret, Garanoir, Merlot, Syrah, Plant-Robert, Diolinoir), rosés, sparkling wines, and two specialty sub-brands: Collection 'Z', a premium oak-barrel-aged line (including Chardonnay Z, Pinot Gris Z, Gamaret Z, Pinot Noir Z, Merlot Z, Plant-Robert Z), and a dealcoholized 'Zero' range launched in November 2024 as Switzerland's first entirely Swiss dealcoholized wines across still and sparkling formats. Vinification combines stainless steel tanks, 225L barriques, and 300L oak barrels with manual harvest and drastic selection.
The company operates a fully direct-to-consumer model with no disclosed wholesale, distributor, or HoReCa anchor accounts: sales are executed at the Lutry cellar (Monday–Friday), through an online e-commerce shop launched in January 2022 (including gift vouchers in CHF 50/100/200/500 denominations), and at the Domaine de la Crausaz wine tourism venue which hosts tastings, BBQ evenings, tapas nights, and Sunday brunches (Thursday–Monday, plus Sundays April–October). Geographic footprint is single-country (Switzerland), distribution is entirely domestic, and there are no external investors, subsidiaries, or public market participation identified.
J. & M. Dizerens SA firmographics
Firmographics- Name
- J. & M. Dizerens SA
- Legal name
- J. & M. Dizerens SA
- Website
- https://dizerensvins.ch
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- J. & M. Dizerens SA is a 7-employee, family-owned Swiss winery in Lutry working ~10 hectares of organic Lavaux vineyards to produce Chasselas, Pinot Noir, premium oak-aged Collection Z wines, and Switzerland's first dealcoholized wines, sold entirely direct-to-consumer via cellar, online shop, and the Domaine de la Crausaz wine tourism venue.
- Ownership category
- akta.pro rank
J. & M. Dizerens SA industry classification
Industry- Product category
- Winery / Wine Production
- NAICS
- Wineries (312130), Wineries (31213), Beverage Manufacturing (3121)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where J. & M. Dizerens SA is headquartered
LocationHeadquarters
- HQ city
- Lutry
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
J. & M. Dizerens SA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wine Sales (Direct-to-Consumer): Direct sales of wines through the winery cellar and online e-commerce platform. Includes white, rosé, red wines, sparkling wines, dealcoholized wines, and premium Collection 'Z' wines.
- Wine Tourism & Events: Revenue from wine tourism experiences at Domaine de la Crausaz including tastings, event hosting, BBQ evenings, tapas, and Sunday brunches.
- Gift Vouchers: Sale of gift vouchers in denominations of CHF 50, 100, 200, and 500.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level white wines (Lutry, Villette Vignefol) |
| Unit Pricing | Pay-as-you-go | Mid-range white wines (Epesses, St-Saphorin) |
| Unit Pricing | Pay-as-you-go | Premium white wines (Calamin, Dézaley, Doux Plaisir) |
| Unit Pricing | Pay-as-you-go | Entry-level red wines (Pinot Noir Chêne) |
| Unit Pricing | Pay-as-you-go | Dealcoholized wines |
| Unit Pricing | Pay-as-you-go | Sparkling wines |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
J. & M. Dizerens SA product offering
Product offeringCore offering
J. & M. Dizerens SA is a family-owned winery that presses, vinifies, and sells its own harvest of Lavaux AOC wines, including white, rosé, red, sparkling, and dealcoholized wines, plus a premium organic Collection 'Z' range aged in oak. The company distributes directly to consumers via its Lutry cellar, an online shop, and the Domaine de la Crausaz wine tourism venue, and it is one of the largest certified-organic wine producers in French-speaking Switzerland.
Product overview
J. & M. Dizerens SA is a family-owned winery in Lutry, Lavaux, Switzerland, operating for 5 generations since 1979. The company offers a portfolio of wines including white wines (Chasselas-based AOC Lavaux wines such as Lutry, Villette, Epesses, St-Saphorin, Calamin, Dezaley plus Chardonnay, Pinot Gris, Viognier, Sauvignon Blanc), rosé wines (Oeil-de-Perdrix, Rosé de Gamaret, Rosé de Merlot), red wines (Pinot Noir, Gamaret/Garanoir, Diolinoir, Merlot, Syrah, Plant-Robert, Noir Désir), sparkling wines (Reserve Brut Rose), and specialty lines including Collection Z (premium organic/bio wines aged in oak) and dealcoholized wines (Switzerland's first fully Swiss non-alcoholic wines). Products are sold through an online shop, with tasting experiences available at Domaine de la Crausaz.
Differentiator
Problem solved
Functional benefit
Brands
- Collection 'Z': Premium wine collection aged in oak barrels, positioned as grand crus for gastronomic moments.
- Vins Sans Alcool / Zero
Products and services
- White Wines (Vins Blancs) Range of white wines sourced from Lavaux AOC vineyards, featuring Chasselas-based appellations (Lutry, Villette, Epesses, St-Saphorin, Calamin, Dézaley) alongside Chardonnay, Pinot Gris, Viognier, and Sauvignon Blanc varietals, sold to individual consumers via the cellar and online shop.
- Rosé Wines (Vins Rosés) Rosé wines featuring Oeil-de-Perdrix, Rosé de Gamaret, and Rosé de Merlot, expressing red-fruit profiles and elegant, fresh palates for individual consumers purchasing through the cellar or online shop.
- Red Wines (Vins Rouges) Red wine portfolio including Pinot Gamay, Pinot Noir, Gamaret/Garanoir, Diolinoir, Rouge Vignefol, Merlot, Pinot Noir Chêne, Plant-Robert, St-Saphorin Rouge, Syrah, and Noir Désir, sold to consumers through the cellar and online shop.
- Collection 'Z' Premium Organic Wines Premium oak-aged organic sub-brand of the estate, including Chardonnay Z, Pinot Gris Z, Viognier Z, Gamaret Z, Diolinoir Z, Pinot Noir Z, Merlot Z, and Plant-Robert Z, vinified and aged long-term in oak barriques from certified organic vineyards and positioned for fine gastronomy.
- Vins Sans Alcool (Dealcoholized Wines) Switzerland's first entirely Swiss non-alcoholic wine range, including Chasselas sans alcool, Rosé sans alcool, Rouge sans alcool, and BRUT sans alcool sparkling, produced for consumers seeking non-alcoholic alternatives.
- Sparkling Wines (Vins Mousseux) Sparkling wine line led by Réserve Brut Rosé, available to consumers through the cellar and online shop.
- Gift Vouchers (Bons-Cadeaux) Standalone gift vouchers redeemable against wines and on-site experiences, sold in CHF 50, 100, 200, and 500 denominations through the online shop.
- Wine Tasting Experiences at Domaine de la Crausaz On-site wine tasting and gastronomic experiences at Domaine de la Crausaz, open Thursday to Monday with BBQ evenings, tapas, and Sunday brunches, sold to individual visitors and event attendees.
Quantifiable outcome
- One of the largest organic wine producers in French-speaking Switzerland
- +2 more outcomes
Companies that use J. & M. Dizerens SA
Customer profileSegments2 records
Ideal customer profiles2 records
J. & M. Dizerens SA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
J. & M. Dizerens SA partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
J. & M. Dizerens SA competitors and assessment
Company assessmentDirect peers
- Domaine du Daley: Family-run Lavaux winery producing Chasselas-based whites and other AOC wines with on-site tastings. Directly comparable to Dizerens on geography, grape mix, family-ownership model, and DTC/tourism strategy.
- Cave de la Côte: Large cooperative winery in the Lavaux/Vaud region offering Chasselas, Pinot Noir, and specialty wines through cellar sales and export. Comparable on product portfolio and regional AOC positioning, though larger scale.
- Pierre Zéro: Dealcoholized wine brand widely distributed in Swiss retail. Closest direct competitor to Dizerens' newly launched 'Zero' dealcoholized range; comparable on product category, though not Swiss-grown estate production.
- Domaine Henri Badoux: Family-owned Vaud winery producing AOC Lavaux wines with a broad DTC offering. Comparable in regional positioning, family heritage, and multi-channel Swiss distribution.
- Luc Massy Vins: Fifth-generation Lavaux (Epesses) family estate producing Chasselas and specialty wines with cellar-door sales. Comparable to Dizerens in heritage, single-region Lavaux focus, and direct cellar sales.
- Domaine de la Pierreuse: Small Lavaux family estate producing AOC wines with tasting-room tourism. Comparable in scale, single-region focus, family ownership, and DTC/on-site tasting model.
Broad incumbents
- Provins Valais: Major Swiss wine producer based in Valais with broad varietal portfolio and national distribution. Comparable as a larger Swiss wine industry incumbent, though based in a different AOC region.
- Schenk Swiss Wine: One of Switzerland's largest wine producers with broad Swiss and export distribution across multiple regions. Comparable in producing Swiss wines at scale, but a much larger incumbent operating well beyond Dizerens' Lavaux-only footprint.
Regional players
- Weingut Rutishauser: Family winery in German-speaking Switzerland producing premium Swiss wines. Comparable as a small, family-owned Swiss winery with DTC focus, but operates in a different linguistic and geographic Swiss market.
Emerging players
- Moderato Wines: International dealcoholized wine brand entering European retail. Comparable as an emerging player in the same non-alcoholic wine category Dizerens has just entered with its 'Zero' line.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
J. & M. Dizerens SA social profiles
Digital presenceJ. & M. Dizerens SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
J. & M. Dizerens SA leadership team
Management profileNumber of profiles
Profiles1 record
J. & M. Dizerens SA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
J. & M. Dizerens SA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about J. & M. Dizerens SA
What does J. & M. Dizerens SA do?
J. & M. Dizerens SA is a family-owned winery that presses, vinifies, and sells its own harvest of Lavaux AOC wines, including white, rosé, red, sparkling, and dealcoholized wines, plus a premium organic Collection 'Z' range aged in oak. The company distributes directly to consumers via its Lutry cellar, an online shop, and the Domaine de la Crausaz wine tourism venue, and it is one of the largest certified-organic wine producers in French-speaking Switzerland.
Is J. & M. Dizerens SA a public or private company?
J. & M. Dizerens SA is a private company. It is classified as family owned and is currently operating.
When was J. & M. Dizerens SA founded?
J. & M. Dizerens SA was founded in 1979. It employs 1 to 10 people.
Where is J. & M. Dizerens SA based?
J. & M. Dizerens SA is headquartered in Lutry, Switzerland, in the Europe region.
How does J. & M. Dizerens SA make money?
Three revenue lines are on record. Wine Sales (Direct-to-Consumer) is the primary driver. The others are wine Tourism & Events and gift Vouchers.
Who are J. & M. Dizerens SA's main competitors?
Direct peers on record are Domaine du Daley, Cave de la Côte, Pierre Zéro, Domaine Henri Badoux, Luc Massy Vins and Domaine de la Pierreuse. Broad incumbents are Provins Valais and Schenk Swiss Wine. Weingut Rutishauser is listed as a regional player. Moderato Wines is listed as an emerging player.
Does J. & M. Dizerens SA have an API?
No public API is recorded for J. & M. Dizerens SA.
What industry is J. & M. Dizerens SA in?
J. & M. Dizerens SA's product category is Winery / Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130.